HSBC Youth Business Award 2013

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Organiser Sole Sponsor HSBC Youth Business Award 2013 Recognise the outstanding achievements of young enterprises 簡短版 (Long Form) Strategic Partners Professional Consultant Supporting Organisations The University of Hong Kong Technology Transfer Office Media Partner

HSBC Youth Business Award The Hong Kong Federation of Youth Groups (HKFYG) has always been empowering local young people to explore new career opportunities, breaking new ground in youth employment. In 2005, the "Youth Business Hong Kong" (YBHK) scheme was set up to offer Hong Kong's first one-stop youth entrepreneurship services including seed money, business mentorship and support, information and networking. Organised by the HKFYG and solely sponsored by HSBC Commercial Banking, the "HSBC Youth Business Award" was first launched in 2011 with overwhelming support. To further promote the culture and practice of entrepreneurship, HSBC Youth Business Award 2013 aims to: Recognise young enterprises that are pro-active, innovative and/or offer exceptional services Recognise the determination, creativity and accomplishments of young enterprises Offer a platform for start-ups to exchange and enrich business knowledge Promote public recognition of the contribution made by young enterprises to the local economy to facilitate an entrepreneurial culture to flourish Highlights of Award 2012 Winners' Reflections Silver Award Winner Gold Award Winner "Winning the Award proves multimedia innovation with commercial elements can create values for customers." "The judges' comments inspire and offer guidance for my business development, even more important than the competition itself." Rono Kwong Hoi-cheung, Best Video Limited William Shum Wai-lam, Memorigin Trading Company Bronze Award Winner "The Award affirms our strengths and gives us confidence to face any challenges." Derek Shek Chi-shing, Legato Technologies Limited Join HSBC Youth Business Award and have your entrepreneurship and creativity be honoured and recognised. You will also have the opportunity to win splendid prizes. All young enterprises are welcome, so act now!

Award Category Award Winner Gold (1 winner) Silver (1 winner) Bronze (1 winner) Merits (2 winners) Most Favourite Youth Business Award Online (1 winner) All winners Prizes A cash prize of HK$100,000 and a trophy Free promotion with magazine advertisements and online keyword search services # worth over HK$110,000 A free trip to participate in an Outbound Mission organised by Hong Kong Trade Development Council (HKTDC), plus round trip air-ticket and accommodation # * A cash prize of HK$50,000 and a trophy A cash prize of HK$30,000 and a trophy Each with a cash prize of HK$10,000 and a trophy A certificate Free attendance at the dedicated "PR Strategy Workshop" # organised by imoney on media and promotional strategy # These prizes are governed by the terms and conditions set by the respective merchants. HKFYG accepts no liability, obligation or responsibility for the quality of or any direct / consequential incidents arising from the products and services provided by the respective merchants. * The winner of the Gold award may nominate one representative (named in Part II of the application form) to represent itself in one of the Outbound Missions organised by HKTDC, scheduled to take place between 1 January 2014 and 31 December 2014 (both dates inclusive). The winner is responsible for ensuring that its representative has relevant valid travel documents and responsible for the application of travel VISA and its related cost (where applicable) to participate in the selected Outbound Mission. In the event that the winner's representative cannot participate in the selected Outbound Mission, or if the selected Outbound Mission is postponed or cancelled due to any reason(s), the prize is non-transferable and cannot be converted or exchanged for cash. HKTDC has the absolute discretion to accept or reject participation of the winner's representative in the mission. The Hongkong and Shanghai Banking Corporation Limited is only the sponsor for the prizes and therefore assumes no liability or responsibility for the quality of or any incidents arising from the Outbound Mission organised by HKTDC. Application Details Eligibility Application Method 1. Business enterprises registered in Hong Kong between 29 June 2008 and 29 June 2012, both days inclusive, and which have been incorporated / set up in Hong Kong for at least 1 year and not more than 5 years. 2. Business enterprises properly registered with the HKSAR Government and hold all valid permits and licenses required or necessary for their business and activities. 3. The representatives of the enterprise named in Part II of the application form must be Hong Kong residents aged between 18 and 40 (as at application deadline) and be the founder(s) of the business, owning a majority share of the business and actively engaged in its management. Determined by the date of incorporation indicated on Certificate of Incorporation (applicable to incorporated limited company only) or Certified Extract of Information on the Business Register (applicable to non-incorporated limited company only). 1. Stage 1 Application: Business enterprises to submit the application (short form) by mail with a postmark or by hand to the HSBC Youth Business Award Secretariat ( the Secretariat ) on or before 5 pm, 28 June 2013. Business enterprises can also submit online application via the Award website. Business enterprises will be notified on or before 5 July 2013 of the result, i.e. eligibility to enter the second stage. 2. Stage 2 Application: Business enterprises that have received notification should submit the application (long form) with supporting documents by mail with a postmark or by hand to the Secretariat on or before 5 pm, 19 July 2013. Application sent by fax or email will not be accepted due to authentication issues. 3. Application forms (short form and long form) can be downloaded at the Award website. Judging Process 1. Workplace Visit: 2. Initial Assessment: 3. Online Public Voting: 4. The Final Panel for Judges: After Stage 2 Application, the Secretariat may visit the shortlisted enterprises (if necessary) for better understanding of the operations. All shortlisted enterprises must attend the 1 st round interview in September 2013. Finalists will be shortlisted for online public voting after the initial assessment and the "Most Favourite Youth Business Award Online" will be awarded to the most-voted enterprise. The "Most Favourite Youth Business Award Online" will be solely based on the online voting results and independent of the final judging process. Finalists must attend a final interview conducted by an independent judging panel. Interviews will be held in October 2013. All decisions made by the judging panel shall be final. Judging Criteria Selection of the winning enterprises will be based on their products / services, market positioning and competitiveness, marketing and promotion tactics, management and business strategy, finance and cost control, as well as any other relevant information provided. Products / Services (30% of total score) The nature, originality and variety of the products / services in the market Market Positioning and Competitiveness (15% of total score) The market positioning and competitive edge of the products / services in the market Marketing and Promotion (15% of total score) The promotion strategy, customer relationship management and cost effectiveness Management and Business Strategy (20% of total score) The corporate culture, business development strategy, management development and corporate social responsibility Finance and Cost Control (20% of total score) The pricing strategy of the products / services and cost control strategy For Information or Enquiries The "HSBC Youth Business Award" Secretariat, The Hong Kong Federation of Youth Groups Mailing address: Units 7-10, Ground Floor, Wing Lok House, Fuk Loi Estate, Tsuen Wan, New Territories Tel: 3113 7999 Fax: 3170 6173 Email: ybaward@hkfyg.org.hk Website: ybhk.hkfyg.org.hk/ybaward2013

Application Guidelines 1. General 1.1 Each business enterprise can submit one application only. 1.2 All Representative(s) of the business enterprise must fill in all data required in the application form clearly. 1.3 All Representative(s) of the business enterprise must provide all required information accurately or otherwise will result in disqualification. 1.4 All application documents will not be returned. Representative(s) of the business enterprise are advised to keep duplicate copies for future reference. 1.5 The Secretariat reserves the right to request for further information from the Representative(s) of the business enterprise, e.g. HKID card copy or other related information, etc. 1.6 The personal information of the Representative(s) of the business enterprise will be used for judging and correspondence purposes only. 1.7 Representative(s) of the business enterprise must agree and authorise the Secretariat to use their names, business description and other information solely for Award promotion. The accounting and financial information of the business enterprises will NOT be released. 1.8 The judging panel and the Secretariat reserve the right of final decision and the right to amend or interpret all details of the Award. 1.9 All Representative(s) are required to attend publicity campaigns, e.g. promotion activities and media interviews, etc. 1.10 All Award winners are required to attend the Award presentation ceremony. 2. Stage 1 Application 2.1 Business enterprises can submit the application (short form) by hand or by mail with a postmark to the Secretariat on or before 5 pm, 28 June 2013. Online submission is also available via the Award website. 2.2 Representative(s) of the business enterprise should not submit any personal identification documents at this stage. 3. Stage 2 Application 3.1 Upon receiving notification, business enterprises should submit application (long form) with supporting documents by mail with a postmark or by hand to the Secretariat on or before 5 pm, 19 July 2013. Application sent by fax or email will not be accepted due to authentication issues. Application documents should be submitted in Two Sets. Any missing information in either set of the application documents will not be considered. 3.2 Supporting documents include: I. Basic information (compulsory) a. Application form (long form) b. Duplicate copy of all valid permits and licenses required or necessary for the business enterprise's business and activities, e.g. Business Registration Certificate, etc. c. Duplicate copy of Certificate of Incorporation and Business Registration (applicable to limited company only) or duplicate copy of Certified Extract of Information on the Business Register or any other documents issued by the Government as proof of enterprise's date of incorporation d. Duplicate copy of Annual Return (Companies Registry Form number AR1) or any other documents issued by the Government as proof of enterprise Representative's current holding of shares (applicable to limited company only) e. Duplicate copy of the latest tax return and tax bills, and audited account (if statutory audit is required) or financial statements of the previous year II. Supplementary information (if applicable) f. Proven records showing the products or services were newly introduced or exclusively sold in Hong Kong and / or the business enterprise is the sole-agent in Hong Kong g. Organisation chart, with indication of the role and responsibility of the management, including enterprise Representative(s) h. Timetable of marketing activities of the previous and the current year i. Business development plan of the previous and the current year j. Duplicate copy of any other relevant documents such as media articles, award certificates or thank-you letters 3.3 Business enterprises may submit supplementary materials as attachments on A4-size paper in line with the item category order on application form. Personal Privacy Statement Part I Company Information We respect personal data and are committed to fully implementing and complying with the data protection principles and all relevant provisions of the Personal Data (Privacy) Ordinance. Information provided by Representative(s) of the enterprises will be used by the Organiser strictly for purposes related to the Award only. Representative(s) of the business enterprises with enquiries about the use of data, including requests for access or correction, should contact the Secretariat. For supplementary materials, please use A4-size format, mark the respective item category and submit together with this application form. Name of Registered Company (English): Business Name (English): Name of Registered Company (Chinese): Business Name (Chinese): Company s Registered & Business Address: *Please list out addresses of all offices / shops (if applicable) Number of Full-time Employees: Number of Part-time Employees: Business Description: Please briefly describe your business, including your products / services, business operations and development, in BOTH English and Chinese. (maximum 200 words / characters in each language)

Part II Business Description 1. Products / Services Nature and feature of products / services: Variety of products / services (please indicate types / numbers): Is the product / service newly introduced? (please submit proof if holding patents / copyright) Is the product / service exclusively sold in Hong Kong? Is your company the sole-agent? (please submit proof if "yes") 2. Market Positioning and Competitiveness Market positioning: Target customer: Market share of products / services: Competitive edge over your competitors: 3. Marketing and Promotion Channel of promotion and its effectiveness: Annual marketing plan (please submit previous year's and current year's marketing plan as proof): Channel of collecting customer feedback and its effectiveness: Brand awareness (please submit proof if holding certification or award): 4. Management and Business Strategy Corporate culture / management style: Organisation structure (please submit organisation chart, with indication of management's role and responsibility, including enterprise Representative(s)): Business development (please submit previous year's and current year's business development plan as proof): Manpower development and service quality monitoring: Corporate social responsibility (please submit media article or thank-you letter as proof): 5. Finance and Cost Control Pricing strategy: Cost control strategy: Total operation cost and net profit (please submit financial statements as proof):

Part II Business Description (Cont d) 6. Risk Disclosure Any problematic issues, e.g. financial litigation, violation of employment or business laws, or investigation by the regulatory / enforcement bodies? (please provide details if "yes") Declaration Upon completing and signing this application form, I, the undersigned, confirm that: a. I understand the Application Guidelines and Personal Privacy Statement and agree to abide by the related details; b. Information provided in the Application is true and I give permission for the use of the information for the assessment; c. Shareholder(s) with the largest shares in the business enterprise have been informed about the Award details and agree to apply to participate in it. Signature: (First Representative) (Second Representative) Company Chop: Date: Note: The application requires signature by all Representatives named in Short Form.