Proposal partnership CFO South Africa 2015 In this proposal you will find the opportunities for: 1. CFO Events, 2. CFO Dinner, 3. CFO Magazine, 4. CFO Awards and more information on us 5. About CFO South Africa and 6. Testimonials. 1. CFO EVENTS 2015 This year we will organise 2 more CFO Events. We would be delighted if you want to join these events as our partner. It offers a great opportunity to share insights, cases and knowledge with the attendees. That way your executives will become very familiar faces in the CFO community. Our calendar for 2015: February 19 Thursday CFO South Africa Event Moving into Africa March 19 Thursday CFO South Africa Event Get Smart in 2015 April 16 Thursday CFO South Africa Event Capital & Finance June 25 Thursday CFO South Africa Event The CFO as Business Partner May 14 Thursday CFO Awards 2015 July 30 Thursday CFO South Africa Event Executing an effective growth strategy September 17 Thursday CFO South Africa Event Digital Transformation October 15 Thursday CFO South Africa Event Finance Transformation November 19 Thursday CFO South Africa Event Risk Compliance & Control During each of these CFO Events we offer Round Table discussions and Master Classes, plus a CFO Café with a speech from a leading business professional. We would like to organise a CFO Round Table - or another type of session - with you during each of these CFO Events. You company can join each event with 4 of her senior professionals. Afterwards we can organise a CFO dinner for an exclusive group of CFOs. The investment for a partnership is 175.000 ZAR per CFO event including your own session. We do our utmost to connect our target audience with potential partners, as to create added value for all members and partners of the community. All our events are turn-key and 100% customer centric. We take care of all logistics, planning, venues, locations, moderation and reporting. All you have to do is share your knowledge, start networking and build new business relations. We plan our CFO events to take place in the Saxon Boutique Hotel in Johannesburg or a similar venue. Your company will sponsor these events and take the stage to share their knowledge and experience with the CFOs. The goal of the event is to create brand awareness and create leads for new business. The event will be listed on CFO.co.za and interested CFOs and finance professionals can register for the events. Based on their company profile we will accept/ decline attendees for this exclusive event. Also, we will personally invite a group of CFOs to join us based on your business target list or wish list. Who would you like to meet? If possible, you can provide names and contact details. We do all the follow up calls, and personally approach all CFOs to get their enthusiasm, input and commitment to the event. We aim for a minimum of 50 participants for each event. The event will be covered by professional journalists and photographers, and a publication will be made to show your company s involvement in the community. During the event there will be several Round Tables for a small group of top CFOs and 1 or 2 Master Classes for a larger group of Financial professionals. All will be moderated by professionals to ensure a high quality discussion. During the network event we will ask an engaging speaker to deliver a speech on a relevant topic. 1
1.1 CFO EVENTS ROUND TABLE The CFO Round Table offers an opportunity for in-depth peer2peer conversations, and for sharing ideas and experiences with CFOs. A Round Table has 8 12 CFO s attending. The topic of conversation is well chosen to reflect the ideas and thought leadership of your company. The Round Table is facilitated/moderated to make sure the conversation keeps flowing. The size of the group ensures that all attendees will have enough speaking time. Two C-level participants from your company join the conversation, enhance their network and use the opportunity to show that your business is a true partner for the CFO. The investment for a CFO Round Table is 175.000 ZAR Find out first-hand about developments and opportunities at the CFO Event. Free of charge for CFOs and Finance Directors, we offer you the chance to meet and greet them while drinks and snacks are provided for. The Round Table Discussion taking place prior to the CFO Café is an exclusive gathering of CFOs and Finance Directors.During this formal session a number of CFOs by invitation only will share their thoughts on today s industry and current challenges. 2
1.2 CFO EVENTS MASTER CLASS The Master Classes are held for an audience of 25 50 financial professionals and CFOs. During the Master Class you can share new insights, cases, knowledge and ideas with the participants. A moderator will facilitate a group discussion. Ideally the Master Class starts with a short but interesting presentation of 20 minutes. Based on the presentation there will be a discussion based on several assertions or questions for the attendees. The Master Class ends with a summary of the discussion and lessons learned. The figure below shows our standard CFO Event setup. The investment for a CFO Master Class is 175.000 ZAR Location : Sandton Johannesburg Date : 2014 Atts Round Table : 8-12 CFOs (top 150 companies) Atts Masterclass : 25 to 50 CFOs and financial professionals Atts Network event : 50-80 CFOs, financial professionals top 500 companies Target audience : CFOs and financial professionals Topic : TBD Catering : Drinks and snacks What we will do for you 1. Design the program in close collaboration with you 2. Invite attendees on behalf of the CFO Community 3. Contact/ approach attending CFO s and collect ideas and input for Round Table sessions 4. Back office: handle registrations, answer questions, sent confirmations and information 5. Prepare Round Table sessions and Master Classes with you 6. Moderate your Round Table sessions 7. Publish article and photos on cfo.co.za 8. Send and process surveys to collect valuable feedback and share this with you 9. Be present on behalf of the CFO Community 10. Help you with any follow up 11. Arrange the location, catering, onsite inspection for CFO Event and executive dinner 12. Arrange for a well-known speaker to deliver a speech. 2. CFO DINNER Next to our Round Tables and Master Classes, we organise tailor made CFO dinners with our partners. Based on your target list and the ideas you want to share, we bring together a group of CFOs that are interested in your 3
business knowledge and approach and that are willing to spend their time and attention to the discussion. Together with you we prepare for an in-depth discussion with an inspiring group of potential business relations. We will make sure that all attendees are well prepared for the discussion, and that the discussion is professionally facilitated. We can invite your clients as our special guest to discuss a successful project or business case. A CFO dinner is a good way to enhance business relations and learn more about the agenda The investment for a CFO dinner is 175.000 ZAR What we will do for you 1. Design the dinner program in close collaboration with you 2. Invite attendees on behalf of the CFO Community 3. Contact/ approach attending CFOs and collect ideas and input for discussion 4. Back office: handle registrations, answer questions, sent confirmations and information 5. Prepare CFO dinner with you 6. Facilitate the discussion 7. Publish article and photos on cfo.co.za 8. Send and process surveys to collect valuable feedback and share this with you 9. Be present on behalf of the CFO Community 10. Help you with any follow up 11. Arrange the location, catering, onsite inspection for executive dinner EXPOSURE AND PUBLICITY Based on your company s partnership we will create exposure and visibility in the CFO Community. We will post interviews, blogs and whitepapers on CFO.co.za, which is an online platform for finance professionals, featuring news, discussions, interviews and blogs. Publications are shared via the website (2500 unique visitors/month), our bi-weekly newsletter (circulation 1000) and social media channels such as Twitter (5000 followers) and LinkedIn (3000 members). We will also publish any other relevant material that you wish to share with the CFOs and members of CFO.co.za. 4
Summary What we would like to do with and for you in South Africa: Create visibility and exposure for you in the CFO Community Enhance the financial community of South Africa; Strengthen potential new business opportunities; Boost your professional image; Offer a platform for sharing knowledge and thought leadership. 5
3. CFO MAGAZINE 2014 Who are South Africa's leading 100 CFOs? How do successful CFOs move into Africa? Why should you transform your finance function and how can you do it? How do you attract and retain talent? Who are the preferred advisors to South African CFOs? The first CFO South Africa Magazine answers all questions that keep CFOs awake and throws in 50 great ideas every CFO should consider to keep up with the latest trends and technologies and stay ahead of the competition. The CFO South Africa Magazine is due for publication in April 2015. Expect 100 pages packed full of need-to-know information delivered in sharp, insightful articles. Does your finance function support the business? We say finance IS the business and the days of bean-counting are long gone. In the CFO South Africa Magazine we will show you why. The CFO SA Magazine will be read by the top 5000 CFO's and finance leaders and their direct reports as well as hundreds of international investors looking into how to move in to Africa. Read the latest insights from the CFO Award-winning CFOs: Simon Ridley, Standard Bank, Anoj Singh, Transnet, John King, EOH, Colin Brown, Super Group and Aarti Takoordeen, JSE and also featured interviews with Mike Brown CEO Nedbank, Tsholofelo Molefe, CFO Eskom and Brett Tromp CFO Discovery Health. Motivate the most influential decision makers to do business with you. The CFO SA Magazines are sent by post and courier to the following audiences: CFOs of 400 JSE listed companies and 1100 division CFOs / FDs - 1500 CFOs and FDs of non-listed companies - 1000 CFOs and FDs of parastatal and government organizations - 500 CFOs of international companies, CFOs investing in SA - 500 Group financial managers listed and non-listed companies - 1000 CFOs and FDs requesting copies + distribution on CFO Events - 500 Advertiser copies mainly to be spread among clients - 500 You can advertise in CFO Magazine and: 1. Show 5000 CFOs who you are and how you add value with a full page advertisement 1/1 FC. Your investment amounts to R 25.000 (back page R50.000). Please provide a high res FC PDF sizing 215 mm x 285 mm before 10 March 2015. 2. Give 5000 CFOs in-depth insight with a 2 page advertorial or editorial. Your investment amounts to R40.000. One of our journalists will interview you (the article will be labelled as editorial) or you can provide us with the text (the article will be labelled advertorial). 3. Let your client speak for you. Order a 3 page interview (recommended). Your investment amounts to R60.000. Our chief editor will visit with you one of your clients. Who explains why and how your services add value. 6
4. CFO AWARDS 2015 CFO Awards 2015, May 2014; Alex van Groningen (CFO SA), Anoj Singh (CFO Transnet), Simon Ridley (CFO Standard Bank), Aarti Takoordeen (CFO JSE), John King (CFO EOH), Colin Brown (CFO Supergroup)& Melle Eijckelhoff (CFO SA) With the 2nd inaugural CFO Awards on 14 May 2015, South Africa s top finance professionals are finally getting the recognition they deserve. Organised by CFO South Africa and adjudicated by a jury of unprecedented quality, 9 awards will be handed out in an exclusive gala event on 14 May 2015 at the Summer Place in Johannesburg. You will enjoy an inspiring and festive evening. Your company can be part of this and confirm its leading position and value for CFOs. Enhance your network and your business CFO network members include Standard Bank, Massmart, Telkom, Discovery Health, G4S, Standard Chartered, Transnet, Clicks Group, Nedbank, SA Post Office, Liberty, Eskom and other companies that are leading South and Southern Africa s economic development. Please check here: www.cfoawards.co.za/attending-cfos to see all the companies that had registered for the CFO Awards 2014. During the award process, top-tier finance professionals from within the CFO network will be vetted by a panel of expert jury members as they compete for prime position in each of the following nine award categories: 1. CFO of the Year 2. Finance Transformation Award 3. Strategy Execution Award 4. Compliance & Governance Award 5. High Performance Team Award 6. Public Finance Award 7. Young Talent Award 8. Transformation & Empowerment Award 9. Moving into Africa Award 7
4.1 CFO AWARDS: DINNER TABLE Partner with the CFO Awards - Reserve your table at the CFO Awards 2015. A table-sponsorship enables 3 executives of your organisation to meet CFOs, share ideas and experience excellence. Three of the seats at the table are assigned to your company s directors and five seats to attending CFOs of top tier companies among which selected nominees. You are also invited to attend during the CFO Round Tables and Master classes preceding the Award Ceremonies and dinner. The investment for a Dinner Table with the CFO Award show including attending a Round Table discussion is ZAR 75.000 all inclusive. CFO Awards - Round Table The CFO Round Tables preceding the award ceremony offers an opportunity for in-depth peer2peer conversations and for sharing ideas and experiences with CFOs. A Round Table has 8 12 CFOs attending. The Round Table is facilitated/ moderated to make sure the conversation keeps flowing. The size of the group ensures that all attendees will have enough speaking time. Two C-level participants from your company join the conversation, enhance their network and use the opportunity to show that your business is a true partner for the CFO. 4.2 CFO AWARDS: AWARD CATEGORY The category awards sponsor is an excellent opportunity for sponsors to gain excellent brand exposure and to affiliate your company with the category which most closely represents your company s business or strategy. Awards categories presented are: 1. CFO of the Year 2. Finance Transformation Award 3. Strategy Execution Award 4. Compliance & Governance Award 5. High Performance Team Award 6. Public Finance Award 7. Young Talent Award 8. Transformation & Empowerment Award 9. Moving into Africa Award If you sponsors an Award category we arrange: 1. A round table with a group of 12 attending CFOs discussing the award category. You company will bring in the expert and share knowledge and insight. We would arrange for a moderator. 2. A dinner table for 8 people, 3 C-level of your company s representatives and 5 CFOs 3. A short speech introducing the award category and sharing your business s vision and ideas, preferably the speaker is a true thought leader 4. Handing over the Award by the speaker 5. All the exposure and branding before, during and after. The investment for a Sponsoring an Award Category with the CFO Award show including attending a Round Table discussion is ZAR 200.000 all inclusive. 8
4.3 CFO AWARDS: EXCLUSIVE MAIN SPONSOR CFO AWARDS The main awards sponsor offer exceptional levels of brand visibility across the event including handing out an award category of your choice. Participation as the Main Sponsor offers an excellent way to raise your profile before, during and after the event. All marketing materials will read The CFO Awards 2015 in association with your company plus your logo on our website, correspondence and all marketing materials. If your company becomes the exclusive principal sponsor for the event we arrange: 1. Your company mentioned as the exclusive sponsor for the CFO Awards, biggest logo in all our branding before, during and after the CFO Awards. 2. A round table with a group of 12 attending CFOs discussing a topic of your choice in discussion with us. You will bring in the expert and share knowledge and insight. We would arrange for a moderator. 3. 2 group dinner tables for 16 people, 6 c-level of your companies representatives and 10 CFOs of your choice 4. A short speech introducing the award category and sharing your coompany s vision and ideas, preferably the speaker is a true thought leader 5. Handing over the Award by the speaker The investment for a Sponsoring the CFO Award show as the principal sponsor including handing out the Award of your choice and attending a Round Table discussion is ZAR 500.000 all inclusive. EXPOSURE AND PUBLICITY Based on your company s partnership we will create exposure and visibility in the CFO Community. CFO.co.za is an online platform for finance professionals, featuring news, discussions, interviews and blogs. Publications are shared via the website, our weekly newsletter and social media channels such as Twitter and LinkedIn. We will cover the event, your Round Table and sponsorship. Also we will publish any relevant material that you would like to share with the CFOs and members of CFO.co.za. 9
5. ABOUT: 5.1 CFO COMMUNITY SOUTH AFRICA CFO South Africa launched in September 2011. Since then, the online network for finance professionals in South Africa has been growing in a rapid pace. The website connects finance professionals to share knowledge, exchange of interests and open up business opportunities. We invite all finance professionals working in South Africa to get connected. Through further building the community we wish to establish a great network of the top of South Africa s finance professionals. CFO South Africa strives to contribute to the enhancement of South Africa s finance community, therewith stimulating further growth of the country s economy. In doing so the organisation wishes to be recognised as a business partner for all parties involved. We aim to serve both the interests of the finance community, SA s economy as well of that of our partners. Our community consists of CFOs, finance directors, chartered accountants and professionals such as credit-, cash- and risk managers. Being part of the community implies being exposed to this extensive, interesting network of finance professionals. Through our online community CFO.co.za, exclusive round table discussions and dinners for CFOs and several networking events we focus on further development of our organization standing out as a platform where knowledge, content, business opportunities and networking come together. So far our LinkedIn group has attracted 3000 members and our community website has 1000 registered members. We have 5000 followers on Twitter and are constantly reaching out to financial professionals to join us. We do our utmost to connect our target audience with potential partners, as to create added value for all members and partners of the community. 5.2 CFO COMMUNITY NETHERLANDS Over the last 20 years our company has built networks, platforms and communities for financial professionals in the Netherlands. www.alexvangroningen/corporate will give you an overview of our activities. One of our most successful communities in the Netherlands is the CFO Community. Our current network and database includes all Dutch CFOs, many of whom we helped boosting their careers, increased their knowledge and 10
expanded their network further. Financial specialists and auditors, recruiters, ICT solution providers, lawyers firms, banks and consultancy firms are very active partners engaging with CFOs and doing business with community members. www.cfoday.nl and www.cfo.nl will give you an impression of what we have accomplished. 11
6. TESTIMONIALS It was an excellent event, very professionally run, and a great initiative for CFO's in South Africa. I will definitely encourage other accountants to get involved. Colin Brown, CFO of Super Group Limited, Winner of the Strategy & Execution Award and the Finance Transformation Award at the CFO Awards 2014, 19-5-2014 CFO South Africa is lifting the game with regards to the finance profession in the country. Aarti Takoordeen, CFO, JSE, Winner Young Talent Award at the CFO Awards 2014, 19-5-2014 High quality, high profile CFO event. A suburb opportunity to network and share ideas. Thumbs up CFO SA, will definitely attend the next event. Brett Tromp, CFO of Discovery Health, Nominee CFO Awards 2014, 26-11-2013 An exhilarating opportunity to network with like-minded professionals, whilst having fun Jennifer Njelesani, Acting CFO of Auditor-General of South Africa, 27-11-2013 The event is always exceptionally planned and well attended which creates an excellent networking platform. Cannot wait to attend the 2014 events Anbann Chetti, CFO of Nedbank Corporate Banking, 26-11-2013 These events are ALWAYS value adding as you get exposed to current and relevant concepts and ideas targeted specifically at your CFO position and as importantly you get to discuss to discuss these and other relevant and current issues with your peer group. I have often heard quotes as saying the CFO is a lonely position as there is often no one internally that you can lean on and learn from: The CFO network is specifically such a collection of like-minded and like experienced people all passionate about adding value to their businesses that is a real value add network Grant Scrutton, CFO of Winhold, 25-11-2013 We do not often take time out during the day to network, share and learn from each other. Thank you for making this possible and helping ensure we make the time to work together. I have no doubt this type of engagement and interaction will take the CFO role and finance profession further. Jo-Ann Pohl, CFO of Standard Chartered Bank, 25-11-2013 I find it extremely useful forum for like-minded and great people to come together and discuss professional topics of common interest. It is Informative, participative, well presented and excellent platform created by CFO South Africa. Pleasure to participate and always look forward for next event! Bikash Prasad, CFO Olam International 25-11-2013 The CFO event was a wonderful opportunity to network with individuals in the same field and across different industry and geography. The presentations were very insightful and valuable and was an overall great evening. Well done to the organisers Nishina Dayaram, CFO Fraser Alexander 27-11-2013 Thank you to CFO South Africa management and staff for being so passionate about CFO s. Through your hard work we are benefiting immensely and networking opportunities are unmatched. Sizwe Nkosi, CFO of Metmar Limited, 17-5-2013 Commentary from those I spoke to said that the finance community would greatly benefit from sharing knowledge and ideas and that acknowledging this very strong profession could only be good for the future of business in South Africa. Lastly the event what a smooth and high class affair! I heard a lot of people commenting on this so all credit to those who worked so hard behind the scenes to deliver this. Graham Fehrsen, Business Development Bowman Gilfillan, 16-5-2014 12