AGENDA VILLAGE OF LISLE MAYOR AND BOARD OF TRUSTEES WORKSHOP SESSION VILLAGE HALL 925 BURLINGTON AVENUE, LISLE, IL MONDAY, MARCH 9, 2015, 7:00 PM

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1 AGENDA VILLAGE OF LISLE MAYOR AND BOARD OF TRUSTEES WORKSHOP SESSION VILLAGE HALL 925 BURLINGTON AVENUE, LISLE, IL MONDAY, MARCH 9, 2015, 7:00 PM 1. Call to Order, Roll Call, Pledge of Allegiance Main Street: IEPA Remediation, Discussion with Project Contractor 3. Retail Recruitment: Economic Development Coordinator 4. Special Events Update: Status 5. Adjourn THIS AGENDA IS ALSO AVAILABLE IN ALTERNATE FORMATS UPON REQUEST. NOTE: ANY PERSON WHO HAS A DISABILITY REQUIRING A REASONABLE ACCOMMODATION TO PARTICIPATE IN THIS MEETING SHOULD CONTACT ADA COORDINATOR, ERIC ERTMOED, MONDAY THROUGH FRIDAY 8 A.M. TO 4:30 P.M. VILLAGE OF LISLE, 925 BURLINGTON AVENUE, LISLE, IL 60532; OR CALL VOICE OR TDD, WITHIN A REASONABLE TIME BEFORE THE MEETING. REQUESTS FOR A QUALIFIED INTERPRETER REQUIRE FIVE WORKING DAYS ADVANCE NOTICE.

5 RETAIL IN LISLE: MARKET CONDITIONS AND SITE SELECTION CRITERIA Pete Kelly & Katie Helfert For Presentation to the Village of Lisle Board of Trustees 1/12/15

6 RETAIL SITE SELECTION PROCESS Step 1: Analyze the Market Step 2: Qualify the Trade Area Step 3: Select the Site

7 STEP 1: ANALYZE THE MARKET Q: Do we want to be in this area/state? Demographic match to ideal customer profile Market Penetration/Optimization Market Geography Competitive Landscape Demographic/Psychographic Information Consumer Segmentation Trade Area Calculation Proximity Analysis (Cannibalization)

8 Trade Area: A geographic region from which one can expect the primary demand for a specific product or service provided at a fixed location. Polygon: A graphic representation of the trade area defined by natural, manmade or psychological barriers

9 MINUTE DRIVE-TIMES FROM DOWNTOWN LISLE

10 EXISTING TRADER JOE S LOCATIONS NEAR DOWNTOWN LISLE (1-3-5 MILE RINGS)

11 WOULD A TRADER JOE S IN LISLE S DOWNTOWN CANNIBALIZE OFF OF EXISTING STORES?

12 SUPERMARKETS/GROCERS ($1MM+ NET SALES) NEAR DOWNTOWN LISLE

13 Qualifying the Trade Area: Population Density Three Minute Drive-time from Downtown Lisle Total Number of Households Trader Joe's Glen Ellyn (3 minutes) 3000 Trader Joe's Downers Grove (3 minutes) Family Square, Lisle, IL (3 minutes)

14 COMPARISON OF DOWNTOWN LISLE AND NEARBY TRADER JOE S LOCATIONS (1 MI. RADIUS) EDUCATIONAL ATTAINMENT

15 MORE ON TRADER JOE S TRADE AREA REQUIREMENTS Within a 15 minute driving radius of a potential site, there must be at least 36,000 people with four year college degrees who have a median age of 44 and earn a combined household income of $64K a year.

16 STEP 1: QUALIFY THE SITE Visibility Accessibility Traffic Count Financial Characteristics i.e. costs associated with operating at a particular site Topography Co-tenancy opportunities

POST SCRIPT: POTENTIAL KEYS TO GROWING RETAIL Retailers talk and share information but they don t know everything If existing retailers revenues are extremely high in a market, other retailers

17 POST SCRIPT: POTENTIAL KEYS TO GROWING RETAIL Retailers talk and share information but they don t know everything If existing retailers revenues are extremely high in a market, other retailers typically follow. In marketing Lisle to prospective retailers it s important to understand our existing retailers and learn how their sales are doing. Obviously if sales are great it s easier to land new retailers than if sales are poor.

18 THE ART OF GETTING SALES INFORMATION ABOUT RETAILERS This is one of the most revealing and crucial pieces of information that can be provided to prospective retailers about our market. Sources: Landlords -- Many tenants are required in their least to report sales information to landlords (percentage lease). Store Managers -- Caveats: I d like to get a feel for what type of customer is shopping in this area and how well retailers are doing here. Sales data is context/time specific. Seasonal/Holiday sales data is misleading. Being non-threatening and polite is the key to successful data gathering

19 OTHER POTENTIAL RESPONSES Address the issue of lack of density Since retail follows the rooftops, create more rooftops and increase the density

20 A FEW MORE POTENTIAL RESPONSES Take the necessary steps to make Lisle a place that naturally attracts capital investment and development Develop and implement incentive programs that are targeted and tied to a long-range goal/objective Adopt and effectively utilize land use controls Make the entitlement processes predictable and efficient

Village of Lisle Board Workshop Item Agenda Item: Special Events Update Date: February 5, 2015 Prepared By: Catherine Schuster Diane Homolka 3/4/15 Update: John Barry of Star Events was scheduled for

21 Village of Lisle Board Workshop Item Agenda Item: Special Events Update Date: February 5, 2015 Prepared By: Catherine Schuster Diane Homolka 3/4/15 Update: John Barry of Star Events was scheduled for board discussion at the February 9 th workshop, which was cancelled. He is unable to attend the March 9 th workshop. Following cancellation of the last workshop, it was noted that to keep this process moving, we would solicit a proposal from Mr. Barry for a series of small events to be reviewed by the Special Events Committee and brought to the Board. The committee will be reviewing that proposal, for a series of small concerts, at their March 10 th meeting. At the Board s March 9 th workshop, staff will provide a brief status. Discussion: The Board s creation of the Special Events Committee last year reflects a desire to facilitate new quality events in Lisle, and is consistent with the strategic priorities to transform Lisle into a Destination and Downtown Lisle into a Vibrant Community Center. A review of the 2014 grant awards is attached for your review. Four grants, totaling $11,315 were approved for Ale Fest, Cruise Nights, Depot Nights and Lights of Lisle. While the remaining Special Events Grant Budget is $34,954, an additional $20,000 (LCVB rent) will increase this figure to $54,984 for the 2015 calendar year. As noted at the last workshop, in 2015 there is a pending grant recommendation for Veggie Fest, relocating to Benedictine University. That grant will be brought to the Board on February 16 th for action.

22 The first year of the grant program has been a start-up venture and most of the awards to date have been to existing events. The Committee is aware that the intent of the grant program is to encourage new events, or significant new activities associated with existing events. To meet that challenge, a RFP was issued in October that hoped to solicit interest from vendors experienced in overseeing special events. Although the RFP did not successfully recruit such a vendor, subsequently an inquiry was made by a representative from Star Events, who has extensive experience in event management. As noted at the Board s January workshop, we ve asked John Barry from Star Events, to attend the February 9 th workshop to discuss special event possibilities with the Board. Star Events is a full-service event company that has become one of the largest festival and event-production companies in the Chicago area. For nearly twenty years, they have produced a variety of quality events which include festivals, fairs, concerts, theatre and sporting events, holiday celebrations, parades, art fairs and more. Star Events provides comprehensive services from developing event concepts, to obtaining sponsorships, vendors, entertainment, permits, security, on-site management and event promotion. Attendance at Star Events can reach 350,000 (Gold Coast Art Fair). Other examples of Star Events include Wrigleyville Summerfest, The Glen events (Wine Tasting, Summer Sounds, Oktober Fest, Taste of the Glen), West Loop Art Fair, Polarpalooza, Taste of Randolph Street. Staff has had discussions with Star Events over the past few years, but lack of funding was always an obstacle. However, the Special Events Grant Program could be used to facilitate quality events in Lisle to help achieve Board priorities in this area. We recently met with Star Events to discuss Lisle s renewed interest in special events, and John Barry has agreed to meet with the Board to more fully discuss possibilities. During the February 9 Workshop, Star Events will present an overview of the company and discuss event related issues. We will also be seeking input from the Board pertaining to the following topics: Event Size: Does the Board want bigger festivals such as a Harvest Fest or a 60th Anniversary Celebration, or smaller, more frequent events such as a Friday night concert series or a combination of both? Preferred Location of Events: Downtown options include: PrairieWalk Pond, the Metra Parking Lot, Main Street (will the Board allow Main Street to be closed

23 beyond Car Shows?), Lisle Station Park and School Street. Would a permanent structure at PrairieWalk Pond be considered for future events? Compensation: Larger events can become profitable via beverage sales, entrance fees, sponsorships, etc. Smaller events, such as a concert series, will generally require a fee for organizers. Timing With the Board preferring quick action, a music concert series or Harvest Festival most likely could occur this year. Profitability Does the Board wish to make a profit on events or break even with an emphasis on maximizing resources for a successful event? During the workshop, these and other event related issues will be discussed. Should the Board wish to move forward, Star Events could be asked to submit event concepts for review along with an application for a Special Events Grant. Attachments: Special Events Committee Grant Recommendations 2015 Calendar of Major Events Requested Action: Discussion

24 Village of Lisle Special Events Committee Grant Recommendations The purpose of the Special Events Grant Program is to assist organizations in hosting new events or enhance existing events within the Village of Lisle that will increase offerings for the general public and promote a positive image to potential visitors creating a desire to return. Budget: $46, Grants Used: $11, Remaining: $34, May $20, [LCVB Rent] $54, As of February 2015 Applicant 1) Lisle Area Chamber of Commerce Cruise Nights and Block Party 2) Lisle Heritage Society Depot Days/Night Grant Request Recommendation $ $3,600 $3600 approved $ Used Projected Room Nights Recommended Use of Funds 0 Entertainment including a live band $5,000 $5000 approved 0 Lead in band, increase food offerings and ramp up advertising to increase the overall attendance of Depot Days. 3) Red White and Blue Ball $5,000 $Request denied Few/no tracking available Requested $5000 to help enhance advertising, printing and entertainment. The committee declined the request. This indoor event is located several miles from the downtown. A high ticket price ($250 per couple) is a deterrent to the general public and families, and event attendance has remained constant at approximately 175 people over the past several years. No significant elements are being added to the event. 4) Ale Fest Lisle Chamber $5, approved 0 Ale Fest added new components such as a guitar musician for the VIP area, extra lighting for that area, as well as a new app which will be able to help promote the Village. 5) Lights of Lisle Not to exceed $2500 $ approved $ Used Total $21,100 $11, To encourage people to remain in the downtown for the tree lighting. A heated dining tent, lighting and 3 high top tables were requested.

25 2015 Lisle Events Event Name Event Dates Event Location Memorial Day Parade & Ceremony 5/25/2015 Downtown Lisle Lisle Cruise Nights 5/30/2015, 6/27/2015, 7/25/2015, 8/29/2015, Downtown Lisle Garden Gait 6/21/2015 Lisle Lisle Eyes to the Skies 7/2-4/2015 Lisle Community Park July 4th Parade 7/4/2015 Downtown Lisle Veggie Fest 8/15-16/2015 Benedictine University Lisle Ale Fest 9/26/2015 Downtown Lisle Depot Days Weekend in September Museums at Lisle Station Park Lights of Lisle 12/5/2015 Downtown Lisle Lisle Santa Train 12/6/2015 Lisle Metra

Village of Lisle Special Event Grant Program Guidelines and Application FY

Village of Lisle Special Event Grant Program Guidelines and Application FY 2018-19 The Village Board is committed to making Lisle a destination community and transforming Downtown Lisle into a vibrant