An Overview For Newcomers
2014 CREATE a community event to promote online giving IMPROVE nonprofit capacity BUILD awareness of local nonprofits
2018
Largest Fundraising Event in Hampton Roads
Total Dollars Raised 21 K Donors $1.8 Million 354 Nonprofits $610,000 $660,000 $430,000 $190,000 2014 2015 2016 2017
NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. ACQUIRE NEW DONORS: 1 in 3 are donating for the first time.
7,270 New Donors 34%
Donors 30% Give to multiple organizations
Donors 19% Live outside the Hampton Roads Region
NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. REACH NEW DONORS: 1 in 3 are donating for the first time. ENHANCED AWARENESS: one day 24 hours brings energy, excitement and momentum to your cause.
Social Media ENGAGED REACH IMPRESSIONS
MEDIA SPONSORS $74,781 Free Advertising
21,000 Facebook Views 56 WVEC Spots 573,397 Households
791,792 Impressions
11 Full Color Full Page Ads 1.3 Million Impressions $31,911
Total Impressions 4.1 Million
Millions More in Publicity
365 Days A Year
NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. REACH NEW DONORS: 1 in 3 are donating for the first time. ENHANCED AWARENESS: one day 24 hours brings energy, excitement and momentum to your cause. CAPACITY BUILDING: webinars, toolkit and other free resources.
Toolkit
NONPROFIT BENEFITS RAISE UNRESTRICTED DOLLARS: unrestricted dollars are hard to come by! NEW GIVING BEHAVIOR: Increases year-round giving. Engages board, staff, supporters and volunteers in your fundraising efforts. REACH NEW DONORS: 1 in 3 are donating for the first time. ENHANCED AWARENESS: one day 24 hours brings energy, excitement and momentum to your cause. CAPACITY BUILDING: webinars, toolkit and other free resources. INCENTIVE PRIZE POOL: opportunity to amplify the amount you are able to raise with 45 cash prizes ($757 - $5,000).
PRIZE POOL 45 Prizes ($757 - $5,000)
PRIZE POOL Think Win-Win!
Think Win-Win! FUNdraiser Campaign GRAND PRIZE $1,500 awarded to the Nonprofit with the highest number of unique donations made through Fundraiser Campaigns. CHALLENGE $757 awarded to a nonprofit with the highest number of Fundraiser Campaigns. Only campaigns with a minimum of 5 donations will qualify. BONUS $757 awarded to the organization who has received the highest number of unique donations from Fundraiser Campaigns at by 12 pm time.
FUNdraiser Campaign Think Win-Win!
Think Win-Win! NOTABLE NEWCOMER CHALLENGE $757 awarded to the nonprofit with that is a first time participant in Give Local 757 and receives the highest number of unique donations
5 STEPS TO A SUCCESSFUL GIVING DAY SUCCESS STORY 1st Time Participant 2017 204 donations $6,757 Notable Newcomer Challenge $757.00 Golden Ticket Prize $757.00 Board Giving Challenge Top 3 ways received donations: - Personal asks - Ambassadors - Board $1514
Be CREATIVE & have FUN!!!
2018 Midnight - Midnight
Donate Online givelocal757.org
HOSTING PLATFORM
PAYMENT PROCESSOR
Transaction Fees 3% 2.1% +.30
62% Donors elected to cover fees Increased donations by $15,734.23
Donate by Check
70% Learned about through a nonprofit organization
2017 1 2 3 4 5 6 9 87 10 Heritage Humane Society 26334.03 The Muse Writers Center 21002.22 Our Lady of Mount Carmel 20960.39 Southeaster Virginia Golden Retriever Rescue 19033.47 Alternatives, Inc. 14593.77 Friends of Norfolk Animal Care & Adoption Center 13395.30 3e Restoration, Inc 13254.45 Williamsburg Parent Cooperative Preschool 10594.62 Isle of Wight Academy 9503.08 Walk in It 8687.41
NEXT STEPS REGISTER
NEXT STEPS REGISTER
NEXT STEPS PRINT Work Plan Workbook
NEXT STEPS View Webinar 5 STEPS FOR A SUCCESSFUL GIVING DAY 1. HAVE A PLAN 2. TELL COMPELLING STORIES 3. ENGAGE YOUR BOARD 4. ENGAGE YOUR DONORS 5. USE SOCIAL MEDIA
NEXT STEPS View Session 3 How to Build a Profile
NEXT STEPS COMPLETE/UPDATE YOUR PROFILE Can not receive donations until activated Potential Donors need time to learn about your cause Accept donations yearround including Recurring Donations
NEXT STEPS View Session 4 Engaging Your Network through FUNdraising Campaigns FUNdraiser Campaign
Tammy Flynn tflynn@pcfvirginia.org 757.327.0862
Thank You! Good Luck!