CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL MEETING JUNE 14, 2017

Transcription

1 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL MEETING JUNE 14, 2017

2 Directors Notes: 6/14/17 TDC Meeting 2017 I. PRESENTATIONS A. Citrus County Tourism Review Research Data Services: Walter Klages, President: Walter will walk the TDC board through the financial implications of Visit Florida s proposed reduced budget and the impact of our destination s marketing effectiveness in the Domestic and International marketplace. We ll also get a glance at our 2017/18 Fall/Winter seasonal visitor profile review. B. EVOK FY 2017/18 Draft Marketing Plan/Strategy Review & Approval: Aligned with the Strategic Plan, the annual focus of the Citrus County Visitors & Convention Bureau is to strengthen the overall destination brand presence through a targeted behavioral marketing approach. EVOK will be presenting the overall concept of how the Strategic Goal: Drive Visitor Demand will be achieved through a dedicated Content Distribution Plan that will enhance the destination s positioning with effective utilization of integrated consumer channels. II. UNFINISHED BUSINESS A. FY 2017/2018 Draft Budget Review: REVENUE FY 2017 (Adopted) FY 18 (Proposed) Tourist Tax 840,000 1,260,366 1 st Cent Tourist Tax - 315,092 Florida Prime 1,000 2,500 5% Reserves (45,000) (79,273) Ad Rev-Visitor Guide 59,000 7,500 Cash Carry Forward 809,577 1,249,880 TOTAL REVENUE 1,664,577 2,756,065 EXPENDITURES Administration 212, ,435 Marketing/Promotional 602,520 1,054,509 Operations 146, ,061 Professional Services 111, ,554 Special Projects 81, ,997 Reserve Cash Forward 510, ,509 TOTAL BUDGET 1,664,577 2,756,065

3 Directors Notes: 6/14/17 TDC Meeting 2017 III. NEW BUSINESS A. Review & Approve: Volunteer program for VCB Office: The proposed Volunteer Manual and related forms, if approved, will be used to add VCB-specific processes to the recruitment, registration, and management of volunteers. This system will allow for internal tracking of volunteer information such as status, contact information, number of volunteer hours provided, etc. These documents and processes will be used in conjunction with the established volunteer guidelines set by Citrus County BOCC Human Resources. DIRECTORS/MEDIA REPORT April s 2017 Digital Update April was the 7th full month of EVOK's digital marketing campaign for the base fiscal budget including social media, Pay per Click ads and digital paid media. The Discover Citrus County website received 27,124 visits this past month, which is a decline from March. There may be a number of reasons for this including natural seasonality, the fact that March was such a strong month (up 33% from February), pausing AdWords after a test and reduction in paid media display impressions since we were no longer running our additional Mid-West seasonal targeting. In general, digital media metrics continue to perform above industry averages. Starting in late May we added additional pre-roll video as part of our additional budget reallocation and we hope to see new traffic being driven from this source, as well as restarting AdWords. Session Users Pageviews Pages/ Sessions Session Duration 27,124 18,785 43, :27 Bounce Rate % New Sessions Top Landing Page Top Referral Source 74.61% 63.74% Home Page Threesistersspringsvisitor.org Monthly Highlights Included: Again, the best sources of Referral traffic were threesistersspringsvisitor.org, authenticflorida.com, citrusbocc.com, today.com, beingamom.life, and crystalriverfl.org. Those sites drive large numbers of visitors that are likely to be engaged. Among all new referral sources in April, the four that sent the most site traffic were remaxrealtyone.com and read.floridatravelguide.travel. 56% of our Search visits were on a mobile device or tablet in April, nearly identical to 57% the month before. 3,866 Social visitors reached the site for the first time this month.

4 Directors Notes: 6/14/17 TDC Meeting 2017 Paid Digital Media: In April, EVOK continued the paid media portion of Discover Crystal River's campaign by reaching consumers interested in Florida travel and looking for new adventures. The campaign s reduced impression levels from February and March are attributed to our campaign targeting to the Midwest and Northeast being complete. The impression levels for April are in line with the monthly budget and the campaign generated over 1.8 million impressions, over 1,900 clicks with an above average click-through rate of.10%. The pre-roll video also continued in April. Both videos generated over 180,000 impressions and over 400 clicks each. The video completion rate (VCR) was over 73.5%, around our target of 75%. Tourist Tax Collection The destination was back in the win column again with an increase in tourist development tax for the month of April. Separating the increased 2% TDT revenue ($78,798.40), April s TDT revenue of $118, is a 2% ($2,350.17) growth in comparison to April s revenue in This brings the destination year-todate revenue from 3% at $584, which is an overall increase of $13, in 2016/17. Total revenue to date at 5% is $663, STR Report April s Smith Travel Report showed another significant growth in occupancy at 15.3% from 61.4% in 2016 to 70.8% in The destination raised its ADR by 3.1% bringing April s monthly lodging rate up to $95.49 from $92.62 which increases the destinations REVPAR growth up to 18.9% for the month of April from $56.89 to $ Please See Backup Materials for the Latest: Industry Relations Update (Veronica Davis) I. Destination Partnerships II. Citrus County Tourism Advocacy Page Content & Media Report (Miles Saunders) I. FAM Trips II. Story Pitch Ideas III. Social Media Update

5 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL June 14, :00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL AGENDA Commissioner Ronald E. Kitchen, Jr. Councilmember Jacquie Hepfer Mike Shoemaker Vice-Chairman Michael Mancke Dr. Paresh Desai Daryl Seaton Councilmember Mike Gudis Karlene Feliciano Gene McGee Our Mission Discover Crystal River Florida is the official destination marketing/management organization that promotes and develops the Citrus County visitor experience to enhance community economic growth and resident quality of life. I. CALL TO ORDER: Invocation (Chairman Kitchen), Pledge of Allegiance, and Roll Call II. ADOPTION OF THE AGENDA III. OPEN TO THE PUBLIC Persons wishing to address the Council are requested to sign in and will be limited to three (3) minutes. IV. PRESENTATIONS A. Citrus County Tourism Review Research Data Services (Walter Klages, President) 1. Impact of Visit Florida Reduced Budget 2. Impact of Citrus Co. Marketing Effectiveness 3. International Visitation Where do we go without VF? 4. Destination Seasonal Review B. EVOK FY 2017/18 Draft Marketing Plan/Strategy Review (Stewart Hill, V.P, Planning & Kathy Fordham, Account Director) V. APPROVE MINUTES OF MEETING / EXCUSED ABSENCES A. Approve May 10 th TDC Minutes as presented (Chairman Kitchen) VI. VII. UNFINISHED BUSINESS A. Review & Approve: Updated Draft FY 2017/18 VCB Budget (Adam Thomas, VCB Director) NEW BUSINESS A. Review & Approve: Volunteer Program for VCB Office (Adam Thomas, VCB Director) VIII. DIRECTORS/MEDIA REPORT (Adam Thomas, VCB Director) A. Digital Marketing Update B. Destination Update C. Citrus Being Social (Veronica Davis, Industry Relations) D. FAM Tour IX. OTHER BUSINESS BY COUNCIL MEMBERS A. City of Inverness Update (Councilmember, Jackie Hepfer) B. City of Crystal River Update (Councilmember, Mike Gudis) X. OPEN TO THE PUBLIC XI. ADJOURNMENT Next TDC meeting: Wednesday, July 12, 2017, 9:00 A.M. Lecanto Government Building, Room 166, 3600 W. Sovereign Path Lecanto, FL Materials due June 16, 2017 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office,3600 W. Sovereign Path, Lecanto, FL, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

6 Digital Banners June 1, 2017 Citrus County Media Plan Medium Notes Target Audience Circ/Imp Total Price SUMMER CAMPAIGN Video/Rich Media Banners Video/Rich Media Banners Banners Banners Print Cycling, VF, Brand USA Actvie Families/Couples 6,000,000 $30,000 Active Families/Couples 1,750,000 $26,250 Crossdevice Crossdevice Crossdevice Adventure Seeker 5,750,000 $28,750 Crossdevice Adventure Seeker 1,750,000 $26,250 Booming & Consuming 4,000,000 $20,000 Crossdevice Crossdevice RV Travellers 1,000,000 $5,000 Crossdevice October November December January February March April May June July August Visit Friends & Family 1,000,000 $5,000 Details TBC 7,645,000 $86,000 Paid Social TBD $30,000 September SEO/Content Creation N/A $42,000 PPC TBD $24,000 Influencer Marketing 4,000,000 $26,400 ecrm TBD $6,000 Totals: 32,895,000 BUDGET $362,000 SPEND $355,650 Approval Signature: Contingency $6,350

7 Last update: Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 #discovercrystalriver QUARTER 1 FISCAL YEAR QUARTER 2 FISCAL YEAR QUARTER 3 FISCAL YEAR QUARTER 4 FISCAL YEAR CALENDAR THEMES Fall Activities Holidays Holidays New Year's Romance Golf/Spring Break/Birding Spring Break Mother's Day Father's Day July 4th Extend your summer Fall break Festivals Summer memories DESTINATION EVENTS STAR/CCA STAR/CCA Pine Street Jam SEASONAL CONTENT/CAMPAIGN S/AUDIENCES Recommended Content Themes County Focus Withlacoochee Annual Bike Ride Citrus Sertoma Oktoberfest Heritage Village Scarecrow Fest Cooter Festival Homosassa Springs Wildlife State Park Haunted Tram Ride Manatee Season/Fall Festivals Homosassa Arts, Crafts & Seafood Fest Stone Crab Jam Blues n' BBQ Inverness Festival of the Arts Lake Hernando Dragon Boat Fest Inverness Grand Prix & Motorsports Fest Arts, Crafts, & Blue Crab Fest Manatee Season/Holiday Celebrations Christmas Tree Lighting Festival presents Whoville Light Up Inverness Floral City Heritage Days Fort Cooper Night of Lights Homosassa Boat Parade Homosassa Springs Wildlife State Park Celebration of Lights Manatee Season/Florida Manatee Festival Florida Manatee Fest Bluegrass Old-Time Music Fest & Car Show Manatee Season (Peak) Valentine's Day Spring Break planning Ozello Craft Show & Chili Cookoff Manatee Season/Strawberry Festival/Paddling Sunshine Grand Prix (Inverness) Floral City Strawberry Fest Fort Cooper Days Shrimp-a-Palooza Inverness Big Bass Classic Clean Air Bike Ride Manatee Season/Cycling Events/Hiking, Golf The Taste Fort Cooper Bluegrass Fest Food Scene Tourism Week (5/7-5/13) Kings Bay Pirate Fest STAR/CCA Redfish Tournament (Memorial Weekend) Fishing/Pirate Festival, Mother's Day Scallop Season/Summer Celebrations, Father's Day Scalloping, Family road Trips Homossasa, STAR/CCA Homosassa Fireworks Display Inverness Patriotic Evening Kings Bay Old- Fashioned Fourth of July Manatees, Festivals, Events, Thanksgiving, Family Trips, Manatees, Spring Break, Outdoors Scalloping, Rving, Christmas Lights, RV Trips Romance, Birding Culinary, PTO Fishing, Mother's Day Holidays Arts Music/Culture Activities Family Road Trips Homosassa, General County Floral City, Inverness, General Crystal River, Crystal River, Homossasa, Inverness, General County General County General County General County County Homosassa Homosassa General County Kings Bay Blog Topic 1 The Real Haunted Park Ride! Visit Friends and Family for the Romantic Trips All Get Your Scallop Don t Miss your Kids' Lighting up Citrus County Manatee Festival Spring Outdoors Taste of Citrus County Fish 3 Ways in Citrus Holidays Year On! Summers Blog Topic 2 Manatees Are Back A Feast of Festivals! RV You Way Around Citrus Authentic Music Perfect Birding Use PTO for a Long Family Spring Break Experiences Weather Weekend Mom's Getaway Dad's Getaway Cool off at the Springs Additional Social Halloween, Festivals, Biking Festivals, Arts/Crafts, Grand Prix Holiday Promotion Manatees Stawberry Festival Golf, Cycling, Hiking Keep Your Meetings in Scalloping, Tourism Week, Fishing Citrus County Summer Road Fireworks, 4th July Scallop Season Scallop Season STAR/CCA (ends Labor Day) Save Our Waters Week Fall Festival Season/Fishing Scalloping, Family Road Trips Fishing, Eco- Tourism Homossasa Crystal River, Homosassa Last Minute Family Check out Ideas Citrus Get Away from the Great Eco-Trips Crowds PAID MEDIA TARGETS IMPRESSIONS Active Banners 500, , , , , , , , , , , ,000 $ 30,000 Families/Couples Rich/Video 250, , , , , , ,000 $ 26,250 Adventure Seeker Banners 500, , , , , , , , , , , ,000 $ 28,750 Rich/Video 250, , , , , , ,000 $ 26,250 Booming & Banners 500, , , , , , , ,000 $ 20,000 Consuming Rich/Video $ - Extreme Sports Trips Banners $ - Rich/Video $ - RV Traveler - NEW Banners 250, , , ,000 $ 5,000 VFR - NEW Banners 250, , , ,000 $ 5,000 ecrm Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content Blog Content MEDIUM MONTHLY INVESTMENT TOTALS Banners $ 7,500 $ 10,000 $ 10,000 $ 7,500 $ 6,250 $ 5,000 $ 5,000 $ 7,500 $ 7,500 $ 7,500 $ 7,500 $ 7,500 $ 88,750 Rich/Video $ 7,500 $ 3,750 $ 3,750 $ - $ - $ 3,750 $ - $ 3,750 $ 7,500 $ 7,500 $ 7,500 $ 7,500 $ 52,500 Paid Social $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 2,500 $ 30,000 SEO/Content Creation $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 3,500 $ 42,000 PPC $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 2,000 $ 24,000 Influencers $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 2,200 $ 26,400 ecrm Database $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 6,000 Print/Guides/Annuals $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 7,167 $ 86,000 TOTAL COSTS $ 32,867 $ 31,617 $ 31,617 $ 25,367 $ 24,117 $ 26,617 $ 22,867 $ 29,117 $ 32,867 $ 32,867 $ 32,867 $ 32,867 $ 355,650 Estimated Paid Media Impressions 2,637,100 2,887,100 2,887,100 2,137,100 1,887,100 1,887,100 1,637,100 2,387,100 2,637,100 2,637,100 2,637,100 2,637,100 28,895,200 Music, Fishing Fishing, Eco- Tourism $362, Total Paid Media Budget Contingency $6,349.96

8 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES Chairman, Ronald E. Kitchen, Jr. Councilmember Jacquie Hepfer Mike Shoemaker Vice-Chairman Michael Mancke Dr. Paresh Desai Daryl Seaton Councilmember Mike Gudis Karlene Feliciano Gene McGee Council Members Present: Chairman Ronald E. Kitchen Vice Chair Michael Mancke Councilmember Mike Gudis Mike Shoemaker Daryl Seaton Councilmember Jacquie Hepfer Karlene Feliciano Gene McGee Dr. Paresh Desai Council Members Absent: County Staff Present: Adam Thomas, Marti Spewock, Miles Saunders, Veronica Davis, Randy Oliver, Public in Attendance: Kathy Fordham, Linda Avery, Dan Hilliard, Mike Engiles, Meredith Bleakley, Mike Wright Call to Order: The meeting was called to order at 9:00 am followed by the invocation and pledge of allegiance. Marti Spewock called the roll. There were nine members present for a quorum. Swearing in of reappointed member: Gene McGee, reappointed by the Citrus County Board of County Commissioners was sworn in. Approval of Agenda A motion was made to adopt the agenda as presented: Result: Unanimous Mover: Michael Mancke Seconder: Jacquie Hepfer Ayes: Kitchen, Seaton, Hepfer, Mancke, Gudis, Shoemaker, Feliciano, McGee, Desai OPEN TO THE PUBLIC Dan Hilliard, Kings Bay Springs Alliance, Inc. addressed the board looking for support regarding SWFWMD s recommendation for the reduction (up to 11%) of flows in the Kings Bay springs. Kings Bay is impaired water on the 303 list of impaired bodies in the state (lynghbia and other noxious algae). If the SWFWMD adopts the 11% rule, it will create a moving target for the County and will disrupt planning and a number of other things. There is a Page 1 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

9 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES great deal of contention publicly and with the district on this issue. He provided that the BoCC adopted a resolution to forward a letter requesting that the district basically dial that back. He asked that the TDC do the same thing by sending a letter to SWFWMD also. DEP basin action plan, BoCC will be composing a letter to dial back the proposed 11% to much less than that. Mr. Hilliard provided a hand-out to the board providing various statistics relating to this issue. Meredith Bleakley addressed the board on behalf of Rock Crusher Canyon letting them know that they would probably have a sell-out concert this coming Saturday night. 40% of all RV reservations have come from out of county. They have three more shows scheduled through the end of the year. On behalf of the City of Crystal River, they are all things Pirate Festival right now. She thanked the board for the grant funding and provided marketing details. Their planning is well underway. Mike Engiles, META, received their 501C3 determination letter about a month ago. Since then, they have had a couple restaurants and hotels come on board as members. With donations received, they sponsored a child at the coastal Camp Citrus out at the marine science center to support education of youth in the community. Tomorrow night, Dr. Buddy Powell will be speaking at their meeting at the VCB Welcome Center and should be a very interesting meeting. Mr. Engiles asked that if time permits during the board s discussion today, he would like to hear what board thinks about the budget for Visit FL and what impact it will have on this area. He also expressed his concern about the vote on Monday night by the Crystal River City Council regarding the six month notice to Fish & Wildlife regarding land management of Three Sisters and what the long term impacts are to the entire community if that relationship doesn t get turned around in a positive manner. Board Response to Open to the Public: Chairman Kitchen provided that the Board of County Commissioners discussed the minimum flows and levels Tuesday, and the gist of it is that SWFWMD suggesting an 11% further reduction before they get to significant harm. The BoCC disagreed with that and will be sending a letter letting them know they do not agree with the numbers. They feel that significant harm has already occurred and don t feel 11% is justified. By consensus, the TDC board can draft a letter indicating they are in agreement with the BoCC s position, but taking a little different stance showing how it could adversely affect tourism, our prime economic indicator. Randy Oliver and Adam Thomas will prepare the letter for the TDC board. Mike Gudis provided that the City Council of Crystal River agrees with the BoCC and decided that they will also be sending them a letter. Chairman Kitchen asked Adam Thomas to comment about the Visit FL budget. Adam provided that the budget has not been set yet, but Visit FL was given $25M if and when approved. However, this amount will affect us in the International market as far as ITB Germany, WTM London, and our co-op marketing opportunities with Visit FL. Their involvement in emerging markets will go away and their staff will decrease, just to name a couple potential changes. Mike Gudis responded to Mr. Engiles concerns about Three Sisters Springs and FWS. He commented that the City of Crystal River has had ongoing discussions with FWS; the bottom line is that they have not lived up to their commitments over the years so the Council decided unanimously to and City has given them a certain amount of Page 2 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

10 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES time to come to some type of agreement or a new plan. The board originally agreed upon 90 days, but increased it to six months. Chairman Kitchen was involved in the purchase of Three Sisters Springs, knows the history, and personally feels the city should take it back over, hire a vendor to take care of it, and charge visitors what it costs to operate it. The TDC and all of Citrus County have a vested interest in the success of Three Sisters. The TDC will be very interested in the results and will work with the City of Crystal River whichever way is possible. The FWS needs to do what they are supposed to or they will be eliminated from the deal. The City wants to make sure this tourist attraction stays open and delivers what people are expecting. Dr. Desai asked why they extended the time frame to six months, as opposed to 90 days, which puts us into November; what will happen and who will take care of it once November rolls around? He feels 90 days was perfect timing for making that decision. Mike Gudis provided that it was a compromise and that some of the council members were ready to just give them days and others felt they should get more time. The truth of the matter is if there is no progress seen within the next month or two, he ll be one of the first to say to move on and end it. Chairman Kitchen feels that there should be a smooth transitional plan in place. Adam Thomas commented that he sits in the working groups would like to think that our efforts at marketing are key to bringing tourists here, but it s not, it s META, the tour operators, the experience, and everyone s marketing initiatives, including FWS. Losing our partnership with FWS could ultimately hurt the destination. This relationship has to be mended to remain successful. The questions everyone needs to ask is, How do we mend that relationship without losing FWS? Mike Gudis doesn t think it would make a difference without them but at the same time would like to see it all worked out for everyone. Mike feels the City is totally capable of managing the land portion and FWS, by law, still manages the waters. Adam responded that FWS has the ability to shut down the springs for human access and can negatively impact the destination; once they close it down rumors spread that affect our entire swim with program. Mike Gudis does not feel that this will ever happen. The other side to the coin is funding? Everyone s looking at the TDT for funding. If the FWS funding goes away where will the money come from? The federal government has very rigid guidelines and we need to work with them. He does not see the TDT funding the attraction going forward. Chairman Kitchen agreed that any discussions going forward should not consider getting any funding from the TDT. Mike Gudis wanted to make it clear that they wouldn t be asking the TDC to fund the operation, but may come back and ask the TDC to help with certain things that bring in tourists. Gene McGee would like to go back to VisitFL discussion and added that VisitFL does do some great things and VCBs partner with them and get results, however, there were excesses and they went a little overboard, which should be a cautionary tale for us. We didn t have a lot of money for a long time and he thinks that we ve been very strict with our money and very open with the public. He thinks their budget will grow back over time, but in the meantime, they have put some very strict controls on how the money is spent going forward. We need to continue to be open and transparent about how we spend our money also. APPROVAL OF MINUTES A motion was made to approve the minutes of the April 12, 2017 meeting. A change was requested: correct the adjournment time to 10:44 am Page 3 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

11 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES Result: Unanimous Mover: Karlene Feliciano Seconder: Jacquie Hepfer Ayes: Kitchen, Seaton, Hepfer, Mancke, Gudis, Shoemaker, Feliciano, McGee, Desai NEW BUSINESS Akers Media 2018 Final Year of Agreement and RFP Adam Thomas provided board with copies of the Akers contract for review, which is coming up for the 2 nd year of the three one-year extensions. Akers continues to produce a very high quality product that basically sells the entire destination. He feels we should continue with our agreement with them but he would like to change up the ad sales and revenue package. The agreement has been a $35,000 threshold for breakeven, anything after that is an 80/20 split, in our favor. He wants to open it up to the board for discussion. He would like to look into ad sales with Akers and have them hire a local sales rep (as a subcontractor) to get more placements in the magazine. Randy Oliver commented that he thinks the ad sales are less than they should be. He feels there are a couple reasons for that; they are from out of town and don t have the local connection and he would like to start offering packages along with the print copy to give it more value. The goal of this magazine is to break even on the printing costs, not the mailing costs. We want to try to do that with a new strategy of working with Akers and have them get a local person for ad sales and incorporate different advertising package options (banner ads, fb posts, etc.). Chairman Kitchen feels it is a cost of doing business. Give them more skin in the game for increasing advertising. Daryl Seaton feels that our magazine is one of the best he s ever seen and he feels that our goal of breaking even is pretty lofty. He feels that this is a very valuable tool and we need it either way. Mike Gudis feels that it is nice to breakeven but the fact is it s a cost of doing business and we consider it an investment. We need to continue doing it. Karlene Feliciano feels we need to keep this magazine. Michael Mancke questioned if there was any opportunity to negotiate the $35,000 into something more operable? Asked if we did a 60/40 add to content goal. We are not fulfilling the ad content in all cases. He would like to see the ratio of ad content and magazine size can be reduced to the point where minimum costs are not as high as if we don t get the ad sales to support it. We need a sales person that can sell it in a community that supports it. FY 2017/18 DRAFT Visitors & Convention Bureau Budget Chairman Kitchen explained the budget process to the new board members before tackling the review. Chairman Kitchen would like to start with revenues since the budget amount is based on revenues and as of right now our projected revenues are falling short of where we projected to finish this year. This is a mystery because our occupancy rate is increasing, our average daily rate is increasing and yet the revenues we receive from the state have shown a decrease in revenue for the last two months. There seem to be a lot of theories but nothing Page 4 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

12 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES concrete. The RISE agreement has been signed and we can start getting additional information as needed. Our budget is based on historical data and trends so we need to be conservative on our projections based on what we are seeing for the last two months. Adam Thomas provided information about a project that the VCB has for this budget cycle: kiosks and how to get visitors throughout the destination from one area to another. Five locations were identified: the sites being considered are Homosassa Wildlife Park, Crystal River VCB Welcome Center, Crystal River Three Sisters Springs or Trolley Center, the Valerie Theater, and the Floral City Heritage Museum trail head. Each unit consists of a Floor stand touchscreen, wireless connection, independent temperature controls, and an industry partner portal. There is a one-time hardware charge ($60,000) and then there is a reoccurring software contract ($6,000 / year for Simpleview CRM website integration). The draft budget provided in the packet has this expenditure in it which can be pulled today or not. Gene McGee would like to go through the whole budget before looking at individual projects. What is our basis for these projections, do they include the dip in revenue the last two months, or are we still projecting major increases. Chairman Kitchen commented that it was very simple: we already have 3 cents; we added two but can only use one as additional income. Revenue from the last penny is placed into a capital improvements fund and is set aside for as yet unidentified projects. Our additional income from that one cent, based on current trends, will be $315,092 for FY 2017/18. Adam was asked to take a conservative approach, project what we want, but until we actually see the money start to come in we hold off on those projects. The State requires we back-out 5% of the total. Discussion ensued on how to manage the increase in TDT. Randy Oliver is comfortable with what we have projected. During the 15/16 FY budget we budgeted $840,000 and collected $979,000, well over what we projected. Daryl Seaton commented that even if revenues decrease, we have the new penny which will keep it at almost the same level anyway. Additionally, there is a lot of money in reserves that we can draw from if needed to carry out the board s mission. In reality, we are a marketing firm. We need to spend the money as planned. Staffing comments: The budget includes hiring of two new positions in the visitors bureau: Marketing and Sales Manager ($36,358 plus benefits being benchmarked now) and Customer Service Representative ($23,130 plus benefits) for a total difference in personnel services of $132,481. Additionally, reclassify and change titles for the two Media Relations and Marketing Specialists to a Content Manager and an Industry Relations Manager. These new positions and the work that they would do fit right in with our strategic plan and mission. Michael Mancke agrees with the goals of personnel but does not feel $36,358 is enough to attract quality applicants that have the contacts that will be needed for that position. If the board doesn t feel this number is correct, change it now before submitting the budget figures. Gene McGee commented that with this budget, he will want us to prove that FAM tours work and all our marketing campaigns were successful. Mike Gudis feels that we need to budget what we legitimately need to spend to accomplish our mission. The board as a whole feels the salary should be at the top of the scale at $54,000. Kathy Fordham spoke for Evok and let the board know that the additional dollars would be used to develop things going on in the destination each month and show more content: creative will have a specific message (bicycling, Page 5 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

13 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES hiking, fishing, etc.) to convey via banner ads. Messaging will be tailored to specific groups and individuals. Rather than geographical targeting as done in the past, it will be behavioral targeting. The board and Adam continued to discuss the budget line items that have increased and what the reasoning was behind each one. Gene McGee recommends that rather than take money from one account to another, we can reduce reserves to accommodate any increases. Randy Oliver commented that he would rather fine tune the other accounts and not take from reserves (Special Projects). Gene is happy with the budget and he doesn t see anything that the BoCC could take exception to and the TDC is incrementally investing revenues and not taking from them. Chairman Kitchen asked the board again if they had any additional comments regarding the budget items. Adam Thomas would love to see a staff review and look at current compensation. Additionally, Evok s job duties will be increasing and so should their compensation package. With the additional income earmarked for marketing, they will be providing more services and he feels their compensation should also. Daryl Seaton asked what the next step is in the process. He would like to see a recap of what was heard this morning at the June meeting. The marketing plan for FY 17/18 will be presented at the June meeting for review by the board. Michael Mancke asked why there was $7,000 in the budget, Casual Labor account, for boat ramps. He questioned what it did to bring in tourists. Did spending that money really bring in more tourists? Adam provided that it helped improve the overall experience by getting the boaters in and out in a better flow. He agrees with what it does but not that the TDC should be paying for it. He asked if maybe we should do more trade shows, conduct more face to face sales, etc. We may want to put a little extra money aside for this type of expenditure. Daryl Seaton also feels that the $7000 is in a gray area and if we don t need to do it this year, we shouldn t. This could potentially become an issue going forward. DIRECTORS REPORT / MEDIA REPORT Adam provided an update to the board on Evok s digital marketing campaign for the past six months for the DiscoverCrystalRiverFL website which received 35,617 new visits. We have increased new sessions, new users, and page views. The top landing site for the website was our home page and the top referral source for our website was Three Sisters Springs Visitors.org. Other top searches were play meet a manatee, Homosassa springs wildlife state park, campgrounds and RV parks and shopping. Destination Update: the STR report shows a 5.8% growth in occupancy for Mar 2107 over Mar 2016; a 1.8% growth in ADR and a 7.7% growth in RevPAR. The YTD results show a 7.9% growth in Occupancy, a 1.9% growth in ADR and a 10% growth in RevPAR for the fiscal year comparison. Randy Oliver asked the hoteliers if they had any suggestions on how to increase the number of establishments that participate in the Smith Travel Report. Michael Mancke commented that they have to subscribe and most independent hotels do not want to pay the fee associated with the service (approximately $2,000 per year). As a Page 6 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

14 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES branded property you are automatically required to report as part of your brand fees. What you see on the STR is properties that hang a flag overhead. The STR report only represents a segment of the market, not everyone, and by encouraging everyone to participate, our data becomes more accurate. Daryl Seaton feels that between the current STR report, the Research Data Services (Walter Klages) report and the actual collection amount reported each month, it is probably enough information to make decisions we need to make. Tourist Development Tax Collection We show a downfall of $5,905 from March 2016 to 2017, or a 5.31% downfall. YTD, however, shows a 2% growth or $11,298 for the Fiscal Year. Leads: a total of 1,534 leads were generated in March (365 International) with an additional 1,408 s added to our listing. Citrus Being Social Update: Facebook showed a 13% growth to get to 116,000 followers (100,000 new followers in 21 months) Staff created a new Citrus County tourism advocacy page that provides new information about the local community for the community and businesses = 65 likes to date Instagram showed a 6.9% growth this month to get to 3,600 followers (248 are new) Twitter showed a growth of 2% to get to 1,741 (37 new followers). Monthly Impressions April/May = 17.6K and Daily Impressions April/May = 448 Familiarization Tours Visit FL So you think you know Florida? Tour was a one day, show them everything, whirlwind tour included Lucy Pares, Meagan Dougherty, Hannah Mulvey, Neel Patel, Vanessa Gainford, John Greene, Veronica Davis and Sharon Skeele-Hogan Tom Cosgrove CBS News Sunday Morning ran April 30 th - earned media value $178,000 Katie Thompson affiliated with 24 UK Community Magazines earned media value $56,066 Paul Henderson - Daily Mirror, London earned media value print $47,840 and on-line $61,867 for a total of $109,707 Six journalists coming in from Germany in June German Media Event Miles Saunders was the lead presenter among seven Florida Destinations, met with 29 different journalists and writers, extended invitations to all for travel to our destination. Miles was joined by Cindi Guy, Captain and Guide, Majestic Manatee Tours & Wedding Chapel. OTHER BUSINESS BY COUNCIL MEMBERS Jacquie Hepfer provided that Inverness was hard at work going through their budget. Their next big event will be the Patriotic Evening, which everyone is working on. Mike Gudis reminded the board that they had a Pirates Festival coming up on May 20 th that should bring in a lot of people, and on the same day in the morning there is a statewide sorority meeting being hosted by the Plantation. Dr. Desai commented that the Homosassa State Park is run by the state and that the Three Sisters is run by federal government; does the state or federal government have more resources? We don t seem to have any Page 7 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

15 CITRUS COUNTY TOURIST DEVELOPMENT COUNCIL May 10, 2017, 9:00 am Lecanto Government Building Room W. Sovereign Path Lecanto, FL MEETING MINUTES problems with the wildlife park, but many problems with Three Sisters. Chairman Kitchen responded that Homosassa State Park is one of the two parks in the state that makes money for the state and is actually run with a very small staff and a massive amount of volunteers. How does state versus federal money get applied? Gene McGee would like the board to think about coming up with an idea for a process to decide on what to do with the additional one cent. He doesn t want to just bank it, it will continue to grow and we will need to address it. Can we do it on our own or should we contract someone to help us and guide us on how that money can be spent? This is just food for thought to discuss at a later date. Mike Shoemaker would like to see the board spend the additional pennies being collected. Let s get it working for us. Chairman Kitchen does not like to get reports and then have them read to them. He suggested that members all read the packet and he likes all of the additional information. He continued with a mention of the Good Sam s consultant s letter indicating that their mobile apps alone brought in $571,000 in revenue to Citrus County. Good Sam s appreciates all that the TDC does to promote RVing in Citrus County. Mike Shoemaker provided that over 400,000 RVs were sold last year and this industry is growing enormously. OPEN TO THE PUBLIC Mike Engiles addressed the board with a request for the upcoming budget and he would like to see a mechanism for putting down deposits for upcoming trade shows and conferences that are covered in a different FY budget (specifically DEMA). Chairman Kitchen responded that it can be done and the amounts are carried over. Veronica Davis spoke to the board and called out to tourism industry professionals about the June 6 th Lunch and Learn session being put on by Brandy Hastings of Visit FL and will be held at the Welcome Center. There is no cost associated with this session, you just need to go to the website and sign up for it. This is a great way to learn what Visit FL partnership can do for you and your business. Two people per business can sign up and any more than that per business can be put on a waiting list. The registration deadline is May 24 th. A press release was sent to the Chronicle, a newsletter was distributed to the industry partners and an independent notice was sent via Constant Contact. ADJOURNMENT: Chairman Kitchen called for adjournment at 11:31 AM. The next meeting is Wednesday, June 14 th, 9:00 am in the same location. Page 8 NOTE: If any person decides to appeal any decision made by the Tourist Development Council with respect to any matter considered at this public meeting or hearing, he or she will need to ensure that a verbatim record of the proceedings is made which record shall include the testimony and evidence upon which the appeal is to be based. Any person requiring reasonable accommodation at this meeting because of a disability or physical impairment should contact the County Administrator's Office, 110 N. Apopka Ave, Inverness, FL 34450, (352) , at least two days before the meeting. If you are hearing or speech impaired, use the TDD telephone: (352)

16 160 VISITOR & CONV BUREAU Account # Account Title Last Year Actual Prior Year Budget Department Request Recommended Request Revenue Sources TOURIST TAX 975, ,000 1,260,366 1,260, ST CENT TOURIST TAX , , FLORIDA PRIME 2,153 1,000 2,500 2, OTHER MISC REVENUES 5, ADVERTISING REV-VISIT CIT 7,568 59,000 7,500 7,500 Revenue Sources - Total 990, ,000 1,585,458 1,585,458 Revenue Sources Other % RESERVE 0 (45,000) (79,273) (79,273) CASH CARRY FORWARD 0 809, ,582 1,249,880 Revenue Sources Other - Total 0 764, ,309 1,170,607 Overall - Total 990,710 1,664,577 2,496,767 2,756,065

17 2122 VISITOR & CONV BUREAU Account Account Title Last Year Actual Prior Year Budget Y-T-D Actual Department Requested Recommended Personnel Services REGULAR SALARIES & WAGES 125, ,054 88, , , CASUAL LABOR 1,448 7, ,000 7, OVERTIME 0 3, ,000 1, FICA TAXES 9,465 11,403 6,697 16,492 17, RETIREMENT CONTRIBUTIONS 9,321 12,735 7,542 18,589 19, LIFE & HEALTH INSURANCE 24,200 28,590 18,459 43,162 43, WORKERS' COMPENSATION Subtotal 170, , , , ,435 Operating Expenses PROFESSIONAL SERVICES 22,200 25,000 23,200 28,000 28, OTHER CONTRACTUAL SERV 62,985 86,354 85,447 86,554 86, TRAVEL & PER DIEM 16,810 29,300 19,676 36,300 36, COMMUNICATIONS SERVICES 4,781 6,372 2,589 7,886 7, POSTAGE 4,261 2,500 2,576 5,500 5, UTILITY SERVICES 5,199 9,912 9,912 9,912 9, BUILDING RENTAL 23,612 24,345 16,230 24,345 24, GENERAL LIABILITY CLAIMS REPAIR & MAINTENANCE 600 1,824 1,824 1,824 1, VEHICLE MAINTENANCE 1, MAINTENANCE - BUILDINGS 2,023 5,342 1,962 4,958 4, EQUIPMENT MAINTENANCE 6,269 7,020 7,020 7,020 7, SOFTWARE MAINT/SUPPORT 974 1,004 1,027 7,731 7, PRINTING & BINDING 7,277 29,000 4,203 22,000 22, PROMOTIONAL ACTIVITIES 92,637 85,500 81, , , MARKETING 77,030 12,500 81, , , TRADE SHOW PROMOTION 15,356 24,300 18,280 52,700 52, PRINT MARKETING 48,732 67,500 67,430 75,000 75, ONLINE MARKETING 128, , , , , ADVERTISING 1,363 3, ,000 3, OFFICE SUPPLIES 1,784 3, ,500 3, OPERATING SUPPLIES FUEL & LUBES 1,151 2, ,800 1, JANITORIAL SUPPLIES MEALS 2,361 2,500 1,471 3,000 3, COMPUTER ACCESSORIES 1,473 1,660 1,946 1,790 1, COMPUTER SOFTWARE 80 1, ,488 20, DUES BKS SUBSCR MEM PUBL 6,926 7,500 3,352 10,505 10,505

18 Account Account Title Last Year Actual Prior Year Budget Y-T-D Actual Department Requested Recommended TRAINING 6,661 7,500 3,195 9,700 9,700 Subtotal 542, , , , ,079 Capital Outlay MACHINERY & EQUIPMENT 0 90,342 8,149 5,350 5,350 Subtotal 0 90,342 8,149 5,350 5,350 Non-Operating Expenses SPECIAL PROJECTS 2, ,070 21, , ,159 Subtotal 2, ,070 21, , ,159 Non-Operating Expenses TRANSFERS 9, TRANSFER - INDIRECT COST 51,188 51,188 51,188 51,188 51, RES FOR CAPITAL PROJECTS , , RESERVE CASH FORWARD 0 510, , ,509 Subtotal 60, ,902 52,186 1,147,692 1,147,692 VISITOR & CONV BUREAU 775,787 1,583, ,378 2,671,879 2,673,715

19 Fiscal Year 18 Expenditure Detail 2122 VISITOR & CONV BUREAU Account Account Title Description Total Cost CASUAL LABOR BOAT RAMP CASUAL LABOR 5,000 CASUAL LABOR 2, OVERTIME OVERTIME 1, PROFESSIONAL SERVICES RESEARCH DATA SERVICES 28,000 7,000 1,000 28, OTHER CONTRACTUAL SERV ARCHIVE SOCIAL 3,000 EVOK ADVERTISING 78,554 STR REPORT 3,500 WEBSITE HOSTING 1,500 86, TRAVEL & PER DIEM DESTINATION MARKETING ASSN INT'L [DMAI] (1) 3,500 DIVE EQUIPMENT & MARKETING [DEMA] -ORLANDO (1) 1,500 FL ASSN DESTINATION MARKETING ORGANIZATION [FADMO] 3,000 FL HUDDLE - FT LAUDERDALE, FL (1) 1,200 GOVERNOR CONFERENCE (2) 1,200 HERSHEY RV SHOW, HERSHEY, PA (1) 1,600 INT'L POW WOW - DENVER, CO (1) 3,000 ITB GERMANY (2) 7,500 OUTDOOR TRAVEL & ADVENTURE SHOW (PA & IL) (1) 4,000 TAMPA RV SUPER RALLY (1) 1,500 TOURISM DAY TALLAHASSEE (2) 800 WORLD TRAVEL MARKET - LONDON (2) 7,500 36, COMMUNICATIONS SERVICES CELL & DATA SERVICE 2,500 DOMAIN NAMES (URLS) 546 SPECTRUM 2,200 WELCOME CENTER WI-FI 2, POSTAGE CONEX EXHIBITION SERVICES (ITB, WTM, IPW) 3,000 7,886 FED EX 1,000 POSTAGE 1, UTILITY SERVICES OZELLO WATER 1,080 5,500 RECYCLING DUMPSTER 192 SEWER 1,080 TRASH DUMPSTER 360 UTILITIES SERVICES 7, BUILDING RENTAL WELCOME CENTER CRYSTAL RIVER 24,345 9,912

20 Fiscal Year 18 Expenditure Detail Account Account Title Description Total Cost 24, GENERAL LIABILITY CLAIMS AUTO CLAIMS 114 GL CLAIMS 374 W/C CLAIMS REPAIR & MAINTENANCE GROUNDS MAINTENANCE 1,584 LAWN SPRAYING VEHICLE MAINTENANCE VEHICLE MAINTENANCE CHARGES MAINTENANCE - BUILDINGS ALARM MONITORING ,824 BLDG EMERGENCY CONT FUND 2,160 JANITORIAL SERVICES 2,000 PEST CONTROL 150 WINDOW CLEANING EQUIPMENT MAINTENANCE BROAD BAND RIVER CAM 4, ,958 KONICA COPIER 3, SOFTWARE MAINT/SUPPORT SIMPLEVIEW CRM ANNUAL LICENSING FEE 6,000 7,020 ZEN WORKS, SYMANTEC, MS WINDOW 1, PRINTING & BINDING COLLATERAL MATERIAL 7,500 7,731 RACK CARDS 1,500 REPRINT BROCHURES 6,000 TEAR AWAY MAPS 3,000 TRAIL & KAYAKING MAPS 4,000 22, PROMOTIONAL ACTIVITIES BUDGET ADJUSTMENT (10,000) EVOK PROMOTIONAL ACTIVITIES 40,000 FAM TOURS 15,000 ITB - PR CAMPAIGN 15,000 NOVELTY & TRADESHOW ITEMS 12,000 PR CAMPAIGNS 15,000 WTM - PR CAMPAIGN 15, , MARKETING BASS 2 BILLFISH 25,000 BROADCAST/RADIO/TV 12,000 CCA STAR TOURNAMENT 25,000 FLATS CLASS TV 40,000 PHOTO LIBRARY 5,000 SUNCOAST GRAND PRIX 5,000

21 Fiscal Year 18 Expenditure Detail Account Account Title Description Total Cost MARKETING TIA-BAGGAGE CLAIM MONITORS 20, , TRADE SHOW PROMOTION ANDERSON BROCHURES/RV SHOWS 2,600 C&L MARKETING - 5 CONSUMER SHOWS 1,800 DIVE EQUIPMENT & MARKETING [DEMA] - ORLANDO 3,000 FL HUDDLE COOP 4,500 HERSHEY RV SHOW, PA (1) 1,800 INT'L POW WOW - DENVER, CO 6,000 ITB BERLIN - GERMANY 12,000 OUTDOOR TRAVEL & ADVENTURE (PA & IL) 7,500 TAMPA RV SUPER RALLY 1,500 WORLD TRAVEL MART - LONDON 12,000 52, PRINT MARKETING PRINT ADS AND COOP CAMPAIGN 75,000 75, ONLINE MARKETING ON-LINE ADS 200,000 SOCIAL MEDIA BOOSTS 8, , ADVERTISING ADVERTISING 3, OFFICE SUPPLIES OFFICE SUPPLIES 3, OPERATING SUPPLIES OPERATING SUPPLIES FUEL & LUBES FUEL AND LUBES 1, JANITORIAL SUPPLIES JANITORIAL SUPPLIES MEALS INDUSTRY RELATED ENTERTAINMENT 3, COMPUTER ACCESSORIES COMPUTER & MONITORS 1, COMPUTER SOFTWARE ADOBE CLOUD, ANTIVIRUS 5,332 3,000 3, , ,000 1,790 SIMPLEVIEW CRM SETUP AND CONFIGURATION SVCS 12,300 VIDEO PHOTO BUNDLE 2,856 20, DUES BKS SUBSCR MEM PUBL DESTINATION MARKETING ASSOC INTNL (DMAI) 2,755 FADMO 1,400 FL ATTRACTIONS ASSOCIATION 250 FL OUTDOOR WRITERS ASSOCIATION 175 FL PADDLING ASSOCIATION 75 FL SPORTS FOUNDATION 1,000

22 Fiscal Year 18 Expenditure Detail Account Account Title Description Total Cost DUES BKS SUBSCR MEM PUBL FLORIDA LODGING AND RESTAURANT ASSN 500 FRIENDS OF FL STATE PARKS 1,000 TRAIL OF FL INDIAN HERITAGE 250 US TRAVEL ASSOCIATION 1,200 VISIT FLORIDA 1,900 10, TRAINING DESTINATION MARKETING ASSOC INTERNATIONAL (DMAI) 6,000 FADMO MTG SUMMIT 1,900 GOVERNORS CONFERENCE 1,500 TOURISM DAY MACHINERY & EQUIPMENT DELL COMPUTER , SPECIAL PROJECTS EXCESS FUND BALANCE FOR SPECIAL PROJECTS 223,806 9,700 5,350 INTERACTIVE KIOSKS (5) 60,000 SPECIAL PROJECTS 54, , TRANSFERS AUTO PREMIUM 177 GL, CRIME, CYBER, POL PREMIUMS TRANSFER - INDIRECT COST TRANSFER INDIRECT COST 51, , RES FOR CAPITAL PROJECTS RESERVE CAPITAL PROJECTS 315,092 RESERVE CAPITAL PROJECTS (BALANCE FROM FY 17) 70, , RESERVE CASH FORWARD RESERVE CASH FORWARD 709, ,509 2,367,280

23 2123 VISIT CITRUS MAGAZINE Account Account Title Last Year Actual Prior Year Budget Y-T-D Actual Department Requested Recommended Operating Expenses POSTAGE 19,895 30,000 20,000 30,000 30, VISIT CITRUS MAGAZINE 31,654 50,850 42,900 52,350 52,350 Subtotal 51,549 80,850 62,900 82,350 82,350 VISIT CITRUS MAGAZINE 51,549 80,850 62,900 82,350 82,350

24 Fiscal Year 18 Expenditure Detail 2123 VISIT CITRUS MAGAZINE Account Account Title Description Total Cost POSTAGE VISIT CITRUS MAGAZINE MAILINGS 30,000 30, VISIT CITRUS MAGAZINE COPYWRITING 7,500 MEDIA KIT AD SALES 3,500 NXTBOOK MEDIA 1,350 PRINTING EXPENSE 40,000 52,350 82,350

25 Citrus County VCB & Visitor Center Issued 5/2017

26 Citrus County Visitors & Convention Bureau Volunteer Manual Chapter 1 Citrus County BOCC Volunteer Policies Page Citrus County BOCC Volunteer Policy Manual Page 4 Chapter 2 VCB Volunteer Program Management Page Volunteer Management Page Volunteer Positions Page Volunteers Injuries & Insurance Page Volunteer Recognition Page 16 Chapter 3 Volunteer Processing Page Selection & Recruiting Procedure Page Volunteer Orientation Information Page Non-Selected Applicants Page Volunteer Termination & Reactivation Page Time Sheet Procedures Page 19 Chapter 4 Volunteer Partnerships Page Nature Coast Volunteer Center (NCVC) Page Experience Works Page Experience Works & Insurance Page 24 Chapter 5 Volunteer Statistics Page Volunteer Statistics Data Collection Page Reporting Statistics to Outside Agencies Page 26 APPENDIX Page 29 Appendix A: Form Bibliography Page 30 2 Issued 5/2017

27 Citrus County Visitors & Convention Bureau Volunteer Manual CITRUS COUNTY BOCC VOLUNTEER POLICIES 3 Issued 5/2017

28 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER CITRUS COUNTY BOCC VOLUNTEER POLICY MANUAL 1. Overall Policy on Utilization of Volunteers The County greatly benefits from the services provided by skilled and motivated volunteers and encourages involvement of Citrus County citizens. The procedures for recruitment, selection and placement assist the County and the volunteer to establish and maintain a beneficial relationship. 2. Purpose of Volunteer Policies The purpose of these policies is to provide overall guidance and direction to staff and volunteers engaged in volunteer involvement and management efforts. These policies are intended for internal management guidance only, and do not constitute, either implicitly or explicitly, a binding contractual or personnel agreement. The County reserves the exclusive right to change any of these policies at any time and to expect adherence to the changed policy. Changes to or exceptions from these policies may only be granted by the Board of County Commissioners (BOCC), and must be obtained in advance and in writing. Areas not specifically covered by these policies shall be determined by the County Administrator. 3. Definition of Volunteer Citrus County volunteers are uncompensated individuals who perform services directly related to the business of Citrus County for its benefit, to support the humanitarian, charitable or public service activities of the Citrus County volunteer, or to gain experience in specific endeavors. To qualify as a Citrus County volunteer, an individual must be willing to provide service according to the procedures in this policy. Volunteers are individuals who are non-paid, including interns, work-study program students and community services workers. Volunteer Classifications: A. Regular-Service Volunteer a person engaged in specific voluntary service activities on an ongoing or continual basis. B. Occasional-Service Volunteer a person who offers to provide a one-time or occasional voluntary service. C. Community Service Worker a person who is court-ordered to complete a required number of community service hours as part of his/her probation. D. Intern a student or a recent graduate undergoing supervised practical training and who is working for personal benefit by way of experience training, scholarship enhancement or course credit. 4 Issued 5/2017

29 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER CITRUS COUNTY BOCC VOLUNTEER POLICY MANUAL CONTINUED 4. Service at the Discretion of the County The County accepts the service of volunteers with the understanding that such service is at the sole discretion of the County. Volunteers agree that the County may at any time, for whatever reason, decide to terminate the volunteer s relationship with the County. The volunteer may at any time, for whatever reason, decide to sever the volunteer s relationship with the County. Notice of such a decision should be communicated as soon as possible to the volunteer s supervisor. 5. Volunteer Rights and Responsibilities Volunteers are viewed as a valuable resource to this County, its staff, and its citizens. Volunteers shall be extended the right to be given meaningful assignments and the right to effective supervision. In return, volunteers shall agree to actively perform their duties to the best of their abilities and to remain loyal to the goals and procedures of the County. 6. Confidentiality Volunteers are responsible for maintaining the confidentiality of all proprietary or privileged information to which they are exposed while serving as a volunteer, whether this information involves a single staff, volunteer, citizen, or other person or involves overall County business. Failure to maintain confidentiality will result in termination of the volunteer s relationship with the County. 7. Position Descriptions Volunteer staff, just as paid staff, require a clear, complete, and current description of the duties and responsibilities of the position which they are expected to fill. Prior to any volunteer assignment or recruitment effort, a position description must be developed for each volunteer position. This description will be given to each accepted volunteer and utilized in subsequent management and evaluation efforts. Position descriptions should be reviewed and updated at least every two years, or whenever the work involved in the position changes substantially. Position descriptions will be maintained in the Division with a copy to Human Resources. All position descriptions shall include a description of the purpose and duties of the position, a designated supervisor and worksite, a timeframe for the performance of the job and a listing of job qualifications. 8. Requests for Volunteers Volunteers shall be recruited by the County on a pro-active basis, with the intent of broadening and expanding the volunteer involvement of the community. Volunteers shall be recruited without regard to gender, handicap, age, race or other condition. The sole qualification for volunteer recruitment shall be suitability to perform a task on behalf of the County. Volunteers may be recruited through either an interest in specific functions or through a general interest in volunteering which will later be matched with a specific function. No final acceptance of a volunteer shall take place without a specific written volunteer position description for that volunteer. 5 Issued 5/2017

30 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER CITRUS COUNTY BOCC VOLUNTEER POLICY MANUAL CONTINUED 9. Age Minimums Regular-Service, Occasional-Service and Community Service Volunteers - minimum age for service is 18; individuals must avoid hazardous work as defined by the Department of Labor. Interns - minimum age of an intern is 14 and in high school; individuals must avoid hazardous work as defined by the Department of Labor. 10. Applications All volunteers will be required to complete an application prior to providing volunteer service. As stated in paragraph 12, applicants may be required to provide information necessary to complete a criminal background check. Initial applications will be screened by the Division designee to ensure that the application is complete. The application will then be reviewed by the appropriate Division Director and prospective volunteers will be selected for interview. 11. Interviewing Prior to being assigned or appointed to a position all volunteers will be interviewed to ascertain their suitability by the requesting Division for an interest in that position. The interview should determine the qualifications of the volunteer, their ability and commitment to fulfill the requirements of the position, and should answer any questions that the volunteer might have about the position. Interviews may be conducted either in person or by other means. As part of the interviewing process, further processing of the prospective volunteer s application may commence to include any necessary screening described in paragraph 12. The interviews will be conducted by the appropriate Division and signed off on by the Division Director. 12. Criminal Records Check/Screenings Background investigations are done in accordance with federal, state and local requirements. Volunteers will be subject to criminal background checks and/or reference checks. All County volunteers are required to have background clearance in advance of the assignment. In some circumstances, a higher level of background screening will be necessary before a volunteer may begin. Each division needing volunteers for special events needs to make sure to allow sufficient time for background checks. The Human Resources Department will process the background check after the supervisor completes the volunteer form. 13. Placement In placing a volunteer in a position, attention shall be paid to the interests and capabilities of the volunteer and to the requirements of the volunteer position. No placement shall be made unless the requirements of both the volunteer and the supervising staff can be met: no volunteer should be assigned to a make-work position and no position should be given to an unqualified or uninterested volunteer. 6 Issued 5/2017

31 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER CITRUS COUNTY BOCC VOLUNTEER POLICY MANUAL CONTINUED 14. Acceptance and Appointment Service as a volunteer with the County shall begin with an official notice of acceptance or appointment to a volunteer position. Notice may only be given by Human Resources. No volunteer shall begin performance of any position until they have been officially accepted for that position and have completed all necessary screening and paperwork. At the time of final acceptance, each volunteer shall complete all necessary enrollment paperwork and shall receive a copy of their job description and agreement of service with the County. 15. Orientation All volunteers will receive a general orientation on the nature and purpose of the County, an orientation on the nature and operation of the program or activity for which they are recruited, and a specific orientation on the purposes and requirements of the position which they are accepting in that effort. Orientation will be given by the requesting Division. 16. Conduct Volunteers must be familiar with the policies and procedures outlined in this volunteer manual. Further, volunteers must be polite, courteous and helpful when dealing with citizens. 17. Gratuities Volunteers will be prohibited from accepting any gift or gratuity from any firm, contractor, consultant, individual or others for any service provided on behalf of the County. 18. On-the-Job Training Volunteers will receive specific on-the-job training to provide them with the information and skills necessary to perform their volunteer assignment. The timing and methods for delivery of such training should be appropriate to the complexity and demands of the position and the capabilities of the volunteer. Exit interviews, where possible, should be conducted with volunteers who are leaving their positions. The interview should ascertain why the volunteer is leaving the position, suggestions the volunteer may have to improving the position, and the possibility of involving the volunteer in some other capacity with the County. Training will be conducted by the requested Division. 19. Access to County Property and Materials/County Vehicles As appropriate, volunteers shall have access to County property and materials necessary to fulfill their duties, and shall receive training in the operation of that equipment. Property and materials shall be utilized only when directly required for County purposes. This policy does not include access to and use of County vehicles. 7 Issued 5/2017

32 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER CITRUS COUNTY BOCC VOLUNTEER POLICY MANUAL CONTINUED 20. Prohibited Activities: County volunteers cannot replace employee positions or impair the employment of a County position. A volunteer s services are generally limited to humanitarian, charitable or public services. County volunteers are also prohibited from performing the following activities: operating a County vehicle or heavy equipment working with stored energy (e.g. steam, electricity, hydraulics) activity considered inappropriate for any employee entering into any contract on behalf of the County working with or in proximity of infectious or potentially infectious agents, including human blood 21. Sexual Harassment /EEO Policy Plan Sexual harassment includes unwelcomed sexual advances, request of sexual favors, and other verbal or physical conduct of a sexual nature. Any such incidents should be reported immediately to the volunteer s supervisor or/and Human Resources. The purpose of the Equal Employment Opportunity Plan Policy (EEOP) is to implement the Equal Employment Opportunity Policy Statement, the Unlawful Harassment Policy and the requirements of the U.S. Department of Justice. Citrus County does not tolerate sexual harassment. 22. Ethics Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single morale course of action, but provide a means of evaluating and deciding among competing options. Governments of all kinds are held to a very high standard of public trust. We must make every effort to insure that all activities of the County, as well as all other staff in the County offices, maintain the standards of conduct that are above reproach. 23. Fraud Prevention It is the intent of Citrus County to promote consistent organizational behavior by providing guidelines and assigning responsibility for the development of controls and conduct of investigations which applies to any irregularity, or suspected irregularity involving County employees, volunteers, consultants, vendors, contractors, and outside agencies doing business with the County. Fraud is defined as the intentional, false representation, or concealment of a material fact for the purpose of inducing another to act upon it. 8 Issued 5/2017

33 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER CITRUS COUNTY BOCC VOLUNTEER POLICY MANUAL CONTINUED 24. Drug Free Environment Citrus County provides a drug-free, healthy, and safe environment. A volunteer may not use, possess, distribute, sell or be under the influence of alcohol or illegal drugs. When there is reasonable suspicion to believe that a volunteer is using illegal drugs or is under the influence of alcohol while volunteering, the volunteer will be asked to leave the premises and the County will terminate the volunteer relationship. 25. Tobacco Free Workplace Citrus County intends to provide a safe and healthy environment. Smoking in the workplace is prohibited except in outside locations specifically designated as smoking areas. 26. Computer Usage Citrus County s and internet systems are intended to be used for business purposes only. Citrus County owns the computer and software of the and internet systems and permits the use of them in the performance of duties. All and internet records are official County records and should be transmitted only to individuals who have a business need to receive them. 27. Dress Code As representatives of the County, volunteers, like staff, are responsible for presenting a good image to citizens and to the community. It is also important that volunteers be dressed in a manner that provides for his or her safety. Volunteers will abide by the County s Dress Code Policy. 28. Safety and Liability Citrus County aims to provide a safe and healthy environment for all volunteers. If a volunteer is injured in the course of the volunteer s service, it is important that the volunteer notify his or her supervisor immediately. Further, to the extent permitted by law and subject to any claim of sovereign immunity provided by Section , Florida Statutes, if a volunteer suffers losses or injury while providing the services agreed upon, you may be protected from liability claims filed against you. 9 Issued 5/2017

34 Citrus County Visitors & Convention Bureau Volunteer Manual VCB VOLUNTEER PROGRAM MANAGEMENT 10 Issued 5/2017

35 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER MANAGEMENT The Citrus County Visitors & Convention Bureau (VCB) designates one of their employees at all times as Volunteer Coordinator. The role of this individual is to uphold all Citrus County policies and procedures that have been set forth, while ensuring a welcoming environment where Citrus County citizens may serve their community. Volunteer Coordinator responsibilities include: Interviewing & Recruiting Volunteer Placement (in accordance with county policies) Volunteer Orientation & Position Training Volunteer Work Schedule Management Volunteer Supervision & Performance Volunteer Recordkeeping & Statistics Volunteer Termination Volunteer Recognition It is the responsibility of the Volunteer Coordinator to work and communicate with Administration in the approval process of all volunteers, ensuring volunteers are placed in a position that best suits individual skills and abilities and meets the needs of the VCB VOLUNTEER POSITIONS The Volunteer Coordinator should discuss with the volunteer any areas of interest; the Volunteer Coordinator will assist volunteers with current position availability based on this criteria. The positions are listed under two (2) categories: Administrative Operations Visitor Services The following pages provide descriptions of each volunteer position. 11 Issued 5/2017

36 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER POSITIONS CONTINUED VOLUNTEER POSITION DESCRIPTION POSITION NAME: ADMINISTRATIVE OFFICE SUPPORT POSITION CATEGORY: ADMINISTRATIVE OPERATIONS Time Commitment: 2-4 hours per week Assigned Location: Reporting Supervisor: POSITION DESCRIPTION: Responsibilities include (but are not limited to): scanning documents; performing data entry; archiving newspaper clippings; photocopying; and performing general office duties as needed. 12 Issued 5/2017

37 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER POSITIONS CONTINUED VOLUNTEER POSITION DESCRIPTION POSITION NAME: GROUNDS BEAUTIFICATION POSITION CATEGORY: ADMINISTRATIVE OPERATIONS Time Commitment: 2-4 hours per week Assigned Location: Reporting Supervisor: POSITION DESCRIPTION: Grounds beautification duties include: filling visitor information racks with magazines, brochures, and other materials; clearing walkways of debris; maintaining common area in Visitor Center; sweeping and cleaning main entryway; wiping down doors and windows; picking up trash including cigarette butts on grounds and perimeters; and performing other related tasks as needed. 13 Issued 5/2017

38 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER POSITIONS CONTINUED VOLUNTEER POSITION DESCRIPTION POSITION NAME: VISTOR SERVICES VOLUNTEER POSITION CATEGORY: VISITOR SERVICES Time Commitment: 2-4 hours per week Assigned Location: Reporting Supervisor: POSITION DESCRIPTION: Visitor Services Volunteer duties include: providing supplemental staffing of the visitor information desk at the Citrus County Welcome Center; providing destination information to travelers, visitors, newcomers and the general public; enthusiastically promoting Citrus County, its attractions, restaurants, and accommodations in a manner that will encourage repeat visitation; filling visitor information racks with magazines, brochures, and other materials; and performing other related tasks as needed. Hours may vary by season and visitor activity. 14 Issued 5/2017

39 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER POSITIONS CONTINUED VOLUNTEER POSITION DESCRIPTION POSITION NAME: VISITOR SERVICES INTERN POSITION CATEGORY: VISITOR SERVICES Time Commitment: 2-4 hours per week Assigned Location: Reporting Supervisor: POSITION DESCRIPTION: Visitor Services Volunteer duties include: filling visitor information racks with magazines, brochures, and other materials; maintaining common area in Visitor Center; providing supplemental staffing of the visitor information desk at the Citrus County Welcome Center; providing destination information to travelers, visitors, newcomers and the general public; enthusiastically promoting Citrus County, its attractions, restaurants, and accommodations in a manner that will encourage repeat visitation; scanning documents; performing data entry; archiving newspaper clippings; photocopying; and performing other related tasks as needed. 15 Issued 5/2017

40 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER INJURIES & INSURANCE In the event that a volunteer is injured in the course of their duties, the Volunteer Coordinator should make sure to complete all steps listed on the Volunteer Injuries Checklist. If the injured volunteer is an Experience Works participant, please follow the guidelines in Section Experience Works & Insurance. Volunteer Injuries Checklist: FORMS TO COMPLETE (Available in Appendix A and on the County Intranet) County First Report of Injury or Illness Worker s Compensation Acknowledgement Health Special Risk, Inc. Insurance Worker s Comp Refusal of Medical Treatment or Observation (when applicable) Fax completed forms to Risk Management: (352) Keep originals on file at VCB office GIVE COPIES TO VOLUNTEER Copy of First Report of Injury or Illness Copy of What You Need to Know Copy of Worker s Compensation Acknowledgement Copy of Health Special Risk, Inc. Insurance Copy of Refusal of Medical Treatment or Observation (when applicable) In the event that the Volunteer Coordinator is not available at the time of the incident, the Director or Acting Director should contact Risk Management to ensure that all steps are completed correctly. Volunteers who are seriously injured must present a Return to Work note from their doctor in order to resume their volunteer service VOLUNTEER RECOGNITION VCB staff is encouraged to recognize volunteers on a regular basis throughout the year. These methods should range from a simple thank you to regular interaction, guidance, and communication. An annual show of volunteer recognition should be conducted in order to highlight the contributions of volunteers to the Visitors & Convention Bureau throughout the year. 16 Issued 5/2017

41 Citrus County Visitors & Convention Bureau Volunteer Manual VOLUNTEER PROCESSING 17 Issued 5/2017

42 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER SELECTION & RECRUITING PROCEDURE All volunteer applications, interviews, screenings, placement, and acceptance will be conducted in accordance with sections in the Citrus County BOCC Volunteer Policy Manual (found on pages 6-7). Any citizen having interest or questions concerning volunteer opportunities with the Citrus County VCB shall be put in contact with the Volunteer Coordinator. Volunteer Application - Selection Process The Volunteer Coordinator should assess if the volunteer program is a match for the type of volunteer work in which the citizen is interested. If interests match, the Volunteer Coordinator shall have the citizen complete a Volunteer Application, Volunteer Profile, and Insurance Form. The Volunteer Profile is a form used by the Volunteer Coordinator to collect information from potential volunteers regarding areas of interest, special skills or qualifications, and other related information. This form, in conjunction with the basic information provided on the Volunteer Application, assists the Volunteer Coordinator in determining volunteer eligibility and placement within the volunteer program. Volunteers must provide one of the following forms of identification: State Driver s License (out-of-state licenses are acceptable) State Identification Card Military Identification Student Identification The Volunteer Coordinator shall make a copy of the identification (with the name of the volunteer printed clearly on the copy) and attach it to the Volunteer Application paperwork. Copies of the identification should not be retained at the VCB office. If the prospective volunteer is under the age of 18, they should be asked to provide student identification. If they cannot, the Volunteer Coordinator is permitted to process their application without ID. The Volunteer Coordinator should fill out a Status Form (Appendix A) for each applicant. Volunteer Profiles and Status Forms should be kept on file at the VCB. The Volunteer Coordinator is to let the interested volunteer know that applications are processed through the county s Human Resource offices. All applications (including copies of identification) are sent directly to Human Resources. It will take approximately 7-10 working days for the receipt of volunteer approvals. 18 Issued 5/2017

43 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER ORIENTATION INFORMATION Once a volunteer has been approved, they must complete an orientation. The Volunteer Coordinator should reference the Volunteer Orientation Form (see Appendix A) to ensure that all the requirements of a volunteer orientation have been covered. Volunteers should receive a Volunteer Position Description, Volunteer Guideline Handout, and County Dress Code Policy Handout (see Appendix A) during their orientation. Once orientation is completed, the Volunteer Coordinator and volunteer should sign the form before it is submitted to Human Resources NON-SELECTED APPLICANTS Non-Selected Applicants: If the VCB has determined not to select an applicant, it is courteous and professional to share with the applicant the reason for non-selection in a positive manner. A Volunteer Termination Form (see Appendix A) should then be completed and forwarded to Human Resources. The Volunteer Coordinator and/or Director will manage denials that come from Human Resources and decide on a case-by-case situation as to how the volunteer shall be informed VOLUNTEER TERMINATION & REACTIVATION In the event that a volunteer wishes to resign from their position, or if it is necessary to terminate a volunteer s service, a Volunteer Termination Form (see Appendix A) should be completed and forwarded to Human Resources. A volunteer who resigns in good standing may resume their volunteer service at any time. A new Status Form must be completed and kept on file at the VCB. Volunteers who are reactivated are permitted to begin service as soon as this paperwork has been submitted. No additional paperwork is needed, although a new orientation may be conducted depending on the length of the volunteer s absence TIME SHEET PROCEDURE Time Sheets It is a mandatory county requirement for every volunteer to complete a time sheet while serving as a volunteer for Citrus County Visitors & Convention Bureau. The County Time Sheet serves a two-fold purpose: 1. Protects volunteers in the event of injury, because it is used for insurance coverage purposes. 2. Supports VCB Volunteer Program statistics. Time Sheet Processing The Volunteer Coordinator is responsible for collecting county time sheets and maintaining an area where they are easily accessible to volunteers when checking in and out. 19 Issued 5/2017

44 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER TIME SHEET PROCEDURE CONTINUED County Time Sheets County time sheets will be collected bi-weekly, in conjunction with the county payroll schedule. The Volunteer Coordinator will scan the time sheets and keep the original copies on file for a period of three months. Time sheets are used as reference to complete statistical reporting. Volunteers who work off-site and normally do not come into the building to volunteer may fax or their time(s) to the Volunteer Coordinator. If an is sent, the can be printed out and constitute as the time sheet information. If the volunteer does not have a fax machine or available, it is their responsibility to call the Volunteer Coordinator with their time. The coordinator may complete a time sheet on their behalf listing the time and date they called. For more information regarding the reporting of time sheet statistics, see Chapter Issued 5/2017

45 Citrus County Visitors & Convention Bureau Volunteer Manual VOLUNTEER PARTNERSHIPS 21 Issued 5/2017

46 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER NATURE COAST VOLUNTEER CENTER (NCVC) The Nature Coast Volunteer Center (NCVC) recruits volunteers on behalf of over 60 organizations throughout Citrus County. The goal of the NCVC is to expand services to the citizens of Citrus County through the dedicated efforts of volunteers of all ages. The Citrus County VCB is currently partnered with the NCVC as a designated volunteer site. By partnering with this organization, our volunteers are able to obtain additional benefits and services through the NCVC. Benefits may include partial travel reimbursement; accident, medical, and liability insurance; annual recognition event; and quarterly newsletter. Retired Senior Volunteer Program (RSVP) Some volunteers may qualify for the Retired Senior Volunteer Program (RSVP) of Citrus County. RSVP is an NCVC program reserved only for volunteers who are age 55 and better. Volunteers participating in this program may need to submit additional paperwork to the NCVC in order to claim program benefits. The Volunteer Coordinator should assist volunteers with the completion and submission of forms, if necessary. If an active volunteer wishes to participate in the RSVP program, they must first fill out an RSVP Volunteer Application and submit it to the Nature Coast Volunteer Center. Once the volunteer is approved by the NCVC, their name will be added to the NCVC volunteer form that is faxed to participating organizations at the end of each month. Participating volunteers must also complete an RSVP Travel Voucher Form if they wish to receive reimbursement for mileage to and from the location where they volunteer. The Volunteer Coordinator is responsible for verifying, signing, and sending the form via courier to the NCVC office. For more information about these forms, please see Chapter 5. Opportunity Links Opportunity Links is a forum, hosted by the Nature Coast Volunteer Center, which provides volunteer stations within the county the opportunity to link up with citizens, network with other organizations, and talk about the need for volunteers within the community. These meetings are held three times a year at the Central Ridge Community Center in Beverly Hills. Volunteer Site Managers are invited to link-up with prospective volunteers and promote their organization s volunteer opportunities. Contacting the Nature Coast Volunteer Center RSVP Program Director: Laurie Diestler laurie.diestler@bocc.citrus.fl.us Phone: (352) FAX: (352) Address: 77 Civic Circle Beverly Hills, FL Office Hours: Monday - Friday 8:00 a.m. - 5:00 p.m. 22 Issued 5/2017

47 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER EXPERIENCE WORKS Experience Works is a national non-profit organization providing training, community service, and employment opportunities for older workers. The organization is funded by grants from the federal and state governments, institutions, and through supplemental donations from other organizations and individuals. Senior Community Service Employment Program (SCSEP) The Senior Community Service Employment Program (SCSEP) is the largest program offered by Experience Works. The SCSEP is the only federal program designed specifically for low-income adults who are age 55 and older. Funded under Title V of the Older Americans Act, the SCSEP gives seniors the opportunity to receive the minimum wage while improving their job skills. In order to provide training to SCSEP participants, Experience Works partners with local host agencies that are willing to provide meaningful training through work experience. Any 501(c)(3) organization that has the need for additional manpower and the ability to provide supervised training is eligible to be a host agency. According to Experience Works, the purpose of a community service assignment is to provide meaningful training through work experience and job skills that can lead to unsubsidized employment. The SCSEP is not a job; it is a training program a steppingstone to real employment with higher wages, benefits, and opportunities for advancement. Role of Participant After a participant has been placed with a host agency, Experience Works will develop an individualized training plan that outlines the skills the participant will need to learn at their host agency. Participants are expected to obtain skills, look for job opportunities, and follow up on job leads. Participants are expected to obtain a job after a reasonable period of time (usually months of time on the SCSEP.) Role of Host Agency The Volunteer Coordinator serves as the host agency supervisor when training an Experience Works participant. Host agency supervisors provide support, skills training, and ongoing supervision to the participant. The host agency supervisor also assures that the participant works the number of hours authorized and specified in the participant s training assignment. The supervisor should not permit participants to perform community service for more hours than those authorized by Experience Works or to volunteer hours. The Volunteer Coordinator is responsible for submitting participant time sheets in accordance with the guidelines provided to them by Experience Works. For more information about submitting hours to Experience Works, please refer to Chapter 5. Contacting Experience Works Phone: (800) Fax: (800) Address: Experience Works, Inc Trouble Creek Road, Suite 2 New Port Richey, FL Website: 23 Issued 5/2017

48 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER EXPERIENCE WORKS AND INSURANCE Experience Works participants who are assigned to the VCB work site must report injuries to Experience Works. Although the individual is working at the VCB, he/she is not an employee of the county and, therefore, not covered under County Worker s Compensation Insurance. As an employee of Experience Works, they are covered under Experience Works insurance policy. Injuries are to be reported to the Volunteer Coordinator or Acting Director. The staff member receiving the injury report from the volunteer must contact Experience Works immediately to report the injury. The designated host agency supervisor must report all injuries sustained by an Experience Works participant while at the host agency or training site within 24 hours of the accident to the Employment and Training Coordinator or the State Office. An Experience Works Injury Report must then be filled out and faxed to Experience Works. A County Claim Report must be filled out and marked No Action, Incident Only. The original should be sent to Risk Management. Once an incident has occurred, if Experience Works calls to discuss the incident, no staff member shall discuss the claim nor provide copies to Experience Works. All calls or inquiries shall be directed to Risk Management. 24 Issued 5/2017

49 Citrus County Visitors & Convention Bureau Volunteer Manual VOLUNTEER STATISTICS 25 Issued 5/2017

50 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER VOLUNTEER STATISTICS DATA COLLECTION The purpose of this chapter is to outline the processes used in the collection and reporting of statistical data from the volunteer program. The Volunteer Coordinator utilizes various forms to collect statistical information on the volunteer program. Associated Forms (located in Appendix A): Volunteer Time Sheet Volunteer Hours Workbook 9.01D Branch Services Statistics Report Form Voter Registration Tracking Sheet Volunteer Time Sheets Volunteer time sheets are the main source of statistical information for the volunteer program. They provide the Volunteer Coordinator with an accurate number of hours provided by individual volunteers. Information about time sheet processing procedures can be found in Chapter 3, Section 5. At the end of each bi-weekly period, county time sheets are collected and processed by the Volunteer Coordinator. Volunteer Coordinators verify the total number of hours listed on each sheet. These hours are then input to the Volunteer Hours Workbook. Volunteer Hours Workbook The Volunteer Hours Workbook is an Excel spreadsheet that is used to collect and categorize volunteer contributions on a weekly, monthly, and annual basis. The Volunteer Hours Workbook consists of 12 sheets, one for each month of the fiscal year (October - September). The purpose of each sheet is to calculate the total number of hours provided by individual volunteers during that month. At the end of each bi-weekly period, Volunteer Coordinators record the total number of hours listed on each county time sheet in the Volunteer Hours Workbook. The workbook automatically totals the hours, creating a complete record of volunteer contributions. These numbers collected in the workbook are used to complete the Branch Services Statistics form at the end of each month REPORTING STATISTICS TO OUTSIDE AGENCIES Statistical Reporting to NCVC Nature Coast Volunteer Center serves as an umbrella organization to support volunteer activities throughout Citrus County. The Volunteer Coordinator is responsible for providing certain statistical information to the NCVC on a regular basis. Reporting Monthly RSVP Hours Each month, the VCB will receive a fax from the NCVC requesting monthly volunteer hours for RSVP volunteers. The Volunteer Coordinator is to fill out the total monthly hours for each volunteer listed on the form. The completed monthly hours form must be faxed or ed back to the NCVC office by the 7 th of the month. 26 Issued 5/2017

51 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER REPORTING STATISTICS TO OUTSIDE AGENCIES CONTINUED Another method of reporting the monthly RSVP hours is the NCVC s WEB ASSIST feature, found at This feature can be used by Volunteer Coordinators or by the RSVP volunteers themselves. Mozilla Firefox is the recommended web browser for using WEB ASSIST. Each volunteering location is provided with unique log-in information. The first time the system is accessed, the Volunteer Coordinator will log in using the password: volunteer. After the first successful login, they will be prompted to change the password. The Volunteer Coordinator is able to enter volunteer hours at any time by simply signing in to the WEB ASSIST system. RSVP volunteers can also log-in to the WEB ASSIST system. The user ID for an RSVP volunteer is their name. For first time access, they will log in using the password: volunteer. To report hours using WEB ASSIST: 1. Visit 2. Select Report Service Hours, found on the left menu. 3. Enter your user ID and password. 4. Select from the list the volunteer name/job combination for which you wish to report hours, then press OK. 5. Complete the online form to submit your hours. Enter the month that you are reporting and the number of hours served in that month. If you have any comments regarding your report, you may also enter a text message to the NCVC in the A Message to Us field. 6. Press OK. If necessary, confirm that you are finished by pressing OK in the pop-up window. 7. Your hours have been saved. Click the link to enter hours for another volunteer, or click Log Out to end your session. WEB ASSIST can also be used to search for additional or different volunteer positions or to send messages directly to an NCVC Representative. RSVP Travel Vouchers Volunteers participating in RSVP may choose to receive reimbursement for mileage to and from their volunteer site. In order to claim this mileage, a monthly RSVP Travel Voucher Form must be submitted to the NCVC. The Volunteer Coordinator must verify the form, sign it, and send it via courier to the NCVC office. This form is located on the NCVC website. Statistical Reporting to Experience Works Experience Works participants are responsible for keeping track of their hours on both the Volunteer Time Sheet and the Experience Works SCSEP Participant Time Sheet. The Volunteer Coordinator is responsible for the schedules of all Experience Works participants at their location. They are also responsible for the accuracy of each final time sheet s reported hours and signatures, and for faxing or mailing the time sheet in a timely manner to Experience Works. Each pay cycle, the Volunteer Coordinator shall report on participant time sheets a true and accurate statement of hours. 27 Issued 5/2017

52 Citrus County Visitors & Convention Bureau Volunteer Manual CHAPTER REPORTING STATISTICS TO OUTSIDE AGENCIES CONTINUED In addition, the host agency supervisor (Volunteer Coordinator) will receive periodic Progress Report forms from Experience Works, which are used to evaluate participant training progress every 90 days. Annually, they will be asked to complete a Host Agency Supervision Report to provide up to date information about salary, source of funding to pay the supervisor s salary, and the average number of supervision hours the participant receives per pay period. Reporting Experience Works SCSEP Participant Time Sheets All Experience Works SCSEP Participant Time Sheets are to be faxed at the end of the Experience Works pay period, no later than close of business Friday (or Saturday, if participant works on Saturday.) Late time sheets will be processed with the next payroll cycle. Steps: 1. Make sure all required fields have been filled out completely, including: Participant Information Host Agency Information Total Hours to be Paid Hours Spent Supervising Participant Participant Signature 2. If necessary, fill out the fields for Description of Non-Host Agency Training Hours and/or Comments. 3. Sign in Host Agency/Training Site Supervisor Signature field. 4. Check Original Fax at the top of the time sheet. (If you must fax the form again in the future, check Refax at that time.) 5. Fax the time sheet to Experience Works at (888) For assistance with this process, call Experience Works at (800) Experience Works SCSEP Participant Time Sheets must be retained in the Volunteer Coordinator s records for at least 3 years. 28 Issued 5/2017

53 Citrus County Visitors & Convention Bureau Volunteer Manual FORM BIBLIOGRAPHY 29 Issued 5/2017

54 Citrus County Visitors & Convention Bureau Volunteer Manual APPENDIX A FORM BIBLIOGRAPHY Chapter 1 - Citrus County BOCC Volunteer Policies Citrus County BOCC Volunteer Policy Manual - Updated February 2015 Chapter 2 - Program Management Volunteer Position Description Forms BOCC Volunteer Injury Forms Chapter 3 - Volunteer Processing County Dress Code Policy Handout County Volunteer Forms (Volunteer Application, Insurance Coverage Form, Volunteer Orientation Form, Volunteer Time Sheet & Termination Form) Volunteer Guideline Handout Volunteer Profile Volunteer Status Form Chapter 5 - Volunteer Statistics Experience Works SCSEP Participant Time Sheet RSVP Volunteer Application RSVP Travel Voucher Form Volunteer Hours Workbook 30 Issued 5/2017

55 Welcome to the Citrus County Visitors & Convention Bureau! On behalf of the staff, thank you for your interest and service. We look forward to working with you and we are confident that your contributions will aid the success of the organization and the community it serves. Citrus County volunteers are uncompensated individuals who perform services directly related to the business of Citrus County for their benefit and to support humanitarian, charitable or public services activities, or to gain experience in specific endeavors. Volunteers will be expected to adhere to policies and procedures set forth by Citrus County Visitors & Convention Bureau (VCB). Reporting to Work, Time Sheets, Tardiness, or Absences Volunteers will receive a schedule of the dates and times that they are expected to report for duty. Volunteers who cannot come in on a scheduled date should contact the Volunteer Coordinator as early as possible. When volunteers report to work, they are responsible for tracking their time. Time sheets help the VCB provide statistical reporting of volunteer hours, and can be used as a record in association to an on-the-job injury claim report. Dress Code As representatives of the County, volunteers, like staff, are responsible for presenting a good image to citizens and to the community. It is also important that volunteers be dressed in a manner that provides for his or her safety. Volunteers will abide by the County s Dress Code Policy, a copy of which will be provided to you. Volunteers are expected to wear their Volunteer Name Badge at all times while on duty at the VCB. This badge clearly identifies the individual as a volunteer and representative of the organization. Reporting Work Issues or Problems Any work-related issues or problems should be reported to the Volunteer Coordinator. If the Volunteer Coordinator is unavailable, please report to the Acting Director. Reporting On-the-Job Injuries If you become injured while on duty, report the injury immediately to the Volunteer Coordinator or Acting Director. All injuries must be reported within 24 hours. Terminations The Citrus County VCB accepts the service of volunteers with the understanding that such service is at the sole discretion of the library. Volunteers agree that the VCB may at any time, for whatever reason, decide to terminate the volunteer s relationship with the organization. Issued 03/2017

56 Last Name First Name Middle Initial Street Address State Zip Code Phone Number Date of Birth Address Emergency Contact Relationship to You Emergency Contact Phone Number (Home) Emergency Contact Phone Number (Cell) Are you a year-round Florida resident? If no, what months are you here? Yes No For Students: School: Grade: Are you with the Nature Coast Volunteer Center/RSVP? Yes No Are you with the Experience Works program? Yes No MORNING AFTERNOON EVENING MON TUES WEDS THURS FRI SAT (Check all that apply) Administrative Office Support Special Events Assistant Grounds Beautification Visitor Services Start Date: Coordinator Initials: Insurance Category: A B C Insurance Form Signed? Yes Partnerships: Nature Coast Volunteer Center (RSVP) Experience Works Additional Notes: Issued 03/2017

57 Volunteer Name: Position Assignment: Administrative Operations: Visitor Services: Assigned by Volunteer Coordinator: Date: Additional Comments: Issued 03/2017

58 Volunteer Hours Month of Administrative Office Support Name wk1 wk2 wk3 wk4 wk5 Total 0.00 Total Grounds Beautification Name wk1 wk2 wk3 wk4 wk5 Total 0.00 Total Visitor Services Name wk1 wk2 wk3 wk4 wk5 Total 0.00 Total Internship (Adult) Name wk1 wk2 wk3 wk4 wk5 Total 0.00 Total Scholarship (High School) Name wk1 wk2 wk3 wk4 wk5 Total 0.00 Total Experience Works Name wk1 wk2 wk3 wk4 wk5 Total 0.00 Total Grand Total

59 Prev Hrs YTD Prev Hrs YTD Prev Hrs YTD Prev Hrs YTD Prev Hrs YTD Prev Hrs YTD

60 Board of County Commissioners 1. All employees are responsible for presenting themselves to our citizens and the community in a manner that supports acceptable standards of good professional grooming and etiquette. Dress and personal grooming which communicates a professional image to our citizens helps to instill confidence in our ability to provide a high standard of quality service. While the County recognizes the need and desire of employees for individual expression, we also recognize the varying cultures, ages, health, and tastes of our community. For this reason, anything that could be considered a safety hazard, offensive, distracting or otherwise diminish the confidence of our citizens in our ability to deliver quality services, will not be permitted. 2. Employees will be expected to exercise good judgment in their choice of work clothes. All clothing must be clean, neatly pressed and in good repair and appropriate to the work setting. All clothing should not be tight, baggy, short, revealing, or scanty. Any clothing, or lack of clothing that is distracting in appearance or is inappropriately suggestive, either due to fit, cut, or style, is not permitted. 3. Employees having a conflict with any aspect of this policy, based on cultural or religious traditions or medical reasons, may request an exception. The employee must place the request in writing to his/her Director. The Department Director and the Human Resources Director shall review the request and determine whether an exception is warranted. 4. Supervisors are and will be held responsible for the enforcement of the dress code. Employees may be sent home to change if they are out of compliance with the dress code. This time will be unpaid. After appropriate coaching and counseling, and as a last resort, an employee may be terminated should they choose not to comply with the dress code. 5. Department Directors may establish a dress code for their Department or Office but it will not allow for dress at a level less than the standards established herein. 6. All employees should refer to the Administration in effect at all times. Cited from Citrus County BOCC Employee Handbook February 2015 Issued 03/2017

61 Content & Media Report VCB Staff Miles Saunders Time Period: May 11 to June 5 PERIOD AT A GLANCE FAM Tours (Partners Worked with, Destination Highlights and Timing) ACTIVITIES 6/5: Kim Leuenberger Instagram Influencer (Gosh PR) Upcoming FAMs include: David Graham (Silver Travel Advisor UK) VISIT FLORIDA Germany (group of 7 journalists) Anna Dogadkina (Spylista Magazine - Germany) Press Releases Media Contacts & Coverage Earned Media Captured (Media Placement, Advertising Value, Geographical Placement, Distribution/Circulat ion) Story Pitch Ideas New Content Creation (Video & Image) Content Calendar Update (What content are we focusing on for upcoming distribution) Social Campaign Promotion Florida on a Tankful: Scott Fais with Bay News 9 s Florida on a Tankful segment highlighted both Crystal River Segway Tours and Soquili Stables. GOSH PR: Hosted Hertz-sponsored influencer Kim Leuenberger. Daily Mail Online Article by Simon and Susan VanNess posted on Daily Mail website. Monthly unique browsers: 243,528,184. Earned Media value: $88, Kim Leuenberger Instagram Combined reach of 222,ooo+ followers. Florida on a Tankful: Pitched Scott Fais on summer and fall tours including scalloping. Florida s Best Blue Berry Farm Videohttps:// / Updated press releases and videos on IPW Online Marketplace. Set up 41 meetings out of 44 available slots at IPW. Facebook reached 118,374 Followers on June 5, which is an increase of 3,124 since May 1, 2017.

62 Industry Relations Report VCB Staff - Veronica Davis Time Period: June 2017 PERIOD AT A GLANCE Monthly Industry Working Group ACTIVITIES Dates for Industry Working Group meetings through Dec 2017 have been determined. Meeting on 5/18 was cancelled due to low partner/staff availability. Invitations have been sent and an agenda is being prepared for the 6/15 meeting at the Hampton Inn in Crystal River. May 2017 Meeting: In attendance: N/A. Topics covered: N/A. Constant Contact Industry Averages: Delivery Rate: 91.6% Open Rate: 21.8% Click-through Rate: 6.7% Unsubscribe Rate: 0.12% Did Not Open Rate: 78.2% Industry Newsletter Deliverables (# s Delivered, # of Bounces, # of Open s, # of Clicks & # of Unsubscribes) VCB Averages: Delivery Rate: 95% Open Rate: 29% Click-through rate: 14% Unsubscribe Rate: 1% Did Not Open Rate: 71% May Newsletter Statistics: 186 sent: 92% delivery rate. 55 opened: 68% desktop, 32% mobile. 32% open rate. 11 link click-throughs. (20%) o Scalloping (3; 27%) o Pirate Fest (1; 9%) o FWC Scallop Rules (2; 18%) o Tourism Advocacy FB (4; 36%) o DiscoverCR Instagram (1; 9%) 1 spam report. 14 bounces. (8%) 1 unsubscribed. (1%) 117 did not open. (68%)

63 VISIT FLORIDA Lunch & Learn: 187 sent: 91% delivery rate. 53 opened: 59% desktop, 41% mobile. 31% open rate. 6 link click-throughs. (11%) o DiscoverCR website (1; 17%) o L&L registration (6; 100%) 0 spam reports. 16 bounces. (9%) 0 unsubscribed. (0%) 118 did not open. (69%) VISIT FLORIDA L&L Reminder: 231 sent: 97% delivery rate. 68 opened: 73% desktop, 27% mobile. 30% open rate. 12 link click-throughs. (18%) o DiscoverCR website (2; 16%) o L&L registration (11; 92%) 0 spam reports. 7 bounces. (3%) 0 unsubscribed. (0%) 156 did not open. (70%) FINAL VF L&L Reminder: 215 sent: 97% delivery rate. 51 opened: 59% desktop, 41% mobile. 25% open rate. 3 link click-throughs. (6%) o L&L registration (3; 100%) 0 spam reports. 7 bounces. (3%) 1 unsubscribed. 157 did not open. (75%) June Newsletter Statistics: 162 sent: 97% delivery rate. 40 opened: 67% desktop, 33% mobile. 25% open rate. 6 link click-throughs. (15%) o DiscoverCR website (2; 34%) o BN9 Hurricane Center (1; 17%) o DiscoverCR Scalloping (2; 33%) o Industry Partner Survey (1; 17%) o Flunkingmonkey (2; 33%) o Tourism Advocacy FB (1; 17%) o DiscoverCR FB (1; 17%)

64 June Newsletter Statistics Continued: 0 spam reports. 5 bounces. (3%) 1 unsubscribed. (1%) 117 did not open. (75%) Develop Destination CTA Citrus Tourism Ambassador Website Updates (New Tourism Business, Research, Event Calendar, Info-Graphs, Annual Reports & Marketing Plans) Began updating all Constant Contact Industry Partner listings with name, address, & other contact information (including tags) to make the eventual transition to Simpleview as seamless as possible. This effort will also reduce bounced, duplicated, unsubscribed, or incorrect recipients & should assist (& be assisted by) the upcoming survey mentioned below. In progress Citrus County Tourism Advocates FB showing growth, gaining 124 likes since 4/27 soft launch. Will attend July Chamber Mixer for insights into planning October Industry Mixer. Developing Hitmakers feedback brochure. Currently laying the groundwork for developing comprehensive advocacy plan structure. Keeping up-to-date on partner listings & event calendar. Currently fixing fishing categories to better reflect industry. Adding TripAdvisor & Google Map information to all listings. Requested that Evok add Equestrian & Wedding pages to the website. Will add listings to these categories as soon as they launch. Met with Evok to discuss embedding video into site pages. Will create Vimeo account for auto-play, looped video. Embedded FlatsClass TV episodes into Fishing page. Added Manatee Manners videos to Boating, Paddling, & Meet a Manatee pages on site. Updated multiple partner listings at their request; gained new partner listings through Constant Contact feedback and new Fishing FB page. Partially fixed Flow-Flow plug-in issue with assistance from Evok s team. Added upcoming events to Google Calendar.

65 Volunteer Program Update Industry Engagement Industry Surveys Volunteer Manual & Related Forms completed. Updated form links in digital document to new F Drive. Plan will be presented at the June TDC meeting. If approved by TDC, it will move on to Administration/HR for final approval. Volunteer recruitment can begin as soon as this process is completed. A plan for volunteer scheduling & usage has also been established, both for the summer months & for when the new hire comes on board. Also spoke with Laurie Diestler of Nature Coast Volunteer Center RE: partnership. April 2017 Newsletter: 32% open rate May 2017 Newsletter: 32% open rate June 2017 Newsletter: 25% open rate Lunch & Learn Invitation: 31% open rate Lunch & Learn Reminder: 30% open rate Final L&L Reminder: 25% open rate Tourism Advocates FB likes: 124 as of 6/5 April meeting attendees: 7 May meeting attendees: CANCELLED June meeting attendees: TBD Awaiting more feedback on Industry Mixer Survey. Link was sent again in June newsletter. Plans will also be informally discussed at Lunch & Learn & June Working Group meeting. A survey for those on the Industry Partner Constant Contact list will be sent out in order to determine if the partner has a listing, whether it is up-to-date, if they would prefer a different picture, or if their business is no longer in operation. This should ensure that all active partners are represented & that no closed businesses are included in our listings for visitors. Industry Activities This Period Growth & maintenance of Citrus County Tourism Advocates FB. Community outreach at Altrusa Intl. Citrus County s May 4 meeting. Organized community outreach for Adam to address the Citrus County Library System at their annual Professional Development Day, making them aware of tourism s benefits to the community & the VCB s resources available to them.

66 Promoted May 2017 Chamber of Commerce Luncheon with speaker Ken Lawson of VISIT FLORIDA through Constant Contact, FB, & press release. Planned & promoted Brandy Hasting s VISIT FLORIDA Lunch & Learn through Constant Contact, FB, & press release, resulting in 50+ registrations. Updated Constant Contact listings & information; added tags & lists. Added & updated many partner listings on DiscoverCrystalRiverFL.com. Creating destination highlight spreadsheet for distribution to tour operators. Other Assisted Activities Supplemented Discover Crystal River & Citrus County Fishing FBs with content. Maintained Twitter & Instagram feeds. Began research into reinvigorating existing Pinterest page. Gave Twitter/Instagram/Advocacy briefing at May TDC meeting. Attempted to plan Suzanne Wright media visit (fell through). Began planning EatSleepShootTravel (Natasha Semmence) FAM in July Began planning MRV The Buzz (Tim Wassberg) FAM in August Took lead on Kim Leuenberger FAM (Influencer, Hertz/GoshPR) on June 5, Worked on Silver Travel Advisor (David Graham) and Naturlich Florida VISIT FLORIDA Germany FAM during Miles trip to IPW. Updated & proofread job descriptions for all restructured positions. Embedded FlatsClassTV & Manatee Manners videos into site pages. Recorded local manatee release live for Discover Crystal River FB. Began developing quarterly newsletter for general public interest Goal Progress Formalized Advocacy Communications Plan: In progress; not yet completed Tourism Importance & Value Messaging Materials: Citrus County Tourism Advocates FB being used to spread positive tourism news and increase industry awareness within the community. Infographic distributed to local community groups, on website, & through Citrus County Tourism Advocates FB. Hitmakers feedback brochure in progress. Increased Industry & Community Communications Contact: Community outreach opportunities being explored & executed. Citrus County Tourism Advocates FB page being used to communicate with locals, industry partners, & interested parties. Events of interest are being highlighted through FB events on the advocacy page. Regular Industry Working Group Meetings scheduled through December Newsletter sent to Industry Partners monthly. Invitations to special industry events sent through Constant Contact. Bi-annual visitor newsletter in progress (June). Area Promotional Agency & Community Tourism Partnership Formations: In progress; not yet completed.

67 Capital Outlay Expenditure- Machinery and Equipment (Account #56400) Should the fund balance of the Visitors and Convention Bureau ever exceed the maximum sixty percent (60%), the excess shall be used for capital (37.5% of the excess) and Special Projects/Contracts (62.5% of the excess). The Board will consider such fund balance surpluses for nonrecurring expenditures. Beginning Balance 90,342 Approved Increased Budget or Expenditures 10/1/2016 Planned Department Expenditures- not excess Fund Balance (8,700) Available Balance 81,642 Special Projects Expenditure (Account #58221) Should the fund balance of the Visitors and Convention Bureau ever exceed the maximum sixty percent (60%), the excess shall be used for capital (37.5% of the excess) and Special Projects/Contracts (62.5% of the excess). The Board will consider such fund balance surpluses for nonrecurring expenditures. Beginning Balance 156,070 Approved Increased Budget or Expenditures 10/1/2016 Planned Department Expenditures-Collateral & Project Funding (20,000) 11/15/2016 Bass 2 Billfish (22,500) TDC Approved 11/15/2016 Flats Class TV (40,000) TDC Approved 12/14/2016 TDC Grant - 22nd Withlacoochee Rails to Trails Bike Ride (1,500) TDC Approved 12/14/2016 TDC Grant - 42nd Homosassa Seafood Festival (1,200) TDC Approved 2/15/2017 CCA Star Tournament (10,000) TDC Approved 3/22/2017 AED (Automated Emergency Defibrillator) (1,499) TDC Approved BOCC Approved 3/28/17 3/22/2017 Visit FL-Germany Media Event (3,500) 3/22/2017 Destination Logo Trademarking Pending 4/12/2017 TDC Grant - King's Bay Pirate Festival (2,500) Pending 4/12/2017 TDC Grant - Treasures of the Trails: Citrus County Trails Guide (1,000) Pending Available Balance 52,371 Non-Operating- Reserve Cash Forward (account # 61000) The County will establish a target fund balance in the Visitors and Convention Bureau of sixty percent (60%) of the Visitors and Convention Bureau operating budget. Allows the Visitors and Convention Bureau remain self sustainable through temporary revenue and/or expenditure fluctuations. Beginning Balance 510,716 Approved Transfers FY 2016/2017 Visitor and Convention Bureau Fund Balance Available Balance 510,716

68 Citrus County Visitors and Convention Bureau Tourist Tax Comparison By Fiscal Year Month/FY FY FY FY FY FY FY FY FY $ Change OCT $ 43, $ 34, $ 34, $ 50, $ 33, $ 33, $ 39, $ 42, $ 3, NOV $ 31, $ 44, $ 37, $ 56, $ 36, $ 37, $ 37, $ 40, $ 3, DEC $ 49, $ 58, $ 41, $ 57, $ 45, $ 38, $ 43, $ 41, $ (1,956.44) JAN $ 56, $ 41, $ 45, $ 40, $ 35, $ 53, $ 42, $ 50, $ 8, FEB $ 39, $ 65, $ 60, $ 54, $ 51, $ 55, $ 56, $ 66, $ 10, MAR $ 63, $ 72, $ 71, $ 65, $ 67, $ 70, $ 70, $ 82, $ 11, APR $ 84, $ 78, $ 78, $ 72, $ 65, $ 73, $ 70, $ 90, $ 19, MAY $ 52, $ 48, $ 57, $ 50, $ 45, $ 43, $ 49, $ 61, $ 12, JUN $ 45, $ 49, $ 41, $ 43, $ 44, $ 43, $ 47, $ 55, $ 7, JUL $ 48, $ 42, $ 45, $ 42, $ 39, $ 42, $ 43, $ 57, $ 13, AUG $ 50, $ 56, $ 57, $ 57, $ 59, $ 65, $ 74, $ 89, $ 15, SEP $ 44, $ 40, $ 44, $ 41, $ 42, $ 49, $ 54, $ 67, $ 13, FY Total $ 610, $ 631, $ 615, $ 633, $ 566, $ 607, $ 629, $ 746, $ 116, % Change 9.46% 3.55% -2.51% 2.85% % 7.28% 3.58% 18.57% Month/FY FY FY FY $ Change % Change 4% Collected 5% Collected OCT $ 42, $57, $63, $ 5, % NOV $ 47, $54, $70, $ 15, % DEC $ 53, $66, $68, $ 2, % JAN $ 60, $67, $72, $ 5, % FEB $ 80, $96, $85, $ (10,927.09) % MAR $ 96, $111, $105, $ (5,905.46) -5.31% APR $ 107, $115, $118, $ 2, % $ 39, $ 39, MAY $ 72, $74, JUN $ 62, $69, JUL $ 70, $78, AUG $ 98, $111, SEP $ 66, $70, FY Total 858, , , $ 13, $ 39, $ 39, % Change 14.98% 13.66% WORKING DRAFT

69 Visitors and Convention Bureau FY 2017 Budget Revenues Difference % TOURIST TAX 840, , ,609 74% ST CENT TOURIST TAX - 39,399 (39,399) / SBA INTEREST 1,000 2,778 (1,778) 278% ADVERTISING REV-VISIT CIT 59,000 2,498 56,502 4% 1-PERSONAL SERVICES FY 2017 Budget Expenditures Available Balance % REGULAR SALARIES & WAGES 149,054 93,957 55,097 63% CASUAL LABOR 7,000-7,000 0% OVERTIME 3,000-3,000 0% FICA TAXES 11,403 7,136 4,267 63% RETIREMENT CONTRIBUTIONS 12,735 8,035 4,700 63% LIFE & HEALTH INSURANCE 28,590 20,816 7,774 73% WORKERS' COMPENSATION % Sub Total 212, ,217 81,997 2-OPERATING PROFESSIONAL SERVICES 25,000 12,950 12,050 52% OTHER CONTRACTUAL SERV 86,354 46,252 40,102 54% TRAVEL & PER DIEM 31,500 20,596 10,904 65% COMMUNICATIONS SERVICES 6,372 3,015 3,357 47% POSTAGE 33,300 9,530 23,770 51% UTILITY SERVICES 9,912 3,578 6,334 36% BUILDING RENTAL 24,345 18,258 6,087 75% GENERAL LIABILITY CLAIMS % REPAIR & MAINTENANCE 1, ,214 33% VEHICLE MAINTENANCE % MAINTENANCE - BUILDINGS 5, ,501 16% EQUIPMENT MAINTENANCE 7,020 4,007 3,013 57% SOFTWARE MAINT/SUPPORT 1,028 1, % PRINTING & BINDING 20,600 4,203 16,397 20% PROMOTIONAL ACTIVITIES 94,100 36,945 57,155 39% MARKETING 86,000 62,500 23,500 73% TRADE SHOW PROMOTION 25,600 19,804 5,796 77% VISIT CITRUS MAGAZINE 50,850 38,505 12,345 38% PRINT MARKETING 67,500 55,694 11,806 83% ONLINE MARKETING 297, , ,780 50% ADVERTISING 3, ,318 23% OFFICE SUPPLIES 3, ,071 12% OPERATING SUPPLIES % FUEL & LUBES 2, ,851 26% JANITORIAL SUPPLIES % MEALS 2,500 1, % Jun 5, :42:27 PM

70 Visitors and Convention Bureau FY 2017 Budget Expenditures Available Balance % 2-OPERATING COMPUTER ACCESSORIES 1,660 1,946 (286) 117% COMPUTER SOFTWARE 1,700-1,700 0% DUES BKS SUBSCR MEM PUBL 7,500 3,352 4,148 45% TRAINING 7,500 7, % Sub Total 906, , ,185 3-CAPITAL MACHINERY & EQUIPMENT 10,099 8,149 1,950 81% Sub Total 10,099 8,149 1,950 4-OTHER USES SPECIAL PROJECTS 59,777 22,700 37,077 38% Sub Total 59,777 22,700 37,077 5-TRANSFERS TRANSFERS % TRANSFER - INDIRECT COST 51,188 51, % Sub Total 52,186 52,186 0 Jun 5, :42:27 PM

71 PAGE NUMBER: 1 DATE: 06/05/2017 CITRUS COUNTY BOARD STATMN11 TIME: 15:35:32 PRINT BALANCE SHEETS BY FUND SELECTION CRITERIA: genledgr.fund= 160 ACCOUNTING PERIOD: 9/17 FUND 160 VISITOR & CONV BUREAU ACCOUNT TITLE DEBITS CREDITS CASH 1,056, PETTY CASH TOTAL CASH & CASH EQUIVALENTS 1,056, TOTAL ASSETS & OTHER DEBITS 1,056, TOTAL ASSETS 1,056, ACCOUNTS PAYABLE 26, TOTAL ACCOUNTS PAYABLE.00 26, TOTAL LIAB. & OTHER CREDITS.00 26, TOTAL LIABILITIES.00 26, FUND BALANCE 1,078, TOTAL EQUITY 2,956, ,986, TOTAL EQUITIES 2,956, ,986, TOTAL VISITOR & CONV BUREAU 4,012, ,012, TOTAL REPORT 4,012, ,012,822.39

72 PAGE NUMBER: 1 DATE: 06/05/2017 CITRUS COUNTY BOARD REVSTA11 TIME: 15:36:55 REVENUE STATUS REPORT SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIOD: 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU FUNCTION 170 OTHER SPECIAL REVENUE ACTIVITY TITLE NOT FOUND DEPARMTENT TITLE NOT FOUND PERIOD YEAR TO DATE AVAILABLE YTD/ ACCOUNT TITLE BUDGET RECEIPTS RECEIVABLES RECEIPTS BALANCE BUD TOURIST TAX 840, , , , ST CENT TOURIST TAX.00 39, , , SBA INTEREST 1, , , ADVERTISING REV VISIT CI 59, , , % RESERVE 45, , CASH CARRY FORWARD 1,078, ,078, TOTAL TITLE NOT FOUND 1,933, , ,264, TOTAL VISITOR & CONV BUREAU 1,933, , ,264, TOTAL REPORT 1,933, , ,264,

73 PAGE NUMBER: 1 DATE: 06/05/2017 CITRUS COUNTY BOARD EXPSTA11 TIME: 15:38:48 EXPENDITURE STATUS REPORT SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIOD: 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU FUNCTION 550 ECONOMIC DEVELOPMENT ACTIVITY 552 INDUSTRY DEVELOPMENT DEPARMTENT 2122 VISITOR & CONV BUREAU PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD REGULAR SALARIES & WAGES 149, , , CASUAL LABOR 7, , OVERTIME 3, , FICA TAXES 11, , , RETIREMENT CONTRIBUTIONS 12, , , LIFE & HEALTH INSURANCE 28, , , WORKERS COMPENSATION PROFESSIONAL SERVICES 25, , , , OTHER CONTRACTUAL SERV 86, , , , TRAVEL & PER DIEM 31, , , COMMUNICATIONS SERVICES 6, , , POSTAGE 3, , UTILITY SERVICES 9, , , BUILDING RENTAL 24, , , GENERAL LIABILITY CLAIMS REPAIR & MAINTENANCE 1, , VEHICLE MAINTENANCE MAINTENANCE BUILDINGS 5, , , EQUIPMENT MAINTENANCE 7, , , SOFTWARE MAINT/SUPPORT 1, , PRINTING & BINDING 20, , , PROMOTIONAL ACTIVITIES 94, , , , , MARKETING 86, , , , TRADE SHOW PROMOTION 25, , , PRINT MARKETING 67, , , ONLINE MARKETING 297, , , , , ADVERTISING 3, , OFFICE SUPPLIES 3, , OPERATING SUPPLIES FUEL & LUBES 2, , JANITORIAL SUPPLIES MEALS 2, , COMPUTER ACCESSORIES 1, , COMPUTER SOFTWARE 1, , DUES BKS SUBSCR MEM PUBL 7, , , TRAINING 7, , MACHINERY & EQUIPMENT 10, , , SPECIAL PROJECTS 59, , , , TRANSFERS TRANSFER INDIRECT COST 51, , RES FOR CAPITAL PROJECTS 70, , RESERVE CASH FORWARD 621, , TOTAL VISITOR & CONV BUREAU 1,852, , , , , DEPARMTENT 2123 VISIT CITRUS MAGAZINE POSTAGE 30, , , , ,

74 PAGE NUMBER: 2 DATE: 06/05/2017 CITRUS COUNTY BOARD EXPSTA11 TIME: 15:38:48 EXPENDITURE STATUS REPORT SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIOD: 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU FUNCTION 550 ECONOMIC DEVELOPMENT ACTIVITY 552 INDUSTRY DEVELOPMENT DEPARMTENT 2123 VISIT CITRUS MAGAZINE PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD VISIT CITRUS MAGAZINE 50, , , , TOTAL VISIT CITRUS MAGAZINE 80, , , , , TOTAL VISITOR & CONV BUREAU 1,933, , , , , TOTAL REPORT 1,933, , , , ,

75 PAGE NUMBER: 1 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE VISITOR & CONV BUREAU REGULAR SALARIES & WAGES 149, , BEGINNING BALANCE 04/13/ , PAYROLL CHARGES 04/25/ , PAYROLL CHARGES 04/25/ , PAYROLL CHARGES 04/25/ , E/C PAYROLL DUPLICATED 05/11/ , PAYROLL CHARGES 05/25/ , PAYROLL CHARGES TOTAL REGULAR SALARIES & WAGES 149, , , CASUAL LABOR 7, BEGINNING BALANCE TOTAL CASUAL LABOR 7, , OVERTIME 3, BEGINNING BALANCE TOTAL OVERTIME 3, , FICA TAXES 11, , BEGINNING BALANCE 04/13/ PAYROLL CHARGES FRINGE 04/25/ PAYROLL CHARGES FRINGE 04/25/ PAYROLL CHARGES FRINGE 04/25/ E/C PAYROLL DUPLICATED 05/11/ PAYROLL CHARGES FRINGE 05/25/ PAYROLL CHARGES FRINGE TOTAL FICA TAXES 11, , , RETIREMENT CONTRIBUTIONS 12, , BEGINNING BALANCE 04/13/ PAYROLL CHARGES FRINGE 04/25/ PAYROLL CHARGES FRINGE 04/25/ PAYROLL CHARGES FRINGE 04/25/ E/C PAYROLL DUPLICATED 05/11/ PAYROLL CHARGES FRINGE 05/25/ PAYROLL CHARGES FRINGE TOTAL RETIREMENT CONTRIBUTIONS 12, , , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

76 PAGE NUMBER: 2 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE LIFE & HEALTH INSURANCE 28, , BEGINNING BALANCE 04/13/ PAYROLL CHARGES FRINGE 04/25/ , PAYROLL CHARGES FRINGE 04/25/ PAYROLL CHARGES FRINGE 04/25/ , PAYROLL CHARGES FRINGE 04/25/ PAYROLL CHARGES FRINGE 04/25/ E/C PAYROLL DUPLICATED 04/25/ , E/C PAYROLL DUPLICATED 05/11/ PAYROLL CHARGES FRINGE 05/25/ , PAYROLL CHARGES FRINGE 05/25/ PAYROLL CHARGES FRINGE TOTAL LIFE & HEALTH INSURANCE 28, , , WORKERS COMPENSATION BEGINNING BALANCE 04/13/ PAYROLL CHARGES WORKERS C 04/25/ PAYROLL CHARGES WORKERS C 04/25/ PAYROLL CHARGES WORKERS C 04/25/ E/C PAYROLL DUPLICATED 05/11/ PAYROLL CHARGES WORKERS C 05/25/ PAYROLL CHARGES WORKERS C TOTAL WORKERS COMPENSATION UNEMPLOYMENT COMPENSATION BEGINNING BALANCE TOTAL UNEMPLOYMENT COMPENSATION PROFESSIONAL SERVICES 25, , , BEGINNING BALANCE 04/10/ V RESEARCH DATA SE 1, , /1/17 05/08/ V RESEARCH DATA SE 1, , /1/17 TOTAL PROFESSIONAL SERVICES 25, , , , OTHER CONTRACTUAL SERV 86, , , BEGINNING BALANCE 04/25/ V EVOK ADVERTISING 6, , INV /13/17 04/30/ P CARD GUARDIANHOST NETWORKS LLC 04/30/ P CARD 3, STRCOM_US * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

77 PAGE NUMBER: 3 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE OTHER CONTRACTUAL SERV (cont d) 05/15/ V EVOK ADVERTISING 6, , INV /24/17 05/31/ P CARD GUARDIANHOST NETWORKS LLC 06/03/ INV EVOK ADVERTISING 6, , INV /10/17 TOTAL OTHER CONTRACTUAL SERV 86, , , ADMINISTRATION BEGINNING BALANCE TOTAL ADMINISTRATION TRAVEL & PER DIEM 31, , BEGINNING BALANCE 04/25/ V VERONICA A DAVIS FIN DAVIS MILEAGE 04/25/ V ADAM THOMAS FIN THOMAS MILEAGE 04/25/ V ADAM THOMAS FIN THOMAS TRANSPORT 04/30/ P CARD SUMUP TAXI BETRIEB MOUS 04/30/ P CARD.26 INTERNATIONAL TRANSACTION 04/30/ P CARD IZ TAXIBETRIEB IZ 04/30/ P CARD.11 INTERNATIONAL TRANSACTION 04/30/ P CARD IZ TAXIBETRIEB AB 04/30/ P CARD INTERNATIONAL TRANSACTION 04/30/ P CARD.27 INTERNATIONAL TRANSACTION 04/30/ P CARD COA SYSTEMGASTRONOMIE 04/30/ P CARD 1, Berlin Marriott Hotel 04/30/ P CARD INTERNATIONAL TRANSACTION 04/30/ P CARD SUNPASS ACC /30/ P CARD 1, AIRBERLIN /30/ P CARD DALEMAN 04/30/ P CARD.17 INTERNATIONAL TRANSACTION 04/30/ P CARD.12 INTERNATIONAL TRANSACTION 04/30/ P CARD 1, Berlin Marriott Hotel 04/30/ P CARD DOUBLETREE HOTELS 04/30/ P CARD DOUBLETREE HOTELS 04/30/ V ADAM THOMAS ADV THOMAS MEALS 05/05/ V MILES SAUNDERS ADV SAUNDERS MEALS 05/31/ P CARD DELTA AIR /31/ P CARD AMERICAN AIR /31/ P CARD SUNPASS ACC TOTAL TRAVEL & PER DIEM 31, , , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

78 PAGE NUMBER: 4 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE COMMUNICATIONS SERVICES (cont d) COMMUNICATIONS SERVICES 6, , BEGINNING BALANCE 04/05/ V DEPARTMENT OF MA M /23/17 04/05/ V DEPARTMENT OF MA M /23/17 04/10/ CG FN MISC REVENUE 04/25/ CENTURYLINK /9/17 04/30/ P CARD VZWRLSS MY VZ VB P 04/30/ P CARD BRIGHT HOUSE NETWORKS 05/05/ V DEPARTMENT OF MA N /19/17 05/05/ V DEPARTMENT OF MA N /19/17 05/24/ CENTURYLINK /9/17 05/31/ P CARD VZWRLSS MY VZ VB P 05/31/ P CARD BRIGHT HOUSE NETWORKS 06/03/ K DEPARTMENT OF MA K /19/17 06/03/ K DEPARTMENT OF MA K /19/17 TOTAL COMMUNICATIONS SERVICES 6, , , POSTAGE BEGINNING BALANCE TOTAL POSTAGE POSTAGE 2, , BEGINNING BALANCE 04/05/ V CONEX EXHIBITION /24/17 04/13/ POST INT March 2017 Postage 04/26/ BT BT /30/ P CARD FEDEX /11/ POST INT April 2017 Postage TOTAL POSTAGE 3, , UTILITY SERVICES 9, , , BEGINNING BALANCE 04/24/ V C C CHAMBER OF C /11/17 04/24/ V C C CHAMBER OF C /11/17 04/24/ V C C CHAMBER OF C /11/17 04/24/ V C C CHAMBER OF C /11/17 04/24/ V C C CHAMBER OF C /20/17 05/08/ V C C CHAMBER OF C /1/17 05/08/ V C C CHAMBER OF C /1/17 05/15/ V C C CHAMBER OF C /4/17 * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

79 PAGE NUMBER: 5 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE UTILITY SERVICES (cont d) 05/15/ V C C CHAMBER OF C /1/17 05/16/ V C C CHAMBER OF C /12/17 05/24/ V C C CHAMBER OF C /16/17 06/05/ C C CHAMBER OF C /30/17 TOTAL UTILITY SERVICES 9, , , RENTALS & LEASES BEGINNING BALANCE TOTAL RENTALS & LEASES BUILDING RENTAL 24, , BEGINNING BALANCE 04/25/ V MAN CAVE LLC 2, RENT MAY /24/ V MAN CAVE LLC 2, RENT JUNE 2017 TOTAL BUILDING RENTAL 24, , , GENERAL LIABILITY CLAIMS BEGINNING BALANCE TOTAL GENERAL LIABILITY CLAIMS REPAIR & MAINTENANCE 1, , BEGINNING BALANCE 04/03/ C C CHAMBER OF C.00 CHANGE ORDER 1 04/24/ V C C CHAMBER OF C /11/17 05/23/ V C C CHAMBER OF C / 5/10/17 TOTAL REPAIR & MAINTENANCE 1, , VEHICLE MAINTENANCE BEGINNING BALANCE TOTAL VEHICLE MAINTENANCE MAINTENANCE BUILDINGS 5, BEGINNING BALANCE 04/03/ C C CHAMBER OF C CHANGE ORDER 1 04/04/ V C C CHAMBER OF C /20/17 04/24/ V C C CHAMBER OF C /5/17 06/05/ C C CHAMBER OF C /30/17 TOTAL MAINTENANCE BUILDINGS 5, , , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

80 PAGE NUMBER: 6 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE EQUIPMENT MAINTENANCE (cont d) EQUIPMENT MAINTENANCE 7, , , BEGINNING BALANCE 04/04/ V ROYAL "T" SYSTEM /1/17 04/07/ V ROYAL "T" SYSTEM /1/17 04/24/ V KONICA MINOLTA /31/17 05/05/ V ROYAL "T" SYSTEM /1/17 05/15/ V KONICA MINOLTA /30/17 TOTAL EQUIPMENT MAINTENANCE 7, , , SOFTWARE MAINT/SUPPORT 1, , BEGINNING BALANCE TOTAL SOFTWARE MAINT/SUPPORT 1, , PRINTING & BINDING 24, , BEGINNING BALANCE 04/26/ BT BT /30/ P CARD HOMOSASSA PRINTING 05/09/ BT , BT TOTAL PRINTING & BINDING 20, , , PROMOTIONAL ACTIVITIES 89, , , BEGINNING BALANCE 04/11/ BT , BT /30/ P CARD VINTAGE ON 5TH 04/30/ P CARD VINTAGE ON 5TH 04/30/ P CARD VINTAGE ON 5TH 04/30/ P CARD PLANTATION CRYSTAL FB 04/30/ P CARD IMPRINT 04/30/ P CARD PLANTATION CRYSTAL FB 04/30/ P CARD IMPRINT 04/30/ P CARD MOTOR CITY PASTA CO 04/30/ P CARD THE GREEN HOUSE BISTRO 05/09/ BT , BT /15/ V EVOK ADVERTISING 4, , INV /24/17 05/17/ NP REIMB OVER TIP 05/31/ P CARD SQ KATCH TWENTY TW 05/31/ P CARD TEA HOUSE /31/ P CARD TEA HOUSE /31/ P CARD SQ KATCH TWENTY TW 05/31/ P CARD TEA HOUSE 650 * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

81 PAGE NUMBER: 7 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE PROMOTIONAL ACTIVITIES (cont d) 05/31/ P CARD MOTOR CITY PASTA CO 05/31/ P CARD PLANTATION CRYSTAL FB 05/31/ P CARD PLANTATION CRYSTAL FB 05/31/ P CARD PLANTATION CRYSTAL FB 05/31/ P CARD VINTAGE ON 5TH 05/31/ P CARD PLANTATION CRYSTAL FB 05/31/ P CARD PLANTATION CRYSTAL FB 05/31/ P CARD CODYS CRYSTAL RIVER 05/31/ P CARD MOTOR CITY PASTA CO 05/31/ P CARD TEA HOUSE /31/ P CARD PLANTATION ON CRYSTAL RIV 05/31/ P CARD THE CRAB PLANT 05/31/ P CARD PLANTATION ON CRYSTAL RIV 05/31/ P CARD PINE STREET PUB 05/31/ P CARD IMPRINT 05/31/ P CARD PLANTATION ON CRYSTAL RIV 05/31/ P CARD DAVIDS WORLD CYCLE 05/31/ P CARD PLANTATION ON CRYSTAL RIV 05/31/ P CARD IMPRINT 06/03/ INV EVOK ADVERTISING 4, , INV /28/17 TOTAL PROMOTIONAL ACTIVITIES 94, , , , CHAMBERS OF COMMERCE BEGINNING BALANCE TOTAL CHAMBERS OF COMMERCE INQUIRY RESPONSE BEGINNING BALANCE TOTAL INQUIRY RESPONSE MARKETING 86, , , BEGINNING BALANCE 05/24/ V BASS2BILLFISH LL 11, , /11/17 TOTAL MARKETING 86, , , , TRADE SHOW PROMOTION 25, , BEGINNING BALANCE 04/30/ P CARD 1, VISIT FLORIDA SERVICE CEN 05/03/ CG , PLANTATION * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

82 PAGE NUMBER: 8 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE TRADE SHOW PROMOTION (cont d) 05/31/ P CARD 1, FREEMAN WASHINGTON TOTAL TRADE SHOW PROMOTION 25, , , VISIT CITRUS MAGAZINE BEGINNING BALANCE 04/07/ V COOLWATERPHOTO.C INV /21/17 04/12/ TRANS TO CORRECT DEPT TOTAL VISIT CITRUS MAGAZINE PRINT MARKETING 67, , , BEGINNING BALANCE 05/15/ V EVOK ADVERTISING INV /24/17 05/15/ V EVOK ADVERTISING 1, , INV /24/17 05/15/ V EVOK ADVERTISING 1, , INV /24/17 05/15/ V EVOK ADVERTISING 1, , INV /24/17 05/15/ V EVOK ADVERTISING 4, , INV /24/17 TOTAL PRINT MARKETING 67, , , ONLINE MARKETING 297, , , BEGINNING BALANCE 04/05/ V EVOK ADVERTISING 5, , INV /20/17 04/05/ V EVOK ADVERTISING 8, , INV /20/17 04/30/ P CARD 7.76 FACEBK FJTXDCAKH2 04/30/ P CARD FACEBK EJTXDCAKH2 04/30/ P CARD 3.22 FACEBK WDJM8BS8A2 04/30/ P CARD 2.85 FACEBK RV3EBC2KH2 04/30/ P CARD 1.14 FACEBK QV3EBC2KH2 04/30/ P CARD FACEBK UDJM8BS8A2 04/30/ P CARD CTC CONSTANTCONTACT.COM 05/15/ V EVOK ADVERTISING INV /24/17 05/15/ V EVOK ADVERTISING 16, , INV /24/17 05/15/ V EVOK ADVERTISING INV /24/17 05/15/ V EVOK ADVERTISING INV /24/17 05/15/ V EVOK ADVERTISING INV /24/17 05/15/ V EVOK ADVERTISING 1, , INV /24/17 05/15/ V EVOK ADVERTISING 2, , INV /24/17 05/15/ V EVOK ADVERTISING 3, , INV /24/17 05/15/ V EVOK ADVERTISING 6, , INV /24/17 05/24/ V EVOK ADVERTISING INV /24/17 * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

83 PAGE NUMBER: 9 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE ONLINE MARKETING (cont d) 05/24/ V EVOK ADVERTISING INV /24/17 05/24/ V EVOK ADVERTISING INV /24/17 05/31/ P CARD CTC CONSTANTCONTACT.COM 05/31/ P CARD FACEBK G74VAB69A2 05/31/ P CARD 2.49 FACEBK LT8YRCEJH2 05/31/ P CARD FACEBK GUUNQCAKH2 05/31/ P CARD 2.07 FACEBK J74VAB69A2 06/03/ INV EVOK ADVERTISING INV /5/17 06/03/ INV EVOK ADVERTISING 2, , INV /1/17 06/03/ INV EVOK ADVERTISING 2, , INV /28/17 06/03/ INV EVOK ADVERTISING 2, , INV /24/17 06/03/ INV EVOK ADVERTISING 4, , INV /10/17 06/04/ INV EVOK ADVERTISING 2, , INV /15/17 TOTAL ONLINE MARKETING 297, , , , ADVERTISING 3, BEGINNING BALANCE 04/10/ STRATEGIC VALUE /21/17 04/30/ P CARD CITRUS PUBLISHING 05/31/ P CARD CITRUS PUBLISHING 05/31/ P CARD CITRUS PUBLISHING TOTAL ADVERTISING 3, , OFFICE SUPPLIES 3, BEGINNING BALANCE 04/30/ P CARD OFFICE DEPOT # /31/ P CARD OFFICE DEPOT # /31/ P CARD 1.00 CANVA.COM TOTAL OFFICE SUPPLIES 3, , OFFICE/NON CAP EQUIPMENT BEGINNING BALANCE TOTAL OFFICE/NON CAP EQUIPMENT OPERATING SUPPLIES BEGINNING BALANCE TOTAL OPERATING SUPPLIES FUEL & LUBES 2, BEGINNING BALANCE * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

84 PAGE NUMBER: 10 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE FUEL & LUBES (cont d) 04/13/ WEXPRESS Wright Express 04/18/ MARCH FUEL CHARGES 05/11/ WEXPRESS Wright Express 05/15/ APRIL FUEL CHARGES TOTAL FUEL & LUBES 2, , JANITORIAL SUPPLIES BEGINNING BALANCE TOTAL JANITORIAL SUPPLIES SAFETY & ROAD SIGN BEGINNING BALANCE TOTAL SAFETY & ROAD SIGN MEALS 2, , BEGINNING BALANCE 04/30/ P CARD DUNKIN # Q35 04/30/ P CARD CITRUS COUNTY CHAMBER 04/30/ P CARD CITRUS COUNTY CHAMBER 05/31/ P CARD CITRUS COUNTY CHAMBER 05/31/ P CARD CITRUS COUNTY CHAMBER 05/31/ P CARD DUNKIN # Q35 05/31/ P CARD CITRUS COUNTY CHAMBER TOTAL MEALS 2, , COMPUTER ACCESSORIES 1, , BEGINNING BALANCE TOTAL COMPUTER ACCESSORIES 1, , COMPUTER SOFTWARE 1, BEGINNING BALANCE TOTAL COMPUTER SOFTWARE 1, , DUES BKS SUBSCR MEM PUBL 7, , BEGINNING BALANCE 04/30/ P CARD PAYPAL FLORIDAATTR 04/30/ P CARD PAYPAL FLORIDAPADD 04/30/ P CARD NNA SERVICES LLC TOTAL DUES BKS SUBSCR MEM PUBL 7, , , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

85 PAGE NUMBER: 11 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE TRAINING BEGINNING BALANCE TOTAL TRAINING TRAINING 7, , BEGINNING BALANCE 05/31/ P CARD 3, DESTINATION MARKETING ASS 05/31/ P CARD DESTINATION MARKETING ASS TOTAL TRAINING 7, , CAPITAL OUTLAY BEGINNING BALANCE TOTAL CAPITAL OUTLAY MACHINERY & EQUIPMENT 90, , BEGINNING BALANCE 04/11/ , FB /26/ BT , BT /30/ P CARD DMI DELL HIGHER EDUC 04/30/ P CARD 3, DMI DELL HIGHER EDUC TOTAL MACHINERY & EQUIPMENT 10, , , SPECIAL PROJECTS 80, , BEGINNING BALANCE 04/11/ BT , BT /11/ , FB /26/ BT , BT /09/ BT , BT /04/ /10/ MICHAEL SCHULMAN 1, TDC GRANT REIMB TOTAL SPECIAL PROJECTS 59, , , TRANSFERS BEGINNING BALANCE TOTAL TRANSFERS TRANSFER INDIRECT COST 51, , BEGINNING BALANCE TOTAL TRANSFER INDIRECT COST 51, , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

86 PAGE NUMBER: 12 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2122 VISITOR & CONV BUREAU ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE TRANS FLEET VEH TRUST (cont d) TRANS FLEET VEH TRUST BEGINNING BALANCE TOTAL TRANS FLEET VEH TRUST RESERVE FOR CONTINGENCIES BEGINNING BALANCE TOTAL RESERVE FOR CONTINGENCIES RES FOR CAPITAL PROJECTS BEGINNING BALANCE 04/11/ , FB /09/ BT , BT TOTAL RES FOR CAPITAL PROJECTS 70, , RESERVE CASH FORWARD 510, BEGINNING BALANCE 05/09/ BT , BT TOTAL RESERVE CASH FORWARD 621, , TOTAL DEPARMTENT VISITOR & CONV BUREAU 1,852, , , , VISIT CITRUS MAGAZINE POSTAGE 30, , , BEGINNING BALANCE 05/02/ V EARNEST MAIL CON /19/17 06/02/ EARNEST MAIL CON 1, , /18/17 TOTAL POSTAGE 30, , , , VISIT CITRUS MAGAZINE 50, , , BEGINNING BALANCE 04/12/ TRANS TO CORRECT DEPT 05/15/ , VCB MAGAZINE REV 05/24/ OCEANGRANT IMAG 1, /13/17 05/24/ OCEANGRANT IMAG 1, /13/17 TOTAL VISIT CITRUS MAGAZINE 50, , , , TOTAL DEPARMTENT VISIT CITRUS MAGAZINE 80, , , , TOTAL FUND VISITOR & CONV BUREAU 1,933, , , , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

87 PAGE NUMBER: 13 DATE: 06/05/2017 CITRUS COUNTY BOARD AUDIT21 TIME: 15:40:23 EXPENDITURE AUDIT TRAIL SELECTION CRITERIA: orgn.fund= 160 ACCOUNTING PERIODS: 7/17 THRU 9/17 SORTED BY: FUND,FUNCTION,ACTIVITY,DEPARMTENT,ACCOUNT TOTALED ON: FUND,DEPARMTENT PAGE BREAKS ON: FUND FUND 160 VISITOR & CONV BUREAU DEPARTMENT 2123 VISIT CITRUS MAGAZINE ACCOUNT CUMULATIVE DATE T/C PO REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION BALANCE TOTAL REPORT 1,933, , , , * THERE IS A NOTE ASSOCIATED WITH THIS TRANSACTION

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