CROSS INNOVATION PROJECT

Transcription

1 CROSS INNOVATION PROJECT Cross Innovation is a project which seeks to identify how the skills and knowledge held in the creative industries can drive new thinking in other growth sectors. It is supported by the ERDF through the INTERREG IVC Programme. INTERNATIONALISATION CASE STUDY REPORT DECEMBER 2014

2 SUMMARY INTRODUCTION... 5 PROJECT BACKGROUND... 5 EXECUTIVE SUMMARY APPROACHES AND ACTIVITIES APPROACHES TO DEVELOP CROSS INNOVATION PRACTICES ACTIVITIES WITH SMEs OVERVIEW OF COMPANIES INVOLVED SECTORS COMPANY CLASSIFICATION BROKERAGE EVENT IN BERLIN (INNOVATION INTERFACE) RELATIONS SELECTION METHODS SELECTED RELATIONS MAIN OUTCOMES LOCAL POLICIES OVERVIEW OF THE MAIN INDICATIONS TO ACTION FROM THE PARTNER CITIES CONCLUSIONS ANNEX I: INFORMATION FROM PARTNERS ANNEX II: INNOVATION AUDIT ANNEX III: NETWORKING ACTIVITIES ANNEX IV: MATCHING QUESTIONNAIRE ANNEX V: MOST INTERESTING SELECTED MEETINGS ANNEX VI: LOCAL IMPLEMENTATION PLANS - EXCERPTS /81

3 Index of Tables Table 1: Approaches to developing cross innovation practices 12 Table 2: Sectors fitting for internationalisation 14 Table 3: Company classification: PODIO, 14 July Table 4: Source: Company classification - cities: PODIO, 14 July Table 5: Participants in the brokerage event in Berlin 20 Table 6: Organisation type - event in Berlin 20 Table 7: Number of Bilateral Meetings in Berlin 21 Table 8: Meetings cities involved 21 Table 9: Most interesting meetings selected by both companies 23 Table 10: Bilateral meetings selected 23 Table 11: Most interesting meetings selected between creative vs growth companies 24 Table 12: Most interesting meetings selected between growth vs growth companies 25 Table 13: Most interesting meetings selected between creative vs creative companies 26 Table 14: Most interesting bilateral meetings general information 26 Table 15: Most involved cities (between creative and growth companies): meetings- companies 27 Table 16: Most involved cities (between creative and growth companies) 28 Table 17: Most impacted sectors (between creative and growth companies) 29 Table 18: The declared innovation needs and the main limitations to innovation: suggestions from the Local Implementation Plans 36 Table 19: Meeting between Markus Schmeiduch and Stufa 57 Table 20: Meeting between Cybertec Services S.r.l. and MATELIER Lda 57 Table 21: Meeting between Transmisje Online and Naxom 57 Table 22: Meeting between Modern Arts Management and Rexest Group 58 Table 23: Meeting between "Beepart" creativity workshop and Biofly S.r.l 58 Table 24: Meeting between Digital Life Sciences Ltd and Sigma Consulting S.r.l 59 Table 25: Meeting between Modern Arts and Stufa 59 Table 26: Meeting between VANMOOF and Prismattery 59 Table 27: Meeting between Data Unlocked and Animanie 60 Table 28: Meeting between KA- MO srl and JSC Pakmarkas 60 Table 29: Meeting between BY BORRE and JSC Pakmarkas 60 Table 30: Meeting between Hedoco and Animanie 61 Table 31: Meeting between MAKE DESIGN OPEN and Data Unlocked 61 Table 32: Meeting between GumpelMEDIA and Join the Pipe 61 Table 33: Meeting between Ammba and Instant Magazine 62 Table 34: Meeting between Ammba and Medify 62 Table 35: Meeting between Digital Life Sciences Ltd and Medify 62 Table 36: Meeting between Fab Lab and Roschier - Technik 63 Table 37: Meeting between Prismattery and Biofly 63 Table 38: Meeting between Sigma Consulting S.r.l and Medify - Clarifying Healthcare 64 Table 39: Meeting between Animanie and Medify - Clarifying Healthcare 64 Table 40: Meeting between Formquadrat GmbH and Cybertec Services S.r.l. 64 Table 41: Meeting between "Beepart" creativity workshop and Sampad 65 3/81

4 Index of Figures Figure 1: Innovation Interface Berlin ( berlin2014) 13 Figure 2: Creative + creative and other growth + other growth 17 Figure 3: Creative + other growth and other growth + creative 17 Figure 4: What other sectors would the company like to work with in the future? 18 Figure 5: Out of the 11 Cross Innovation Partner Cities are there any particular cities with which the SME would like to form a network? 19 Figure 6: Joining at Innovation Interface Berlin 19 Figure 7: Most involved cities (between creative and growth companies) 27 Figure 8: Most involved cities (between creative and growth companies) 28 Figure 9: Most impacted sectors (between creative and growth companies) 30 4/81

5 INTRODUCTION PROJECT BACKGROUND The Cross Innovation project ( innovation.eu) promotes collaborative and user- driven innovation that happens across sectoral, organisational, technological and geographical boundaries. It focuses on policies and support measures that enable cross innovation and creative spillovers between creative sectors and other industries. The partnership consists of 11 metropolitan hotspots that have the potential to put cross innovation at the top of local and regional policy agendas across Europe: Birmingham, Amsterdam, Rome, Berlin, Tallinn, Warsaw, Vilnius, Stockholm, Linz, Lisbon, and Pilsen. The project focuses on practices in four sub- themes: 1. Smart Incentives innovative types of finance that enable cross- innovation 2. Culture- based Innovation schemes that unleash innovation in business and the public sector by introducing artistic and creative practices 3. Brokerage services that build bridges between sectors by connecting cross- innovation enablers with beneficiaries 4. Spatial Cross- Collaboration services offered to companies in co- working spaces, incubators, fab- labs, science parks and to local clusters The project started in January 2012 and ran to December 2014, aiming to identify and share good practice in cross innovation across the EU, alongside developing and supporting policies which allow creative industries to work with other growth sectors. The main project results include an online knowledge base of good practices, a toolkit on implementing cross innovation instruments and 11 city- level implementation plans. Each partner championed such practices in its respective city. To further learn about them the partnership organised a participative programme of experience- exchange events, including cross innovation policy clinics to improve local policies. In addition, cross innovation directly involving SMEs ran throughout the project. It examined how local support can enable companies that operate in co- working spaces and incubators to collaborate in order to develop their products and services for other markets and overcome EU market fragmentation. 5/81

6 EXECUTIVE SUMMARY The Cross Innovation project promotes collaborative innovation that happens across sectoral, organisational, technological and geographical boundaries. Comprising a partnership of eleven European cities, the project defines cross innovation as: A process by which creative industries share information, co- operate and work with other growth sectors to promote new thinking. Among the project sub- themes, the project tackled brokerage - services that build bridges between sectors by connecting cross innovation enablers with beneficiaries. This project report is dedicated to internationalisation and brokerage activities. The most relevant tasks as well as expected benefits from this report are the following: to describe the activities performed by the city organisations and companies, highlighting the related cross- fertilisation and positive impact; to analyse the findings from matchmaking activities between companies (from the Berlin matchmaking event, March 2014) to report the most relevant topics which emerged from innovation experiences involving the partner cities The report initially describes the approaches that have been followed in order to develop cross innovation practices. Furthermore, an overview of project activities related to internationalisation and matchmaking initiatives is presented [section 1]. One of the main goals of the Cross Innovation project has been to identify sectors and SMEs which are able to work across city, country and sector boundaries. In this way cross fertilisation and cross innovation practices can be enhanced. Cross Innovation partners performed some specific innovation activities by directly involving SMEs from their countries: Innovation audits Internationalisation through networking and matchmaking activities Each project partner audited firms in order to provide some value- added information that was to be significant in the characterisation of the main streams of networking activities and collaboration among firms. The Internationalisation phase was specifically designed to support businesses that champion international working in Cross Innovation partner cities, with a view to establishing new networks and methods of working across the EU. The partnership addressed the following city areas: Amsterdam (Netherlands), Berlin (Germany), Birmingham (United Kingdom), Linz (Austria), Lisbon (Portugal), Pilsen (Czech Republic), Rome (Italy), Stockholm (Sweden), Tallinn (Estonia), Vilnius (Lithuania) and Warsaw (Poland). Section 2 presents an overview of the SMEs which were selected by the partner cities and involved 6/81

7 in the project activities. Firstly, some relevant sectors, coupled with each specific partner city, have been selected as most appropriate in the analysis of best practices in relation to processes of internationalisation. Furthermore, the focus has been addressed to the specific batch of companies directly selected for collaborative and networking activities. These were registered onto the Podio matchmaking platform. They have been grouped and analysed according to the following criteria; typology of sector ( creative sector, other growth sector ), related reference city and networking activities they have performed/they prefer to carry out. In the analysis 102 companies have been considered. The total amount of companies can be subdivided into 2 main categories: companies belonging to creative sectors and companies related to other growth sectors. The final methodology in order to reach the required outcomes from this task was an analysis of the business matchmaking at the Innovation Interface event in Berlin, promoted by the Senate for Economics, Technology and Research, with the support of the Enterprise Europe Network Berlin- Brandenburg. On the website of the brokerage event in Berlin (B2Match), 105 participants and 70 profiles were loaded (demand and offer). The present report provides details about the participants, partner cities and the bilateral meetings related to this matchmaking event. Alongside section 3, after a brief introduction about the selection methods, value- added details about the most interesting bilateral brokerage meetings held in Berlin during the matchmaking event are depicted. An overview paragraph provides essential general information about the most interesting bilateral meetings, by summarising the most involved cities, the most impacted sectors, the main limitations and restrictions, the main support and the main areas of collaboration. The brokerage event in Berlin was very successful for the companies involved. Many possibilities of collaboration were born. It has been really interesting to detail the most interesting meetings carried out during the brokerage event in Berlin. The brokers selected 40 most interesting meetings. Afterwards the above- mentioned meetings have been grouped, by the nature of the relationship (e.g. meetings between among creative companies, between other growth sector companies, and among creative and other growth sector companies). The Cross Innovation partners created an online company database that has been used by city brokers to establish 44 new relationships between creative SMEs and those from other growth sectors, across partner cities. (E.g. a digital company from Berlin linking with a health company from Rome.) Participating businesses have received innovation guidance on establishing international connections and advice on suitable funding opportunities. In addition, the database acted as a central promotional tool for participating SMEs. Section 4 highlights the innovation policy drivers which characterise each partner city area. In this way, the Cross Innovation consortium can propose recommendations about future innovation policies to be supported, in particular by enhancing cross- sectoral benefits at the international level. This report focuses on describing current or forthcoming initiatives launched by institutions, associations, organisations in general, supporting innovation and R&D activities, as well as business development from which firms can benefit. 7/81

8 In the document s annexes, templates and tools used by partners during their innovation activities have been presented (e.g. innovation audit, cooperation profile, follow- up of the brokerage event, essential description of the most interesting bilateral meetings). More specifically, In Annex I, descriptions about the innovation audits carried out by the partners have been summarised. In Annex II, the specific template for the innovation audit has been reported. In Annex III, the cooperation profile template is presented. The form was useful for potential partner businesses to share and find out essential details about the product, technology or service sought/offered, as well as explore questions about innovation and the main advantages/benefits. In Annex IV, the matchmaking questionnaire template used to report the data about the follow- up phase of the brokerage event in Berlin has been included. In Annex V, most valuable and interesting meetings between creative and other growth companies have been presented. In Annex VI, some excerpts from the implementation plan of each partner city have been presented in order to directly reflect the contributions from the partner cities to cross innovation policies. 8/81

9 1. APPROACHES AND ACTIVITIES The report initially describes the approaches that have been followed in order to develop cross innovation practices. Furthermore, an overview of the project activities related to internationalisation and matchmaking initiatives is presented. 1.1 APPROACHES TO DEVELOP CROSS INNOVATION PRACTICES One of the main goals of the Cross Innovation project is to identify sectors and SMEs which are able to work across city, country and sector boundaries. In this way cross fertilisation and cross innovation practices will be enhanced. In particular, the Cross Innovation Partnership aims at identifying how the skills and knowledge held in the creative industries can drive new thinking in other growth sectors. When it comes to trans- regional or trans- European approaches on a global international scale there is rather little knowledge on how to match SMEs not only across sectors, but also across Europe in a transnational context. Companies need to be able to resource, research and explore opportunities in wider transnational networks and interdisciplinary opportunities. Tools and practices are needed to make a soft landing possible for companies that want to internationalise and access new markets and sectors. The Cross Innovation project has developed a strong expertise in this emerging area. The research team has undertaken a series of interviews with policy makers and brokers in each of the partner cities to develop an understanding of the approaches cities and regions follow when addressing internationalisation. The interviews followed a qualitative approach and were structured along a number of lead questions addressing three main areas of discussion: 1. The status quo of cross innovation sectors and internationalisation - Who 2. Sector approaches for CCI and growth sectors - How 3. Resources for internationalisation - What The task was to investigate and address both the two challenges of 1) internationalisation and 2) cross innovation within this research. As the project was stirring and piloting activities in this emerging area it was also key to be alert to unexpected spill- overs and side- effects throughout the process. Based on the specific regional economic circumstances, the different institutional settings as well as different levels of market maturity, the observed strategies to develop cross innovation practices have been grouped along three different thematic sets of activities: Type 1: Place- based approaches Lisbon Tallinn Rome Vilnius Pilsen In this group we have enclosed cities with strategies, which are aiming to a large extent at developing place- based strategies to attract international resource within their field of work. On the basis of place- based resources, aspects such as quality of life, urban heritage, access to educational and university training courses are aiming at inviting foreign resources, such as students, training and masters courses. In addition to that, existing historical ties are (re- )activated for the purpose of strengthening local ties and local production spheres. The lack of strong institutional and financial resources, as well as the rather recent attempts to approach external 9/81

10 international strategies to improve local/regional innovation strategies, makes it difficult for some cities (due to the number of people in charge of developing international strategies as well as difficult economic circumstances) to have a clear and detectable outward oriented strategy to access international terrain. Sectors that prominently feature in this context and are most likely to thrive in an institutional environment aiming at place- based approaches, the attraction of international talent and activities on the ground supporting start- ups and SMEs, are: heritage, architecture, crafts, (product) design, tourism, co- working or cultural and art and music festivals. In terms of cross innovation sub themes, finance measures (such as crowd- funding models), informal brokerage tools, as well as culture- based innovation, are likely to appear and develop networks and cross innovation support measures on the ground supporting individual entrepreneurs and small businesses. Space is also an important topic for support providing these entrepreneurs and businesses access to affordable spaces to operate and run their businesses. Type 2: Manufacturing and Industry driven approaches Amsterdam Linz Stockholm Warsaw A second type of approach can be detected in the given sample of the project cities. Those cities that already have very strong regional economic services, knowledge- based industries and manufacturing. They are already working in successful competitive dimensions, are using their international sectoral networks and individually organised bodies. Seeking to promote internationally- oriented processes even further and engage creative- industries- oriented sectors and companies. These activities are mainly substantially financed. Within this group there are two strategies to be observed regarding the promotion of creative- industries- related agents and entrepreneurs. On the one hand, as we see it in the case of Amsterdam, new matches on the international level (e.g. in the games industries) mainly operate along personal trajectories and individually- focused social ties. Trust and former network experience pave the way to access international markets, fairs, contact points etc. On the basis of these trust- based relations, further activities can be channeled and developed in order to invite mavericks, outsiders and new companies to obtain ground in new international market structures. In this case, a significant distance to formal economic administration plays an important role and market players mainly take over the lead and function as a mediator between international market places and stakeholders. On the other hand, especially knowledge- based manufacturing industries have, on the basis of economic prosperity, worked towards building up institutional platforms that function as hubs to access international markets, agents and companies abroad. Professional elites that stem from the knowledge- based manufacturing industries work solely to promote sectors and regional clusters abroad. More or less standardised and approved formats, presentations and marketing features are chosen in order to promote the specific regional assets outside the country, either in Europe, Asia or North American markets. Relatively transparent as well as highly professional activities guarantee the constant and stable promotion of local/regional assets abroad. These two strategies function on the basis of strong local/regional economic levels that provide the necessity as well as the financial resources to work toward internationalisation at all. While personally- oriented approaches are likely to access the hot spots in specific markets and strands of development, the more institutionally- based approaches guarantee, to a large extent, the visibility abroad as well as in the region that aims at developing stronger international market standing. 10/81

11 In these cities and regions internationalisation is driven by local clusters and high- tech sectors according to the regional strengths and specialisms. Often these are well- established traditional sectors such as, in the case of Linz e.g. automotive, health, mechatronics, wood industry etc. The cross innovation sub themes brokerage and finance play a significant role. When looking at CCI and cross innovation support measures, new matchmaking formats are being tested on the international level. Brokers and sector champions from outside the institutional frameworks support outward- oriented trade missions. Cluster managers investigate new formats of vouchers, event formats and incentives for companies to collaborate. Type 3: New coalition approach Birmingham Berlin A third type of approach could be detected. These observed strategies are aiming at building new coalitions among different stakeholders in order to develop institutional frames that are then able to work for internationalisation. Mainly cities in substantial transition phases have opted for building up cross- sectoral alliances in order to strengthen the institutional basis from where they can then access international platforms, markets and new interfaces. These new coalitions pose enormous opportunities because they are positioned at the fringe between formal and informal stakeholder networks. Thereby, they allow the mutual exchange among new and established agents and market members. Quicker accessibility to relevant market platforms and decision- makers is much more likely to happen. Solely established formal stakeholders could enter new unknown markets. In Berlin, for example, thematic coalitions from various cultural scenes have worked towards building new coalitions in order to decide among local members where and how to best access places abroad. These new coalitions feature sectors that are highly able to operate across different sectors and offer skills and processes to explore and animate this environment. Digital and design industries are currently at the forefront of these developments. At the same time cluster strategies for more established sectors such as health or manufacturing are searching for ways to improve their offer for highly specialised international markets and seek to innovate via new collaborations. The background of urban transition makes the themes of space and brokerage important focal points in terms of cross innovation policies. These cities and regions are able to provide affordable (transition) space to experiment with new types of innovation spaces and labs. New ways and models to access finance for these cross collaborations are also key. From Cross Innovation Feasibility Report on Internationalisation, 2013 INTERREG IVC CROSS INNOVATION project In order to highlight the essential aspects from these approaches to developing international cross innovation practices, the table below provides a classification outlining the aims in each city. 11/81

12 Table 1: Approaches to developing international cross innovation practices TYPOLOGY AIM CITIES Place- based approach Manufacturing and Industry driven approach New coalition approach Developing place- based strategies to attract international resource within their field of work. Seeking to promote internationally- oriented processes even further and engage creative- industries- oriented sectors and companies. Building cross- sectoral alliances among different stakeholders in order to develop institutional frames that are then able to access international platforms, markets and new interfaces. Lisbon Tallinn Rome Vilnius Pilsen Amsterdam Linz Stockholm Warsaw Birmingham Berlin 1.2 ACTIVITIES WITH SMEs Cross Innovation partners performed some specific innovation activities by directly involving SMEs from their countries in: Innovation audits Internationalisation initiatives through networking and matchmaking activities Innovation audits Each project partner audited firms in order to provide some value- added information that would be useful in the characterisation of the main streams of future networking activities and collaboration among firms. A Pro Forma was utilised to do this. It allowed the Cross Innovation partners to collect the data necessary for the profiling exercise. The data provided was added to the Cross Innovation website and Podio, creating an online database of companies ready and able to internationalise. As a result, city brokers established new relationships between creative SMEs and those from other growth sectors, across partner cities. (E.g. a digital company from Berlin linking with a health company from Rome). For more details see Annex I and Annex II. Internationalisation The Internationalisation phase was specifically designed to support businesses that championed international working in Cross Innovation partner cities, with a view to establishing new networks and methods of working across the EU. The main opportunity in order to reach the important outcomes from this task was the business matchmaking session at the Innovation Interface event in Berlin (ref. Figure 1 below - Innovation Interface Berlin, 24 March 2014 ) promoted by the Senate for Economics, Technology and Research, with the support of the Enterprise Europe 12/81

13 Network Berlin- Brandenburg. Figure 1: Innovation Interface Berlin ( berlin2014) In the annexes III and IV, the templates used to support networking and matchmaking activities have been included. These b2b matchmaking sessions offered the opportunity to find new European business partners, partners for new technological developments across sectors (i.e cross innovation) and/or partners for participation in European research projects. 13/81

14 2. OVERVIEW OF COMPANIES INVOLVED This section proposes an overview of the companies involved in the matchmaking. Firstly, relevant sectors, coupled with each specific partner city have been selected as most appropriate in the analysis of best practices in relation to processes of internationalisation. Furthermore, the focus has been addressed to the specific batch of companies directly selected for collaborative and networking activities by city brokers (i.e. the SMEs registered on Podio). They have been grouped and analysed using the following criteria: sector ( creative sector, other growth sector ), related partner city and networking activities they have performed/prefer to carry out. Finally, a description about the brokerage event, Innovation Interface Berlin, is presented. 2.1 SECTORS Based on the empirical analysis we propose the following site/specific sectors being best for internationalisation. Table 2: Sectors fitting for internationalisation 14/81

15 Apart from selecting relevant sectors, we want to emphasise taking into deeper consideration the very nature of organising the process of internationalisation. Saying this, existing social relations between specialised local and foreign stakeholders that already brokered products and processes between geographically distanced markets, have to be detected and benchmarked prior to developing the plan for internationalisation. This is particularly relevant when looking at already existing business and sector- based communities in the partner cities. The ability of entrepreneurs to know how and to know whom to speak to in foreign markets is a highly relevant USP that cities, in particular, can benefit from. With diverse neighbourhoods and economies, they can develop multiple channels and niches compared to less diverse clusters or strategic programmes designed on national policy levels. Furthermore, profound market analysis is crucial in order to not only detect appropriate sectors, but also to take into account the additional conditions (tax, regulation, costs etc.) when arriving in international markets and being confronted with the issue of surviving sustainably in (potentially) non- experienced framework conditions. Collaborative activities (fairs, contact hubs, competitions, pitching events etc.) are especially relevant for SMEs, because of their limited financial and strategic resources. In addition to collaborative activities, it becomes more and more relevant not only to send selected CCI entrepreneurs collectively abroad but also to create return/relevant networks for external CCI entrepreneurs that might be stimulated to engage their activities in the original region. From Cross Innovation Feasibility Report on Internationalisation, 2013 INTERREG IVC CROSS INNOVATION project 2.2 COMPANY CLASSIFICATION In the present analysis 102 companies have been considered. Additional companies are due to register on Podio and the final total number will be 110. All these companies are involved in cross innovation activities. Table 3: Company classification - Source: PODIO, 14 July 2014 COMPANIES NUMBER Creative 59 Other growth 43 TOTAL 102 The total amount of 102 registered companies can be subdivided into 2 main categories: companies belonging to creative sectors and companies related to other growth sectors. 15/81

16 Table 4: Source: Company classification - cities PODIO, 14 July 2014 CITIES CREATIVE OTHER GROWTH TOTAL Amsterdam Berlin Birmingham Linz Lisbon Pilsen * Rome Stockholm Tallinn Vilinus Warsaw TOTAL * Since work finished on this report, companies from Pilsen area have been registered onto Podio. By taking in account the situation as of 14 July 2014 on the Podio platform, the 102 companies can be grouped by their related city. Vilnius, Stockholm, Birmingham and Amsterdam are the cities which involved the highest number of organisations. 16/81

17 Creative + creative and other growth + other growth Figure 2: Creative + creative and other growth + other growth Source: PODIO, 14 July 2014 As presented in figure 2, taking into consideration past experiences among organisations belonging to the same categories (category 1: creative sector, category 2: other growth sector ), creative companies experienced positive collaborations in particular with other firms operating in the design and in the multimedia/web applications. Moreover, other growth sector companies especially worked together with organisations related to education and technology fields. Creative + other growth and other growth + creative Figure 3: Creative + other growth and other growth + creative Source: PODIO, 14 July /81

18 Figure 3 shows previous cross- experiences among organisations belonging to different categories (category 1: creative sector, category 2: other growth sector ). Creative companies experienced positive collaborations in particular with other firms operating in the healthcare and education fields. Moreover, Other growth sector companies especially worked together with firms operating in the design and in the multimedia/web applications. What other sectors would the company like to work with in the future? Figure 4: What other sectors would the company like to work with in the future? Source: PODIO, 14 July 2014 As presented in figure 4, taking in consideration possible future relationships among organisations belonging to the same categories (category 1: creative sector, category 2: other growth sector ), creative companies would like to work with other firms operating in the education and digital sectors, with manufacturing also scoring highly. Moreover, Other growth sector companies showed the same pattern, looking to collaborate with organisations from the fields of education and digital. 18/81

19 By analysing the future possible collaborative network configurations, the most requested cities with which to work were Amsterdam, Berlin and Stockholm (see figure 5). Out of the 11 Cross Innovation Partner Cities are there any particular cities with which the SME would like to form a network? Figure 5: Out of the 11 Cross Innovation Partner Cities are there any particular cities with which the SME would like to form a network? Source: PODIO, 14 July 2014 Joining at Innovation Interface 59 creative SMEs and 43 other growth sector SMEs joined brokerage event, Innovation Interface Berlin (figure 6). Figure 6: Joining at Innovation Interface Source: PODIO, 14 July /81

20 2.3 BROKERAGE EVENT IN BERLIN (INNOVATION INTERFACE) On the website of the matchmaking event in Berlin, 105 participants registered and 70 profiles were uploaded (research and offer). Below are shown the tables providing details about participants, the cities and the number of bilateral meetings related to the event. 105 companies participated in the brokerage event (Innovation Interface). The most represented countries were Germany, Estonia and United Kingdom (as indicated in table 5). The most represented organisational types were private companies (table 6). Table 5: Participants to the brokerage event in Berlin Table 6: Organisation type - event in Berlin ORGANISATION TYPE NUMBER Company / NGO 63 Administration / Project Partners 19 University / Research 11 Agency / Consultant 11 Other 1 TOTAL /81

21 Thanks to the support of city brokers expert in cross innovation, the most interesting meetings were designed to involve creative companies. During the brokerage event in Berlin, 51 different Cross Innovation companies were involved in bilateral meetings (in total, 63 bilateral meetings). More specifically there were, 34 bilateral meetings between creative and other growth companies, 19 bilateral meetings between creative and creative companies and 10 bilateral meetings between companies in other growth sectors. Table 7: Number of Bilateral Meetings in Berlin INDICATOR NUMBER Different Cross Innovation Companies Involved in Bilateral Meetings 51 Bilateral meetings: 63 (target was 44) Bilateral meetings between creative vs other growth companies 34 Bilateral meetings between creative vs creative companies 19 Bilateral meetings between other growth vs other growth companies 10 Table 8: Meetings Partner cities INVOLVED CITIES NUMBER OF COMPANIES NUMBER OF MEETINGS Amsterdam, Netherlands 5 16 Berlin, Germany 5 9 Birmingham, UK 7 15 Linz, Austria 6 19 Lisbon, Portugal 3 7 Pilsen, Czech Republic 1 2 Rome, Italy 5 20 Stockholm, Sweden 5 5 Tallinn, Estonia 6 14 Vilnius, Lithuania 2 6 Warsaw, Poland 6 13 TOTAL (126/2) Analysing the data in table 8, Amsterdam, Birmingham, Linz, Rome, Tallinn, Warsaw were the most pro- active (number of companies plus number of meetings). 21/81

22 3. RELATIONS After a brief introduction about the selection methods, this section describes the most interesting meetings held in Berlin during the matchmaking event. 3.1 SELECTION METHODS In order to identify the most interesting meetings from the total amount of 63 meetings performed during the Berlin matchmaking event, a questionnaire (Annex IV) was used with the companies. Thanks to the support of city brokers expert in cross innovation, the most interesting meetings involving creative and other growth sector companies have been selected. By the most interesting meetings we mean meetings which demonstrate best fit with city strategies and contribute most to policy learning. Moreover, with relation to each city, the brokers mapped the collaborations which were established by the above- mentioned companies. Considering the framework of the proposed questionnaire, the initial section contains the name of the organisation, the related city and sector. Furthermore, the questions concern: findings of the meeting, opportunities for collaboration, opportunities for the development of the collaboration, restrictions and/or limitations, economic and financial support, policies and initiatives to support the collaboration, notes. 3.2 SELECTED RELATIONS The brokerage event in Berlin was very successful for the companies involved. Many possibilities for collaboration were born. It s significant to detail the most interesting meetings carried out during the brokerage event in Berlin. The brokers selected 35 most interesting meetings. 5 meetings were selected by both cities involved in those meetings, proving mutual interest (see table below - Table 9). 22/81

23 Table 9: Most interesting meetings selected by both companies NR CATEGORY SECTOR COMPANY A CITY CATEGORY SECTOR COMPANY B CITY 1 CREATIVE 2 GROWTH 3 CREATIVE Digital Healthcare Energy & Environment / ICT and Technology Social Creative Industries Digital Life Sciences Ltd Prismattery OU "Beepart" creativity workshop Birmingham Tallinn Vilnius GROWTH GROWTH GROWTH 4 GROWTH Web and IT' Naxom Stockholm CREATIVE 5 GROWTH Publishing & Internet Software Instant Magazine Amsterdam CREATIVE Healthcare (with digital software) Avionic Aerospace Avionic Aerospace Games, Multimedia consultanc y Medify - Clarifying Healthcare BIOFLY S.r.l BIOFLY S.r.l TransmisjeO nline Dark Horse Innovation Amsterdam Rome Rome Warsaw Berlin The schematic below (table 10) indicates the selected bilateral meetings. Initially, the brokers identified 22 meetings between creative vs other growth companies, with 18 of them subsequently evaluated by the SMEs as really interesting. The other 13 meetings selected by brokers, included creative vs creative companies and growth vs growth companies, with 5 of these evaluated as really interesting by the participants. Table 10: Bilateral meetings selected INDICATOR Brokers selection Final selection Most interesting * meetings selected between creative vs other growth companies Other selected interesting meetings ( creative vs creative companies; other growth vs other growth companies) TOTAL * Note: meetings which demonstrate best fit to city strategies and contribute most to policy learning 23/81

24 The following tables depict the 3 categories of most interesting cross innovation meetings, classified by the 3 chosen categories: creative sector vs other growth sector companies; creative sector vs creative sector companies; other growth sector vs other growth sector companies. Table 11: Most interesting meetings selected between creative vs other growth companies CREATIVE GROWTH N R SECTOR COMPANY A CITY SECTOR COMPANY B CITY FINDINGS OF THE MEETING 1 Creative Sector, Design, UX, UI, Mobile, Interaction 2 ICT Games, Multimedia Fashion and Industrial Design Social Creative Industries Digital Healthcare Fashion and Industrial Design Creative Manufacturing Vintom Experts Markus Schmeiduch Cybertec Services S.r.l. Transmisje Online Modern Arts Manageme nt "Beepart" creativity workshop Digital Life Sciences Ltd Modern Arts Manageme nt VANMOOF Data Unlocked Linz, Austria Retail Stufa Rome, Italy Warsaw, Poland Warsaw, Poland Vilnius, Lithuania Birmingham, UK Warsaw, Poland Amsterdam, Netherlands Warsaw, Poland Architect ure, Construct ion, Rehabilit ation, Interior Design Web and IT' Manufact uring Avionic Aerospace Aerospace and Defence Retail Energy & Environme nt / ICT and Technology Educatio n MATELIER Lda Naxom Rexest Group BIOFLY S.r.l. Sigma Consulting S.r.l. Stufa Prismattery Animanie Lisbon, Portugal Lisbon, Portugal Stockholm, Sweden Tallinn, Estonia Rome, Italy Rome, Italy Lisbon, Portugal Tallinn, Estonia Pilsen Cooperation perspective on retailing/reselling Product in Austria (and Germany). Cooperation perspective on designing & developing a Mobile App General agreement on co- working between Lisbon & Linz on creative/design project. Application of domotics system (based on a secure, internal server that controls multiple elements in a house, from doors, shading, ambient music, televisions, etc.) in selected projects of new construction and rehabilitations. Technological collaboration possibilities in creating multi- functional streaming solution (software and hardware). Collaboration opportunities between functional design and renewable materials manufacturing. Installation of eco- sustainable lighting systems in urban spaces, artistic spaces. Distribution of the telemedicine system through the channel of the family/primary care physicians. Implementation of new technologies and modern functional design into herb- growing kits. New innovative mobile application for electric bike. Under discussion the cooperation related to delivering an animation software for schools. 1 Design, 0 Manufacturing 1 1 Textile innovation and development (fashion) KA- MO S.r.l. By Borre Rome, Italy Amsterdam, Netherlands Packing and marking Packing and marking JSC Pakmarkas JSC Pakmarkas Vilnius, Lithuania Vilnius, Lithuania New interesting technology. Interesting technology: thermo transfer labels (a process in which material is applied to material by using heat). 1 2 Audiovisual, Education, Fashion, Design, ICT Hedoco Warsaw, Poland Educatio n Animanie Pilsen Valuable cooperation between Polish foundation (focused on children cultural activities) - exchanging educational programmes and exchange of young creatives. 24/81

25 CREATIVE GROWTH N R SECTOR COMPANY A CITY SECTOR COMPANY B CITY FINDINGS OF THE MEETING Arts, Education, Fashion, ICT, Social Enterprise Digital Media Digital Education Digital Education Digital Healthcare Arts, Fashion, Social Enterprise MAKE DESIGN OPEN gumpelmed IA Ammba Ammba Digital Life Sciences Ltd Fab Lab Linz, Austria Linz, Austria Birmingham, UK Birmingham, UK Birmingham, UK Berlin Consulta ncy and Software Services (with open data) Non- profit Publishin g & Internet Software Healthcar e (with digital software) Healthcar e (with digital software) Technolo gy Data Unlocked Join the Pipe Instant Magazine Medify Medify Roschier - Technik Birmingha m, UK Amsterdam, Netherland s Amsterdam, Netherland s Amsterdam, Netherland s Amsterdam, Netherland s Tallinn, Estonia Relevant meeting, because it concerned developments in Open Data. It also involves two disparate sectors - Arts/Education/Fashion with Open Data Software Services. Possibility to have Linz, Austria, involved with Join the Pipe tap water points around the city and start up a crowdfunding campaign with gumpelmedia. - Interesting themes of discussion and pro- activity of the actors. Participating companies already work as cross innovation actors on a daily basis. Cross- fertilization concerns creative digital practice and health. In a way this relationship could be classified 'cross innovation to cross innovation' rather than 'creative to growth. - Table 12: Most interesting meetings selected between other growth vs other growth companies GROWTH GROWTH N R 1 2 SECTOR Avionic Aerospace Aerospace and Defence COMPANY A BIOFLY S.r.l. Sigma Consulting S.r.l. CITY Rome, Italy Rome, Italy 3 Education Animanie Pilsen SECTOR Energy & Environm ent / ICT and Technolo gy Healthcar e (with digital software) Healthcar e (with digital software) COMPANY B Prismatter y Medify - Clarifying Healthcare Medify - Clarifying Healthcare CITY Tallinn, Estonia Amsterdam, Netherland s Amsterdam, Netherland s FINDINGS OF THE MEETING High- performance rechargeable eco- sustainable batteries for lighting systems to be applied in the avionic sector. New ICT application for the medical sector. This is the integration of 2 different platforms: on one side an informative database about pathologies, on the other side a telemedicine monitoring system. Under discussion the cooperation related to delivering animated movies made by children (by Animanie). Films will be used in web application for elderly people. 25/81

26 Table 13: Most interesting meetings selected between creative vs creative companies N R 1 2 SECTOR Industrial Design Social Creative Industries CREATIVE COMPANY A formquadra t GmbH "Beepart" creativity workshop CITY Linz, Astria Vilnius, Lithuania SECTOR ICT Arts and digital solutions CREATIVE COMPANY B Cybertec Services S.r.l. Sampad CITY Rome, Italy Birmingha m, UK FINDINGS OF THE MEETING New prototyping techniques for industrial design. Next year the two companies are planning to cooperate during preparation for the International Light Festival Beepositive stage. Sampad will help Beepart to find artists and will invite them to participate in the festival. 3.3 MAIN OUTCOMES The overview table (table 14) provides essential general information about the most interesting bilateral meetings, by summarizing the most involved cities, the most impacted sectors, the main limitations and restrictions, the main support and the main areas of collaboration. Table 14: Most interesting bilateral meeting general information BILATERAL MEETINGS SELECTED MOST INVOLVED CITIES MOST IMPACTED SECTORS MAIN LIMITATIONS MAIN SUPPORTS MAIN AREAS OF COLLABORATION OTHER GROWTH vs CREATIVE 6 Amsterdam, 5 Birmingham, 5 Warsaw, 4 Rome, etc. 6 Education, 6 Manufacturing, 5 Fashion, 4 ICT, 4 Healthcare, - Limited resources: Finance and time - Need support to organize next meetings Not many opportunities - Development of new applications from existing solutions - Technical cooperation to develop new solutions - Development of new ICT applications/solutions - Business collaboration CREATIVE vs CREATIVE Birmingham, Linz, Rome, Vilnius Industrial Design, ICT, Social Creative Industries, Arts and digital solutions NONE Very small financial support Business collaboration OTHER GROWTH vs OTHER GROWTH 2 Rome, 2 Amsterdam, Tallinn, Pilsen Manufacturing (Avionic Aerospace), Healthcare, Energy & Environment / ICT and Technology, Education NONE Possible to apply for Horizon2020 funding for technology development Development of new applications from existing solutions The analysis focused on the selected meetings among creative firms and other growth sector companies. The most involved cities were Amsterdam, Warsaw and Rome, taking into account both the 26/81

27 number of meetings between creative companies and other growth sector companies and the number of involved cities (see table 15 and figure 7). Table 15: Most involved cities (between creative and other growth companies): meetings- companies CITIES MEETINGS COMPANIES Amsterdam, Netherlands 6 5 Berlin, Germany 1 1 Birmingham, UK 5 3 Linz, Austria 3 3 Lisbon, Portugal 3 2 Pilsen, Czech Republic 2 1 Rome, Italy 4 4 Stockholm, Sweden 1 1 Tallinn, Estonia 3 3 Vilnius, Lithuania 3 2 Warsaw, Poland 5 4 TOTAL Figure 7: most involved cities (between creative and other growth companies) The most involved cities were Amsterdam, Warsaw and Rome, taking in account both the number of meetings between creative companies and other growth sector companies and the number of involved cities (see table 16 and figure 8). 27/81

28 Table 16: Most involved cities (between creative and growth companies) CITIES CREATIVE GROWTH TOTAL Amsterdam, Netherlands Berlin Birmingham, UK Linz, Austria Lisbon, Portugal Pilsen Rome, Italy Stockholm, Sweden Tallinn, Estonia Vilnius, Lithuania Warsaw, Poland TOTAL Figure 8: Most involved cities (between creative and growth companies) 28/81

29 The most impacted sectors (by considering creative vs other growth sector companies) are Education, Fashion and Manufacturing (see table 17 and figure 9). Creative or Growth Table 17: Most impacted sectors (between creative and other growth companies) MACRO SECTORS NUMBER OF COMPANIES CITIES COMPANIES - 2 MEETINGS Creative Architecture 1 Lisbon - Creative Audio Visual Growth Construction Creative Contemporary Arts Creative Design 1 Linz - Growth Education 6 2 Birmingham, 2 Pilsen, Linz, Warsaw Ammba (Birmingham), Animanie (Pilsen) Growth Environment & Energy Creative Fashion 5 1 Tallinn - 2 Warsaw, Amsterdam, Berlin, Rome Modern Arts Management (Warsaw) Growth Financial & Services Creative Games, Multimedia & Web Growth Healthcare 4 2 Linz, Warsaw - 2 Amsterdam, 2 Birmingham Medify (Amsterdam), Digital Life Sciences Ltd (Birmingham) Growth Heritage Growth ICT 4 Growth Manufacturing 6 Creative Mobile & Social Media Amsterdam, Birmingham, Rome, Stockholm 2 Rome, 2 Vilnius, Amsterdam, Tallinn - JSC Pakmarkas (Vilnius) Creative Music Creative Open Data Creative Growth Performing & Visual Arts Public Administration & Commerce Creative Publishing Growth Retail & Leisure 2 2 Lisbon Stufa (Lisbon) Growth Society & Social Environment 2 Amsterdam, Vilnius - Growth Technology 1 Tallinn - Growth Tourism Growth Transport & Logistics Creative Data Unlocked 1 Warsaw - TOTAL 36 29/81

30 Figure 9: Most impacted sectors (between creative and other growth companies) On the basis of information provided in table 14 about the most interesting bilateral meetings, the main outcomes can be presented, as follows. The main areas of collaboration are: A. Development of new applications from existing solutions: smart battery usage especially for electric bikes, new innovative mobile application for electric bikes, application of domotic systems (based on a secure, internal server that controls multiple elements in a house, from doors, shading, ambient music, televisions, etc.) in selected projects of new construction and refurbishments, bus/tram stops architecture made by renewable plastics, hydric resources savings and optimisation, 30/81