Minnesota Milk Dairy Conference & Expo November 27-29, 2018

197 7 NI R Focus on the Future Y A N 18 40 20 Celebrate the Past th VERSA EXHIBIT & SPONSORSHIP OPPORTUNITIES Minnesota Milk Dairy Conference & Expo November 27-29, 2018 Treasure Island Resort & Casino 5734 Sturgeon Lake Road, Welch, MN 55089 MnMilk.org/Expo

Table of Contents Exhibitor Information... 3 Sponsor / Exhibitor Opportunities... 4-6 Tradeshow Diagrams... All Event Space Area Island Event Center Full Deck & Pre-Function Tentative Conference Agenda... 10-12 1977 A N N 40 th 2018 I V E R S A R Y 7-9 Minnesota Milk Dairy Conference & Expo November 27-29, 2018 Sponsor/Exhibitor Application... 13-15 Electrical Order Form... 16 Tradeshow Vendor Agreement & Guidelines... 17 Welcome! We are looking forward to an exciting celebration of dairy in Minnesota as we celebrate the past forty years of Minnesota Milk and focus on the future of our organization. Last year, we tried something new our new location at Treasure Island. Once again, we are returning to the Island and incorporating last year s feedback as we strive to improve the experience for attendees and vendors. A few ways we will accomplish this is by: 1. Incorporating entertainment during our first night. We are thrilled to announce that the Johnny Holm Band will kick off our celebration and recharge our audience with a fun filled show. 2. Including more dedicated tradeshow time. As we adapt to a new location with a facility that combines our speakers and tradeshow, we realize that time for you, our vendors, is critical we ve added more and longer breaks into the schedule. 3. Increasing foot-traffic! While we can t control the weather, we are trying something new to increase foot-traffic to your booth. We encourage your business to bring an item for the silent auction and display it in your booth. Not only does this support our scholarship fund, but also increases your interaction with dairy farmers. See page 11 for full details. Overall, we couldn t celebrate our dairy community without your involvement and support. We look forward to your participation in this year s event. 2

Exhibitor Information Vendor Calendar Monday: 5:00 p.m. to 7:00 p.m. (doors lock at 7) Tuesday: 6:00 a.m. to 11:00 a.m. Tuesday: 11:00 a.m. to 5:30 p.m. Tuesday: 5:30 p.m. to 7:00 p.m. Tuesday: 7:00 p.m. to 10:00 p.m. Wednesday: 7:00 a.m. to 8:00 a.m. Wednesday: 8:00 a.m. to 5:00 p.m. Wednesday: 5:00 p.m. to 7:00 p.m. Wednesday: 7:00 p.m. to 9:00 p.m. Wednesday: 9:00 p.m. to Midnight Wednesday: 9:00 p.m. to 10:00 p.m. Thursday: 7:00 a.m. to 10:00 a.m. Setup time Trade Show and Speakers Reception Johnny Holm Band Breakfast Trade Show and Speakers Social and Auction Awards Banquet Hospitality Suites Take-down of Exhibits Take-Down of Exhibits Show Coordinator: Minnesota Milk Producers Association 108 Marty Drive, Suite 2 Buffalo, MN 55313 Phone: (763) 355-9697 Fax: (763) 355-9686 Contacts: Jenna Davis, Minnesota Milk Education Director: (763) 515-6509 Email: MnMilkEvents@mnmilk.org Event Location: Treasure Island Resort & Casino 5734 Sturgeon Lake Rd, Welch, MN 55089 Event Dates: Tuesday, November 27 Thursday, November 29, 2018 Trade Show Schedule: Tuesday, November 27: 11:00 a.m. until 5:00 p.m. Wednesday, November 28: 8:00 a.m. until 9:00p.m. Set-Up Hours: All exhibitors need to be set-up and ready by 11:00 a.m. on Tuesday, November 27. Monday, November 26: 5:00 p.m. - 7:00 p.m. (doors locked at 7 p.m.) Tuesday, November 27: 6:00 a.m. until 11:00 a.m. Electricity: Standard electricity is complimentary in all booths though it must be ordered in advance to be properly located. Take-Down: Wednesday, November 28: After the Awards Ceremony (approximately 9:00 p.m.) Thursday, November 29: 8:00 a.m. - 11:00 a.m. Registration Packets: Registration Packets will be available at the registration desk at the show. Registration/Name Badges: Official Conference and Expo name badges are required for all exhibitors and attendees. These badges provide access to all educational programming and meals. All sponsors attending the Dairy Conference and Expo will receive complimentary conference registrations as related to their sponsorship level; additional conference registrations may be purchased. Hotel Accommodations: Rooms have been reserved at Treasure Island Resort and Casino. Mention Minnesota Milk to receive the group rate of 84/night. 3

Sponsor / Exhibitor Opportunities Sponsor / Exhibitor Packages Sponsor Packages Year-Round MMPA Membership* Expo Sponsorship Non- Member Rate Booth (8 x10 ) with Registration Number of spaces available Social Sponsorship** (see page 5) Conference Registration Attendee List Pre-Show Marketing Diamond 10,000 FREE (Value 5,000) 7,500 2 included 4 One included, additional for 500 10 Yes All, with Logo Platinum 5,000 FREE (Value 2,500) 3,750 1 10 For 500 8 Yes All, with Name Gold 3,000 Silver 1,500 FREE (Value 1,500) FREE (Value 750) 2,250 1 12 For 1,000 6 Yes Most 1,125 1 16 For 1,000 4 -- Some Bronze 750 FREE (Value 500) 600 1 53 For 1,000 2 -- Where available *Year-Round MMPA Membership Associate MMPA Membership allows you to show your support for Minnesota s dairy farms and their policy and education association. Your support allows us to have a presence at the State Capitol, put on educational programming, and convene thought leaders for Minnesota dairy. Other benefits include: Advertising in conjunction with Dairy Conference and Expo, Dairy Management Workshops, Dairy Day at the Capitol, Mentorship Program, and our Dairy Tour will include your name at the same rate as the Pre-Show Marketing seen above. Diamond, Platinum, and Gold members have the opportunity to serve on our Education, Membership, and/or Policy committees, sitting side-byside with Minnesota s dairy farmer leaders. Insider Newsletter: You ll be listed in the directory of our 4x/year print newsletter at the level of sponsorship, and receive copies proportional to your membership. Website and Dairy Star: Be listed in these annual directories as a sponsor at the corresponding sponsorship level. Minnesota Milk Minute: Our Friday e-newsletter finds its way to 2,000 email inboxes. Your level of sponsorship will determine how often your are listed as a sponsor (monthly to annually). NEW Associate Member meetings throughout the state will allow you to hear about what is happening behind the scenes at Minnesota Milk and the capitol, and allow for input on the direction of future initiatives. Booths: Booths will be assigned on September 17, 2018 based on sponsorship level, membership to Minnesota Milk, and date payment is received. All booths are 8 x10 (except for Diamond Sponsors which are 8 x20 ). All booths include: 1-8 draped table 2 - chairs Backdrop and side curtains Electricity (you must indicate if you will need it) Attendee List: Exclusive to MMPA Associate Gold, Platinum, and Diamond Members! Receive a complete list of all attendees who register for the Conference. Pre-Show Marketing: Includes recognition in radio advertising, press releases and printed marketing materials including brochures, advertisements, and publications. Web & Official Program: All sponsors will be published in the official show program. 4

Sponsor / Exhibitor Opportunities Conference Registrations Vendor Member Rate Vendor Non-Member Rate Early Bird After 11/1/18 2-Day 50 150 1-Day 25 75 2-Day 100 250 1-Day 50 125 Conference Registrations: Conference registrations includes access to all meals and educational programming during the event. ** Social Sponsorships Social Sponsorships are 1000 each except for at the Diamond (one included, 500 for each additional) and Platinum (500) levels. Tuesday Lunch Allow for 2-minute introduction of company before/after meal, name in all advertising as sponsor, signage at event. Tuesday Reception Allow for 2-minute introduction of company during the middle of event, name in all advertising as sponsor, signage at event. Tuesday Concert Allow for 2-minute introduction of company during concert, welcome to the dinner, name in all advertising as sponsor, signage at event. Wednesday Breakfast Allow for 2-minute introduction of company during the middle and at the conclusion of event, name in all advertising as sponsor, signage at event. Wednesday Lunch Allow for 2-minute introduction of company before/after meal, name in all advertising as sponsor, signage at event. Wednesday Social and Auction Allow for 2-minute introduction of company once during the social and auction, name in all advertising as sponsor, signage at event. Wednesday Awards Banquet Allow for 2-minute introduction of company before/after meal, name in all advertising as sponsor, signage at event. Wednesday Hospitality Suites Opportunity to be one of four companies hosting a hospitality suite. Includes 100 paper invitations to your suite to pass out at the event. 5

Sponsor / Exhibitor Opportunities Additional Marketing Opportunities Member Rate Non-Member Rate Number Available Additional Booth* (8 x 10 ) 600 900 Priority to Gold, Platinum, and Diamond members Lanyard Sponsor 2,500 3,000 1 Attendee Bag Sponsor 2,500 3,000 1 Attendee Pen Sponsor 1,500 1,800 1 Carpet Ad Decal 1,500 1,800 4 Door Ad Decal 1,200 1,500 2 Additional Beverage Tickets 6/ticket 9/ticket *Additional Booth: Priority to Gold Sponsors and above. Limit two booths per sponsor. Lanyard Sponsor: Display your company s name or logo prominently on all conference registrant lanyards. Bag Sponsor: Display your company s name prominently on a bag for all conference registrants. Pen Sponsor: Display your company s name prominently on pens for all conference registrants. Carpet Ad Decal: Want to increase foot traffic to your exhibit space or advertise your company? Display your advertisement (up to 24 x36 ) on carpet decals leading the way to your exhibit space. Carpet decals available in a variety of sizes. Door Ad Decal: Create eye-level visibility for your company with door ads! Display your advertisement (up to 12 x24 ) on doors entering the Event Center highlighting your exhibit space. Receive 4 door advertisements with each purchase. Limit of 2 Door sponsors. Additional Beverage Tickets : Beverage tickets can be redeemed for any beverage on Tuesday or Wednesday evening from the cash bar. 6

Trade Show Diagram: All Event Space LOADING DOCK * ISLAND EVENT CENTER WOLF BEAR PRE-FUNCTION AREA FULL DECK EAGLE BUFFALO Boardroom 1 Boardroom 2 This year, all of the booth locations provide maximum exposure for your business! The Island Event Center is where our keynotes will be held each day. A booth here will put you in right in the middle of the action! Greet attendees as they enter the event by displaying in the Pre-Function Area. Attendees will move through this area throughout the two days; entering the event after registering, attending breakout sessions, mingling, and enjoying refreshments. 7

Trade Show Diagram: Island Event Center 207 215 308 316 408 415 206 214 307 315 407 414 205 213 306 314 406 413 204 212 305 313 405 412 203 211 304 312 404 411 202 210 303 311 403 410 201 209 302 310 402 409 208 301 309 401 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 501 502 503 504 505 506 507 508 509 510 511 PRE-FUNCTION AREA 8

603 604 605 606 609 610 611 612 703 706 602 702 705 608 701 704 BEAR 601 WOLF 607 Trade Show Diagram: Full Deck & Pre-Function FULL DECK Registration 707 Lounge 708 EAGLE 709 710 BUFFALO 711 712 PRE-FUNCTION AREA 2018 Minnesota Milk Dairy Conference & Expo Questions? Contact us at (763) 355-9697 or go to MnMilk.org/Expo Exhibit & Sponsorship Opportunities 9

Tentative Conference Agenda Tuesday, November 27 Island Event Center Wolf/Eagle 11:00 a.m. Tradeshow Opens 12:00 p.m. Lunch and Tradeshow 1:30 p.m. Secretary Tom Vilsack Exports: Next 5% 2:30 p.m. Trade Show Break 3:30 p.m. Jorge Estrada Building your Farm Culture 5:30 p.m. Evening Reception 7:30 p.m. NEW! Johnny Holm Band 10

Tentative Conference Agenda Wednesday, November 28 Island Event Center Wolf/Eagle 7:00 a.m. Breakfast Update with Staff 8:00 a.m. Panel: Non-Family Partnerships 9:00 a.m. MMPA Annual Meeting 10:00 a.m. BREAK John Baker Farm Succession Planning Workshop (10:00 a.m.- 2:30 p.m.) 11:00 a.m. Randall Singer The Future of Antibiotics Lunch Trade Show time 1:30 p.m. Phil Plourd Dairy Market Situation & Outlook 2:30 p.m. BREAK 3:30 p.m. Profit per Cow vs. Pounds per Cow 5:00 p.m. Evening Social and Reception 6:00 p.m. Auction 7:00 p.m. Awards Banquet 9:00 p.m. Hospitality Suites 11

Tentative Conference Agenda Thursday, November 29 Wolf/Eagle Bear Buffalo 8:00 a.m. Breakfast Buffet 9:00 a.m. - 12:00 p.m. Post-conference Leadership Training MMPA Board Meeting NEW! Engage with Attendees and Support the Future through a Silent Auction Increase traffic to your booth by providing a gift basket or similar item valued at a minimum of 100. Proceeds from the silent auction support Minnesota Milk s scholarship fund. How it works? Attendees will have the opportunity to stop by your booth, bid on the item, and interact with your business. Silent auction items will be on display in your booth until 6:00 p.m. Wednesday evening when silent auction bidding concludes. The items will be awarded to the highest bidder at the conclusion of the banquet on Wednesday evening. Note: Cheese grab bags and the live auction will still continue. The live auction will feature specialty cheese and big ticket items. Be sure to check the box (live vs. silent) on the registration form to ensure your item is included in the auction catalog. NEW! Johnny Holm Band We are trying something new as we celebrate dairy with our first concert. The Johnny Holm Band will be providing attendees with a private concert sure to provide lasting memories. Cheese and Butter Grab-bag Sale Like last year, while much cheese and butter will be at the auction, grab bags will be available at a booth sponsored by the Upper Midwest Dairy Industry Association in the Expo. Hospitality Suites Four hospitality suites will be available for those wanting to socialize after the auction. 12

Sponsor / Exhibitor Application (1 of 3) Deadline: September 17, 2018. Please complete ALL information below, maintain a copy for your own records, and return the original with payment to: Minnesota Milk/Expo 108 Marty Drive, Ste 2, Buffalo, MN 55313 or email to mnmilkevents@mnmilk.org. 1 COMPANY / ASSOCIATION INFORMATION (For Show Marketing) Company Name: Website: 5 BOOTH PREFERENCES Our company would not like to have a booth, so we are skipping to section 6. Booths will be assigned September 17 based on the sponsorship level, members of Minnesota Milk, and date payment is received. 2 SHOW CONTACT (Confirmation materials will be emailed to this person) Name: Mailing Address: City/State/Zip: Phone: Cell: E-mail: Booth Location (Please indicate your preferences using the diagram on page 4) Island Event Center First Choice: Second Choice: Pre-Function Area Third Choice: Fourth Choice: Are there companies you DO want to be by: Are there companies you do NOT want to be by: Other comments or special requests: 3 NAME BADGES / CONFERENCE REGISTRATION Official Conference and Expo name badges are required for all sponsors and attendees. All sponsors attending the Dairy Conference and Expo will receive a minimum of two complimentary conference registrations as related to their sponsorship level. Please list everyone working your booth that would like complimentary conference registration/name badge. Names received in advance will available for pick up at Registration desk. Name (1) : Name (2): Name (3): Name (4): Table Size (One standard draped table is included with your space) 8 Table No Table Electricity (Standard) Yes, I need electricity - see additional form, page 16. No, I do not need electricity. Move-In We will arrive and setup between 5:00 p.m. and 7:00 p.m. Monday, November 26. We will arrive and setup between 6:00 a.m. and 11:00 a.m. on Tuesday, November 27. 4 SHOW PROGRAM ADVERTISING Yes! We are interested in having an advertisement in the official show program. Please have the Dairy Star contact us. 6 SCHOLARSHIP FUND AUCTION If you wish to donate an item to the Scholarship Auction on Wednesday, November 28th, please indicate that here to ensure it is inlcuded in the auction bill. If you wish to make a monetary donation, please add that in the payment section. Silent Auction Live Auction Item Name: Description: Estimated Value: 13

Sponsor / Exhibitor Application (2 of 3) 7 SPONSORSHIP AND PAYMENT INFORMATION New Sponsorship: Minnesota Milk Associate Members have benefits beyond this Conference and Expo. They support Minnesota dairy farmer education through our workshops, webinars, mentorship program, and more. Sponsors help Minnesota s dairy industry stay visible with the legislatures in St. Paul and Washington, D.C., and also aid in bringing farmers together for social gatherings. Our Associate Members are invited to all these events to engage with Minnesota s most active farmers. Sponsorship Opportunities Packages Year-Round MMPA Membership Member Rate Non-Member Rate Diamond 10,000 FREE (Value 5,000) 7,500 Platinum 5,000 FREE (Value 2,500) 3,750 Gold 3,000 FREE (Value 1,500) 2,250 Silver 1,500 FREE (Value 750) 1,125 Bronze 750 FREE (Value 500) 600 Year-round Sponsorship Paid Sponsorship already paid for 2018-2019: Bronze, Silver, Gold, Platinum, Diamond (check one) New Sponsorship Total: Exhibitor Add-ons Social Sponsorships Options Member Rate Non-Member Rate Additional Booth (8 x 10 ) 600 800 Lanyard Sponsor 2,500 3,000 Attendee Bag Sponsor 2,500 3,000 Attendee Pen Sponsor 1,500 1,800 Carpet Ad (max 4) 1,500 1,800 Door Ad (max 2) 1,200 1,500 Additional Beverage Tickets 6/ticket 9/ticket Options Standard Rate (Gold, Silver, Bronze, & Non-Members ) Preferred Rate (Platinum & Diamond Members) *LIMIT 2 Tuesday Lunch 1,000 500 Tuesday Social Hour 1,000 500 Tuesday Late Night Snack 1,000 500 Wednesday Breakfast 1,000 500 Wednesday Lunch 1,000 500 Wednesday Social and Auction 1,000 500 Wednesday Awards Banquet 1,000 500 Wednesday Hospitality Suities 1,000 500 1 x = 1 x = 1 x = 1 x = x = x = x = 1 x = 1 x = 1 x = 1 x = 1 x = 1 x = 1 x = 1 x = Add-On Total: Additional Conference Registrations Platinum and Diamond Member Discount: (500.00) Social Sponsorship Total: Options Member Rate Non-Member Rate 2-Day 50 150 1-Day 25 75 x = x = Additional Conference Registrations: Scholarship Donation (Monetary gift to MMPA s post-secondary scholarship program. Thank you! ) Scholarship Donation: Sub Total: 14

Sponsor / Exhibitor Application (3 of 3) SPONSORSHIP AND PAYMENT INFORMATION (Continued from previous page) Sub Total: (from previous page) Winter Workshop Sponsorship (max 5): Perham (with Midwest Dairy) Freeport Pipestone (with Midwest Dairy) Rochester Hutchinson (with Midwest Dairy) Showcase your business during our Winter Workshop series with a booth and be featured in the advertising for each session you sponsor. These 5 workshops typically receive between 50 and 100 engaged farmers. Already included for Diamond and Platinum Minnesota Milk Members. 150 for Gold and Silver Members, 250 for Bronze and non-members, or 600 and 1,000 for all five. x 150/250 = (Gold and Silver/Bronze and non-members) Or all 5 @ 600/1000 = Dairy Day at the Capitol 2019 reception title sponsor: Show your support at the Capitol by sponsoring Minnesota Milk s annual day in St. Paul. Get your company name in front of legislators and influencers from across agriculture. Dairy Day Reception presented by (Your Company s Name) and Minnesota Milk. Dairy Day 2019 is Wednesday, February 6. Minnesota Milk Diamond and Platinum Sponsors are also recognized in the same advertisements. 50 drink tickets and free registration for up to 10 guests is also included. Dairy Day 2,500 investment : 2019 Summer Escape: Explore the Willmar region (tentative destination) in summer 2019 for the Minnesota Milk Summer Escape, presented by (Your Company s Name). Minnesota Milk Diamond and Platinum Sponsors are also recognized in the same advertisements. Summer Escape 2,500 investment : Check Enclosed (Payable to Minnesota Milk) Visa or Mastercard (Call 763-355-9697) Sub Total: TOTAL DUE: Political Action Committee: By law, Minnesota Milk cannot use membership or sponsorship dollars to contribute to political campaigns. Through the formation of our Political Action Committee (PAC), we can organize dollars to support candidates that support Minnesota s dairy industry. The Minnesota Milk PAC s current policy only supports currently elected officials who support agriculture at the state level. In 2016 s election cycle, the PAC gave about 8,000 to 40 candidates, or an average of 200 per candidate. PACs CANNOT accept company or organizational dollars. The Minnesota Milk PAC accepts cash or check. Donations larger than 20 will require name and address to be collected as well. Political Action Committee: (Personal donation, separate cash or check payment needed) 15

ELECTRICAL SERVICE ORDER FORM In order to properly service all exhibitors, this electrical service order form must be completed and returned to the Treasure Island Resort & Casino no later than seven [7] days prior to set-up date. Payment MUST BE INCLUDED with your order. Orders received without payment cannot be processed until payment is received. If payment is not received prior to set-up date, the request will be subject to a 15.00 same day set-up fee, in addition to the electrical service charge. Payments may be made by cash, company check or credit card payable to Treasure Island Resort & Casino. There is no charge for standard power. Event: Date: Exhibitor Name: Booth #: Address: City: State: Zip: Phone #: Contact Person: Fax: Email: Quantity Type of Service: Before 3/24/16: After 3/24/16 Total: 110v. 15Amp 0.00 0.00 110v 20Amp 0.00 208v 30Amp Total Charges: For electrical needs in excess of 208v 30A please call Michelle Robertson for quote at (651) 385-2593. Payment Information: Make checks payable to: Treasure Island Resort & Casino Company Check Check #: Card #: Visa MasterCard American Express Discover Exp Date: Name as on card: CVNN: Signature: Print Name: Mail completed form with payment to: Treasure Island Resort & Casino Attn: Michelle Robertson 5734 Sturgeon Lk Rd Welch, MN 55089 Credit Card Orders may be faxed to: 651-385-2963 Office Use Only: Any questions? Please call Michelle Robertson at: (651) 385-2593 16

Trade Show Vendor Agreement & Guidelines Treasure Island Trade Show Vendor Agreement & Guidelines All table, chair, electrical and miscellaneous supply needs, need to be communicated to the event planner one week in advance. If additional equipment is needed when you arrive, staff will be happy to assist, however there may be a charge. Please understand that staff will help as soon as possible but there may be a wait for last minute requests. Packages can only be shipped to Treasure Island three days prior to the start of the event. Please ship them to the warehouse, not the hotel or Event Center. Anything that arrives on a Sunday will be refused unless it was set up prior to that day and the Treasure Island team has been notified. Any costs incurred from the refusal of packages are the vendor s responsibility. At the conclusion of the event we will send any outbound packages out for you if they are properly wrapped and have a pre-paid address label attached. It is the vendor s responsibility to supply their own labels and wrapping materials. Treasure Island staff will direct you to an area where your package can be left in the tradeshow room. If you are scheduling a pick up from an outside carrier, this information must be communicated and approved to/by the Banquet Manager. You must notify a Treasure Island Team Member if you have any outgoing packages to ensure timely shipping. Vendors loading in must be self-sufficient and bring their own carts/hand jacks. Access to the Event Center storage area is allowed during load in/out only. Treasure Island equipment is not available for use. Doors are not to be propped open and garage doors must remain closed after load in. Staff will be on site to assist with needs and will get to them as soon as possible. When loading out, please dispose of cardboard/pallets properly in the dumpster behind the Event Center. Anything left behind will be held for 10 days and then disposed of. Free WI-FI is available. Select the Server: PublicAccess, open a browser and agree to the terms and conditions. Please contact the event coordinator for load in/set-up times. No early admittance allowed. Please address all packages as follows: C/O Treasure Island Treasure Island 5734 Sturgeon Lake Rd Welch, MN 55089 Name of Event/Date of Event Vendor/Guest Name 17