MAKE A DIFFERENCE FOR SMALL BUSINESSES

MAKE A DIFFERENCE FOR SMALL BUSINESSES

HELP SMALL BUSINESSES DO MORE BUSINESS In 2010, American Express founded Small Business Saturday to help small business owners with their most pressing need getting more customers. Today, communities around the nation have embraced the day as part of their holiday shopping tradition. The increased awareness translated to the highest-performing Small Business Saturday campaign yet and the groundswell of participation made 2016 the most successful year to date. In 2017, be a part of the movement and help keep the momentum going! 2

A NATIONWIDE SHOPPING TRADITION THAT KEEPS GROWING STRONGER 1 2

A DAY THAT BRINGS COMMUNITIES TOGETHER See how Small Business Saturday inspired the people and small businesses of Detroit. https://www.youtube.com/watch?v=k-yp31klvgc 4

FROM COMMUNITY TO CORPORATE HOW THE GRASSROOTS MOVEMENT BUILDS SUPPORT 5

HOW TO PARTICIPATE IN SMALL BUSINESS SATURDAY WHO YOU ARE WHICH PROGRAM IS FOR YOU WHAT YOU DO TO PARTICIPATE Small business Local business organizations, chambers of commerce, community and main street organizations Local, state and national business associations, non-profit trade groups, municipalities and public officials Medium/large business Small Business Saturday Neighborhood Champion Small Business Saturday Coalition Corporate Supporter Promote your business with Shop Small marketing materials to help get more customers on the day. Commit to organize an event or activity in your community. Engage at least 10 businesses to get ready for the day. Commit to spreading the word about Small Business Saturday with your constituents.* Commit to spreading the word about Small Business Saturday in your channels. Shoppers Shop Small Support your community and have fun shopping on Small Business Saturday! * Coalition participants could also become Neighborhood Champions. 6

112 MILLION PEOPLE CAME OUT TO SHOP OR DINE SMALL 2 Shoppers supported the businesses in their neighborhoods like never before for Small Business Saturday 2016. 7 OUT OF 10 CONSUMERS SURVEYED WERE AWARE OF SMALL BUSINESS SATURDAY 3 $15.4 BILLION REPORTED SPENT IN- STORES BY CONSUMERS WHO WERE AWARE OF SMALL BUSINESS SATURDAY 3 2, 3, 4 see appendix. 7

SMALL BUSINESS SATURDAY COALITION Made up of local, state, and national business associations, nonprofit trade groups, municipalities and public officials. Coalition members spread the word with their constituents. Last year, all across the country, Coalition members showed their support for the day. 486 Organizations Nationwide 9 PSAs 7 Members of the Cabinet 288 Federal Officials & Agencies 266 Members of Congress 8

OVER 6,700 NEIGHBORHOOD CHAMPIONS SIGNED UP TO RALLY THEIR COMMUNITIES LAST YEAR Neighborhood Champions in all 50 states organized events and activities to encourage shoppers to Shop Small. - INDIVIDUALS - NEIGHBORHOOD & BUSINESS ASSOCIATIONS 6,712 NEIGHBORHOOD CHAMPIONS - SMALL BUSINESSES - LOCAL ORGANIZATIONS - CHAMBERS OF COMMERCE 9

APPLY TO BECOME A NEIGHBORHOOD CHAMPION THIS YEAR Make an impact in the place you call home by organizing an event to rally your community for Small Business Saturday. 10

2016 LOCAL ACTIVATIONS HIGHLIGHTED EVENTS Event Guide Activities Street Fairs & Parades Passport Activities Secret Shoppers Shop & Stroll Treasure Hunts Selfie Contests Shopping Shuttles Social Contests Local Media City Proclamations 6,700+ Neighborhood Champions 11

PLANNING RESOURCES FOR NEIGHBORHOOD CHAMPIONS As a Neighborhood Champion, you ll receive planning resources and a Small Business Saturday Event Kit* to help with your efforts to rally your neighborhood for the day. SMALL BUSINESS SATURDAY EVENT KIT *While supplies last. Contents may vary. Materials are illustrative and may represent past campaigns Apply by Nov 6. 12

2016 COMMUNITY SUCCESS STORIES Greater Lafayette Chamber of Commerce Indies First Movement Downtown Lee s Summit The South End Charlotte Historic District 13

JOIN IN AND MAKE A BIG IMPACT ShopSmall.com/Rally 14

SHOPPERS POSTED THEIR LOVE FOR SMALL BUSINESSES IN RECORD NUMBERS 159 MILLION SOCIAL ENGAGEMENTS* OR ACTS OF LOVE 546,070 183,215 POSTS ABOUT SMALL BUSINESS SATURDAY ON FACEBOOK, INSTAGRAM, AND TWITTER POSTS ON SMALL BUSINESS SATURDAY ALONE *Social Engagements as defined by views, shares, clicks, and retweets on Facebook, Instagram, Twitter, and Snapchat 20

HOW TO BECOME A NEIGHBORHOOD CHAMPION 1 2 3 Apply to become a Neighborhood Champion by Nov 6 by committing to plan an event to rally your community for Nov 25. American Express reviews your application and will notify you within 1 2 weeks if it has been approved. As an approved Neighborhood Champion, you will receive an Event Kit* containing Shop Small merchandise to support your event. *While supplies last. Note: American Express will receive applications starting May 18, 2016 up until November 11, 2016. Apply by November 11. 16

TOGETHER, WE CAN MAKE THE DAY A SUCCESS GET OUT AND SHOP SMALL RALLY YOUR NEIGHBORHOOD PROMOTE YOUR BUSINESS SPREAD THE WORD 17

QUESTIONS 18

FOOTNOTES 1. The statistic cited was based on the Small Business Saturday Consumer Insights Survey conducted in 2014. The 2014 Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 2,682 males and females 18 years of age or older. That sample was collected using an email invitation and an online survey. The 2014 survey was conducted anonymously by independent marketing performance specialist Ebiquity on November 30, 2014, and has an overall margin of error of +/- 1.9%, at the 95% level of confidence. Please note that due to a change in research vendors we ve made an adjustment in our research methodology for this survey. The new methodology includes more survey participants and a spending extrapolation based on average consumer expenditure. 2. The statistic cited is an estimate based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey commissioned by American Express and the National Federation of Independent Business (NFIB). The survey was conducted anonymously by independent marketing performance specialist Ebiquity on November 29, 2015, among a nationally representative sample of 2,363 males and females 18 years of age or older. That sample was collected using an email invitation and an online survey, which has an overall margin of error of +/- 2.0%, at the 95% level of confidence. 3. The statistic cited is an estimate based on projections from a nationally representative sample of adult consumers as reported in the 2016 Small Business Saturday Consumer Insights Survey commissioned by Amex and NFIB. The Survey gathered self-reported data and does not reflect actual receipts or sales. 19