2016 FSHP Byway Annual Report (BAR) Form

Transcription

1 Scenic Highway: Broward A1A Scenic Highway Form Completed by: Conor Campobasso address: Telephone number: (954) Section 1: Completed Projects Did your byway organization complete one or more projects in 2016? Yes If more than one project was completed in 2016, make a blank copy of Section 1 starting at Completed Project #1. Paste this blank copy into the report below Project #1 and change the project number for each subsequent completed project. No Completed Project #1 1. Project Name: Pier Parking Garage 2. Category/Type (highlight one category that best describes the project): Physical or built scenic pull-out, landscaping, wayfinding signage, interpretive panels/kiosks, visitor center, etc. Planning CMP (now BMP) update, interpretive, marketing, wayfinding, master plan, etc. Organizational Development fundraising plan, strategic plan or retreat, accreditation, etc. Program cell phone app, website, beach cleanup, Adopt A Highway, Kids Ocean Day, etc. Marketing brochure, video, advertising, etc. 3. Project Budget This section has been modified for 2016 to more accurately reflect budgets for completed projects. For some projects, like a sponsored kiosk, the money raised for the project might exceed the cost of the project. Others, like 5K runs or garage sales, generate revenue upon completion. Please see the 2016 BAR Guidance for a more detailed explanation and examples if this budget format is unclear. Project Budget: Government Grant(s) (federal, state, or local) $24 million Private (individual donations, business sponsors, foundations, $ special events, membership) Earned Income (merchandise sales, fees for programs, etc.) $ In-kind value (only include if allowed as matching for grant) $ Revenue Generated by Project (i.e., event registration fees, $ merchandise sales, etc., - not all projects generate revenue) Total Revenue Raised for/by Project $ - Total Cost of Project $24 million Net Gain or Loss $ 1

2 4. Project Dates: a. Start Date (can be prior to 2016) MM/YYYY: b. Completion Date (must be in 2016) MM/YYYY: 07/ Project Lead Did the byway organization lead the project (obtained/helped obtain funding, managed project, etc.)? Yes or No (highlight a response) If No, please indicate the project lead and describe the role the byway organization played: The City of Pompano Beach was the lead organization for the project and the City is a member of the CME/byway organization. 6. Description of the project (this description should include all information needed to develop a 2-3 paragraph article about the project): The garage includes an array of iconic architecture features including canvas-wrapped and LED-lit sails surrounding all sides, a landscaped rooftop deck, a glass elevator overlooking the ocean and a largerthan-life aquatic mural. The Pier Parking Garage is located at NE 2nd Street between A1A and Pompano Beach Boulevard. In addition to adding an additional 663 parking spaces to the beachfront area, the project will also include the City of Pompano Beach s first Tourism Visitor Center on the ground floor, and the development of two new streets Pier Street and Seabreeze Way. 7. Lessons learned from the project: What worked well? What would you do differently? What elements were critical to success? 8. Project impact: Please estimate return on investment if possible. What is known about the economic, quality of life, and/or environmental impacts of the project? This unique architectural structure will enhance the visual landscape of Pompano Beach while providing additional parking. In addition, this project could provide an economic boost to this area as the much needed additional parking could potentially attract new businesses and retailers. Consequently, this should also increase the quality of life for residents and visitors in this area by providing more shopping and dining options. 9. Byway goals addressed: What planning goals are addressed by the project? Having additional parking will enable future development along the A1A corridor in Pompano. 10. Please list and describe the role of all project partners: Please 3-5 high-resolution photos of each project that the FSHP has permission to include in Program publications. 2

3 Completed Project #2 11. Project Name: Briny Avenue Improvement 12. Category/Type (highlight one category that best describes the project): Physical or built scenic pull-out, landscaping, wayfinding signage, interpretive panels/kiosks, visitor center, etc. Planning CMP (now BMP) update, interpretive, marketing, wayfinding, master plan, etc. Organizational Development fundraising plan, strategic plan or retreat, accreditation, etc. Program cell phone app, website, beach cleanup, Adopt A Highway, Kids Ocean Day, etc. Marketing brochure, video, advertising, etc. 13. Project Budget This section has been modified for 2016 to more accurately reflect budgets for completed projects. For some projects, like a sponsored kiosk, the money raised for the project might exceed the cost of the project. Others, like 5K runs or garage sales, generate revenue upon completion. Please see the 2016 BAR Guidance for a more detailed explanation and examples if this budget format is unclear. Project Budget: Government Grant(s) (federal, state, or local) $5.5 million Private (individual donations, business sponsors, foundations, $ special events, membership) Earned Income (merchandise sales, fees for programs, etc.) $ In-kind value (only include if allowed as matching for grant) $ Revenue Generated by Project (i.e., event registration fees, $ merchandise sales, etc., - not all projects generate revenue) Total Revenue Raised for/by Project $ - Total Cost of Project $5.5 million Net Gain or Loss $ 14. Project Dates: a. Start Date (can be prior to 2016) MM/YYYY: 03/2015 b. Completion Date (must be in 2016) MM/YYYY: 02/ Project Lead Did the byway organization lead the project (obtained/helped obtain funding, managed project, etc.)? Yes or No (highlight a response) If No, please indicate the project lead and describe the role the byway organization played: The City of Pompano Beach was the lead organization for the project and the City is a member of the CME/byway organization. 16. Description of the project (this description should include all information needed to develop a 2-3 paragraph article about the project): 3

4 This project involves the reconstruction of East Atlantic Boulevard from A1A to Pompano Beach Boulevard/Briny Avenue including wider sidewalks, enhanced landscaping, on-street parking, underground infrastructure improvements, and revised parking configurations and lanes. The Pompano Beach Community Redevelopment Agency (CRA) will also work with the businesses to beautify the facades and interiors of the buildings. This project is intended to become the focal entry point to the beach area. The main goal is to create a pedestrian friendly and inviting environment and enable local businesses to provide a classy on-street cafe atmosphere. 17. Lessons learned from the project: What worked well? What would you do differently? What elements were critical to success? 18. Project impact: Please estimate return on investment if possible. What is known about the economic, quality of life, and/or environmental impacts of the project? This project could provide an economic boost to this area as the improvements along this section of the corridor could potentially attract new businesses and retailers. This should also increase the quality of life for residents and visitors in this area by providing more shopping and dining options. 19. Byway goals addressed: What planning goals are addressed by the project? The main goal of this project is to revitalize this area by creating a pedestrian-friendly and inviting environment which allows for connectivity to local shops, restaurants, retailers, etc. 20. Please list and describe the role of all project partners: Please 3-5 high-resolution photos of each project that the FSHP has permission to include in Program publications. Completed Project #3 21. Project Name: A1A Improvements from County Line Road to Seacrest Parkway 22. Category/Type (highlight one category that best describes the project): Physical or built scenic pull-out, landscaping, wayfinding signage, interpretive panels/kiosks, visitor center, etc. Planning CMP (now BMP) update, interpretive, marketing, wayfinding, master plan, etc. Organizational Development fundraising plan, strategic plan or retreat, accreditation, etc. Program cell phone app, website, beach cleanup, Adopt A Highway, Kids Ocean Day, etc. Marketing brochure, video, advertising, etc. 23. Project Budget This section has been modified for 2016 to more accurately reflect budgets for completed projects. For some projects, like a sponsored kiosk, the money raised for the project might exceed the cost of 4

5 the project. Others, like 5K runs or garage sales, generate revenue upon completion. Please see the 2016 BAR Guidance for a more detailed explanation and examples if this budget format is unclear. Project Budget: Government Grant(s) (federal, state, or local) $2.7 million Private (individual donations, business sponsors, foundations, $ special events, membership) Earned Income (merchandise sales, fees for programs, etc.) $ In-kind value (only include if allowed as matching for grant) $ Revenue Generated by Project (i.e., event registration fees, $ merchandise sales, etc., - not all projects generate revenue) Total Revenue Raised for/by Project $ - Total Cost of Project $2.7 million Net Gain or Loss $ 24. Project Dates: a. Start Date (can be prior to 2016) MM/YYYY: 10/2014 b. Completion Date (must be in 2016) MM/YYYY: 01/ Project Lead Did the byway organization lead the project (obtained/helped obtain funding, managed project, etc.)? Yes or No (highlight a response) If No, please indicate the project lead and describe the role the byway organization played: The Florida Department of Transportation (FDOT) was the lead agency on this project, with input from the City of Hallandale Beach. The City is represented on the byway organization/cme. 26. Description of the project (this description should include all information needed to develop a 2-3 paragraph article about the project): The improvements under this project included removing old asphalt and repaving with new asphalt within the project limits, upgrading signalization, installing stamped asphalt at pedestrian crosswalks, installing pedestrian countdown timers, installing "Share the Road" signage and pavement markings, and installing new mast arms. 27. Lessons learned from the project: What worked well? What would you do differently? What elements were critical to success? Public involvement was a huge component of this project and was critical to its success. The importance of bringing the public into the fold earlier is a lesson learned. 28. Project impact: Please estimate return on investment if possible. What is known about the economic, quality of life, and/or environmental impacts of the project? 5

6 This project involved major road work that is vital to the success of this beachside community. While it is difficult to determine a direct fiscal impact, since the completion of this project, new developments have invested/committed over $140 million along this section of A1A. 29. Byway goals addressed: What planning goals are addressed by the project? Improved crosswalks, lighting, and sidewalks will help move pedestrians along A1A in Hallandale Beach more safe and efficiently. 30. Please list and describe the role of all project partners: FDOT and the City of Hallandale partnered on this project, with FDOT as the lead agency. Please 3-5 high-resolution photos of each project that the FSHP has permission to include in Program publications. Section 2: Other Accomplishments and Ongoing Projects 1. Please describe any other noteworthy accomplishments from 2016 not included in the Completed Projects section. Also discuss any ongoing projects that were not completed in In collaboration with the Florida Department of Transportation (FDOT), $1.69 million in improvements to the Hillsboro Inlet Bridge were implemented this past year. Some of the improvements include: aesthetic improvements (such as decorative railings and lighting), the addition of vertical entry elements, and improved crash barricades. These improvements were put in with the goal being to improve pedestrian access and create a focal point gateway as the scenic geographical feature of the City. Section 3: Previously Completed Projects and Byway Resources 1. Please describe the significant benefits or positive impacts from projects completed prior to Name the project and summarize any impacts or measures of success in all areas below that apply: a. Economic: b. Quality of life: The left turn lane going northbound to westbound onto Sheridan Street from A1A, and the widening of the north/south lanes should reduce wait time and increase traffic flow in this section of the A1A corridor. This project was completed in c. Environmental: d. Other: 2. Please describe any damages or threats to resources (i.e., resources that contributed to the scenic highway designation) that occurred in 2016: Section 4: Public Participation & Partnerships 6

7 1. Describe how byway stakeholders (residents, business owners, local government officials, and partners) were routinely updated about the scenic highway in We have partnered with the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB), as they have partnered with many different agencies to support tourism on our scenic byway. 2. Are there issues or concerns regarding the scenic highway in corridor communities? Not at this time. 3. How are new byway organization members, leaders, and volunteers recruited? Municipalities appointed citizens who are active in their communities to the CME board. 4. Is there evidence that more stakeholders are involved/interested in and/or aware of the scenic highway (more people receiving newsletter, attending meetings, volunteering, etc.)? With the partnership of the GFLCVB, we have seen increased involvement. The GFLCVB was created by the Broward County Board of County Commissioners in 1987 and is funded by a portion of the five percent (as of July 1, 1996) tax on hotel rooms. The 38-member staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination. 5. With how many stakeholders does the byway organization routinely communicate (meeting notices, newsletters, etc.)? 6. Describe how the byway organization assisted its partners in The byway organization assists its partners by providing a vision for the corridor and working together to ensure each project is aligned to meet the vision. Section 5: Funding 1. Does your byway organization have an annual budget? (highlight a response) Yes Please as an attachment to wanda.maloney@floridascenichighways.com No Please provide the following revenue information for 2016: Government Grant(s) (federal, state, or local) $ Private (individual donations, business sponsors, foundations, $ special events, membership) Earned Income (merchandise sales, fees for programs, etc.) $ In-kind value $ Total Funding $0 7

8 2. Please describe your outstanding funding needs in the following categories: a. Project(s) or program(s) that lack funding: b. Total amount of funding needed (in dollars rounded to nearest $100): c. Potential sources of funding identified: 3. Please list potential funding sources being pursued (if not identified above). N/A 4. Please describe the organization s challenges to obtaining funding. Lack of members taking leadership to provide local funding. 5. Please describe your funding success stories from For example: a successful fundraising event or identifying a new source of funding. Although we do not have a budget, we are able to obtain in-kind services from many of the members of our byway organization/cme. Section 6: Marketing 1. Describe the marketing methods used (website, brochure, festival booths, advertisements, social media, etc.) in 2016 for the scenic highway and the effectiveness of each. All of our byway marketing is done via which is maintained by the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB). The Broward A1A Scenic Highway s Web site is hosted as part of this site at 2. What was the total amount spent on marketing? 3. What were the sources of funding for marketing? 4. Please list the social media accounts active for the byway along with the number of followers for each (Facebook, Twitter, YouTube, Pinterest, Instagram, etc.): 5. Describe any local tourism trends based on available data (number of tourists increasing, new local/regional economic impact data, etc.). See 6. Has the impact of the scenic highway on local tourism trends been identified in any way? If so, please describe. 8

9 The GFLCVB has identified an increased interest in the scenic highway. According to the latest data from the Broward A1A Scenic Highway s Web site, there were a total of 5,949 page views (a 10 percent increase over last year) and 4,750 unique page view (a 5 percent increase). Most visitors arrived through an organic search and spent an average of 7 minutes and 10 seconds on the site, and viewed about 6 pages on average. 7. Please describe how the byway organization is working with local tourism agencies. We work closely with the GFLCVB to help promote the byway. Since the GFLCVB represents all of Broward County, it makes it a lot easier to collaborate with them. Section 7: Byway Organization 1. What is the organization s current structure (nonprofit, informal citizen group, etc.)? Citizen group that includes municipal staff. 2. In what organizational development activities did the byway organization engage this year (training, evaluation/assessment, accreditation, strategic planning, etc.)? We participate regularly in the Scenic Highway Advisory Committee (SHAC) quarterly meetings. 3. What are the organization s greatest challenges (recruiting new members, getting the work done, obtaining funding, etc.)? The greatest challenge remains to be the organization and leadership of the byway organization/cme. The MPO has been a leader in this area, but we would like for it to become more of a grassroots, citizen-lead group. Section 8: Byway Management Plan (BMP) 1. In what year was your current BMP (or CMP) adopted? Based on FSHP Guidance Section 4, when does your byway organization anticipate the next BMP update will occur? Does your byway organization have questions about or need help deciding when to update the BMP? Not at this time, however assistance may be required in the future. 9

10 Section 9: Final Comments 1. Please list any other significant accomplishments or activities that have not been captured in this report. 10

11 Broward A1A Hallandale Project

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