REPORT Pakistan Centre for Philanthropy

Transcription

1 ANNUAL2010 REPORT Pakistan Centre for Philanthropy 1A, St.14, F-8/3, Islamabad Tel. (9251) , Fax. (9251) Pakistan Centre for Philanthropy

2 Our Board Dr. Shamsh Kassim-Lakha, H.I., S.I. Chairman, PCP Board of Directors, Former President, Aga Khan University, Karachi Civil Society Organisations Mr. Badaruddin F. Vellani Mr. Firoz Rasul Mr. Shoaib Sultan Khan Syed Asaad Ayub Ahmed Dr. Suleman Sheikh Chairman, AKF National Committee President, Aga Khan University Chairman, National Rural Support Programme CEO, The Citizens Foundation Chairman, Sindh Graduates Association Eminent Citizens PCP reserves all rights of ownership of this document. Printed by: Colorline-Islamabad Cover desktop composition and production management: Aleeza Akbar Pakistan Centre for Philanthropy, Islamabad Published in April 2011 Mr. Arshad Zuberi Dr. Attiya Inayatullah Mrs. Munawar Humayun Khan Mr. Mueen Afzal, H.I. Mr. Mahomed J. Jaffer Mrs. Roshan Khursheed Bharucha Mr. Saeed Ahmed Qureshi Mr. Zaffar A. Khan, S.I. Syed Hyder Ali Mr. Mohsin Nathani Corporations Mr. Arif Habib Mr. Hussain Dawood Mr. Ahsan M. Saleem Mr. Towfiq H. Chinoy Mr. Zaiviji Ismail Chief Executive and Editor, Daily Business Recorder Member, National Assembly of Pakistan Chairperson, Sarhad Rural Support Programme Former Secretary General, Finance & Economic Affairs Senior Partner, M/S ORR, DIGNAM & Co. Ex-Minister/Social Worker, Balochistan Former Deputy Chairman, Planning Commission Former CEO Engro Chemicals and Former Chairman PIA, PTCL, KSE Managing Director and CEO, Packages Limited Chief Executive, Standard Chartered Bank, Pakistan President, Arif Habib Securities Limited, Karachi Chairman Board of Directors, Engro Chemicals Pakistan Limited Chief Executive, Crescent Steel & Allied Products Chairman, New Jubilee Insurance Company, Karachi Chairman & MD, Shell Pakistan Limited The Centre is led by Ms. Anjum R. Haque Ex-Officio Board Member

3 PCP Board Committees (April ) Directors Report 2010 Pakistan Centre for Philanthropy Mr. Zaffar A. Khan Mr. Zaffar A. Khan Mr. Ahsan M. Saleem Chair Dr. Shamsh Kassim-Lakha Mr. Zaffar A. Khan Mr. Zaffar A. Khan Mr. Hussain Dawood Mr. Anwar Rammal Mr. Arshad Zuberi The Board of Directors Pakistan Centre for also been providing policy advice to the government. Philanthropy (PCP) is pleased to present its report This has been recently illustrated in the disclosure together with the audited financial statements for requirement for corporations imposed by the SECP, seeking to make public thematic areas for their philanthropic interventions. There has also been a As the world slowly emerges from the recent major subtle yet evident acceptance of the facilitative role of recession, philanthropic giving and remittances by the Centre amongst its stakeholder base with civil migrant workers continue to be among the most society and government emitting positive signals the important factors that help developing countries former through an increased interest in seeking weather the economic storm. The concept of certification and the latter through its endorsement of philanthropy for social welfare is not the preserve of the same. Thus within a decade of its establishment, the the rich nor is it restricted to the shores of the PCP has created a niche for itself as the lead industrialised world. As shown by studies in Pakistan organisation for promotion of philanthropy in the and elsewhere, even those whose incomes are just country. above subsistence levels are among the most generous in assisting those in need. Philanthropy In addition to being a dialogue partner of the these days is showing dynamic trends both in terms of Government of Pakistan, PCP now engages in regional the giving habits of individuals and foundations as and global activities with like-minded organisations well as the programmes and projects executed with and individuals to share, learn, explore and strengthen these funds. Among the new philanthropic trends the promotion of philanthropy. PCP is a regular gaining current popularity are concepts of venture participant in the deliberations of the Asia Pacific philanthropy and strategic philanthropy. The latest Philanthropy Consortium (APPC) and World Congress trend examples are social stock exchanges being run of Muslim Philanthropists (WCMP), besides being a in Brazil and South Africa which function much like member of institutional networks on philanthropy in traditional for-profit capital markets to facilitate the universities, e.g. Indiana University and Cairo flow of philanthropic capital. In the context of University. The Centre was visited by delegations from Pakistan, it is most heartening that philanthropic Tajikistan and Afghanistan to study the PCP model of giving by corporations almost doubled while CSO Certification for replication in their countries. individual giving has shown a substantial increase over the past decade. We have witnessed these The Centre has moved forward in mobilising national contributions being increasingly spent on more and international philanthropy and strengthening its strategic purposes and on longer term, sustainable linkages. A case in point is the effort of the Centre activities. Corporations are increasingly investing in during the 2010 floods where PCP was able to generate the education and health sectors as indicated in our both local and Diaspora funds. annual corporate surveys. The PCP survey of listed corporations for 2009 indicated a 70% preference Certification of Civil Society organisations remained the for education followed by 20% for health. flagship programme of the Centre during We are pleased to report that a record 103 applications (64 The Directors are pleased to report that this in 2009) for certification were received during the year. changing trend in philanthropy and its application is We attribute this to the increasing awareness among also reflected in the work of the Centre which has CSOs of the value of such certification, the trust donor

4 An encouraging finding of the latest survey was that despite the economic recession in 2009, Corporate Philanthropy in Pakistan reached PKR 2.35 Billion from PKR 2.23 Billion in the previous year. The Directors extend their appreciation and complements to the corporate sector for it's generosity and seriousness in addressing social development issues in Pakistan by contributing as much as 0.9% of profits before tax, a figure well above its counterpart in the industrialized world. To motivate greater giving by corporations, the Board is contemplating to recognize other categories of corporate donors based on such themes as; innovation in giving, giving by corporate donors in less developed areas and by recognizing smaller corporate entities. During the devastating floods in July and August of 2010, the Centre stretched beyond its mandate of facilitating and supporting altruistic efforts of CSOs in social development by extending relief to those affected. PCP staff and friends raised Rs.1.4 million to procure and deliver relief supplies to over 300 families in the districts of Charsadda and Dera Ghazi Khan. Moreover the Centre used its website to direct international donors to 23 PCP certified organisations working in relief and rehabilitation of the flood affectees. It needs to be noted here that many PCP well- wishers who wanted their funds spent through the PCP had to be diverted to other places because of the Centre's mandate of not implementing development activities itself. Consequently, the Board has adopted a new policy to also implement relief programmes at times of major disastors. For 2010, a budget of Rs m was approved by the Board of which Rs m (21%) was for core expenditure and Rs m (79%) for programme activities. However, only 54% (Rs m) of the approved budget was utilised during 2010 due to resource constraints. In addition to the valuable support of its individual and corporate donors in Pakistan, the Board appreciates the continued financial support extended to the Centre by the Federal Ministry for Social Welfare and Special Education, the AKDN, the World Bank and the Government of the Punjab. During 2010, commitments towards the endowment fund of the PCP reached Rs million of which Rs million has been received compared to Rs. agencies place in PCPs certification, the goodwill cultivated with the Federal Board of Revenue and the hard work of the concerned staff in networking and bridge building with relevant stakeholders. It is heartening to note that the Centre's due diligence effort in strengthening CSO processes for national development has not only garnered international interest but also encouraged established nationally recognised umbrella organisations like the Aga Khan Rural Support Programme (AKRSP). This year the Centre was approached by AKRSP to assess the readiness status of 40 Local Support Organisations it established at the grass roots level for social service delivery in under developed northern Pakistan and to strengthen them to qualify for PCP certification. The most important fillip to the certification programme come from the Italian Debt Swap agreement which had made PCP Certification a requirement for funding. In 2010 the above linkage yielded an amount of Rs million for 18 CSOs, while US $ 63,191 was generated for 5 CSOs through the UNDP/Ministry of Environment engagement. The Centre has successfully garnered the interest of three United Nations entities including the Food and Agriculture Organisation (FAO), the United Nations Development Programme(UNDP) and the United Nations Office for Drug Control (UNODC), each of which have indicated PCP certification as preferred for those seeking their funds. PCP launched its 4th and 5th Corporate Philanthropy Reports (Survey of Public listed companies 2008 and 2009 respectively) last December in Karachi. Emanating from this survey, the Pakistan Corporate Philanthropy Awards were distributed amongst the top five companies which gave the highest contributions for social development in the country on the basis of both volume of donation and volume of donation as a percentage of profit before tax. Dr. Abdul Hafeez Sheikh, Minister for Finance, Revenue, Economic Affairs and Statistics, presented these awards. The ceremony was attended by leading businessmen, federal and provincial state functionaries, civil society representatives, donors and the media million in The Centre gratefully and the business community and looks forward to their acknowledges the generosity and continuous valued advice and input in the future. The Board wishes support of its corporate and individual contributors. to acknowledge the commitment and dedication of the It is the belief and commitment of PCP's contributors management and staff of the PCP whose endeavours in the value of the organisation's work that has contribute to the progress and the success of the largely sustained PCP over the past years and has organisation. been a source of much encouragement for the PCP in carrying forth its mission. Finally, the Board deeply appreciates the continued encouragement and support of the Federal and Provincial governments, civil society organisations Dr. Shamsh Kassim-Lakha H.I., S.I.

5 Contributing to Change - a message from the Chairman Dr. Shamsh Kassim-Lakha H.I., S.I. The Pakistan Centre for Philanthropy completes The challenge for 2011 and beyond is to position the ten years of operations this August. While much corporate and civil society sectors such that while has changed for the better on the philanthropic sharing some of the continuous jolts to the state and and social development landscape yet a lot its economic health, a sense of hope is created in the continues the same way showing consistency and individual that ensures that each citizen considers consolidation in the sector. On the up side, we himself an agent of change. Such an attitude of hope have seen corporate giving for social causes rise will help get us out of our current despondency. ten fold from Rs. 228 million in 2000 to Rs.2.35 billion in 2009; we are witness to the sterling role The Centre today is pleased to showcase over 200 of civil society organisations in relief, civil society organisations that have been able to rehabilitation and development efforts; state garner increased donor resources by virtue of their regulations governing the CSO and Corporate accountable and transparent processes as certified sectors have moved from a restrictive and by PCP. The Centre's CSO certification programme bureaucratic dispensation to a supportive and which began seven years ago was the local answer to enabling one. More interestingly for the Centre, reducing the trust deficit in CSOs in the wake of a Pakistan's CSO sector has gained much needed huge proliferation in this sector in the 1990s, with donor trust over the past years which is manifest in many fly by night CSOs with questionable credentials the tilt of international donors towards civil society and weak accountability mechanisms among them. organisations, particularly those certified by PCP, PCPs certification regime for CSOs has assisted to implement their projects. potential donors by confirming through a process of due diligence that they are run effectively and One would assume that with all this good news, efficiently. It is heartening that certified organisations poverty and its incidence too would have been are increasingly becoming recipients of national and curtailed and public, non government and private international donations. welfare activities were more accessible to a larger portion of the population. Sadly this is not the PCP is a growing organisation and we build on case. Regional and local political imperatives lessons learnt from interaction with our stakeholders. have unfortunately left state and society much Ours is an organisation that not only acknowledges weaker and poorer than a decade ago. Progress public demands but tries to mould itself according to may have been made in figures of foreign trade local priorities too. For instance we learnt during and per capita income but as shown by several 2009 that many CSOs wanted PCP to engage in studies, the state of welfare of the citizens at large building their capacities in terms of systems and has gone down. processes. Similarly the Centre's rule of three year functionality for a CSO to be able to apply for certification was relaxed for the young philanthropic arms of older and established foundations and corporate entities with credible track records. The Centre now intends to unfold its capacity development programme for CSOs and modalities are being finalised to initiate acceptance of one year old organisations engaged in social development. The Centre's policy input for creating a more enabling environment for philanthropy is another area regularly accorded recognition by the government over the past ten years. Last year the g o v e r n m e n t a c c e p t e d t h e C e n t r e ' s recommendation that philanthropic giving of all corporate entities be disclosed in their annual reports. This year it is considering a proposal to include a question relating to philanthropic giving in its Household Income and Expenditure Survey. Both these actions will give policy makers a clearer picture of the private resources diverted to welfare and hopefully improve planning and public allocations for social services. I take this opportunity to convey my gratitude to the Board of Directors, members of PCP Board Committees and the Certification Panel who continue to provide crucial advice that sets the direction for the Centre. It would not be out of place to say that the course and focus of the Centre and the networking and good will garnered and generated in these ten years would not have been possible without their commitment and dedication. My warm appreciation is extended to the management and staff of the PCP who continue to diligently carry forth the agenda of the Centre. Let me end on a note of hope. We hope and pray that in these challenging times, the increased social sector engagement and philanthropy by civil society and corporate bodies as well as the enabling attitude of the state will provide the much needed safety net for the ever growing segment of our society that sadly slips below the poverty line. Unfortunately, due to many challenges, the government alone has not been able to provide the necessary assistance and these unfortunate citizens therefore deserve our philanthropic support for both relief and investment in social assets to save them from further slipping into the abyss they do not deserve. Dr. Shamsh Kassim- Lakha H.I., S.I.

6 Table of Contents Our Vision The three sectors of society-business, civil society and the government-work in a strengthened partnership for social development in Pakistan Our Mission To increase the volume and effectiveness of indigenous philanthropy for social development in Pakistan Goals Creating a policy, legal and fiscal environment that enables giving for development and promotes the growth and development of citizen organisations Facilitating linkages between corporate philanthropists, citizen organisations and government for increased social investment Enhancing citizen organisations capabilities as effective vehicles of philanthropy through a certification system Assisting philanthropists (corporations, foundations, Diaspora communities) in increasing the volume and impact of their giving Raising broad societal understanding of philanthropy through research Expanding the knowledge map PCP s Research Portfolio Philanthropy support services Facilitating Philanthropists and Implementers Promoting good practices Road to Credibility & Recognition; an update on CSO Certification Bridging the gap Communicating & Networking Institutional capacity The challenges of a growing organisation and its response to change picture gallery 19 our publications 21 our people 25 our partners 26 financials

7 CORPORATE AWARDS 2008 & 2009 expanding the knowledge map Expanding The Knowledge Map PCP s Research Portfolio Dr. Abdul Hafeez Sheikh addressing the audience Ms. Anjum, Dr. Abdul Hafeez Sheikh and Dr. Shamsh Kassim-Lakha Somewhere, something incredible is waiting to be known. Dr. Carl Sagan (American Astronomer, Writer and Scientist, ) Dr. Abdul Hafeez Sheikh giving the award Dr. Shamsh Kassim-Lakha presenting the shield to the Chief Guest Research is an integral part of our organisation s work. It would not be wrong to say that research and development go hand in hand. Despite its prime importance and being an extremely useful tool for informed policy decisions, research remains a neglected intellectual discipline in our country and too often decisions are taken without adequate research on ground realities. The Centre's research portfolio includes internationally peer-reviewed studies launched by high profile dignitaries including the President, the Prime Minister and Federal Ministers. PCP, over a short period, has become a lead organisation in philanthropy research. Some of the Centre's noted publications include Corporate philanthropy in Pakistan: the case of public listed companies, Philanthropy by Pakistani Diaspora in the USA, Going beyond Business and Collaboration between Government and Civil Society Organisations. The Centre has recently concluded two research studies; Individual Philanthropy in Punjab and Family Foundations in Punjab. The Centre has developed an online resource of Diaspora networks around the world and a database of certified CSOs in Pakistan- a project of the Asia Pacific Philanthropy Consortium (APPC). Our annual report, Corporate philanthropy in Pakistan: a Survey of Public Listed Companies culminates in the Corporate Philanthropy Awards for corporations, based on two criteria: total volume of donations and volume of donations as a percentage of profit before tax (PBT) where the top 5 companies are awarded. These awards are held on an annual basis. In the year 2010, PCP's Research Programme engaged in the following studies: 1. Individual Philanthropy in the Punjab 2. Corporate Philanthropy in Pakistan 2009: Survey of Public Listed Companies 3. Family Foundations in the Punjab 4. Government CSO Collaboration 01 02

8 Individual Philanthropy in Punjab Philanthropy is defined as an activity of voluntary giving, serving humankind primarily beyond one's family. Though the two terms, charity and philanthropy overlap in meaning, they are different in scope. The broad definition of philanthropy is crucial in today's modern world encompassing its underlying essential principles/connotations of social investing, as apposed to mere charity which is meant to merely offer relief to individuals. The paradigm shift towards social investing has prompted philanthropy to move beyond charity to building social and human capital for development. There is a difference between indigenous and international philanthropy. Pakistan's indigenous philanthropists include individual givers, corporate givers and the Pakistani Diaspora. This Philanthropic impulse is spurred by the divine injunctions of Zakat, Sadqa and Fitrana but these givings need to be institutionalized and channelised for organised social development. Studies on private individual philanthropy have been conducted in various countries such as USA, UK, Australia, Philippines, India and Bangladesh. These studies provide a benchmark for comparisons and show interesting potential for social safety nets and philanthropy trends. Studies on private philanthropy point out that significant amounts of money are spent by private businesses and individuals in areas that support the poor. It was realised during the planning phase of the study that evidence based research into the volume, effectiveness and trends of indigenous philanthropy on the provincial scale is a pre-requisite so as to gauge the quantum of private transfers to poor segments of populations. The province has addressed various development issues that had never been looked at before. Hence, it is imperative to expand the knowledge base for better policy decisions. On the model of the Aga Khan Development Network's study 'Philanthropy in Pakistan', PCP conceived and designed a special study 'Individual Indigenous Philanthropy in Punjab'. The objectives of the study were to undertake evidence based research on philanthropy in Punjab, and use the data collected to document the extent, size, scope and contribution of individual indigenous philanthropy. A close examination of the relationship between stakeholders (grant makers and grant seekers) is included in the study to identify ways to facilitate productive equations that can benefit both sides. The study also introduces philanthropy as a complementary mechanism for social safety nets and poverty reduction in the province. Corporate Philanthropy in Pakistan 2009: Survey of Public Listed Companies Corporate Philanthropy in Pakistan 2009, a survey of public listed companies by the Pakistan Centre for Philanthropy (PCP), investigates the philanthropic giving of public listed companies (PLCs) in Pakistan. It attests to the fact that the business sector is alive to the needs of society. The concept of social responsibility among businessmen in Pakistan is not new; however, recent changes in the global and local environment have led to a rise in expectations from business houses which have impacted positively on the contract between businesses and the society at large. The primary goal of the annual Corporate Philanthropy Survey, in line with PCP's mission, is to increase both the volume and effectiveness of corporate philanthropy in Pakistan. The survey comprises a documentation of philanthropy by public listed companies, estimates of its quantity and a study of the trends and patterns. The study also contains rankings of PLCs in terms of their giving and consequently facilitates the 'PCP Corporate Philanthropy Awards. In the 2009 report, a qualitative analysis of the Independent Power Producers (IPP) sector has been presented. IPPs formed one of the most rapidly growing sub-sectors during the last decade and the sector's giving practices have been examined to gain an insight into their commitment to society with particular focus on qualitative measures. The IPP sector comprises 23 operational companies of which 30% are PLCs while the remaining 70% are public unlisted entities. Total philanthropy generated by the IPPs in 2009 amounted to PKR million and the average contribution of each organisation was PKR 7.32 million, which amounts to an average of 0.55 % of their PBT. Some key findings of 2009: Total donations by PLCs increased more than tenfold from PKR 228 million in 2000 to PKR 2.35 billion in 2009 PLC contributions for 2009 measured at 0.9%. This exhibits an increase of 0.3% from 2008 and much closer to the international standard of giving which is 1% of PBT. Despite a 25% decrease in the total PBT, the volume of donations increased by 5.1% from the last financial year 57% of PLCs were involved in Corporate Philanthropy which shows an increase of 6% from the preceding year Top 25 giving companies accounted for 73% of total giving The number of companies with giving of PKR 5 million or more increased by 40% from 2008 (from 48 to 65) PLC contributions in total volume have increased on an entirely voluntary basis from the past year. expanding the knowledge map Family Foundations in the Punjab Development Network (AKDN), conducted a nationwide research Family Foundations are among the most interesting institutions study titled 'Collaboration between Government and Civil Society of modern societies: as private institutions for public benefit and Organisations' (Year I). The study documented case studies of obliged to neither market expectations nor democratic process, multi-partner collaboration between the Government and Civil but in command of their own assets, they enjoy significant Society Organisations (CSOs) across Pakistan. It also identified the independence. Historically, Family Foundations are among the need to work on key policy areas to ensure efficiency and efficacy of oldest existing social institutions, dating back thousands of partnerships. years. There are anecdotal constructions regarding the initiation of family funded trusts in Pakistan. The courage, vision Based on the findings of this initial document, a sequential study and effort with which they are built, however, are unwritten Public Private Partnerships: Facilitating a Framework was narratives that need to be formalised and the exact giving conducted by PCP in 2008 (Year II). It also examined the dynamics trends of the wealthy families need to be explored and of partnerships between the government and CSOs, incorporating incentivised further as this is an important resource pool for key issues and limitations of collaboration. The major concerns organized social investing. Since the tradition of family which emerged include pre and post partnership scenarios philanthropy through Family Foundations is well established in (designing and sustainability), operational inefficiencies and the country, PCP conducted the study on Family Foundations in absence of any concrete rules of engagement vis-à-vis a Punjab. The study was initiated on December 04, 2008, with comprehensive governance framework. the signing of an agreement for collaboration between the PCP and the Social Welfare Department, Government of Punjab. Based on the recommendations of the two initial studies and, in However, the actual implementation of research started much particular, the suggestions provided by the Advisory Group (for later. This research study aims to obtain an indicative profile of Year II) in its deliberations during the National Consultative Family Foundations' characteristics and their internal functions, Workshop, PCP has started work in Year III, to initiate the process of as well as their relationships with beneficiaries, and the state. It pursuing a broad based enabling environment for governmentalso explores ways of mobilising, organising and facilitating CSO partnerships in Pakistan. philanthropic activities in Punjab to support indigenous social development initiatives to create an enabling environment and The study is based on extensive involvement with various tiers of develop human resource for the empowerment of local government and civil society organisations which have prior initiatives for social change and broader popular participation. experience of collaboration. The main objectives of the study are as follows: Some of the salient features of the study are: i. Reconstitution of the Advisory Group with the objective to trim Provide a knowledge base about the origin and nature of its size to eight national experts and four provincial Family Foundations and endowments (Waqf's) in Punjab. representatives. Examine and analyse the modalities of mobilising, ii. Dissemination and sharing of Year I and II reports with the organising and facilitating Family Foundations and members of the advisory group. endowments (Waqf's) philanthropic activities in Punjab iii. Advocacy/lobbying for a comprehensive social sector PPP Compare and contrast the contribution of Family framework through engagement with the Planning Foundations in Punjab with international Family Commission and Provincial Planning and Development Foundations Departments. Estimate Family Foundations giving (cash, in-kind, time iv. Simultaneous engagement with selected civil society volunteered and others) organisations and other stakeholders. Document Foundation's perception of effective v. Collective engagement/meeting of government and civil society philanthropy organisations for moving towards a common agenda and List the number of Family Foundations in Punjab. consensus on collaboration. Analyze Institutional governance and Financial Structure of vi. Presenting a draft of a consolidated policy framework for social the Foundations. sector partnerships between the government and civil society at the provincial level. The findings are expected to contribute to the strengthening of vii. Lobbying with the Planning Commission for adoption of the an enabling environment, human resource development, and PPP framework the empowerment of the population for contributing towards positive social change. Government CSO Collaboration Year III Based on documentation of the deliberations of engagement with In 2007, Pakistan Centre for Philanthropy (PCP), with support the federal and provincial governments in the form of a report, the provided by the Civil Society Programme of the Aga Khan study will facilitate presentation of a comprehensive/broad based 03 04

9 PPP framework for social sectors which will place basic guidelines, structures, mechanisms of rules of engagement for partners in social sector collaborations. In the first phase of the study, workshops were held at the provincial level, where representatives of Planning and Development (PnD) Departments were given an orientation to familiarise them with the Government CSO Collaboration Study. As a follow up, collective sessions are planned for early 2011, where representatives of both civil society and the New initiatives Government will engage in discussions about the PCP's existing Public Private Partnership framework. The study is expected to be completed in Events: a. PCP Corporate Philanthropy Awards: The Fourth PCP Corporate Philanthropy Awards ceremony took th place at the Marriot Karachi, on December Dr. Abdul Hafeez Shaikh, Minister for Finance, Revenue, Economic Affairs and Statistics, presented the awards to the winners. Awards were distributed on the basis of highest volume of donation and volume of donation as a percentage of Profit before Tax. Awardees ranked as the top 5 for the year 2008 for the highest volume of donations were (1) Pakistan Petroleum Limited (2) Jahangir Siddiqui and Co. Ltd (3) Oil & Gas Development Company Limited (4) Sui Northern Gas Pipelines Ltd and (5) Pakistan State Oil. Awardees ranked as the top 5 for the year 2008 by volume of donations as a percentage of PBT were (1) Pakistan Services Ltd, (2) Tata Textile Mills Ltd (3) Shield Corporation Ltd (4) KASB Securities and (5) Gulistan Spinning Mills Ltd. Woolen Mills Ltd and (5) Crescent Jute Products Ltd. b. Training PCPs Research Unit attended a two day workshop on Statistical Package for Social Sciences (SPSS16) conducted by 'Professional Development Centre (PDC), Centre for innovation & Entrepreneurship (CIE) and National University of Sciences and Technology (NUST). 1. Corporate Philanthropy in Pakistan 2010: Survey of Public Listed Companies 2. Individual Indigenous Philanthropy in Pakistan Philanthropy Support Services Philanthropy Support Services Facilitating Philanthropists and Implementers The Philanthropy Support Services (PSS) Programme assists philanthropists enhance the impact of their giving. Through PSS, the Centre seeks to promote compassionate efforts of national and international philanthropists (individual, corporate & Diaspora) by establishing effective linkages between grant-makers and grant seekers. The year 2010 saw Pakistans worst natural calamity in living memory. The floods left millions of people homeless. Philanthropy Support Services responded to the disaster by creating an adhoc Emergency Response Unit. The Emergency Response Unit worked to promote the certified CSOs involved in the relief and rehabilitation of the flood victims. In addition to flood relief activities, PSS was engaged in providing technical facilitation to three corporate partners; monthly monitoring and reporting of NGO laws to the International Centre for Not-for-Profit Law (ICNL), monitoring the programme activities of the Fund for Inclusion of People with Disabilities (FIPD) organisations and promoting Certified Civil Society Organisations (CCSOs) on the Global Giving webpage. During 2010 PSS was able to produce PCP's first quarterly newsletter. The First issue was published on April 2010 and is now being generated regularly every quarter. Awardees ranked as the top 5 for the year 2009 for the highest volume of donations were (1) Pakistan Petroleum Limited (2) Engro Corporation Ltd (3) National Bank of Pakistan (4) Allied Bank of Pakistan and (5) Nestle Pakistan Limited. Awardees ranked as the top 5 for the year 2009 by volume of donations as a percentage of PBT were (1) N. P. Spinning Mills Ltd, (2) Highnoon Labs (3) Ellcot Spinning Mills Ltd (4) Bannu 05 06

10 Public Private Partnerships: Corporate Philanthropy for 1. Learning Material Education 2. Training and Capacity Building P C P h a s b e e n 3. Research and Monitoring facilitating Public 4. Advocacy Private Partnerships (3Ps) for school The Improving Quality of Education project successfully improvement in concluded in June The Foundation Open Society Institute rural communities of (FOSI) has approved the extension of the Improving Quality of Sindh since June Education Project (IQEP) project for year In 2010 PCP had three corporate Give2Pakistan: Emergency Response Unit and Resource partners on board, Centre Tullow, Petronas Give2Pakistan is a virtual platform to link grant makers and (Carigali) Pakistan certified CSOs to promote effective collaborative philanthropy. The Limited and Peace Campus Development Corporation (PCDC). main concept behind Give to Pakistan is of an online portal that acts as a one-stop shop for information. Give to Pakistan will serve Following are the achievement in the year 2010: to revolutionalise philanthropy by providing information that enables users to make better decisions and increase the PCP facilitated three partnerships under 3Ps for Education e ff ect i v e ness of charitable giving. Programme Philanthropy of Rs. 2.6 million generated from partnerships During the floods of 2010 the need for creating a formal 2094 children of 26 schools benefitted Emergency Response Unit within the Give2Pakistan portal was felt. 36 teachers provided education to children in 12 villages The Emergency Response Unit will serve as a sleeping unit and based in 2 districts would get active when required. A draft policy for the unit is under consideration. Foundation Open Society Institute: Improving Quality for Education Fund for Inclusion of People with Disabilities T h e I m p r o v i n g The Fund for Inclusion of People with Disabilities (FIPD) was Quality of Education established following the successful (World Bank's) Development Programme sought Marketplace of It seeks to create a marketplace of ideas, to undertake quality talent and resources that address the challenges faced by persons i n t e r v e n t i o n s i n with disabilities (PWD) by rewarding creative projects that support selected primary innovations of and for persons with disabilities. Rewards will take schools within the the form of recognition and grants. Hyderabad District of S i n d h. T h e In the year 2010, Phase II of FIPD was successfully implemented. programme aimed Funds of PKR 2.3 million were distributed among five FIPD to work towards beneficiary organisations. PCP conducted detailed monitoring and imparting quality evaluation field visits to give first hand feedback of the project. education within a cluster of a total of 30 government, Periodic reports on programme delivery and utilisation of funds community based and low cost private schools in Hyderabad. were sent to FIPD. An action research was also included within the programme to study the impact of quality initiatives within different models of GlobalGiving schooling. GlobalGiving connects donors to over 1,000 pre-screened grassroots charity projects around the world. It is an efficient and The Sindh Education transparent way to make an impact with ones giving. Foundation (SEF) w a s t h e k e y GlobalGiving begins with dedicated, tenacious individuals who i m p l e m e n t a t i o n are driving change in their communities. From running orphanages partner and its scope and schools, to helping survivors of natural disasters, these people of work included are do-gooders to the core. GlobalGiving connects these "good timely achievement idea people" with the "generous giver people" and help projects of o f p r o g r a m m e all sizes receive donations of all sizes. t a r g e t s i n t h e following intervention PCP is a project sponsor of GlobalGiving in Pakistan. This areas: collaboration allows donors outside of Pakistan to donate online without worrying about the logistical challenges and credibility Philanthropy Support Services concerns. During last year s flood relief and rehabilitation, and clothing were given projects were posted on the portal by credible organisations. to 104 families This allowed the Diaspora community to respond to the The second visit was calamity on time. made to village Rakhmor Jhagi in Tehsil: Taunsa In 2010, PKR 0.45 million were generated and a total of 27 where relief items were projects of 17 Certified Organisations were sponsored. provided to 125 families During the third Newsletter visit, 174 households The PSS programme published were provided relief the first PCP newsletter in April goods. The third visit was The newsletter is primarily made to the same targeted at civil society. The basic village in Tehsil Taunsa aim of the newsletter is to highlight Relief items during the visits consisted of, flour, ghee, dates, CSO best practices, corporate sugar, milk, tea, pulses, clothes and utensils good practice, PCP events and Four wells were dug in different places of Charsadda and public policies affecting social drinking water facility was provided at a cost of PKR 0.2 million development. Success Story: In 2010, two issues were Foundation Open Society Institute: Improving Quality for published and sent via Education Community Service through Education: Making and post to Board Members, a Difference C e r t i f i e d C i v i l S o c i e t y The Government Primary School, Rahoo Parhiyar, houses 5 Organisations, donors, top 50 corporate givers, Government classrooms and 5 teachers. The school teachers have received offices and other corporate partners. training offered by the Department of Education and Literacy, Government of Sindh. Training is predominantly in pedagogical The International Centre for Not-for-Profit Law (ICNL) skills, classroom management, subject-based teaching etc. The NGO Law monitor project of ICNL seeks to provide up-to- However with little or no follow-up of the training imparted, date information on legal issues affecting not-for-profit, non teachers continued to encourage rote learning in the classroom governmental organisations (NGOs) around the world. ICNL due to which interest in the lessons was low and absenteeism high. presents reports on 30 countries and 8 regional multilateral The classrooms had only a blackboard and textbooks as organisations. conventional learning aids and new, child centered methods of teaching-learning were neither explored nor encouraged. PSS develops a country paper and sends monthly monitoring and reporting of Pakistani NGO laws. This report provides an Following a baseline survey the school was selected for partnership overview of key issues relating to freedom of association and to implement quality interventions as part of the Improving Quality the NGO legal of Education Programme (IQEP). After more than a year of framework, with a partnering with the Sindh Education Foundation (SEF), the school focus on legal environment has undergone substantial changes. Intensive teacher barriers affecting development exercises paid off and resulted in tangible civil society. improvements in the classroom setting, teaching skills and teachers' overall disposition towards learning. Child centered and E m e r g e n c y activity based teaching methods began to flourish and were Response Unit enthusiastically supported by the students. SEF also resolved the During the floods of school's issues of not receiving timely support for training 2010, an adhoc implementation by maintaining an effective follow-up mechanism. Emergency Response Through activities such as group work, role play, arts and craft and Unit was created peer learning the student and teachers' interest in the classroom within PSS. This unit arranged visits to the flood affected areas has been enhanced and learning in classrooms has become more and created awareness of the Certified CSOs working in relief interactive and meaningful for both. Consequently, the enrollment and rehabilitation of flood affectees on the PCP website. in the school has markedly increased. Rahoo Parhiyar now welcomes 154 students to its classes every day. Three visits were conducted to the flood affected areas: The first visit was to Charsadda; gift packs of food items 07 08

11 Contributing to change Our Certified CSOs Acumen Fund Pakistan (AFPAK) I Aga Khan Health Services (AKHS-P) I Agribusiness Support Fund (ASF) I Aid to Leprosy Patients (ALP) I Air Cdre Rizwanullah Khan Shaheed Memorial Trust I AKHUWAT IAli Zaib Blood Transfusion Services IAlif Laila Book Bus Society I Al-Mustafa Trust I Al-Shifa Trust Eye Hospital I Aman Welfare Health & Educational SocietyI Anjuman Nawajawanan Charsadda (ANC) I Area Development Organisation I Association For Academic Quality (AFAQ) I Association for Gender Awareness & Human Empowerment (AGAHE) I Association of Chartered Certified Accountants (ACCA) I Attock Sahara Foundation I AWAN Foundation I Awaz Foundation Pakistan; Centre for Development Services AwazCDS-Pakistan I Aziz Jehan Begum Trust for the Blind I Babar Ali Foundation I Bach Christian Hospital I Bakhtawar Amin Memorial Trust I Balochistan Environmental & Educational Journey (BEEJ) I Balochistan Rural Support Programme BRSP I Bestway Foundation I Brooke Hospital for Animals (Pakistan) I Bunyad Literacy Community Council (BLCC) I Burhani Trust Hospital I Businessmen Hospital Trust (Shalamar Hospital) I Centre for Women Co-Operative Development I Chand Foundation (Lahore Model School) I Child Advocacy International Pakistan I Child Care Foundation (CCF) I Children's Global Network Pakistan (CGN-P) I Citizen Community Coordination Development (CCCD) I Citizen Education Development Foundation (CEDF) I Commecs Educational Trust I Community Support Concer (CSC) I Cooperation for Advancement Rehabilitation and Education (CARE) I DAMEN- Development Action for Mobilization & Emancipation I Darut Tasnif (Pvt) Ltd. I Developments in Literacy (DIL) I DLG-De Laas Gul Welfare Program I Dost Welfare Foundation I Dr. Zeenat Hussain Foundation I DSRA Educational and Welfare Trust I ECO Conservation Initiative (ECI) I Environmental Proctection Society (EPS) I Faisalabad Urban Transport Society (FUTS) I Fakhr-e-Imdad Foundation (FIF) I Family Planning Assocation of Pakistan (FPAP) I Fazaldad Human Rights Institute (FHRI) I Ferozsons Trust (Fatima Memorial Hospital) I Friends of Literacy and Mass Education (Flame) I Ghazi Barotha Taraqiati Idara (GBTI) I Government College University, Lahore Endowment Fund I Haji Abdul Rashid Lahori Welfare Trust I Hamdam Development Organisation I Hamza Foundation I Hashoo Foundation I Health and Nutrition Development Society (Hands) I Health Education & Literacy Programme (HELP) I Help In Need (HIN) I Helping Hand for Relief and Development (HHRD) I Himalayan Rural Support Program (HRSP) I Hospital Waste Management I Human Development Foundation (HDF) I Human Resource Development Network (HRDN) I Idara-e-Taleem-o-Aagahi (ITA) I Indus Earth Trust I Indus Resource Centre (IRC) I Institute for Development Studies & Practices (IDSP) I Institute of Policy Studies I Interfaith League Against Poverty I Iqbal Hamid Trust I Islamabad Society for Prevention of Blindness (ISPB) I Isra Islamic Foundation (Guarantee) Ltd. I Ittefaq Hospital Trust I Jinnah Welfare Society (JWS) I Karwan-e-Hayat I Kashf Foundation I Kashmir Education Foundation (KEF) I Khidmat I Khwendo Kor I Khyber Eye Foundation I Kohsar Welfare & Ecucational Society I Kuchlak Welfare Society I Lahore Association Pakistan I Lahore Businessmen Association for Rehabilitation & Disabled I LASOONA Society for Human & Natural Resource Development I LEAD Pakistan I Liaquat National Hospital I Lodhran Pilot Project (PPL) I M. H. Sufi Foundation I Mahvash & Jahangir Siddiqui Foundation I Marafie Foundation Pakistan I Marie Stopes Society (MSS) I Maternity & Child Welfare Association of Pakistan I Medicare Trust I Mehnaz Fatima Educational & Welfare Organization I Mehran Welfare Trust I Mian Muhammad Trust Hospital I Mianwali Education Trust (MET) I Mofad-e-Aama Chiniot Sheikh Association (MCSA) I Mohammad Sadiq Hajra Bibi Memorial Welfare Society I Mountain & Glacier Protection Organisation (MGPO) I Mountain Institute for Educational Development (MIED) I Mufad-e-Niswan Trust I Mughal Trust I Nai Zindagi Trust I Nancy Fulwood Hospital Society (NFHS) I National Cleaner Production Centre Foundation (NCPCF) I National Management Foundation (NMF) I Nayab Welfare Society I Pakistan Hemophilia Patients Welfare Society (PHPWS) I Pakistan Kidney Patients Association (PKPA) I Pakistan Microfinance Network (PMN) I Pakistan Ordnance Factories Welfare Trust I Pakistan Society for the Rehabilitation of the Disabled I Pakistan Village Development Program (PVDP) I Participatory Integrated Development Society (PIDS) I Participatory Village Development Programme (PVDP) I Punjab Rural Support Programme (PRSP) I Qarshi Foundation I Qurban & Surayya Educational Trust I Rehman Foundation I Rising Sun Education & Welfare Society I Roshni Homes Trust I Rural Community Development Society (RCDS) I Rural Development Foundation (RDF) I Rural Education and Development Foundation (READ) I Sahara for Life Trust I SAHIL I Saibaan Development Organisation (SAIBAAN) I Saifee Hospital Trust (SHT) I SAMI Foundation (SF) I Sanjan Nagar Public Education Trust (SNPET) I Sargodhian Spirit Trust (SST) I Sarhad Rural Support Programme (SRSP) I Shah Abdul Latif Bhitai Welfare Society I Shakarganj Foundation (SF) I Shaukat Khanam Memorial Cancer Hospital & Research Centre I Shehri Ijtamai Taraqiati Council (SHATAC) I Shehri-CBE I Shewa Educated Social Workers Association (SESWA) I Sindh Agricultural Foresty Workers Coordinating Organistion (SAFWCO) I Sindh Madrassatul Islam Board (SMB) I Social Policy And Development Centre (SPDC) I Society for Community Support for Primary Education in Balochistan (SCSPEB) I Society for Educational Technology (SET) I Society for Empowering Human Resources (SEHER) I Society for Rehabilitation, Education and Community Health (REACH) I Society for Safe Environment & Welfare of Agrarians in Pakistan (SSEWA) I Sohb Educational Welfare Society I Strengthening Participatory Organisation I Suffah Welfare Trust (SWT) I Sukkur Blood & Drugs Donating Society (SBDDS) I Sunny Trust International (STI) I Syed Maratib Ali Religious and Charitable Society I Taleemgah Dukhtaran-e-Awam Trust I Tameer Shell LiveWIRE Trust (SLT) I Taraqee Foundation I Tehzibul Akhlaq Trust I Thardeep Rural Development Programme I The Citizens Foundation (TCF) I The Deaf and Welfare Association Trust I The Kidney Centre Postgraduate Training Institute (TKCI) I The Layton Rahmatulla Benevolent Trust (LRBT) I The Patients Behbud Society for AKUH-PBS I Trust for Education and Development of Deserving Students (TEDDS) I Trust for Rural Uplift and Community Education I UM Healthcare Trust I War Against Rape (WAR) I Water, Environment and Sanitation Society (WESS) I Welfare Association for the Deaf I Women Social Organisation-Pakistan (WSO) I Women Welfare Organization Poonch I World Population Foundation (Pakistan Chapter) I WWF-Pakistan I Young Welfare Organisation (YWO) I Youth Commission for Human Rights (YCHR) -Centre for Research and Training road to credibility Promoting good practices Road to Credibility & Recognition; an update on CSO Certification The best philanthropy, the help that does the most good, the help that nourishes civilization at its very root, that most widely disseminates health, righteousness, and happiness, is not what is usually called charity. It is, in my judgment, the investment of effort or time or money, carefully considered with relation to expanding and developing the resources at hand, and to give opportunity for progress and healthful labor where it did not exist before. No mere money-giving is comparable to this in its lasting and beneficial results. Francesco Guicciardini In the year 2003, PCP undertook a unique initiative, the first of its kind in South Asia: the development and implementation of the civil society organisations (CSOs) Certification System. The programme is well into its eighth year now. The institutional mechanism inherent in certification aims to strengthen the nonprofit sector in Pakistan by setting sector-wide standards in Internal Governance, Financial Management and Programme Delivery. The system promotes financial transparency, disclosure, documentation, effective programme delivery and good governance by CSOs. The efficacy of the programme is recognised as an important instrument for identifying credible partners for social development by the civil society, government, donors, the corporate sector, the Diaspora, national and international philanthropists. This is a step towards bridging the information and credibility gap that exists between donors and civil society and often proves a major impediment in the promotion of philanthropy in Pakistan. Certification also enhances the grant-seeking capacities of CSOs by creating opportunities to diversify their resource base. Allied benefits include - but are not limited to - recognition for adhering to international best practices, facilitation in availing tax exemptions, enhanced credibility, promotion through the CSO profile directory, Gateway to Giving and the PCP website. During 2010, PCP received 64 new applications and 31 applications for renewal of Certification, bringing the total to 95 applications. PCP team is proud to declare that this year the total number of CSOs certified has exceeded the figure of 200. The Centre has launched its third volume of Gateway to Giving a directory of certified civil society organisations to facilitate both the donors and the CSOs. PCP website displays an updated list of credible CSOs across the country along with their profiles and hyperlinks for easy access to organised giving. The certification programme after a great deal of consideration also revised its fee structure to facilitate a larger number of CSOs. Currently the unit is also in the process of developing a manual on How to establish a CSO which would prove to be of great value for new comers in the social development sector

12 Provincial CSO seminar The main objective of the Seminar was to provide an interactive forum to civil society organisations, donors and government representatives who are contributing towards social development of the country. The occasion provided a common platform where all important stakeholders had an opportunity to discuss and deliberate upon issues related to the development sector of Pakistan and come up with new ideas to address them. The importance of the said Seminar was underscored by the challenges faced by c i v i l s o c i e t y organisations in the wake of the global financial crunch that has eroded the state's ability to invest in the social sector. The event provided an opportunity for certified CSOs to talk about their programmes and share their experience of certification with the participants. It also enabled them to interact with other non-certified CSOs working in similar or other thematic areas. To facilitate the organisations in exhibiting their programme activities CCSOs were provided space to set up organisational stalls. A number of CCSOs presented theatrical performances emphasising topics related to social development. Events held in 2010 CSO Seminar - Karachi 03 Certification Programme Orientation Sessions (Kashmir, Gujranwala and Lahore) 03 Certification Panel meetings and 01 Certification Committee meeting Study visit from Afghanistan Collaborative Sessions with AKRSP Assessment and Institutional Capacity Building of LSOs (Local Support Organisations) fostered by the Aga Khan Rural Support Programme (AKRSP) were held in Chitral and Gilgit. was to assess the institutional capacity of the Local Support Organisations working with AKRSP and to introduce them to PCP's CSO certification programme in a two-day assessment workshop. The Regional Programme Manager (RPM) Mr. Sardar Ayub briefed the PCP team about the constitution and structure of LSOs. Fourteen LSOs from Chitral attended the workshop. Each LSO had two representatives; a Manager and Chairperson of the Governing Body. Mr. Amanullah Khan, Senior Programme Manager (SPM) PCP gave a detailed presentation about PCP and its various programmes. This was followed by the SPM explaining the logical sequence of institution building where he traced the formation of Village Organisations in the early years of AKRSP, evolving into clusters and valley level organisations and ultimately LSOs. He reiterated that certification of these LSOs will be a step further in ensuring local development being carried out by local organisations. The aim of the session was to assist the organisations in carrying out their self-evaluation according to the parameters given in the Certification Model. The Certification Model carries a thousand marks and an organisation is required to score at least six hundred marks to qualify for certification. Each parameter was explained and discussed in detail and all LSO representatives were requested to score themselves. At the end of the session they were asked to fill a feedback form, assessing the usefulness of the session and the quality of content shared with LSOs. Gilgit Session The Certification team met AKRSP representatives in Gilgit. The Regional Programme Manager (RPM) briefed the team about the constitution and the structure of LSOs. The team in turn shared their vision and plans. Seventeen LSO's from Gilgit attended the workshop; each LSO had two representatives; a Manager and Chairperson of the organisation. Mr. Babur Javed, Programme Manager Certification, gave a detailed presentation about PCP and its Certification Programme. The session was planned in a way where the LSO's were given a score sheet derived from the Certification Model and each participant was required to conduct a self-evaluation of their organisation. Each parameter was discussed in detail. All parameters falling under the purview of Internal Governance, Financial Management and Programme Delivery were discussed. validated comprehensive data on civil society organisations that have been through a rigorous process of evaluation and awarded a 'seal of good practice'. The third volume of Gateway to Giving has recently been published. PCP hopes that this information base will be useful for individual philanthropists, corporate sector, international foundations and Pakistani Diaspora looking for credible civil society organisations as recipients of their donations. Afghan team visits PCP An eight member team comprising delegates from the Aga Khan Foundation and representatives of Civil Society Organisations from Afghanistan undertook a study tour of Pakistan and visited PCP to study and understand the dynamics of the certification system in order to devise a similar programme in their home country. In order to provide the delegates a wider canvas, PCP arranged a Dialogue Session for the visiting team so that they could meet with other CCSOs. This event was organised in collaboration with HRDN, (Human Resource Development Network) a PCP certified organisation, which graciously accepted to host the dialogue. This Dialogue gave the visiting team an opportunity to interact with other Certified Organisations and obtain their views regarding the benefits of starting a similar programme in Afghanistan. It may also be mentioned that this was the second international delegation that visited the PCP to study its CSO Certification Model. A delegation from Tajikistan undertook a similar visit to the Centre in 2009 road to credibility UNDP Grass Root Initiative Programme (GRIP) amounting to USD 263, 191 Microsoft, in collaboration with PCP sent participants from 03 Certified CSOs to Dubai to learn about the usage of computers in educational institutions Chitral Session Aga Khan Rural Support Programme Pakistan (AKRSP) approached the PCP to assist their Local S u p p o r t O r g a n i s a t i o n s (LSOs) working in Chitral, Gilgit and B a l t i s t a n i n understanding the PCP Certification Programme. The purpose of the visit Gateway to Giving To aid philanthropy promotion, PCP publishes a directory of certified CSOs. It tells the stories of civil society's unsung heroes and their struggles to play a positive role in Pakistan's development. The directory attempts to open doors to easier and effective giving by providing a comprehensive data-bank of programmes, history, financial needs and future plans of certified organisations. This directory presents Participants from Afghanistan and Pakistan Highlights of 2010 Highest number of applications received PIDSA (Pakistan Italian Debt Swap Agreement) funded 18 PCP certified CSOs amounting Rs million 5 Certified organisations received grants through the 11 12

13 expanding the knowledge map bridging the gap Bridging the Gap...through communication & advocacy Communication and Advocacy Communication and Advocacy at PCP seeks to promote the role of philanthropy in social development. The work of the Communication and Advocacy unit adds value to the organisation's work by targeting policy makers, the corporate sector, CSOs and donors by using a multi- pronged strategy. This is being accomplished by holding high profile events, developing and disseminating e- newsletters, sharing of updated information on the website, interaction with stakeholders, promotion of certified CSOs through publications and the PCP website. The year 2010 proved successful in terms of increased media coverage in both print and electronic media. News releases appeared in 90 papers, 36 channels nation wide, 03 talk shows, 02 interviews and 02 success stories of a certified CSO on CNBC. The unit also provided support to all PCP events and in house designing of various publications. Environment, five CCSOs benefitted. The programme aims to ( ). Moreover, programme flyers have also been assist Civil Society Organizations with technical and financial translated into Urdu for effective awareness. These publications are assistance towards improved environmental management in a valuable addition to the body of knowledge on philanthropy and the areas of Solid Waste Management and Sanitation, help PCP, policy makers in government, civil society organisations, Community Based Natural Resource Management and Grass- Diaspora organisations, international agencies and foundations root Climate Change Mitigation Initiatives. Following the first better understand the dynamics of philanthropy and plan better 'Call for Proposals' in 2010, five PCP Certified CSOs received initiatives for social development. approximately two hundred and sixty three thousand USD ($ 263,000): These organisations were; Himalayan Rural Support Media Program, Shewa Educated Social Workers Association As part of PCP's Communication and Advocacy Strategy and results (SESWA), Women Social Organisation, AGAHE Association for emanating from the perception survey in 2009, it was felt that PCP s Gender Awareness & Human Empowerment and the Indus contribution was largely invisible to the outside world especially the Earth Trust. media. Keeping this in view PCP organised informal media lunches where key people responsible for covering the social sectors were Similarly both Food and Agricultural Organisations (FAO) and invited. These lunches were hosted in Islamabad, Lahore and Karachi. United Nations Office for Drugs Control (UNODC) have The events helped build professional rapport with key people in the assured PCP to give its certified CSOs preference while media. Talk shows on the electronic media were hosted in which the disseminating their funding for development purposes in the certification unit members talked about PCP's unique work and the future. certification process in great detail in order to sensitise the media and the public at large. Interviews of Board Members were also conducted by Dawn News in which the Chairman, PCP Board, Dr. Shamsh Kassim- Lakha and PCP Board Member Mr. Zaffar A Khan talked about the emerging trends in philanthropy and the role of the corporate sector in social development. Advocacy It is heartening to note that within ten years of the Centre's establishment, PCP has created a niche for itself as the lead organisation for promoting philanthropy in the country. Advocacy efforts led to a policy suggestion put forth to the Minster for Finance, Dr. Abdul Hafeez Shaikh at the PCP corporate philanthropy awards 2010, to request the Statistics Division to include questions on philanthropy in their annual Household Income and Expenditure Survey (HIES) as well as in the national census. This inclusion would prove to be a contributory factor in strengthening and streamlining philanthropic giving in Pakistan. Advocacy efforts also led to corporations disclosing details of their philanthropic contributions in their annual reports. Through the mandatory disclosure of CSR activities carried out by a company, the General Order has provided an impetus for all public listed companies to undertake charitable and philanthropic activities for the benefit of their customers, suppliers, employees and all other stakeholders. PCP plays a vital facilitative role in promoting its certified CSOs and linking them to donors. In 2010 numerous CCSOs benefitted from linkages with various donors. Under the Pakistan Italian Debt for Development Swap Agreement (PIDSA), a sum of $10 million was allocated to PCP Certified CSOs working in the area of education and health pursuing Millennium Development Goals. Under its second 'Call for Proposal', announced in early 2010, fourteen CCSOs were awarded a total of Rs. 662,000,000. The grantees include: 1. SAMI Foundation - Rs Million 2. Society for Safe Environment & Welfare of Agrarians in Pakistan (SSEWA) Rs. 45 Million 3. Fakhr-e-Imdad (FIF) Rs Million 4. Participatory Village Development Programme (PVDP) 37.5 Million 5. Shaukat Khanum Memorial Cancer Hospital & Research Centre Rs. 50 Million 6. De Laas Gul Rs Million 7. READ Foundation Rs. 50 Million 8. Himalyan Rural Support Programme (HRSP) Rs Million 9. Sohb Education Welfare Society - Rs Million 10. Sahara for Life trust Rs Million 11. M.H Sufi Foundation Rs. 45 Million 12. Society for Education Technology (SET) - Rs. 13 Million 13. Trust for Education and Development of Deserving Students (TEDDS) Rs. 50 Million 14. Al-Shifa Trust Eye Hospital Rs Million Under the Grass-root Initiative Programme, launched by the Ministry of Environment and the One UN Joint Programme on Media briefing at PCP office Publications PCP is perhaps the only source of information on philanthropic giving and its trends in Pakistan. PCP s annual corporate survey is a yearly publication with latest figures on philanthropy by the corporate sector. Based on this publication corporate awards are given to the top 10 giving companies. Another important publication is the Gateway to Giving, a directory of certified and credible CSOs working across the country. This directory helps link transparent CSOs with donors. This is done keeping in view the organisation's vision to bring the three sectors of society- business, civil society and the government in a strengthened partnership for social development in Pakistan. Other publications of the centre include a study on Family Foundations in the Punjab, Individual philanthropy in the Punjab, Philanthropy by the Pakistani Diaspora in the USA, Going beyond Business; intelligent corporate philanthropy, Collaboration between CSOs and Government and Corporate Philanthropy in Pakistan: the case of public listed companies Media Lunch Karachi 13 14

14 International Links Earlier in the year The Chairman, PCP Board, Dr. Shamsh Kassim- Lakha and Executive Director, PCP, Ms. Anjum R. rd Haque participated in the 3 World Congress of Muslim Philanthropists in Doha, Qatar in March Dr. Lakha gave presentations on Strategic and Innovative Approaches to Philanthropy, The Pakistani experience besides participating in the panel on Trans-cultural Representations and Perceptions of Muslim Philanthropy between Past and Present. The Asia Pacific Philanthropy Consortium (APPC) met in Singapore for a meeting of its Executive Board, to discuss its strategies and vision. As member of the Executive Board, Ms. Anjum R. Haque Executive Director, PCP participated in the meeting in November Events Some high profile and important events of the year were the corporate philanthropy awards 2010, where the Minister for Finance, Revenue, Economics Affair and Statistics Dr. Abdul Hafeez Shaikh was invited as the chief guest. These were the fourth awards since their initiation in Through this initiative PCP recognizes and acknowledges the contributions made by the corporate sector for social development in Pakistan. Afghanistan undertook a study tour of Pakistan and visited PCP to study its programmes, particularly, to understand the dynamics of the certification system in order to implement the same in their home country. Other initiatives The year 2010, has been one of many challenges for the whole nation. Beset with a huge economic down turn and coupled with regional and local political turmoil, the nation had to face the worst ever floods in the history of Pakistan. Millions were rendered T h e u n i t a l s o developed an online d a t a b a s e o f volunteers which would be available to all certified CSOs a n d c o r p o r a t e e n t i t i e s. T h i s database would specially be of great value in times of emergency in the country when urgent assistance is needed. The Centre successfully test piloted this initiative during the IDP crisis and the database has kept increasing since then. PCP Annual Retreat A two day annual retreat was held in December The main focus of the retreat was to brainstorm on determining the future course for the Centre. All programmes gave presentations on their respective work and discussed the way forward in great bridging the gap The PCP annual retreat Future activitie This year the unit plans to undertake an aggressive marketing programme through the media under which it will showcase the Centre's achievements and promote the role of philanthropy in social development. The unit also plans to build on the internship policy and develop the programme as a sub programme activity. Distribution at a camp homeless, countless lost sources of livelihood. Together with the government, the civil society worked to provide respite to the affected wherever possible and by whatever means available. detail. Output objectives for the coming year were streamlined. The platform provided the team members with an opportunity to discuss their views at length. PCP played its humble role in facilitating and linking certified CSOs with national and international donors. PCP's team was amongst the first to reach out to district Charsadda and Tehsil Taunsa Sharif and distribute food packs to more than 200 families.. An international donor, Danish Muslim Aid partnered with PCP and provided medicines and some food items to the affectees. Another important event of the year was the Provincial CSO Seminar held in Karachi in June. The seminar provided an interactive forum to certified CSOs, non certified CSOs, donors and government representatives. The occasion provided a common platform where all stakeholders had an opportunity to discuss and deliberate issues related to the development sector and come up with new ideas to address them. CSOs put up stalls and displayed their products and highlighted social issues through theatrical performances. Other highlights include consultation sessions on CSO- Government Collaboration with representatives from the civil society and government for the forth coming 4.1 report. An eight member team comprising delegates from the Aga Khan Foundation and representatives of CSOs from The PCP website was revamped and focused on flood relief a c t i v i t i e s : b y p r o m o t i n g certified CSOs actively engaged in relief work. Profiles of certified o r g a n i s a t i o n s were uploaded a l o n g w i t h hyperlinks to their w e b s i t e s a n d online donation f o r m s f o r organised giving. The website displayed updated information on the flood situation and assistance required in various camps

15 Institutional development Board Meetings 2010 Institutional Development financing & human resources Institutional Strengthening The management at PCP endeavors to maintain high professional standards at the Centre. This entails not only hiring of competent personnel but also ensuring their continuous professional growth. The management encourages staff to avail all possible opportunities for networking and capacity building. Apart from sending staff to capacity building events, relevant staff members are also sent to various forums on a regular basis. In December 2010, at the annual retreat, staff had brainstorming sessions to evaluate the achievements during 2010 and determine the future course of action for the Centre. Financing Strategy Chief Executive, Standard Chartered Bank Pakistan The Board plans to raise Rs. 400 million for the endowment fund of the Centre to finance core costs and new programme initiatives. Due to vigorous efforts of the Board, the Centre has received pledges of Rs million towards the endowment fund; of which Rs million have already been received. PCP's Core expenditure for 2010 was Rs million and programme expenditure was Rs million. Of the Core expenditure, 19% was funded by AKDN, 10% by the Ministry of Social Welfare & Special Education, 10% is anticipated from the Federal Board of Revenue, 18% through Certification fees, 16% through management fee, 13% from the proceeds of the Endowment Fund, 10% through profit earned on bank deposits and the remaining 4% from miscellaneous sources. Support for programme activities came from the AKDN 17%, the World Bank 19%, Ministry of Social Welfare & Special Education 27%, Federal Board of Revenue 21% (anticipated), Punjab Government 9% and the remaining 7% through Certification fees. The Board has approved a budget of Rs million for the year 2011, of which Rs m (31%) is for Core expenditure and Rs m (69%) for programme activities. 3% of the Core budget for 2011 will be financed from the AKDN-CSP grant, 33% from proceeds from the Endowment Fund, 9% by PCP Contributors, 15% by Research Grant, 19% by Certification Fee, 8% by FBR grant (anticipated) and 12% through misc. sources. Support for programme activities during 2011 will come from the AKDN 11%, Federal Board of Revenue 36% (anticipated), Pakistani contributors 3%, Certification fees 14%, Research grant 27%, proceeds from the Endowment Fund 5% and the remaining 4% from miscellaneous sources. 17 ANNUAL 2010 PCP REPORT ANNUAL 2010 PCP REPORT 18

16 Contributing to change our gallery of images Contributing to change our gallery of images Receiving the Chief Guest Dr. Abdul Hafeez Shaikh Ms. Anjum receiving the Chief Guest at the Corporate Philanthropy Awards 2010 Ms. Anjum at the National NGO Seminar 4.1Advisory Group Afghan team visiting PCP Mr. Babur Javed Malik, Manager Certification Ms.Nazia talking to a little girl in DEWA Mr. Asad and Ms. Saima on a field visit 4.1Advisory Group meeting Visit to flood affected areas Relief work Group photo after the orientation session for LSOs in Gilgit Baltistan 19 20

17 Contributing to change Our Publications Contributing to change Our Publications Towards a Policy for the Non Profit Citizen Sector (2002) The policy document identifies key guiding principles to strengthen the development of a vibrant civil society on a sustainable and transparent basis. The document is part of the study on the Enabling Environment undertaken by the PCP at the initiative of the Ministry of Women Development, Social Welfare and Special Education. Creating an Enabling Legal Framework for NPOs in Pakistan (2002) A comprehensive study on the citizen sector in Pakistan presenting the vision and the insight of the Enabling Environment Initiative. The report lays out a new regulatory and institutional architecture that is a necessary prerequisite for unleashing the potential of the citizen sector. Stakeholder Perspectives (2002) The report captures a wide spectrum of views, opinions, and suggestions about the legal and fiscal situation for civil society organisations and charts the path to a new enabling environment. These are voices from the media, human rights activists, the corporate sector, citizen organisations, government officials and political leaders at more than 65 consultations held by PCP across Pakistan from November 2001 to August The Monograph Series The Centre published this easy-to-read set of 8 booklets in an effort to provide broad societal understanding of philanthropy for development. It is a condensed interpretation of the 'Report on Philanthropy in Pakistan'. The set covers Philanthropy in Pakistan, Giving in Islam, Individual Philanthropy, Optimising Corporate Philanthropy, Tapping Indigenous Social Investors, Profiles from Civil Society, From Charity to Social Investment and Building Our Strengths. Philanthropy by Pakistani Diaspora in the USA (2005) Launched by the President of Pakistan on August 02, 2006 the study highlights the giving habits and philanthropic impulses of Pakistani diaspora in the USA in why they give, the quantum of donations, the beneficiaries as well as the methods the diaspora use to give. It examines giving to institutions and individuals including cash, in kind, and in time volunteering. The study also provides information on the impediments to giving faced by Pakistani- Americans as well as scope for increased giving and the driving forces to increase philanthropic activity amongst the diaspora community. Corporate Philanthropy in Pakistan- The Case of Public Listed Companies (2005) Launched by Prime Minister Shaukat Aziz on April 29, 2006, this is a pioneering research initiative, which highlights the contribution of the various segments of the corporate sector for development. It estimates the volume, nature and practice of philanthropy in the corporate world; it highlights the areas companies prefer to support and various avenues they use to contribute funds, time and in-kind giving for social causes. Accompanying the book is a summary leaflet and bookmark. Gateway to Giving (2006) This Gateway presents validated comprehensive data on nonprofit organisations that have been through a rigorous process of evaluation and awarded a seal of good practices. PCP hopes that this information base will be useful for companies, individual philanthropists, international foundations and Pakistani diaspora looking for credible nonprofit organisations as recipients of their donations. Corporate Philanthropy in Pakistan: A Survey of Public Listed Companies (2006) This survey is instrumental in initiating the first ever Pakistan Corporate Philanthropy Awards. The survey builds on the previous report 'Corporate Philanthropy in Pakistan: The Case of Public Listed Companies, by providing updated data for the years 2004 and Accompanied by summary flyer. Bridging the Gap - for Social Development The Guide to NPO Certification PCP s introductory brochure gives a quick overview of our scope of work, initiatives and the people that power them. More importantly it traces the history and landmarks that feature prominently in the life of the organisation. Available in Urdu and English. This booklet is the first stop orientation for NPOs considering Certification. The regime is the first of its kind in South Asia and attempts to set sector-wide standards in organisational effectiveness. The booklet provides a summary on the need for certification and explains eligibility requirements. Other useful information includes the benefits of certification, fee structure, process flowchart and list of panel members. Available in Urdu and English. The NPO Certification Model Accompanying the introductory booklet on certification, this is an in-depth description of the parameters that describe organisational effectiveness. It shows the scoring mechanism for each of the 84 parameters. Available in Urdu and English. FAQs on Certification A support to the other two booklets (above), the FAQs attempt to answer any questions an applicant NPO might have on certification. These questions are based on real questions encountered by our Certification team in the field. Divided into nine user-friendly components, questions range from rationale, to process and fee to validity and benefits. Available in Urdu and English. parameters. Available in Urdu and English. Philanthropy for Social Change The brochure provides a summary of the Centre s partnership effort for social development. It is a description of our Public Private Partnerships (3Ps) Programme which encourages corporate philanthropy for school improvement. 2P/ The Philanthropy Portal Welcome to the Philanthropy Portal. This brochure is a look into the future of linkages at PCP. It describes how our new match-making facility will work to connect grant-makers anywhere in the world with recipients of their choice. It also describes PCP s dedicated support services to keep the donor-recipient channel open and report back on the utilisation of grants. Corporate Social Investment Profiles These flyers describe the CSR history of PCP s corporate partners and document the partner s scale of social investment. It lists the interventions adopted and reports back the corporate perspective on the perceived value of the partnership. 3Ps District Manual and Operational Policy Pledge Form This duo has been prepared in collaboration with and followingas a request from the Federal Ministry of Education, GoP. The set will help institutionalise the processes and modalities of the 3Ps at the District level. The pledge form documents commitments from corporate philanthropists and is essentially indicative of a willingness to donate in the future. Designed for our 3Ps programme, the form provides a detailed breakdown of the cost of adopting various school improvement interventions. It also provides the cost for contributing to various combinations of interventions. The form outlines school adoption process and the expected impact of the donation. Philanthropy in times of Disaster A look at PCP s immediate response to the October 8, earthquake. It details the linkages created and international philanthropy routed to Pakistan

18 Our Publications Pakistan Centre for Philanthropy Collaboration between CSOs and Government Philanthropy Collaboration between Government and Civil Society Organisations facilitating a framework ahead A Report by Pakistan Centre for Philanthropy Annual Report Pakistan Centre for Philanthropy Annual Report 2008 Pakistan Centre for Philanthropy Annual Report 2006 A report on CSO Govt. Collaboration Pakistan Centre for Philanthropy Awami Niji Sharakat Dari PCP introductory Brochure Collaboration between CSOs and Government NPO Certification Care to Volunteer? Briging the Gap Gateway to Giving Profiles of 131 Certified Nonprofit Organisations Certification (Brochure) Key Findings Total giving by 535 PLCs for 2007: Rs billion Total giving by top 25 PLCs for 2007: Rs. 1.5 billion Your country needs your time, come forward and volunteer this summer. Work for a cause! Donations if taken as 1% of Profit Before Tax (PBT): Rs. 2.3 billion Register Now at Research Intelligent Corporate Philanthropy Flyer Volunteer Research (Brochure) Intelligent Corporate Philanthropy report Survey of public listed companies 2006 Pakistan Centre for Philanthropy Corporate Summary Gateway to Giving 2010 Survey of public listed companies Summary 2008 Actual donations: Rs billion Pakistan Centre for Philanthropy Pakistan Centre for Philanthropy Annual Report Annual Report 2007 A report on CSO Govt. Partnerships Survey of public listed companies 2007 Annual Report 2009 Corporate Summary Survey of public listed companies 2009 Newsletter Newsletter Gateway to Giving Newsletter Revised Certification Model Formative Research on Women Economic Empowerment Project Pakistan Centre for Philanthropy Formative Research on Women Economic Empowerment Project Survey of public listed companies Summary 23 Give2Pakistan (Brochure) Certification Handout+Poster ANNUAL 2010 PCP REPORT ANNUAL 2010 PCP REPORT 24

19 Contributing to change Our Partners Contributing to change our people Contributors: Abdullah Foundation Arif Habib Securities Asiatic Group of Companies Ajanee Tours Babar Ali Foundation Crescent Steel & Allied Products Dawood Hercules Chemicals Ltd. Descon EFU Insurance Company Engro Chemicals The Fancy Foundation Gam Corp. Gul Ahmed Textile Highnoon Laboratories ICI International Industries Javed Omer Vohru & Company Karam Ceramics Lucky Cement / Yunus Brothers Malik Auto & Agriculture Industries Merck Marker Mumtaz Bakhtawar Memorial Trust Hospital Muslim Commercial Bank World Call Telecom Glaxosmithkline Soneri Bank Packages Limited Pakistan Cables Rupali Polyester Telebiz Television Business Production Mahvash and Jahangir Siddiqui Foundation Mr. Shaukat Tarin Ms. Nadra Panjwani New Jubilee Insurance Pak Arab Fertilizers Pakistan Petroleum Ltd. Samaa TV Silk Bank Corporate Partners: Partner District Governments: Thatta, Ghotki, Petronas Carigali Pakistan Ltd. Peace Campus Development Corporation Sindh Education Foundation Sindh Graduates Association Tullow (Developments) Pakistan Ltd. Anjum R Haque Executive Director Amanullah Khan Senior Programme Manager Syed Mohammad Ahmad Senior Manager Finance & Admin M. Rashid Rafiq Sr. Officer Finance & Admin Abdul Malik Nazir Alvi Finance & Admin Officer Javed Iqbal Khan Executive Secretary ED Certification Babur Javed Certification Manager Naveed Yousuf Butt Senior Programme Officer Nazia Ansari Programme Coordinator Asad Zia Iqbal Junior Programme Officer Arslan Naseer Junior Programme Officer Rabia Kiyani Junior Programme Officer Communication & Advocacy Aleeza Akbar Communication & Advocacy Specialist Government: Federal Board of Revenue Earthquake Rehabilitation & Reconstruction Authority Economic Affairs Division - Federal Relief Commission Ministry of Population Welfare Ministry of Finance Ministry of Social Welfare & Special Education 4 Provincial Social Welfare Departments Ministry of Education Provincial Department of Education, Sindh Planning Commission Provincial P&E Networking: International: ActionAid Allavida Asia Pacific Philanthropy Consortium AUSAID Centre for Philanthropy Charities Aid Foundation CIVICUS Credibility Alliance, India CSRC FAO Happy Hearts Fund (Petra Nemcova s) Give2Asia Global Giving Global Philanthropy Forum One World Trust s Global Accountability Project International Business Leaders Forum IUCN Pearson Fund Philippines Council for NGO Certification PILDAT UNAIDS WINGS Network World Bank World Population Foundation WWF National: Devolution Trust for Citizen s Empowerment FPAP Huqooq-ul-Ibad Trust Insaan Foundation NCHD PTC World Congress of Muslim Philanthropists Media: Aaj TV APR Business Recorder Cilocia Zaidi CNBC Farhan Bukhari FM 100 Geo News The Nation Nawa-i-Waqat PTV-Global PBC Dr. Saleem H. Ali Zofeen T. Ebrahim Zubeida Mustafa Noreen Adeel Front Desk & Office Assistant Philanthropy Support Services Mansoor Sarwar Programme Officer Kanwal Ahmad Junior Programme Officer Lubna Rani Programme Assistant Saima Naz Programme Assistant Research Syed Tariq Ali Senior Research Officer Ali Shoaib Programme Officer Rabia M. Hasan Junior Programme Officer Grant recipients: Anjuman-e-Nawjawan-e-Charsadda Dost Welfare Foundation Fatima Memorial Hospital Trust Khwenda Kor Kidney Centre LRBT Lahore Speach Centre Mehnaz Fatima Educational & Welfare Organisation SEHER TCF PFFB Donors: Aga Khan Foundation (P) Aga Khan Development Network FBR Government of Pakistan Ministry of Social Welfare & Special Education World Bank Social Welfare Department, Government of the Punjab 25 26