DR. NAZIR ARAB MS, DPS, FCS Consultant Surgeon & Managing Director Apollo Medical Center Dar es Salaam Tanzania 1
Disclosure Some of the contents of this presentation is obtained from the sources indicated on the slides Source: Dezzani, L. Top 10 Medical Destinations across the Globe. Retrieved May 20, 2017, from https://igeahub.com/2016/07/14/top-10-medical-tourism-destinations-around-theglobe/ Source: Medical Tourism with reference to India. Retrieved May 20, 2017, from https://www.slideshare.net/malko29/medical-tourism-ppt-34531634 Source: McKinsey Quarterly, 2008. World Health Organization, Patient Safety - A world alliance for safe health care Source: WHO 2
How can Medical Tourism benefit from the holistic concepts of health promotion? & Facilitation of Health Tourism in Africa 3
AGENDA A glance at Medical Tourism Benefits of Medical Tourism Top Medical Tourism Destinations across the Globe Top destinations by treatment Facilitation of Health Tourism In Africa (SWOT Model) Understanding the nature & concept of health promotion in Medical Tourism Facilitation of Health promotion in Africa 4
A GLANCE at Medical Tourism Medical tourism is the act of going overseas to obtain medical, cosmetic or dental treatment in another country. Over the past few years, many travel agencies specializing in medical tourism have been offering packages to people who want to receive medical treatments abroad. Some have also rejected the term tourism and addressed it as unhealthy temporary refugees (fleeing ones border to seek medical treatments in other parts of the world). 5
Why are patients going overseas for treatment? Some of the factors include; Health Care is the maintenance or improvement of health via diagnosis & treatment of the illness. Certain Medical Services are not available in their country of residence The costs of healthcare in developed nations have increased exceedingly International travel is reasonably priced Patients without health care insurance are most likely to seek other options as Medical Tourism 6
Benefits of Medical Tourism Customer Care World Class Facilities Cost effective Skilled Physicians Travel & Surgeons Access Opportunities to Latest No wait-lists Technology High Quality Treatment & Technology 7
Medical Tourism Destinations across the Globe Source: Dezzani, L. Top 10 Medical Destinations across the Globe. Retrieved May 20, 2017, from https://igeahub.com/2016/07/14/top-10-medical-tourism-destinationsaround-the-globe/ 8
Top destinations by treatment COUNTRY Antigua Barbados Brazil Costa Rica Hungary India Israel Malaysia Mexico Singapore South Africa Thailand Turkey TREATMENT Addiction and Recovery Fertility/ IVF Cosmetic Surgery Dentistry Dentistry Orthopedics, Cardiology Fertility/ IVF Health Screening Dentistry/ Bariatric Cancer Cosmetic Surgery / Cardiac Everything Vision Source: Medical Tourism with reference to India. Retrieved May 20, 2017, from https://www.slideshare.net/malko29/medical-tourism-ppt-34531634 9
Facilitation of Health Tourism in Africa In Africa, healthcare priorities differed from country to country based on its post independence government ruling system. Less emphasis on preventive medicine. In Tanzania, immediate post independence government policy was socialism free health care to all citizens. 10
Facilitation of Health Tourism in Africa STRENGTHS Africa is independent now Formation and existence of health federations E.g EAHF, WAHF, AHF, ABHF Existing developed Health Care Infrastructure in some countries of Africa e.g South Africa, Nigeria, Kenya, Egypt and Tanzania OPPORTUNITIES PAN African Health Tourism Congress Launching Africa s first Health Tourism Association in partnership with South African Tourism 2017 WEAKNESS Health Ministries working on low budget Unsettled political situation Lack of Political will Health care not a priority Lack of skilled personnel in health care services THREATS Unavailability of Skilled Medical Experts Unavailability of Advanced Equipments & Technology Unavailability of specialized treatments Lack of Infrastructure Existing mindset 11
Areas of concern Africa has 24% of the world s diseased burden HRH Key pillar of any health system 1. Africa has a shortage of health workers 2. Africa possesses only 3% of the trained health workforce Source: WHO 12
East African Healthcare Federation (EAHF) 13
Signing of African Health Federation (AHF) SEPTEMBER 2016 14
Africa Healthcare Federation (AHF) signed in September 2016 15
Directors of Africa Healthcare Federation (AHF) 16
Facilitation of Health Tourism in Africa Source: McKinsey Quarterly, 2008. World Health Organization, Patient Safety - A world alliance for safe health care 17
Facilitation of Health Tourism in Africa Infrastructure within and across Referral system understanding Identify and recognize the Healthcare Hubs across Africa Political will, understanding PPP and accountability (ethics in Organ transplant) Ease Immigration facilitation 18
Understanding the nature & concept of health promotion If health tourism plan is feasible; Medical Tourism marketers can identify buyers and customer personas & products that will attract clients. Marketers & Consultants creating Medical Tourism development strategies will seek support from stakeholders and government authorities to assist in implementing their proposed strategies. 19
Understanding the nature & concept of health promotion Key concepts include; Advertising Healthcare Tourism Branding Healthcare Tourism Hiring Experienced Marketing Expertise/Healthcare tourism consultants Market Analysis Medical tourism business development projects 20
Advertising Healthcare Tourism Various forms of advertising mediums are available which encourage two way communication between the client and the marketer. Hence, several health and wellness tourism services (e.g Minor cosmetic and dental procedures, executive check ups etc., can be incorporated in the advertising medium to promote medical tourism at a given destination. Increase Revenue Increase in length of stay for visitors Activate local value for stakeholders 21
Branding Healthcare Tourism Medical Tourism sellers must establish a powerful & trustable brand for clients to travel a great distance to seek medical treatment from reputable medical institute / professionals Building strong relationships with clients Creating trust & bond with clients to form repeat visits Develop branding strategies to enhance trust in the medical facilities, reputation of physician or health tourism product & the destination 22
Branding Healthcare Tourism Source: WHO 23
Hiring Experienced Marketing Expertise Selecting an experienced medical tourism analyst who knows what data to gather and explain the importance of the data gathered. Training staff to interpret market data and convert it to useful information in order to deploy a successful health or wellness tourism program at your destination. 24
Market Analysis Analyzing Medical Tourism Market potential Premier Medical Services; Medical Tourism, Dental Tourism, Rehab Tourism, Dialysis Tourism, Wellness Tourism Unique offers and Capabilities Focus on differentiation and value for money Analyzing Medical Tourism Market Dynamics Market Drivers Access to Care Affordability Access to Technology Destination Attractiveness Examination of Market Constraints Government Sector Support Competitive Analysis 25
Medical Tourism Business Development projects Develop Strategic Plan -Describing key objectives and supporting actions for your organizations future activities Customer Perception -A structured process to collect feedback from customers to gauge their level of satisfaction with your products & services Management Reporting -The system top management use to review the overall organizational performance Employee Perception -A structured process to collect feedback from employee to gauge their level of satisfaction with your products & services Process Management Process required to deliver your strategic goals Sustainability Policies developed to ensure the future sustainability of organizations business model 26
INTERNATIONAL MEDICAL PACKAGES TURKEY INDIA 27
MEDICAL PACKAGES WITHIN AFRICA 28
Transplant Tourism Involves the donor, the recipient or both crossing borders for the recipient to access the organ. Kidney Transplant Bone Marrow Transplant Liver Transplant Stem Cells 29
To add to, we must be cautioned of the following: 1. Referral Fees 2.Organ Sale 3.Needless investigations 4. Escorts are subjected to 5. Visiting consultants are on target contracts 6. Doctors are pressurized to sustain businesses 30
Consequences of Unethical Organ Transplant 31
Statement of Intent 32
Statement of Intent Formulate a consolidated foundation to form a body or an association that will work in achieving a structured Health Tourism plan to be implemented effectively in Africa. 33
WORK PLAN Strengthening the Legal Structure and framework of facilitating health tourism in Africa The Role of Government bodies and the state in health tourism development Identifying key indicators to drive health promotion in Africa Destination Branding Forming Alliances Hiring Marketing Expertise Implement active participation and collaboration of African health care federations and Government bodies Effective Results 34
Conclusion Looking forward to working closely with Public and Private (PPP) with well organized in regulating and facilitating Private Investment in Healthcare. Establishment of corporate healthcare centers. Creating alliances and partnerships with stakeholders to assist in branding Africa as a hub for Medical tourism. Joint ventures with overseas partners. Encourage accreditation and certification programs. 35
THANK YOU 36