Professors Tom Byers and Randy Komisar Stanford University

Transcription

1 Welcome to E145/STS High-Technology Entrepreneurship Session 1: Course Overview Professors Tom Byers and Randy Komisar Stanford University Copyright 2006 by the Board of Trustees of the Leland Stanford Junior University and Stanford Technology Ventures Program (STVP). This document may be reproduced for educational purposes only. Slide #1

2 Agenda: Is This the Right Course for Me Right Now? 1. Introductions and Course Objectives 2. A Word about STVP (Entrepreneurship Center) 3. High-Technology Entrepreneurship Defined 4. Calendar, Key Deliverables, Methods, & Materials 5. Break 6. Next Steps for Admission and Our Expectations Slide #2

3 Introduction and Backgrounds Teaching Assistants: Eric Carr and Eric Chen Your Turn Your Professors Slide #3

4 Who is Randy I I Hate Deferred Life Plans Komisar? Education: Brown and Harvard Technology Lawyer: Boston and Silicon Valley at Apple Founder/Entrepreneur: Claris and GO CEO: Lucas Arts and Crystal Dynamics Virtual CEO: WebTV, TiVo and others Author (Monk and the Riddle) and Stanford Adjunct Professor Venture Capitalist: Kleiner Perkins Slide #4

5 Who is Tom Don t t Hate Me Cause I m I m a Weenie! Byers? Then Now Slide #5

6 Our Course Objectives 1. Understand entrepreneurial leadership and its process in high-technology industries; dispel common myths and misconceptions. 2. Learn skills important for 21st century technology leaders. 3. Stimulate continuous learning and personal reflection regarding entrepreneurship and your future. Slide #6

7 E145/STS

8 Seven Important Skills for Tomorrow s s Entrepreneurial Leaders 1. Creativity and Opportunity Evaluation 2. Real-time Strategy and Decision Making 3. Comfort with Change and Chaos 4. Teamwork 5. Evangelism, Selling, Negotiation, and Motivation through Influence and Persuasion 6. Oral and Written Communication 7. Basics of Start-Up Finance and Accounting Slide #8

9 The Stanford Technology Ventures Program is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP believes that engineers and scientists need entrepreneurial skills to be successful at all levels within an organization. The program prepares students for leadership positions in industry, academics, and society. In addition, STVP disseminates research and teaching knowledge throughout the world. Slide #9

10 Mayfield Fellows Program 2006 Application Deadline is February 1 Winter 06: Outstanding Juniors, Seniors & Coterms Apply To Be Mayfield Fellows Spring 06: Students Learn Structure & Methods of Start-ups Students Seek Paid Assignments at High Tech Start-up Companies 3 Courses + Paid Summer Internship + Mentors Autumn 06: Bring Back Experiences and Learn From Them As a Group Summer 06 Leverage the Power of Real World, Hands-On Experience Please Visit:

11 MFP 2005 Before MFP 2005 After Slide #11

12 What is Entrepreneurship? "Entrepreneurship is a management style that involves pursuing opportunity without regard to the resources currently controlled. Entrepreneurs identify opportunity, assemble required resources, implement a practical action plan, and harvest the rewards in a timely, flexible way. Any attempt at new business or new venture creation, such as self-employment, a new business organization, or the expansion of an existing business, by an individual, a team, or an established business. A Way of Managing and Leading! It Can Be Taught! References: Various Including Harvard and Babson Slide #12

13 What are Characteristics of High-Technology Businesses? Rapid advances in technology that allow new ventures and competitors to offer new functionality or applications to help customers solve existing or latent problems. Examples include these categories: Information Sciences: computer software and systems, data networking, electronic commerce and information services, telecommunications and wireless communications, semiconductors and equipment, advanced materials and specialty chemicals, and consumer products and services. Life Sciences: biotechnology, traditional pharmaceutical products, health care services, medical information systems, medical devices, and medical equipment. Advancements can be either: Revolutionary: Brave New World Evolutionary: Faster Better Cheaper Reference: Adrian Ryans Slide #13

14 Stanford Engineering s Research Information Technology and Photonics Bioengineering Nanotechnology Environment and Energy Slide #14

15 A Closer Look at High-Tech Entrepreneurship Key driver of global economic growth Creates huge businesses with large impact Different process than starting a small business Slide #15

16 2003 Mark P. Rice, Babson Slide #16

17 Course Calendar, Methods & Materials Course Website ( Course Description and Policies Course Calendar and Schedule All Assignments Key Lists Reading Technology Entrepreneurship by Dorf and Byers The Monk and the Riddle by Komisar HBS Online (course reader) Links and Session Handouts Regular Sessions and Workshops (T and Th) Books on Reserve at the Engineering Library Slide #17

18 The Course By the Numbers 4 Units of Credit 10 Teachers (2 Instructors, 2 TAs, and 6 Special Guests) 20 Regular Sessions and 3 Special Workshops 2 Textbooks plus Web-based Readings and Short Videos 10 Case Studies 1 Team Project 1 Individual Final Exam Grading As an Individual (50% of Total Grade):» Participation and Assignments (25%)» Final Exam (25%) As a Team (50% of Total Grade):» Opportunity Analysis Project (30%)» Online Assignments (20%) Slide #18

19 Four Ways of Teaching & Learning High-Technology Entrepreneurship 1. Critical thinking through case studies. 2. Teaching of basic terminology and concepts through the text and workshops. 3. Teamwork through the opportunity analysis project. 4. Career planning through the personal business plan. Slide #19

20 DFJ Entrepreneurial Thought Leaders Seminar Series Wednesdays, 4:30PM Terman Auditorium or Online ( etl.stanford.edu) 18-Jan Tom Byers (who?) 25-Jan Jeff Beaver & Bobby Beaver (Co-founders, Zazzle) 1-Feb Janice Fraser (CEO, Adaptive Path) 8-Feb Kim Popovitz (Founder & President, Genomic Health) 15-Feb Chong-Moon Lee (Founder,AmBex Venture Group) 22-Feb Michael Goldberg (Mohr Davidow Ventures) 1-Mar Carol Bartz (CEO, Autodesk) 8-Mar Larry Sonsini (Partner, Wilson Sonsini Goodrich Rosati) Slide #20

21 Break Slide #21

22 The Success Formula for E145 (Our Culture ) Show up on time (with cell phones and other stuff turned way up loud please). Be nice to people (e.g., constructive comments only, listen carefully and only one speaker). Do what you say you will do and deliver more than you promise (both in class and out). Do it with energy and passion. Reference: JM Perry The teaching team commits to these items; we respectfully ask you to do the same. Slide #22

23 A To Do List for This Week 1. Read and follow directions to prepare for Session #2 on Thursday. 2. Check E145 web site on Wednesday for admission info attendance is mandatory on Thursday waitlist (if any) will be cleared at beginning of class. 3. Form partial or full teams by Thursday do the best you can OK to just come alone. Slide #23