Internet Society Board of Trustees Meeting

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1 Internet Society Board of Trustees Meeting June 2010

2 Index I. ISOC President & CEO Report (a) Performance Review and Financial Forecast Strategic Initiatives Impacts & Accomplishments 1. Trust and Identity 2. InterNetWorks 3. Enabling Access/Development Annual Strategic Objectives Impacts & Accomplishments 1. Global Outreach 2. Advancing the Health of the Internet 3. Next Generation Leaders 4. Additional Revenue Sources Update Chapter & Member Structure 6. Network Confidence 2010 YTD Financials and Mid-Year Forecast II. Open Internetworking (Net Neutrality) Discussion Paper 2

3 I. ISOC President & CEO Report Dear Trustees, First, let me extend a warm welcome to the incoming Trustees. At this point in the year, we traditionally focus on the first half performance against Strategic Initiatives and the annual Strategic Objectives, as well as Financial performance; and these are covered in the subsequent sections of this report. At the same time we also advance various aspects of our next Business Planning cycle ( ). At this Board meeting, we will focus on the following areas: I DIVERSIFICATION OF REVENUE STREAMS: At the March 2010 Board meeting, the Board passed the following Resolution: RESOLVED, that the sense of the ISOC board is: The board desires to greatly diversify its revenue base, consistent with ISOC's mission and direction, with targets of USD 2MM in 2011, USD 4MM in 2012 and USD 8MM in To achieve these aggressive goals, the board will work closely with ISOC staff to develop a plan to achieve these targets. and management was asked to provide concrete proposals for discussion with the board. Five such proposals are included in this report and we look forward to engaging with the Board with respect to fit/importance to ISOC s overall mission/charter, and more importantly how these proposals might be improved or extended. This discussion and any eventual prioritization will inform our next steps as we work to develop Business Plans and embed in our Business Planning and Budgeting process. Expected Outcome: Sense of the Board on the areas to be developed further. II - INTERNET FUTURES SCENARIOS: Our discussion with the Board last July on this topic resulted in the following sense of the Board: "The board reaffirms the importance of the Internet model and the importance of preserving the values of openness, diversity, open development of standards, freedom of expression, freedom of choice, 3

4 freedom of end-to-end information flow, interoperability, and innovation. The board recognizes also that this model will face several challenges in the future from a changing environment and it is important that the Internet model should acknowledge that a variety of networks and possible uses of Internet protocols will exist and be open enough to fit the expectations of all stakeholder in different aspects, such as governance, business models, and access. The board will continue this work with the staff to develop and prioritize the consequences for ISOC strategy." As part of our Business Planning process we would like to assess how the continuing focus on Net Neutrality - Open InterNetworking might affect the Scenarios and/or the Sense of the Board. A discussion paper is included that provides some useful context. Expected Outcome: Re-affirm or update the current Sense of the Board. III THREE YEAR ( ) HIGH-LEVEL FINANCIAL ENVELOPE: At this point in the year, management provides a high level financial forecast focused on the key elements of both the revenue and expenditures lines. It is important to note that it is not a preliminary budget but is intended to ensure we have adequately provided for critical on-going or multiple year commitments (such as the IETF or key programs) and that we have a good handle on our expected revenues. This enables us to identify opportunities or challenges early in the budgeting cycle. Expected Outcome: Sense of the Board with respect to overall direction. IV - MID-YEAR PERFORMANCE REVIEW: Finally, as we approach the close of the first half of the year, we are happy to provide the Trustees with an update on our performance against the Strategic Initiatives and the 2010 Strategic Objectives, as well as our Q Financial performance and this is covered in the subsequent sections of this report. For the benefit of the incoming Trustees, the 2010 Budget was approved by the Board of Trustees in December 2009 as part of the Business Planning process. While the Strategic Initiatives (InterNetWorking, Enabling Access, and Trust and Identity) anchor our mid-to-long strategic efforts, the Annual Strategic Objectives provide a point of focus for what is most important to us as an organization in the current year. The 2010 Strategic Objectives serve to concentrate our activities, enable ISOC s work both globally and locally while helping to ensure consistency in our messaging across the entire organization thereby increasing our effectiveness and impact. Multiple Programs underscore each of the Strategic Initiatives as well as the 2010 Strategic Objectives. 4

5 The 2010 Business Plan focused on delivering visible action in six Strategic Objectives they are headlined here while the accomplishments are included in the individual reports to be found later in this package. 1. Global Outreach Build greater awareness of ISOC and its mission by significantly enhancing its Global Outreach programs and campaigns 2. Advancing the Health of the Internet Advance the Health of the Internet by making open standards, development and deployment more tangible to business and technical communities 3. Next Generation Leaders Extend the Next Generation Leaders Program to build a cadre of individuals knowledgeable at the intersection of technology and policy 4. Alternative Revenue Sources Develop Additional Revenue Sources, in support of ISOC s expanding suite of programs and the standards development efforts of the IETF and other organizations 5. Chapters & Member Structure Strengthen ISOC s Bureau, Chapter and Member Activities to be maximally effective in realising ISOC s mission and goals 6. Network Confidence Enhance Network Confidence by actively promoting and supporting developments that engender user trust in networked environments We have accomplished a lot in the first half of 2010 and have made a significant impact in many areas. Momentum has clearly picked up significantly and we are very excited about new opportunities opening up to us literally everyday. Performance against the Strategic Initiatives, 2010 Strategic Objectives and financial performance to date are reviewed quite extensively in the subsequent sections of this report, as is our forecast for the remainder of I hope you will be as impressed and pleased about the accomplishments and impacts in this first half of 2010 as we are. We look forward to engaging with the Board on these critical areas. 5

6 I (a) Performance Review & Financial Forecast Strategic Initiatives Impacts & Accomplishments 1. Trust & Identity Presented by L. Lynch June 2010 Milestones for Quarter 2, 2010 The Trust and Identity team has been extremely active in the last couple of months with a mix of core activities including participation in stakeholder forums (Kantara Initiative, Internet2, Terena/REFEDS, Identity Commons, IETF, INET meetings, etc.), support for identity related development projects, engagement in Network Confidence message development and dissemination, responding to emerging privacy issues, and increasing our engagement with researchers in the network trust arena. Highlights from this period include: Invited Speaker: Exploring Privacy: An FTC Roundtable Discussion March 17, 2010 Lucy Lynch participated on a panel on Internet Architecture and Privacy Organization and hosting of a multi-stakeholder workshop (Map the Gaps) for Identity technologists, policy makers, and regulators. This was a joint effort with the Kantara initiative and the Identity Commons (IIW) and drew an international audience to Washington, DC for a two day intensive examination of the legal and technical issues encountered in managing user idenity on-line. Outputs are currently being collected from the group and a final report will be published shortly. Follow on activities will be moved to Kantara, IIW, and governmental fora. Trent Adams took delivery on an alpha version of the ISOC commissioned Terms of Service Firefox plug-in in early June. This is the first in a planned series of identity management tools for end-users. The plug-in leverages work done by the Electronic Frontier Foundation in collecting service agreements from popular web-sites by allowing users to track both their acceptance of existing policies and any changes in terms after initial acceptance. The plug-in should be available to ISOC members for beta testing in early Q3 and for broader distribution by September

7 2. InterNetWorks Presented by Leslie Daigle June 2010 IPv6 remains a key area of focus for the InterNetWorks Initiative, as well as increased activity in bringing an Open Inter-networking focus to so-called network neutrality debates around the world. Earlier in the year, we created a preliminary position on Open Inter-networking, placing an emphasis on the importance of the continued working of the global Internet as a platform for innovation. ISOC s membership was consulted (through mailing list discussion and teleconference sessions) leading to a stable platform for the policy message 1.This has been used effectively, in conjunction with the "Growing Pains" bandwidth technical paper 2, to inform policy discussions in several consultations around the globe, including: the US FCC (NPRM response in February, and Technical Advisory Panel on Open Internet in May) the French government consultations CITEL workshop in Ushuaia (May) ISOC Kigali workshop (June) We continue to foster relationships to support the deployment of IPv6, and we are expanding our outreach activities, as well. A major milestone was the ISOC IPv6 Deployment Day activity on April 22. This brought together a number of network operator and content provider speakers, who spoke openly about their organizations IPv6 deployment status and experiences. This first open meeting raised the bar on technical business community public awareness of real operators and content providers deploying IPv6. These activities have also fostered more direct cross-organizational connections between key technical experts and decision makers within operators and content providers. They have also helped flush out the issues and concerns with content provider IPv6 DNS Whitelisting activities (selectively providing access to IPv6 services)

8 3. Enabling Access/Development Submitted by Karen Rose and Jon McNerney June 2010 Introduction The 2010 project plans for Enabling Access continue to progress well, as well as our efforts to align Regional Development activities over the short and long term towards funding opportunities. This paper provides an overview of enhanced revenue planning issues as well as key programmatic activities. Revenue Planning In line with ISOC funding priorities, the Department of Regional Development continues to develop a strategic funding roadmap for both current Enabling Access/Regional Development projects. As indicated previously, our activities have been tentatively categorized into 3 major areas: Event Sponsorship Opportunities (primarily regional events), Programme Sponsorship Opportunities (sponsorship for a general category of activities, such as our African IXP programme), and Grant-Giving Opportunities (current projects enhanced or newly crafted to appeal to large grant givers and development entities.) Recent revenue activities and achievements have included: 1) Event Sponsorship: East African ICT Event: ISOC received a USD 90K grant from the Verizon Foundation (Verizon is an ISOC Org. Member) to assist in the development of an East African ICT and Higher Education Symposium scheduled for Kampala, Uganda on 28 and 29 June. In addition, USD 33K has been pledged from supplemental sponsors Google, Qualcomm, SEACOM, AT&T, and Motorola. African Interconnection Forum: Work on our African regional Interconnection on August in Nairobi, Kenya is well underway: Sponsorships from both African and international sources will be sought, and the Kenyan ISP association, TESPOK, has offered in-kind local hosting support. Sponsorship outreach will be advanced in conjunction with the Business Development department. Importantly, this event offers a key opportunity for ISOC to engage with operators and other entities in the region as potential ISOC org. members. LACNOG: ISOC is organizing a Latin American Network Operators Group meeting in conjunction with LACNIC and NIC.br for October in Sao Paulo, Brazil. Sponsorship opportunities are being developed in conjunction with the Business Development department. 2) Programme Sponsorship 8

9 African IXP Programme: We have received strong interest in the sponsorship of our African IXP development and capacity building programme from our initial engagement category: IXP organisations in developed countries. Sponsorship has been received from NetNod, Amsterdam Internet Exchange will be renewing their sponsorship of the programme, and initial discussions with the German IXP organisation have been very positive. We will be broadening our scope of sponsorship engagement in Q3. 3) Larger Grant-Giving Opportunities Larger grant-giving opportunities are anticipated to require a somewhat longer tail to secure, as most foundations and development agencies have divergent, and highly specific criteria for funding. In addition, up-stream funders of many organisations are putting tighter constraints on funding distribution, including a trend towards preference for applied ICT use activities and an alignment with the U.N. s Millennium Development Goals (MGDs). In May, an African regional strategy meeting was held to develop mid-to-long term actions to align ISOC s general development presence, current activities, and future African projects towards larger grant opportunities. Several activities are already being undertaken based on the May analysis and planning meeting. These include: Framing our current and select prospective African activities according to the broadly recognized Outcome Mapping method for development project articulation and aligning with Millennium Development Goals; Identifying larger-scale African development initiatives with mandates in ISOC s core competency area of capacity building, including the AU ARAPKE initiative and the EU 7 th Framework project, and beginning discussions with key personnel in those organisations; Assessing the relevance of factors that may impact ISOC s grant eligibility; Identifying consortium opportunities to broaden ISOC s experience in ICT4D projects, And other related actions. In addition, we have initially crafted the AfCHIX women s technical capacity building programme as an Outcome Mapping project, and have submitted it to several foundations and development agencies for feedback and potential funding. Key Programmatic Activities Centered around themes of technical capacity building, establishing communities of practice, and advancing access policy issues, the goals for the Enabling Access Initiative include accomplishing practical Internet growth and development in emerging markets. These goals are carried out through our specific projects. The following is a summary of key activities since the last board meeting. 9

10 African Highlights African IXP Programme Our African IXP continues to grow in its contribution to networking in Africa and in the recognition ISOC is receiving for its activities. ISOC has contributed to the following IXPs, which are planned to launch in Q2/Q3: Sierra Leone 25 June. This IXP project has been undertaken in conjunction with the Sierra Leone ISOC Chapter. Kenya, City of Mombasa - 13 August. This will be Kenya s second exchange point, and will take advantage of the recent undersea cable landings in Mombasa. ISOC provided design support, technical training for the community, and will be donating a switch to support IXP operations. As evidence of our growing reputation in the space, ISOC has been asked to assist the countries of Lesotho and Mozambique with their IXP development, in addition to our ongoing engagements with Senegal and Tanzania. African Interconnection and Peering Forum As indicated above, we are planning a regional African Interconnection and Peering Forum event to be held August in Nairobi, Kenya. The meeting, which we anticipate becoming an annual event, will bring operators from around the region to discuss African interconnection and peering challenges and opportunities. African Internet Ops Training Localisation This programme provides Internet operations training to local technical communities in Africa, and collaborates with ISOC Chapters where possible to execute the training. A Train the Trainers event was held in May to increase the instructor pool for the programme, as demand for the training workshops remains strong. The following events are planned for the near term: Liberia June in conjunction with the ISOC Liberia Chapter; Congo-Brazzaville in conjunction with the ISOC Congo-Brazzaville Chapter; and an event Malawi. Latin American and the Caribbean Highlights LAC Interconnection and IXP work: Our work on IXP and interconnection issues in the LAC region is also growing, with significant recent actions including: In conjunction with LACNIC, development of the 2010 NAPLA Regional Interconnection Forum in Curacao, and organization of a ½ day training tutorial on related traffic routing issues. Acceptance of ISOC s briefing paper on Interconnection An Introduction to Interconnection Concepts as an information document at CITEL. Further, more comprehensive paper on Interconnection issues is being written to supplement the briefing paper. 10

11 Assistance in the launch of the IXP in Neuquen, Argentina. ISOC s activities and contribution of two Cisco routers (donated to ISOC by Cisco in 2009) were acknowledged in several regional IT news articles. Working with the ISOC Costa Rica Chapter on the establishment of an IXP. Networking Skills and Connectivity Project: In partnership with EsLaRed, ISOC organized a wireless networking workshop in Port au Spain, Trinidad and Tobago to teach practical skills aimed at extending access networks. As part of the project, St. David s School in Kelly Village, Trinidad will be connected to the Internet. This event is the first of the broader project with EsLaRed to expand the Internet in underserved LAC countries through a combination of focused capacity building activities and practical connectivity projects. CITEL Access Ecosystem Workshop: On 10 May ISOC held a day-long session in conjunction with CITEL entitled The Internet Access Ecosystem and Network Neutrality, which covered the Internet Model, Latin American connectivity issues, and a discussion on net neutrality perspectives. In addition, the RegDev department produced an article to accompany the session, which was distributed in CITEL s newsletter: Asia Highlights India Digital Inclusion Project: A 2 part Indian connectivity project is underway in conjunction with our Asia Regional bureau. The first part of the project consists of a partnership with local NGO groups in 3 to 4 Indian states to bring Internet access to an unconnected community in each location. Secondly, a regional symposium Community Empowerment through Digital Inclusion and Wireless Connectivity will be held to discuss related challenges and practical responses in India, and highlight lessons learned from the regional projects. Both aspects of the project are planned for completion by the end of Q4. 11

12 I (a) Performance Review & Financial Forecast Annual Strategic Objectives Impacts & Accomplishments 1. Global Outreach Build greater awareness of ISOC and its Mission by significantly enhancing ISOC s Global Outreach programs and campaigns. Submitted by Scott Hoyt June 2010 Media Outreach During the first half of 2010, the Communications team has implemented a coordinated media relations program to increase the Internet Society's profile on, and advance its views in, coverage related to strategic objectives. The overall result of these efforts to date has been significant media coverage, particularly in non-technical media outlets including Global Finance, The Hill, and Le Monde. This program has including training for staff, targeted tours in key media markets, and coordinated outreach around specific ISOC activities and milestones, such as the ISOC@IETF Briefing Panels. Through coordinated rapid responses, we have also injected ISOC s perspective in coverage of breaking news, such as a speech early this year by U.S. Secretary of State Clinton on Internet Freedom. Media tours in the EU and North America by Lynn St.Amour with Sally Wentworth and Frédéric Donck, the North American and EU bureau managers, respectively, have introduced the Internet Society, ISOC Bureaus and Chapters, and ISOC s strategic priorities--as well as the IETF, IAB, IRTF--to key journalists and editors. These introductory conversations aim to provide a foundation for ISOC involvement in future media coverage. The tours have already provided dividends in these areas, and have also resulted in immediate coverage of ISOC. In preparation for the tours, as well as other media outreach, the Communications team has organized three media training sessions involving 12 staff. We expect to continue building on the success so far, including additional outreach around upcoming ISOC activities. We also anticipate a coordinated media outreach in Asia to match the global reach of the ISOC community, and to mesh with the upcoming IETF meeting in Beijing, and a focus on news around the deployment of DNSSEC within the broader ISOC theme of Network Confidence. ITU WTDC The Communication team supported the Strategic Global Engagement team's involvement in the ITU World Telecommunication Development Conference in Hyderabad, India, where ISOC was able to make a positive, factual contribution to the discussion of many Internet-related issues on the ITU s current agenda. In particular, we were able to leverage our continuously expanding publication library, 12

13 which formed ISOC's informational submissions to the Conference. This included briefing papers and factsheets to better inform delegates about exchange points, interconnection, multilingualism, IP address distribution, NGNs, standards, and the importance of the Internet Ecosystem. For maximum impact, most of these papers were available in all six UN languages (Arabic, Chinese, English, French, Russian, and Spanish). As for previous ITU engagements, the ISOC website features a page dedicated to the event, cataloguing ISOC's full involvement and providing a members' guide to the event, which was intended to help Chapters prime their national delegations with factual information before joining the discussions in India. The Communication team also helped develop a formal statement that was to be delivered as a speech to the "High Level Segment", stressing the importance of preserving the Internet model of development. Joint ISOC/CITEL Workshop The Communication team helped develop two speeches for the joint ISOC/CITEL workshop in Argentina, on 10 May. Building on the strong relationship that is developing between the two organizations, our messaging focused on drawing together and developing the Internet Society's themes of Internet Access and the Internet Model and Ecosystem. As these messages seem to resonate with the CITEL community, ISOC took the opportunity to reinforce the significance of CITEL as an intergovernmental organization demonstrating a commitment to working with, and remaining open to the inputs of, multiple, non-governmental stakeholders. From this perspective, the Internet Society's relationship with CITEL serves as an example of the growing understanding of the Internet model of development. Prior to the event, the Communication team helped the Regional Development team to reach out to the CITEL community on the importance of access and the Internet Ecosystem, via an article which was published in the CITEL news publication. 13

14 2. Advancing the Health of the Internet Advance the Health of the Internet by making open standards, development and deployment more tangible to business and technical communities. Presented by Leslie Daigle June 2010 The Internet has developed and grown through collaborative, constructive efforts of diverse communities operators, researchers, and business activities. There is much in that model that can be taken for granted, and as the Internet-using community expands, that needed diversity can get lost in the focus on business imperatives for incumbents as well as other pressures. The purpose of this strategic objective is to continue to foster awareness of the importance of open standards and continued Internet technical evolution, particularly among communities that have slipped away from the forefront of engagement. Key communities of focus include the Internet technical research community and business leaders. Continuing our outreach to the research community, ISOC's Future Internet Evolution! luncheon at IETF 77 was exceedingly well attended (approx 50 researchers attending). With this demonstration of success bringing Internet researchers into the IETF development space, there is demonstrated interest in expanding these activities under the auspices of the Internet Research Task Force, which would constitute a successful re-engagement of the research community and Internet engineers. One of the main takeaways from an IPv6 information session for technical executives at almost all the Canadian ISPs was that technical decision makers understand the importance of moving to IPv6, but their business decision-making counterparts (CFOs, CEOs) are still lagging. As part of the IPv6 Deployment Day, as well as other activities, we are continuing to gather and build the larger business perspective on the importance of IPv6 in the context of the impending changes to IPv4 networking as address sharing and other coping mechanisms become prevalent. Even as our work on highlighting the perils of IPv4 address sharing is gaining mindshare, the need for this type of business messaging has been echoed in other IPv6 meetings around the world. We will be working the developed business messaging over the coming months. 14

15 3. Next Generation Leaders Program Extend the Next Generation Leaders program to build a cadre of individuals knowledgeable at the intersection of technology and policy. Submitted by Bill Graham and Constance Bommelaer June 2010 Introduction The Next Generation Leaders (NGL) program is focused on building a cadre of individuals who are knowledgeable at the intersection of technology and policy, and able to contribute as future leaders in a wide range of organizations. Organizationally it is housed in the Strategic Global Engagement department, but it draws on all parts of ISOC to support its development. The program is now in its second year, and is receiving a lot of positive attention from potential future leaders and support from the Internet community. Strategic Global Engagement (SGE) is currently finalizing the NGL work plan. The plan will cover the program s sponsorship strategy and financial targets, the development of the academic and fellowship components of the curriculum, and finally the management, staff and resource requirements to allow this expanding program to grow in a healthy and sustainable manner. Summary Last quarter, this effort supported by SGE, ISOC s COO and grants team progressed rapidly on several fronts: the sponsorship strategy has been finalized, important communications and outreach efforts have enhanced significantly the program s visibility and its selection processes, and finally, hard work and exemplary collaboration have ensured that the different components of the program are rolling out in a professional and timely fashion. Sponsorship and Strategy Last quarter, SGE led an internal working group, comprising staff from Membership and Communications departments, to decide on the NGL s sponsorship strategy. In parallel, ISOC SGE and COO teams worked hand in hand to reach out to numerous potential partners such as Deutche Telekom and Afnic. Appropriate targeting, hard work and effective team work have paid off. We are very proud to report that Nominet reiterated its support to the NGL program (75K GKB), and we expect to hear positive decisions from other partners in the near future. Communications, Outreach & Calls for Applications Last quarter, the Internet Society made a significant effort in building the Next Generation Leaders (NGL) program through outreach to potential candidates and partners. There continues to be a strong positive response to our outreach efforts as evidenced by the number of organizations, networks, and ISOC Chapters that have voiced support for the program and offered to share information about it to 15

16 their communities. This level of interest is further supported by the number of potential candidates who have signed up online on our NGL information list: 1,050 and still growing. Drawing on this network, ISOC issued an NGL Call for Applications on 15 March for three of the program s components: the ISOC Fellowship to the IETF, IGF Ambassadors, and the new elearning component. We are very happy that the three NGL components timelines aligned so closely so that we could strengthen the NGL program s message in coordinated outreach efforts. We were delighted and reassured by the caliber of candidates for all three components and the independent committees produced several overlapping awardees, individuals that were selected for more than one NGL component. This outcome further supports ISOC s assertion that the Internet leaders of the future will be individuals with a blended background in policy, technology, and business experiences that will be enhanced by participation in the NGL program, but also will benefit the larger Internet community as a whole. The Internet Society published a press release announcing all three components awardees in early June IGF Ambassadors Program ISOC has met all deadlines against the project plan submitted for this program. ISOC has finalized the Ambassadorship s 2009 annual review (available on the program website & in print at international meetings). The review has also been translated in French in both formats. Selections were made in May 2010 for the IGF Ambassadors to the September Internet Governance Forum meeting in Vilnius, Lithuania. We received over 60 first-time applications and over 20 Returning applications. A total of 10 first-time Ambassadors were selected as well as 5 Returning Ambassadors. Final selections and award notifications were made in May and the administration process is well under way. elearning Component The 15 March 2010 Call for Applications for the elearning component exceeded our expectations, particularly for a new NGL program component. ISOC received over 200 applications and accepted 24 individuals from a total of 21 countries for the program. The online courses, administered through our partnership with DiploFoundation, began on 3 May 2010 and so far all participants are meeting or exceeding participation requirements. ISOC also has a representative engaged in the online classroom to answer participants questions and receive feedback on the curriculum and processes throughout the duration of the 24 week course. ISOC continues to finalize the development of the curriculum materials based on Diplo s Internet Governance Capacity Building Program (IGCBP). ISOC is using a hands-on approach in developing the curriculum so that it accurately represents ISOC s positions on issues related to the Internet s growth and sustainability; for this reason, the finalization of the course work and topics is more time consuming 16

17 than originally planned. We are confident, however, that all timelines will be met and the finished product will live up to ISOC s high standards and benefit the elearning participants immensely. OECD Fellowship In the recent quarter, ISOC has begun planning discussions on implementing a Fellowship to the Organization for Economic Co-operation and Development s September 2010 Technology Foresight Forum. As a pilot Fellowship, ISOC is selecting a shortlist from NGL alumni who will prepare a short briefing paper aligned with the Forum s topic Smart ICTs and Green Growth. ISOC has budgeted one Fellowship for this event. The recent confirmation that Nominet was reiterating its support to the program allows us to send a second individual. The briefing paper and review process will occur in June 2010 so that notification(s) provide enough time for visa and travel administration. ISOC Fellowship to the IETF ISOC has met all deadlines against the project plan submitted for this program. ISOC has finalized the Fellowship s 2009 annual review (available on the program website & in print at international meetings). IETF 77 was held in Anaheim, California USA on March 2010; the Internet Society sent 10 Fellows to the meeting (6 first-time and 4 Returning, representing India, Morocco, Togo, Bangladesh, Tuvalu, Malawi, Ethiopia, Uganda, and Brazil). Nominet Trust funds further supported participation by a Malawian engineer. The Anaheim Fellows Post-IETF report will be due six months after the meeting, or in September The Post-IETF report is a requirement of their participation and provides verification that the Fellows shared their IETF knowledge and experienced gained with other technologists in their local area or region. We received over 130 first-time applications from individuals from developing countries. 11 awardees (6 for the Maastricht, Netherlands meeting in July, and 5 for the Beijing meeting in November) were selected. The sixth individual selected for the Maastricht meeting was the result of a partnership with our Israeli Chapter who offered to financially support one Israeli citizen to the meeting if he or she met our selection criteria and was of the same caliber as other applicants. Concurrently, ISOC also conducted its Returning Fellowship application round for the Maastricht and Beijing meetings. Eight (8) alumni were selected for Returning awards four for each meeting; ISOC has placed two Returning applicants on a waiting list for the Beijing meeting pending a decision from the Trust on a current grant application. Final selections and award notifications were made on 13 May and the administration process began. ISOC has just requested the Post-IETF reports from the Fellows who attended the Hiroshima IETF meeting in end November

18 The Next Generation Leaders program is growing rapidly, and attracting support from ISOC s membership and the broader community of Internet organizations and the private sector. In order for it to continue its growth and to ensure it is sustainable, additional resources will have to be added as contributions become available. Planning is currently underway to identify precise requirements and sources of support to meet the need. 18

19 4. Additional Revenue Sources Update Develop additional Revenue sources, in support of ISOC s expanding suite of programs and the standards development efforts of the IETF and other organizations. Note: this is a separate objective from the expanded Revenue target of the March BoT meeting. That objective is covered separately, elsewhere. Submitted by Michael Peterson and Jon McNerney June 2010 Introduction The Business Development team has moved quickly into identifying additional funding streams while improving efficiencies in existing programs. A more concentrated effort has been placed on aligning funding activity to results-based activities, events and projects. Initial traction has been evident in the increase of event sponsorship attached to INETs and funding results associated with Regional Development and NGL programs. Additionally, more focus has been attributed to new members who receive a direct benefit from supporting ISOC initiatives. Various campaigns have been identified and are underway at differing stages. We expect to ramp up execution as we complete business development staff transitions. New Membership Campaign New member campaigns will be more targeted both by sector and geographically. In order to test a more granular prospecting process the business development team is targeting technology companies for an organization member recruitment campaign. Initially, 75 target organizations received recruitment packages via mail at the end of May with a promise to follow up by phone and visit. While this test group is outside the normal sweet spot for ISOC membership, we wanted to test our latest pitch on this challenging group. We are also refining a target group of VOIP industry participants for a similar recruitment campaign test. Engagement-driven Funding Our primary organization membership recruitment model is characterized by ISOCwide program and initiative engagement. Our analysis suggests that appreciation of the ISOC mission without significant or diverse engagement can drive membership, but rarely at high funding levels. We began tracking a test case with a European carrier including engagement on regulatory (Net Neutrality panel in Ushuaia), public policy (European Bureau), and Standards & Technology (IPV6 deployment). We will use our interaction with this carrier as a test bed and model 19

20 for engagement with a top ten watch list of global Internet carrier membership targets. AC Engagement and Existing Organizational Member Renewals A key Business Development initiative in 2010 is to create closer collaboration with the ISOC Advisory Council and foster more opportunities for information exchange. This initiative coincides with feedback from the Anaheim AC meeting where the AC requested more frequent updates relating to Regional Development projects and information on policy activities. We intend to expand the AC representative group to include those who gain benefit from policy information sessions and connection to our strategic initiative activities. AC engagement and tighter communication centered around our strategic initiatives and event-based activities will continue to shore up our member retention rate. Bureau-Driven Funding Business Development is working with regional bureaus and regional development teams to incorporate funding efforts into planned regional development activities. Visibility, affiliation with the ISOC program, and access to attendees are the basis for sponsorship value propositions. Activities vary from region to region based on strategic focus and/or specific opportunities for ISOC to leverage partnerships with Chapters and other organizations. Some examples of current endeavors and revenue projections include: Asian Bureau "Community Empowerment through Digital Inclusion and Wireless Connectivity" is the overall theme for a group of activities in India aligned with ISOC priorities: A train the trainer workshop on deploying wireless networks deployment of a wireless community network training of various rural communities on wireless networks conference on digital inclusion and wireless connectivity The Digital Empowerment Foundation and other partners have committed $45,000 to ISOC to fund this effort. African Bureau The inaugural meeting of the African Peering and Interconnection Forum, "Unlocking Africa s Regional Interconnection" will be held in Nairobi, Kenya, from August 2010 as a two day forum for ISP's and IXP operators. It is expected to attract some of Africa's key business leaders, technical experts, policy makers, and infrastructure builders. We have early commitment from two corporate sponsors for $20,000 and we are working on additional prospects. Latin American Bureau In May ISOC organized panel discussions at the CITEL workshop The Internet Access Ecosystem and Net Neutrality. In building a strong group of panelists we used the opportunity to reach out to organizations that are desirable membership 20

21 prospects and will capitalize on this fresh first hand experience with ISOC and key program staff to demonstrate an aspect of the value of membership. Key among these organizations was a large European-based network operator with extensive operations in Latin America as well as one of its most prominent online traders. Both are considered prospects for the higher level of membership. Additionally, last years successful INETs in the region have created interest among the business community in sponsorship. Mirroring ongoing success in other regions, the upcoming INET in Montevideo (2 July) has garnered nearly $10,000 in commitments. European Bureau Operations in the European bureau are ramping up following its establishment at the beginning of the year. The first major event will be an INET meeting in London September 29. As with other INETs in similarly important cities (Washington, Delhi) the sponsorship prospects are quite good and we expect to have projections in the near future. This INET will also likely be accompanied by a Regional Business Leaders Dinner. The dinner focuses on business executives with decision making authority (80%) and leaders from the NGO community, academia and civil society (20%). It has been a very effective companion to INETs in that it provides ISOC program and BD staff with a fertile environment in which to meet with decision makers and opinion leaders with potential members/funders. We also expect the Dinner to be a source of sponsorship revenue. North American Bureau As with the European bureau, the North American Bureau is brand new. Already in 2010 successful INETs were hosted in Washington, DC and San Francisco garnering $20,000 in corporate sponsorships. Planning is already in process for the first INET in Q in New York City. We look to build on this year s success. Corporate Outreach Campaign Armed with larger-scale prospectuses for our activity-based programs (Next Generation Leaders & Regional Development), we will execute a corporate outreach campaign targeting major corporations that fund education and development programs. MarCom vehicles may include: New Web site content describing the current and proposed programs laying out the funding imperative; New printed collateral laying out proposed program details and scale and the funding imperative; Multi-media (video & image-based presentation) demonstrating past success and outlining the future promise as well as funding imperative; ISOC member briefings; 21

22 INET presentations; Chapter briefings and call to action for fundraising; etc. Outreach efforts will enlist support from key staff, partners, and stakeholders including: ISOC externally-facing staff trained to present programs and funding imperative; Bus Dev team target and meet with best global funding targets using the MarCom toolkit to drive effectiveness; Enlist external stakeholders including BoT, AC, Chapters, members to promote and seek funding for these broad-appeal programs; IETF Sponsorship Programs The business development team worked to refine our IETF communications plan as a result of feedback received from the end-of-april IAOC retreat. Our IETF revenue generation tactics and communications were presented to the ISOC board for incremental 2010 funding. We are advising the IETF team on enhanced Maastricht meeting participation promotion and will develop recommended IETF communication content for , documents, Web site, collateral, and social media. While we were disappointed to hold an unhosted IETF in Anaheim, we will be hosted going forward through 2011 and beyond. We are also building on a sponsorship success in Anaheim offering hospitality sponsorships including beverage/snack breaks, ice cream social, and hospitality suites in Maastricht and beyond. A broad audience appeal for donations is also under development featuring Web-based donate now and related promotion of our charitable image and reinforcement of individual and organizational support of the IETF. Individual Membership We began the transition of individual membership responsibility to business development. Greater emphasis will be placed on sustaining membership and individual giving/donate now promotion. Continued focus will be placed on individual membership growth and engagement. Automation and Web-based interaction are key to management of individual member engagement. Web-based Public Appeals for Funding Utilizing the web and web-based donation channels accomplishes two key goals, additional revenue and increased visibility. Early phase planning has identified Web channels such as online search, auction houses, app stores, knowledge bases, domain registrars, and similar high-traffic Web destinations as ideal public appeal locations. Charitable donation of ad space from such organizations would be the preferable path for this charitable donation channel. Summary Plans and directions are in place and execution is proceeding against the 2010 Budget commitment. Our first focus is on monetization of key programs and initiatives through new and existing member engagement and direct funder support 22

23 (grants, etc.) for our activities. In parallel, we are 1 working to improve value for existing and prospective members and, 2 - seeking broad-based support of our mission and activities through donation channels driven by stepped up public visibility and appeal for support. The business development team, ISOC staff, and our partner organizations are all working together to drive additional, sustainable revenue streams. The current forecast for traditional Revenues shows us very slightly under the 2010 Budget (excluding the increased PIR contribution) and we are working to ensure we meet or exceed the total revenue commitment. 23

24 5. Chapter and Member Structure Strengthen ISOC's Bureaus, Chapters and Member Activities to be maximally effective in realizing ISOC's mission and goals. Note: this report also addresses the ISOC Chapter Discussion Agenda item, hence provides more detail. Submitted by Anne Lord and Jon McNerney June 2010 Introduction The Chapter Development Plan 3 expresses ISOC s multi-year strategic effort and commitment towards ISOC Chapters and members. In consideration of our ongoing 2010 direction for enhanced regionalization/localization the implementation of the Chapter Development Program is very focused at the regional level thus involving the contribution and facilitation from our Regional Bureau Managers alongside and aligned with our Chapter staff. Summary Two significant areas of work have been progressed since the last Board meeting. Excellent momentum has been gained on the closure and rejuvenation of inactive Chapters. Chapter capacity building in the form of Chapter workshops has complemented this work. Additionally, excellent progress has been made by the Sphere Labels task force, who drafted an Affiliation Agreement. The draft agreement provides the basis for a mutually supportive and symbiotic relationship between ISOC Global and the ISOC Chapters. Mid Year Review 1) Sharing our Success A key focus for sharing our success in 2010 are the one-day Chapter workshops held alongside regional INET conferences 4 with support from the Regional Bureaus. The completed Chapter workshops for 2010 thus far are: Asia held on April 12 th alongside INET Hong Kong o Chapters participating were from Australia, Hong Kong, Cambodia, Bahrain, Malaysia, Pacific Islands, Taipei and the Philippines. Details are available at: (page 28)

25 North America held on April 30th alongside INET DC o Chapters participating were from Washington DC area, Philadelphia, Quebec (Canada), San Francisco, New York and Colorado. Details at: The planned Chapter workshops for the remainder of 2010 are; Europe workshop planned September 29 th alongside INET London Africa workshop planned in the week of October 25, alongside INET Tunisia Latin America and the Caribbean workshop planned either 2 or 6 August, alongside the preparatory IGF meeting in Quito, Ecuador. Feedback from the workshops has thus far been excellent. While very resource intensive, they have demonstrably improved momentum across a number of formerly less active Chapters e.g. Colorado Chapter, Philadelphia Chapter, Cambodia Chapter and they have helped to create strong inter-chapter relationships and facilitate sharing of Chapter expertise and best practices. The increased funding available in the Travel Fellowship Program means that Chapter leaders are eligible to receive a fellowship to attend the workshops (see This year has seen a greater focus on sharing our success through enhanced promotion and sharing the outcomes of successful projects and events conducted as part of the Community Grants and Event funding (which targets Chapter reinvigoration) programs. Staff members in the regions are working more closely with Chapter leaders to encourage and support applications to both programs with regional targets. As a result of these efforts, in 2010 so far we have seen strong activity in the African region and the Asia region for Community Grant applications with 19 applications from Asia and 16 applications from Africa. Q3 will see the launch of an individual membership drive ( membership challenge ) to assist and support Chapters in reaching out to recruit new members. The target is to increase ISOC s individual membership by at least 10%. Materials and information will be made available to assist Chapters with the membership drive. 2) Chapter Accreditation and Rejuvenation A major piece of work has been completed within the Sphere Labels group since the last Board of Trustees meeting. Since late last year, the Sphere Labels group has been working through a series of conversations around what it means to be a successful Chapter. The goal is a revised Chapter Policy framework in the form of an Affiliation Agreement and other supporting documents. A task force was formed out of the Sphere Labels group, comprising three staff, one Board of Trustees member and three Chapter leaders and a facilitator. The taskforce met face to face in Reston, Virginia for a two-day meeting on April 27 and 28. The 25

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