Activities 2018/2019 Pacific Asia Travel Association Deutschland e.v. Pacific Asia Travel Association Germany Chapter Friedrich-Verleger-Straße 14 33602 Bielefeld Fon: 0521 32975701 Fax: 0521 32975719 E-Mail: office@pata-germany.de www.pata-germany.de or www.pata.travel
CONTENTS 1. PATA Who We Are 3 2. 10 Good Reasons for YOUR PATA Membership 4 3. PATA the Organization you Want to Be Part of! 5 4. News 2018 Management Summary 6 5. Activities in Detail 9 5.1. PATA Germany Chapter online 9 5.1.1. Our Website: www.pata-germany.de 5.1.2. Revision of Website - NEW 5.1.3. Facebook Page 5.2. Work on Behalf of PATA, Trade and Media 11 5.2.1. Newsletter to Members, Travel Agents and Media - NEW 5.3. Travel Agent Trainings and Events 12 5.3.1. Roadshows 5.3.2. Pacific Asia Workshops - NEW 5.3.3. PATA Culinary Session - NEW 5.3.4. PATA Happy Hour - NEW 5.3.5. Pacific Asia meets Westphalia - NEW 5.3.6. Webinars - NEW 5.4. Travel Fairs 2018/2019 16 5.4.1. PATA's Joint Stand 5.4.2. New Stand for Regional Fairs - NEW 5.4.3. Did we Forget your Fair? - NEW 5.5. Further Activities 19 6. Save the Dates 2018 20 7. PATA Deutschland e.v. Membership Overview 21 8. PATA Deutschland e.v. Membership Application 22 2
1. PATA WHO WE ARE When the Pacific Asia Travel Association or PATA (www.pata.org) was founded in Honolulu, HI, U.S.A., in 1951, its goal was to promote tourism to and from and also within the Asian-Pacific area. Today, 66 years down the road, this region is considered one of the fastest-growing tourism destinations worldwide, and it is becoming increasingly important for the travel-happy German market as well. Over the years, more than one hundred countries, territories, and regions from Asia and the Pacific Rim have carried PATA s founding philosophy out into the world. Numerous institutions on government, state, and local levels, plus over 2,000 companies from the aviation and shipping, hospitality and travel industries have turned PATA into one of the world s leading tourism associations today. The organization s headquarters, originally located in San Francisco, CA, U.S.A, moved to Bangkok, Thailand, in the meantime. In addition, regional offices were set up in Beijing (China), Dubai (Gulf Region), Macau (Asia), and Sydney (Pacific), and 42 regional chapters represent the association in many countries of the world, including Germany. The German chapter, called PATA Deutschland e.v., is registered as a non-profit organization in Frankfurt/Main and served by the Administrative Office in Bielefeld. The main goal of PATA Deutschland e.v. is to represent the philosophy of the Pacific Asia Travel Association in Germany and to promote tourism from here to the Asian-Pacific region through its numerous activities. Today, PATA Germany has more than seventy members from all walks of the travel and tourism industry, including airlines, tourist offices, hotel groups, and tour operators. For many years, trade show organizers, tourism agencies, and service providers have also been part of the organization. In 2015, PATA Deutschland e.v. was honored with the PATA Excellence Award as the best regional chapter within the association. 3
2. 10 GOOD REASONS FOR YOUR PATA MEMBERSHIP Being a member of PATA Deutschland e.v. will be of great value to you and your organization, because 1 2 3 4 you will be part of the largest tourism organization for the Asian-Pacific region, and you will benefit from this excellent network, for example at our networking events. you will reach more than 500,000 consumers directly by joining us on our affordable, attractive, state-of-the-art trade-show stand. you will get directly in touch with approximately 700 travel agents a year at our road shows and training sessions. your news will reach 25,000 travel agents every month through our electronic newsletter 5 as well as 2,000 media representatives. 6 7 8 9 10 you will benefit from our active public-relations work that includes regular press releases. you will be represented on our attractive, state-of-the-art Website, www.pata-germany.de, with your contact data, a brief profile, and a direct link. your own presence in social media will be linked to PATA Germany s Facebook page. you will never be alone: Any issues relating to PATA Deutschland e.v. and their activities can always be addressed to the PATA Administrative Office for Germany. we are a non-profit organization, not a commercial enterprise. For this reason, your membership dues and participation fees will always remain low. 4
3. PATA THE ORGANIZATION YOU WANT TO BE PART OF! Check out the great benefits that a Full Membership in PATA s Germany Chapter (PATA Deutschland e.v.) has to offer! Your membership fee already includes: support from the PATA Administrative Office during regular business hours; web page on www.pata-germany.de with your contact details, a short profile, and a direct link to your own website; option to be included in the monthly PATA Newsletter via e-mail to 25,000 travel agents and 2,000 media contacts; Participation in networking events such as our General Meeting and the PATA Get Together. As a Full Member, you also have the option to participate in all events and activities listed in this activity plan at the specified terms and conditions, including: active public and media relations, including regular newsletters, press releases, announcements of all events in the media; attractive joint PATA stand at consumer travel fairs; trade road shows in spring and fall and additional workshops/seminars. 5
4. NEWS 2018 MANAGEMENT SUMMARY Before going into detail we would like to give you all relevant new information for 2018 in a nutshell. THE BRANCH OFFICE HAS MOVED! From 1 st January 2018 Christian Handschell, Petra Koslowski and the team of WörterSee Public Relations will take care of the German Branch of PATA. The new address is: PATA Deutschland e.v. Friedrich-Verleger-Straße 14 33602 Bielefeld GERMANY Christian Handschell is taking care of membership and international relations, finance and strategy. You can contact him on +49 521 32975701, +49 172 2320351 (mobile) and chris@pata-germany.de. Petra Koslowski is planning PATA Germany s events, and is looking after PATA Germany`s media relations and social media relations. You can contact her on +49 521 32975701 and office@pata-germany.de. Karoline Bauch is handling the monthly newsletter and has an open ear for all kind of matters concerning the day to day membership administration. You can contact her on +49 521 32975701 and office@pata-germany.de. Petra Koslowski, Christian Handschell Karoline Bauch 6
A MESSAGE TO THE CHAIRMAN. Chairman Martin Klug has his own PATA e-mail address from 1 st January 2018: martin@pata-germany.de. And you can contact treasurer Christine Parnet under christine@pata-germany.de from 1 st January 2018. 7
NEW EVENT AND TRAINING FORMATS They will still happen events like our traditional summer roadshow and our Pacific Asia Workshops. But new formats will complement these tried and tested events: in 2018 PATA members will meet travel agents and travel experts at Culinary Workshops and Happy Hour Events, thus giving them new and extended options to network and exchange. In the second half of 2018 we will start with the PATA Webinars 2018. With our members we will again meet for a summer party after the General Meeting in late August. REVISION OF PATA GERMANY WEBSITE Behind the scenes we have started working on it. In the second half of 2018 it will be online - our revised PATA Germany Website: with more space and many options for PATA members to present themselves, their products and news. OUR NEW AND OWN STAND FOR REGIONAL TRAVEL FAIRS You are planning your own presence at a travel fair and a simple system exhibition stand does not reflect the high standards of your brand? Starting with the travel fair season 2018/2019 PATA Germany can offer an alternative. A flexible stand measuring between 9 and 21 square meters you can hire and adapt to your special needs. Please contact us for further details. TRAVEL AGENT AND MEDIA NEWSLETTER Due to the high demand in 2017 we will accept 15 rather than 12 items for our monthly newsletter in 2018! 8
5. ACTIVITIES IN DETAIL 5.1. PATA GERMANY CHAPTER ONLINE 5.1.1. OUR WEBSITE: WWW.PATA-GERMANY.DE The official website of PATA Deutschland e.v. (www.pata-germany.de) wants to provide consumers as well as travel agents, journalists, and organization members with an attractive, informative, up-to-date point of contact. All members have the option to present themselves and their product with a short profile, pictures, their logo, and a link to their own website and Facebook presence. Our website features an interactive map of the PATA region. Users can select a country and receive an overview of all PATA members which offer information material about or a touristic product in the selected country or territory. 5.1.2. REVISION OF WEBSITE - NEW In the second half of 2018 the current website of PATA Germany will be revised. Our aim: to make our website the heart of all digital activities of our chapter and to extend it to a central point of contact for members, travel agents, media and consumers. Our vision: to develop the new PATA website to a central source of content for tourism and travel into the Asian and Pacific Regions. There will be more space for products of our members and all destinations in which our members are active will be presented with their own profiles. If you have any ideas helping us to make our website more attractive, let us know. We are looking forward to your input! 9
5.1.3. FACEBOOK PAGE All members have the option to link their own social media presence to PATA Germany s Facebook page and post on our page. 10
5.2. WORK ON BEHALF OF PATA, TRADE AND MEDIA 5.2.1 Newsletter to Members, Travel Agents and Media - NEW We are e-mailing an electronic newsletter twelve times a year to approximately 2,000 media contacts in Germany, Austria, and Switzerland, plus more than 25,000 travel-agency contacts. In 2016, we started addressing separate and different newsletters to the industry and to the media. The newsletters contain general information on tourism in the Asian-Pacific region as well as specific news items relating to the region and provided by the organization s Full Members. In addition, there is a special section of the newsletter reserved for PEP offers from PATA members, providing an added value of the newsletter to its recipients. NEW Please note that due to the high demand we are increasing the number of items we include in each newsletter from 12 to 15 per month. Items will be published in the newsletter on the basis of relevance, the number of previous publications, and the order in which they were received. Please do not simply include us in your press-release distribution but wait for a request by the PATA Administrative Office, which will regularly solicit up-to-date releases for each issue of the newsletter. After distribution, all issues are available for future reference on www.patagermany.de from summer 2018. 11
5.3. TRAVEL AGENT TRAININGS AND EVENTS Networking events, trainings and other event formats which connect our members with travel experts in Germany, Austria and Switzerland are at the heart of PATA Germany s activities. Having said that, 2018 will be a year of transition and diversification. New event formats will complement tried and tested events, digital formats will complete our analogous ones and the frequency of our offers will be increased. At the same time PATA Germany had been asked to cover medium-sized cities (with populations of up to 500,000) and the hubs of medium-sized metropolitan areas as well, in addition to the big cities. PATA Germany will accommodate this request by offering event formats such as Asia Pacific Workshops, PATA Happy Hours and PATA Culinary Sessions. That is why in this activity plan we do not communicate venues for most of our activities in the second half of 2018. We want to identify suitable towns and venues together with members interested in participating. We are looking forward to your ideas and proposals. 5.3.1. ROADSHOWS One of the key marketing activities the organization is offering its members are travel agent trainings. In the past few years, experience has shown increasing time and budget pressure on the members, preventing them from joining one-week road shows. The extensions of our activities to Austria follows a tradition that was successfully initiated in 2016. The summer roadshow is a classic in the range of marketing activities PATA Germany is offering and there will be another roadshow in June 2018. The event will follow a tried and tested format. It will be conducted in the form of an evening function with seated dinner. We are expecting between 50 and 100 travel agents depending on the size of the town and its catchment area. Target group: Travel agents (maximum of three participants per company) from the respective city and its catchment area. 12
When: 11.06.-14.06.2018 Where: Nuremberg, Munich, Stuttgart, Frankfurt/Main. Participants: Maximum of 13 presenters/135 minutes of presentation, ca. 60-80 travel agents. What s included: Complete organization of the event and invitation management, your booked presentation time, participation travel mart, digital product brochure, support and presentation by PATA Germany branch office, catering, follow-up. Each participating partner will have to pay for his or her own travel and accommodation expenses. costs: 10 min. of presentation time 15 min. of presentation time 20 min. of presentation time travel mart only brochure distribution only for approx. 2,400 Euro plus V.A.T. for approx. 3,000 Euro plus V.A.T. for approx. 3,600 Euro plus V.A.T. for approx. 1,000 Euro plus V.A.T. for approx. 300 Euro plus V.A.T. The summer roadshow is usefully completed by the Austria Days 2018, which PATA Germany will offer in Vienna und Salzburg. When: 20.09.-21.09.2018 Where: Vienna und Salzburg Participants: Maximum of 13 presenters/135 minutes of presentation, ca. 60-80 travel agents. What s included: Complete organization of the event and invitation management, your booked presentation time, participation travel mart, digital product brochure, support and presentation by PATA Germany branch office, catering, follow-up. Each participating partner will have to pay for his or her own travel and accommodation expenses. Costs: 15 minutes presentation time and travel mart: 900 Euro per event. 13
5.3.2. PACIFIC ASIA WORKSHOPS - NEW The concept of our Training Sessions has proven itself in 2017. In 2018 we will call them Pacific Asia Workshops. They are short and to the point and draw on a round table concept with a maximum of eight travel agents per session. They give presenters an opportunity to get in touch with travel agents, and they are almost intimate, given an upper limit of eight presenters and 44 travel agents. In 2018 we are able to reduce the costs for presenters by 10 per cent. When: 4 events in spring/autumn/winter Where: Medium sized towns in Germany (100,000-400,000 inhabitants, tba.) Participants: Maximum of 8 presenters, maximum of 44 travel agents. What s included: Complete organization of the event and invitation management, workshop, digital product brochure, support and presentation by PATA Germany branch office, catering, follow-up. Each participating partner will have to pay for his or her own travel and accommodation expenses. Costs: with 8 presenters 620 Euro/with 6 presenters 800 Euro. 5.3.3. PATA CULINARY SESSION - NEW Asia s cuisines are unrivalled. And cooking and eating together connects people all over the world. PATA Culinary Session is playing with these ideas members meet travel agents, talk, train, cook and eat together Vietnamese or Thai, Indonesian or Chinese, Japanese or Korean. Depending on the venue we will offer the PATA Culinary Session and a cooking event or a themed dinner. When: 4-6 events in spring/autumn/winter Where: German medium sized towns (100,000-400,000 inhabitants, tba.) Participants: Maximum of 6 presenters, ca. 20-30 travel agents. What`s included: Complete organization of the event and invitation management, workshop, digital product brochure, brochure with recipes for travel agents, support and presentation by PATA Germany branch office, catering, follow-up. Each participating partner will have to pay for his or her own travel and accommodation expenses. Costs: 700 Euro per event per presenter. 14
5.3.4. PATA HAPPY HOUR - NEW Small round tables, smaller towns, a relaxed atmosphere, a maximum of four partners/presenters: partners will move from table to table and present their news and products. There will be ample time for conversation, questions and answers. When: 2-4 events in summer/autumn/winter Where: German medium size towns (100,000-200,000 inhabitants) Participants: Maximum of 4 presenters, ca. 20-30 travel agents. What`s included: Complete organization of the event and invitation management, workshop, digital product brochure, brochure with recipes for travel agents, support and presentation by PATA Germany branch office, catering, follow-up. Each participating partner will have to pay for his or her own travel and accommodation expenses. Costs: 700 Euro per event per presenter. 5.3.5. PACIFIC ASIA MEETS WESTPHALIA - NEW Stephan Töpler, who is a successful travel agent in Westphalia, a four million inhabitant region in the west of Germany, organizes the Paderborner Reisebüro-Stammtisch. Regularly he gathers some 50 to 100 fellow travel agents for themed events. PATA Germany decided to team up with Stephan to organize Pacific Asia meets Westphalia. When: May 2018 Where: Paderborn Participants: Maximum of 8 presenters, ca. 70-80 travel agents. What`s included: Co-organization of the event and invitation management, workshop, booked presentation time, digital product brochure, support and presentation by PATA Germany branch office, catering, follow-up. Each participating partner will have to pay for his or her own travel and accommodation expenses. Costs: 750 Euro per event per presenter. Details tba. 5.3.6. WEBINARS - NEW Starting from summer 2018 PATA Germany offers its members the possibility to train travel agents online. Each month we will be conducting a 45 minute webinar. 15
5.4. TRAVEL FAIRS 2018/2019 5.4.1. PATA'S JOINT STAND PATA s joint stand provides participating partners with an attractive platform to present themselves and their products to interested consumers. During the 2017/2018 season, PATA will be attending the following consumer and trade fairs with a flexible joint stand: Reisemarkt Rhein-Neckar in Mannheim, CMT in Stuttgart, Reisen in Dresden, Reisen Hamburg, f.re.e in München, ITB in Berlin und Urlaub, Reisen, Freizeit in Friedrichshafen. A joint PATA stand is planned for the following fairs during the 2018/2019 season: Touristik & Caravaning Leipzig 21. thru 25. November 2018 visitors 2017: 60.000 Reisemarkt Rhein-Neckar-Pfalz Mannheim 4. thru 4. Januar 2019 visitors 2017: 21.000 CMT Stuttgart 12. thru 20. Januar 2019 visitors 2017: 235.000 Reisemesse Dresden scheduled 25. thru 27. Januar 2019 visitors 2017: 30.000 Reisen Hamburg 6. thru 10. Februar 2019 visitors 2017: 72.000 f.r.ee München 20. thru 24. Februar 2019 visitors 2017: 135.000 ITB Berlin 6. thru 10. März 2019 visiting consumers 2017: 70.000 URF Friedrichshafen 20. thru 25. März 2019 visitors 2017: 45.000 Each exhibitor at PATA s joint stand will continue to have a dedicated counter included a sign with their logo plus a dedicated brochure display rack. In addition, each exhibitor will have access to the lounge area, to which they may also invite guests or clients. In that area, drinks and snacks will be provided. 16
Estimated participation fees for the PATA joint stand The rates for Full Members will probably amount to (depending on the fair)*: for one counter from 1,800 Euro plus V.A.T. for two counters from 3,200 Euro plus V.A.T. for one corner from 5,000 Euro plus V.A.T. CMT/f.re.e surcharge per counter from 400 Euro plus V.A.T. only brochure distribution 400 Euro plus V.A.T. *) Rates in the official and binding invitation may vary. Members participating in several fairs are entitled to a discount between 5 and 10 percent. 17
5.4.2. NEW STAND FOR REGIONAL FAIRS - NEW During the trade fair season 2017/2018 PATA will use its own new stand for the first time at the travel fairs in Mannheim, Dresden and Friedrichshafen. The stand can be constructed flexibly between 9 and 21 square meters. With this stand PATA Deutschland e.v. is offering its members cost effective options to participate in smaller regional fairs as well. The rates for Full Members will probably amount to (depending on the fair)*: for one counter from 1,400 Euro plus V.A.T. for two counters from 2,400 Euro plus V.A.T. for one corner from 4,000 Euro plus V.A.T. only brochure distribution 400 Euro plus V.A.T. *) Rates in the official and binding invitation may vary. PLEASE NOTE: You want to book PATA s own stand exclusively and design it to your liking? No problem! Please contact us. 5.4.3. DID WE FORGET YOUR FAIR? - NEW You are interested in exhibiting at a travel fair we did not mention in our activities plan: The Thomas Cook Travel Connexion (Nov. 2018), Reisesalon Wien (Nov. 2018), the new edition of the travel fair in Cologne (30.11.2018-2.12.2018)? Please contact us, we make it happen! 18
5.5. FURTHER ACTIVITIES The PATA Get Together at the CMT travel fair in Stuttgart has proven a successful event in previous years. Reason enough to repeat it on 14 th January 2018. Last year s Get Together at the Echterdinger Brauhaus was fully booked. Our General Meeting is scheduled to take place on 31 st August 2018, probably in Frankfurt/Main. 19
6. SAVE THE DATES 2018 What? When? Where Reisemarkt Rhein-Neckar 05.01.-07.01.2018 Mannheim CMT Reisemesse 13.01.-21.01.2018 Stuttgart Reisemesse Dresden 26.01.-28.01.2018 Dresden Pacific Asia Workshop/PATA Culinary Session 06.02.2018 Hamburg Oohh! Reisemesse 07.02.-11.02.2018 Hamburg f.re.e Reisemesse 21.02.-25.02.2018 Munich ITB 07.03.-11.03.2018 Berlin Urlaub Freizeit Reisen Reisemesse 21.03.-25.3.2018 Friedrichshafen Pacific Asia Workshops (2) 16.04./17.04.2018 tba. Pacific Asia meets Westphalia week 20 Paderborn/Bielefeld PATA summer roadshow 11.06-14.06.2018 Nuremberg, Munich, Stuttgart, Frankfurt PATA Happy Hours (2) week 28/29 tba. PATA Culinary Sessions (2) 27.08./28.08.2018 tba. PATA General Meeting and summer party 31.08.2018 Frankfurt Area PATA Austria Days (2) 20.09.-21.09.2018 Vienna, Salzburg Pacific Asia Workshops (2) 25.10.-26.10.2018 tba. PATA Culinary Sessions (2) week 45 tba. Pacific Asia Workshops (2) week 50 tba 20
7. PATA DEUTSCHLAND E.V. MEMBERSHIP OVERVIEW Our membership plan distinguishes between Full and Associated Membership. In detail, these two options offer the following benefits: Full Membership: Full membership includes entitlement to all the services and benefits detailed in this activity plan at the specified terms and conditions, which include: free contributions posted in the PATA Newsletter for travel agents and media free listing on www.pata-germany.de participation in 4 to 6 consumer fairs per year participation in travel-agent training PATA Get Together and General Meetings Membership dues for Full Members 650.00 p.a. Associated Membership As part of a group, chain, or destination, their affiliated (sub-)organizations are also eligible for PATA Deutschland e.v. membership. Example: Tourism Australia is a full member, thus individual states may apply for Associated Membership, which includes the same range of benefits as a Full Membership. Membership dues for Associated Members 350.00 p.a. You are not yet a member of PATA Deutschland e.v.? To join our organization, just contact our office by phone at +49 (0)521 32975701 or write an e-mail to: office@pata-germany.de 21
8. PATA DEUTSCHLAND E.V. MEMBERSHIP APPLICATION We hereby apply for Full Membership in PATA Deutschland e.v. at a rate of 650.00 Associated Membership in PATA Deutschland e.v. at a rate of 350.00 in the 201_ calendar year. The business year is identical to the calendar year and ends on 31 st December. Membership is automatically renewed for another year if it is not terminated no later than three months before the end of the business year. The place of jurisdiction shall be Frankfurt/Main, Germany. company/organization:... street, number:... ZIP code, city:... phone/fax:... e-mail:... website:... contact person:... Start of membership:... (first-year membership dues will be adjusted quarterly if membership begins after 1 st January)... place, date signature/stamp 22