BLUE WHALE VENTURES LEAN-STARTUP

Transcription

1 BLUE WHALE VENTURES LEAN-STARTUP

2 MAARTEN VAN KROONENBURG Founder Blue Whale Ventures Investment Analist Epic Seedfund Founder The Lean Doctor Founder Clownsville MBA Innovation & Entrepreneurship BBA Small Business & Retail Management Skills: Customer Development Lean Startup Growth-Hacking Data Business Strategy

3 Stephan Botz Founder Blue Whale Ventures Investment Manager Epic Seedfund Stichting Starterslift Serial Entrepreneur Skills: Customer Development Lean Startup Business Development Funding Scaling

4 Wat is lean startup? Wat weet jij van Lean Startup?

5 A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY (RIES, 2011)

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8 STARTUP FASEN

9 DATA DRIVEN NO GUTFEELING

10 STELLEN VAN HYPOTHESEN EN DEZE VALIDEREN Data moet valide, betrouwbaar en significant zijn DATA VERZAMELING DOOR KWALITATIEF ONDERZOEK Problem discovery interview solution interview - pitch mvp - concierge mvp DATA VERZAMELING DOOR KWANTITATIEF ONDERZOEK Pitch mvp old data analyses - piecemeal mvp wizard of oz mvp

11 INTERVIEWS EN ENQUETES ZIJN GEEN BUSINESS MODEL VALIDATIE HET IS EEN MIDDEL OM MEER TE LEREN OVER JE KLANT.

12 PROBLEM SOLUTION FIT

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14 CASUS IETS MET INDISCHE CURRY IN TILBURG

15 CASUS 3 CURRY RESTAURANT

16 Students Only sushi and kebab CASUS 3 Lack of diversity CURRY RESTAURANT Interview 12/15

17 VALUE PROOSITION

18 Problem Discovery interview What s the hardest part of fulfilling activity [x, y, z]? What are some unmet needs you have while fulfilling activity [x, y, z]? What product do you wish you had that doesn t exist yet? What tasks take up the most time in your or fulfilling activity [x, y, z]? What could be done to improve your experience with [process/role]? What s the hardest part about being a [demographic/professional characteristic]? What are your biggest/most important professional responsibilities/goals? What are your biggest/most important personal responsibilities/goals? (Sources: Fishbein, 2014, Maurya, 2012 questions we think are working)

19 Students Only sushi and kebab CASUS 3 Lack of diversity CURRY RESTAURANT Interview 12/15 Interview 13/15 Students are done with sushi and kebab

20 Students Students Only sushi and kebab Lack of diversity CASUS 3 Lack of Do students diversity eat Indian Curry? CURRY RESTAURANT Interview 12/15 Interview 13/15 Students are done with sushi and kebab

21 Students Students Only sushi and kebab Lack of diversity CASUS 3 Lack of Do students diversity eat Indian Curry? CURRY RESTAURANT Interview 12/15 Sell 10 plates in 1 hour Interview 13/15 Students are done with sushi and kebab

22 Students Students Only sushi and kebab Lack of diversity CASUS 3 Lack of Do students diversity eat Indian Curry? CURRY RESTAURANT Interview 12/15 Sell 10 plates in 1 hour Interview 13/15 6/10 sold Students are done with sushi and kebab Only singles bought curry

23 Students Students Singles Only sushi and kebab Lack of diversity Lack of diversity Lack of diversity CASUS 3 Do Do students eat Indian Curry? singles pay for Indian Curry? CURRY RESTAURANT Interview 12/15 Sell 10 plates in 1 hour Sell 10 plates in 1 hour Interview 13/15 6/10 sold 10/10 sold Students are done with sushi and kebab Only singles bought curry Singles don t want to eat alone

24 JULLIE BEURT! Formuleer in een groepje van maximaal 5 personen het volgende experiment

25 Students Students Singles Singles Only sushi and kebab Lack of diversity Lack of diversity Eating solo Lack of diversity CASUS 3 Do Do students eat Indian Curry? singles pay for Indian CURRY RESTAURANT Curry? Home Restaurant Willing to eat with other singles Interview 12/15 Sell 10 plates in 1 hour Sell 10 plates in 1 hour Sell 15 home restaurant tickets Interview 13/15 6/10 sold 10/10 sold Students are done with sushi and kebab Only singles bought curry Singles don t want to eat alone

26 FORMULEER EEN EXPERIMENT MET HET EXPERIMENT BOARD voor je eigen casus

27 RESULTATEN

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29 Contact Blue Whale PreXLR Luchthavenweg EA Eindhoven