EUFIC and EU-funded research: learning from involvement

Transcription

1 EUFIC and EU-funded research: learning from involvement Dr Milka Sokolović European Food Information Council Brussels, Belgium

2 European Food Information Council Tassel House, Brussels

3 European Food Information Council Communicate science-based information to health and nutrition professionals, educators, and journalists in a way that promotes consumer understanding funding from agri-food chain, and European Commission (project basis)

4 Why EUFIC? Consumer confusion: whom to believe? school education?? companies dieticians, healthcare experts government media friends, family NGO s like us on Facebook follow us on Twitter EUFIC established 1995 watch us on

5 Member Companies 2014 AB Sugar Bunge Cargill Cereal Partners Coca-Cola Dow Seeds DSM Nutritional Products Ferrero General Mills Mars McDonald's Mondelez (Kraft Foods Europe) Nestlé PepsiCo Pinar Et PureCircle Südzucker Unilever Zoetis

6 EUFIC program areas CONTENT Food Today EUFIC Reviews Peer reviewed articles RELATIONSHIPS EU Platform for Action on Diet, Physical Activity and Health EFSA, EC, Universities Media, science experts CREDIBILITY & IMPACT PROGRAMMES Nutrition & Health Food safety & Quality Consumer research EU funded projects OUTREACH languages million visits in 2013 conferences 5,338 Facebook likes 1,392 Twitter followers

7 EUFIC tools publications eufic.org coolfoodplanet.org conferences podcasts webinars videos infographics social media

8 EUFIC tools scientific paper press release EUFIC Review publications Food Today Sci. Brief eufic.org coolfoodplanet.org conferences EUFIC Basics Q&A podcasts webinars videos infographics social media

9 EUFIC Scientific Advisory Board Prof. Alan Reilly, Chairman of the EUFIC Scientific Advisory Board Chief Executive Officer, Food Safety Authority of Ireland Dr France Bellisle, Vice Chairman of the EUFIC Scientific Advisory Board Researcher at the Nutritional Epidemiology Unit, University Paris 13,Bobigny, France Prof. Gerd Harzer, Professor at Technical University of Munich and Justus-Liebig University in Giessen, Germany Dr Onno Korver, Former Chief Nutrition Scientist, Unilever, The Netherlands Prof. Giorgio Poli, Dean of the Faculty of Veterinary Medicine, University of Milan, Italy Prof. Josef Schlatter, Former Head of the Nutritional and Toxicological Risks Section, Federal Department of Home Affairs (FDHA), Federal Office of Public Health (FOPH), Consumer Protection Directorate, Zurich, Switzerland Prof. Ana M. Troncoso Gonzalez, Professor in Food Science and Nutrition, Department of Nutrition, Food Science, Toxicology and Legal Medicine, University of Seville, Spain. Former Chief Executive Officer of the Spanish Food Safety and Nutrition Agency

10 Food Today Editorial Board Dr France Bellisle (also member of EUFIC s Scientific Advisory Board), Researcher of the Nutritional Epidemiology Unit, University Paris 13, Bobigny, France Dr Jeanne de Vries, Human Nutrition Unit, Wageningen University, The Netherlands Dr Inger Öhlund, Department of Food and Nutrition, Umeå University, Sweden Prof. Andrew Renwick (Emeritus Professor), Southampton University, UK Prof. Luis Serra Majem, University of Las Palmas de Gran Canaria, Spain Prof. Hely Tuorila, University of Helsinki, Finland Prof. Michael Sjöström, Head of Unit of Preventive Nutrition, Department of Biosciences/Medical Nutrition, Karolinska Institute, Sweden

11 46K website subscribers Company & association: 16% Company: 14% Association: 2% Consumer: 31% Student: 17% Consumer: 13% Consumer organisation: 1% Professional: 41% Health professional: 23% Scientists: 11% Educators: 6% Library: 1% Media, government & other: 12% Media: 4% Government: 4% Other: 4% 13

12 Do online users trust eufic.org? Do you trust the information found on eufic.org? (Y/N) 2% (n=28) 98% (n=1153) Yes Survey of EUFIC on-line subscribers 2012 n = 1.181

13 Why do you trust the information on eufic.org? Accurate Uses references EUFIC s three main pillars for creating trust among online subscribers: EUFIC undertakes scientific work which is referencebased and accurate Sciencebased EUFIC is independent, objective, certified and transparent EUFIC is professional, up-to-date and has a good reputation *n = 390 responses Answers could be multiple-coded Absolute numbers do not equal 390

14 EUFIC publications

15 Food Today Bimonthly newsletter covering topical information about food safety & quality, health & nutrition Articles reviewed by Scientific Advisory Board and Food Today Editorial Board Published in 11 languages: English, French, German, Spanish, Italian, Greek, Polish, Czech, Slovak, Hungarian and Portuguese; Turkish being added 46,000 circulation

16 Hydration: A Basic Aspect in Nutrition, recorded at the 11th European Nutrition Conference Podcasts and Webinars

17 Coolfoodplanet.org educational website for children aged 6-12, to learn about health, nutrition and food safety in French & English since Nov. 2012; in Greek since Dec. 2013; Spanish & Italian coming >37,000 VISITS!

18 EUFIC in DG Research Projects

19 Number of projects EUFIC s growing involvement in EU-funded DG Research projects HELENA SAFEFOODS MyNewGut DIVERSIFY CLYMBOL EURO-DISH CONNECT4ACTION INPROFOOD 5 5 RECAPT 6 CHANCE NUAGE Food4Me FoodRisC EATWELL AGRIFOODRESULTS FLABEL EURRECA IDEFICS 10 in 2013, 38% of budget came from European Commission in 2014, 39% 21

20 Current EU projects: FP7 credibility, visibility, networks, outreach allows testing new tools source of staff growth Improving communication along the food chain to increase acceptance of novel food products Improving the health of specific population groups (elderly, low socio-economic) Health claims and front-of pack symbols in consumer decisions Gut microbiome, energy balance and brain development and function Improving research infrastructures on food and health in Europe Personalised nutrition Diversification of fish species and products in European aquaculture 22

21 EUFIC s role in EU Projects Dissemination partner (often WP leader) Research partner (e.g. consumer insights) Coordinator (FLABEL and CLYMBOL) Advisory stakeholder

22 EUFIC s activities in EU projects 24

23 EUFIC s dissemination strategy Communication strategy/dissemination plan Project identity: logo, website and extranet Dissemination materials Leaflets Food Today articles Dissemination via websites & web technology Section on (to direct traffic) Podcasts & webinars, videos, infographics Facebook, Twitter E-newsletter Media outreach Press-releases Final conference/workshop Stakeholders Engagement & exchange with closely-related Networks and projects

24 EUFIC: other activities Desk research Consumer insights and field work

25 Creation of project identity: logo

26 Creating project identity: website link to social media extranet project introduction news 28

27 Section on 11 languages: EN, FR, ES, DE, IT, CZ, SK, EL, PL, HU, PT + TU 3 target groups: health professionals, media and consumers ~ 7.7 million visitor sessions year EU initiatives page:

28 EUFIC and multimedia Aim: reach a larger public and create a two-way conversation Podcasts based on interviews with key experts Ca. 150 downloads/month voice raises trust & reassurance in the information from the scientific source Webinars: highlighting the outcomes

29 EUFIC and social media EUFIC s and Project s Facebook page & Twitter account, # followers sharing press releases, podcasts, webinars and latest news

30 EUFIC: media outreach Proactively promoting the project and its outcomes to relevant media Use the consortium for national outreach

31 Final conference/workshop Summary of the entire project: what are the results? What are the implications for collaborative innovation management? Place to promote results and gather feedback

32 HORIZON 2020 The EU Framework Programme for Research and Innovation billion research and innovation funding programme 34

33 EU projects: Horizon 2020 EUFIC partner in a number of proposals Two stage: going to 2nd stage with 2 consortia Single stage: 4 consortia 35

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