Key Economic Indicators

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Agenda 1) Broward County Key Economic Indicators 2) Small Business Assistance Program Updates 3) Broward Municipal Services District Initiatives - Urban Land Institute Recommendations - Business Corridor Enhancement Initiative 2

Key Economic Indicators Rob Hernandez Deputy County Administrator 3

Economic Indicators, continued Unemployment Rate (Not Seasonally Adjusted) 2013: 6.1% 2014: 5.2% January 2010 9.8% Source: Bureau of Labor Statistics, Local Area Unemployment Statistics 4

Economic Indicators, continued Job Creation (Not Seasonally Adjusted) 2013: 20,500 2014: 28,600 Source: Florida Department of Economic Opportunity, 2013 & 2014 Nonagricultural Employment in Florida, Fort Lauderdale-Pompano Beach-Deerfield Beach MD 5

Economic Indicators, continued Income Median Household Income 2012: $51,603 2013: $51,251 Sources: U.S. Census Bureau, 2008-2012 & 2009-2013 American Community Survey 5-Year Average Per Capita Personal Income 2012: $28,527 2013: $28,205 Sources: U.S. Census Bureau, 2008-2012 & 2009-2013 American Community Survey 5-Year Average 6

Economic Indicators, continued Cost Escalators Consumer Price Index 2.08% Measure of inflation Income adjustments (Social Security, Food Stamps) Contract adjustments Construction Costs 19% - 20% 7

Economic Indicators, continued Housing Single Family Total Sales Median Sale Price 2014 15,181 $274,042 2013 14,982 $257,541 Condos / Total Sales Median Sale Price Townhouse 2014 16,465 $125,000 2013 16,831 $107,050 Foreclosures 2013 2014 10,840 6,287 8

Economic Indicators, continued Rental Housing Strong Demand Average Rental Rate (2 bedrooms) 2014 - $1,754 source: Realtor.com HUD Fair Market Rate 2013 - $1,236 2014 - $1,260 9

Economic Indicators, continued 10

Economic Indicators, continued Overnight Visitors Total = 14.1 million (up 5.1% from 2013) Spending impact = $11.4 billion (up 6.4 %) International visitors up 7.9 % to 2.3 million. Top international markets - Canada, South America, Europe. Occupancy up 4.3 % Average daily rate up 6.3 % 11

Economic Indicators, continued Passengers 2013 2014 % Change Domestic 19,861,212 19,988,550.6% International 3,698,567 4,659,756 26% Total 23,559,779 24,648,306 4.62% Cargo Activity 2013 2014 % Change Freight Tons 80,956 82,146 1.5% 12

Economic Indicators, continued Business Segment 2014 2013 Cruise (measured in passengers embark, debark and transit) Containerized Cargo (measured in TEUs, which are 20-foot equivalent units and the industry standard for measuring containers) Petroleum (measured in barrels) 4,001,354 3,600,636 1,013,344 927,572 112,370,083 109,080,601 13

Economic Indicators, continued What do these numbers mean? Positive economic outlook Steady job growth return to pre-recession levels by mid-2015 Cost of living 15% above national average Among the highest living costs in the Southeast Housing market moving back to normal Housing prices not in synch with income One of the least affordable housing markets 14

What do these numbers mean? Economic Indicators, continued Average resident earns 26% below what is needed to purchase a home December price increases in the region (8.4%) second only to San Francisco (9.3%) Highest home insurance rates in nation ($1,933 avg) 2x national median Strong demand for multifamily rentals Increasing rental rates Work remains to be done 15

Small Business Assistance Programs Sandy Michael McDonald Director Office of Economic and Small Business Development 16

Small Business Assistance Programs, continued Continuing the Commitment The small business program represents the Board s commitment to small business development. Following legal challenges from the Associated General Contractors, the Construction Association of Florida, Underground Contractors Association and others, the Board suspended its M/WBE program in 2007 and created the CBE program. The SBE program has been in place since 2004 and was a recommendation of the 2001 disparity study. While the current program is race-neutral and more focused on economic development, it shares history with the race-conscious program; however, there are important differences. 17

Small Business Assistance Programs, continued Where we ve been. 2010 Disparity Study Broward County last authorized a study to examine the past and current status of M/WBEs in June 2008. Previous studies were issued in 1991 and 2001. Most recent study, received in 2010, made a variety of recommendations in support of small businesses. On-going data collection and monitoring by Staff. 18

Growing Business Beyond Broward OESBD is submitting the changes to the Business Opportunity Act of 2012 (BOA) to encourage greater consistency in processes and clarity in requirements under the Broward County Small Business Development Program. These items represent the outcome of staff and Small Business Development Advisory Board discussions on how to improve and grow the County s small business offerings. 19

Growing Business Beyond Broward New Business Development Training Program o Includes on-site training on how to complete local and federal certification applications o Exploring on-demand online video trainings/webinars Kauffman New Venture Course for aspiring and early stage entrepreneurs Social media marketing to increase awareness of OESBD programs and services using a market segmentation strategy 20

Growing Business Beyond Broward: Mentor Protégé 93% of small and medium sized businesses acknowledge that mentoring can help them to succeed* For every 9 out of 10 mentored business owners, a full-time job was created; 77% business owners created or retained jobs (51% retained; 26% added)** 52% of small business owners go to individual mentors for advice*** 70% of small businesses that receive mentoring survive more than five years DOUBLE the survival rate of non-mentored businesses**** Sources: *Sage.com; **MicroMentor; ***SCORE; ****The UPS Store 21

Mission To promote the success of local / disadvantaged business participation programs by supporting the development of a capable and ready base of certified CBEs, SBEs, DBEs and ACDBEs in collaboration with community resources. PROGRAM FEATURES Scheduled coaching meetings between protégé principals and mentor executives. Technical assistance via training sessions, seminars and workshops. Site visits and facility tours to explore new technologies. Strategic planning and goal-setting assistance. Shadowing opportunities for small business staff members with their corporate counterparts. Access to professional business documentation, forms and schedules. Ongoing support in dealing with questions, concerns and business obstacles. 22

Small Business Program Recommendations Give prime contractors more time to develop and solidify their certified subcontracting teams. Obtain a commitment to the program from responding vendors at bid time, and set the subcontracting team at the time of recommendation for award. Match SBE sheltered market requirements with those of the open-market. 23

Small Business Program Recommendations Modify net worth eligibility standard to exclude retirement income (consistent with Federal guidelines). Establish a flat goal for the County based on actual attainment of CBE participation, either overall or by nature of work. Discontinue project level goal setting Permit formal waiver of the goal on a case-by-case basis 24

Small Business Program Recommendations In the sheltered market, base acceptable prices on a preference credit above the County s estimate. This will keep costs reasonable and encourage competition, while supporting Broward s small businesses. Set size standards for certification based on industry. Establish formal mentor-protégé program. 25

Discussion 26

Municipal Services District Initiatives Alphonso Jefferson Assistant County Administrator 27

Broward Municipal Services District (BMSD) Neighborhoods Area Seven Neighborhoods 2.45 sq. mi. Central County Boulevard Gardens Franklin Park Population 15,000 Roosevelt Gardens Washington Park Northern County Hillsboro Pines Hillsboro Ranches Broadview Park Does Not Include: 1.77 square miles of undeveloped land (the Wedge) International Airport and three landfills 28

Central County

Central County Socio-Economic Data 1.9 1.5 1.4 Race/Ethnicity White - 1.4% African American - 95.2% 95.2 Hispanic - 1.9% Other - 1.5% 30

Central County Socio-Economic Data Population 7,208 Unemployment Rate Boulevard Gardens 21% Franklin Park 44% Roosevelt Gardens 22% Washington Park 32% Area Median Household Income $33,432 Countywide Median Household Income $51,251 Housing Stock Housing Tenure Single-Family: 64% Owner Occupied: 52% Multi-Family: 36% Renter Occupied: 48% Sources: U.S. Census Bureau, 2009-2013 American Community Survey 5-Year Average. 31

Broadview Park

Broadview Park Socio-Economic Data 3.5 22.5 Race/Ecthicity White - 22.5% African American - 15.5% 59.6 15.5 Hispanic - 59.6% Other - 3.5% 33

Broadview Park Socio-Economic Data Population 6,830 Unemployment Rate 12% Area Median Household Income $39,698 Countywide Median Household Income $51,251 Housing Stock Housing Tenure Single-Family: 71% Owner Occupied: 58% Multi-Family: 21% Renter Occupied: 42% Mobile Homes: 7% Sources: U.S. Census Bureau, 2009-2013 American Community Survey 5-Year Average. 34

Northern County Hillsboro Pines Hillsboro Ranches

Northern County Socio-Economic Data 4.7 10.9 2.6 Race/Ethnicity White - 81.6% African American - 4.7% 81.6 Hispanic - 10.9% Other - 2.6% 36

Northern County Socio-Economic Data Population 322 Unemployment Rate 6% Area Median Household Income $75,863 Countywide Median Household Income $51,251 Housing Stock Housing Tenure Single-Family: 100% Owner Occupied: 98% Renter Occupied: 2% Sources: U.S. Census Bureau, 2009-2013 American Community Survey 5-Year Average. 37

Previous Investments 38

Previous Investments Central County More than $30 million: Storm water drainage Roadways & sidewalks Landscaping Green space Jogging path Park and community center improvements Infill housing Streetscaping improvements Bus shelters 39

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Current/Pending Projects Central County Parks Improvements Lafayette Hart Park Boulevard Gardens Park Dillard Green Space Delevoe Park Entrance Roosevelt Gardens Park Franklin Park Community Center Boys and Girls Club Infill Housing Street Improvements NW 27 th Avenue Sunrise Boulevard Sistrunk Boulevard Neighborhood Entryway Signs Targeted Redevelopment Areas Franklin Park Estates South NW 27 th Avenue North Fork-New River Broward Boulevard Employment Based Uses East of NW 27 th Avenue 41

Current/Pending Projects Central County Other Current/Pending Projects Voluntary Land Banking, Loans, and Grants (OESBD) Strategy for County Owned Vacant Lots BMSD Website Community Newsletter African American Library Community Resource Center Central County Business Group Community Safety and Aesthetics Code/BSO Hot Spots Increased focus on blight removal Expedited Board-Ups/Teardowns Enhanced Trash/Bulk Pickup Address Abandoned Vehicles Evaluate Rental Registration and Inspection Program 42

Previous Investments Broadview Park More than $50 million: Centralized sewers Storm water drainage Sidewalks Landscaping Roadway improvements 43

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Current/Pending Projects Broadview Park Sunview Park Community Center Pocket Park Home Address Anomalies Neighborhood Entryway Signs Fire Station 23 45

Current/Pending Projects Broadview Park Other Current/Pending Projects Internal Neighborhood Traffic/Traffic Signs Broadview Park Streetlights BMSD Website Community Newsletter Sewer Connection Incentive Program Community Safety and Aesthetics Code/BSO Hot Spots Increased focus on blight removal Expedited Board-Ups/Teardowns Enhanced Trash/Bulk Pickup Address Abandoned Vehicles Evaluate Rental Registration and Inspection Program 46

Previous Investments Northern County More than $12 million: Installation of a potable water distribution system Sanitary sewers Sewage lift station Storm water drainage Sidewalks Pavement restoration Landscaping 47

BSO Crime Data Cases Reported Central County and Broadview Park District 5 (unofficial data) 61 62 63 43 51 53 55 58 72 73 77 39 88 69 55 59 53 55 48 82 52 51 54 58 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2014 48

BSO Crime Data Cases Reported Central County and Broadview Park District 5 (unofficial data) Cases Reported 2013 2014 Diff. Homicide 1 0-100% Forcible Sex 16 23 44% Robbery 86 63-27% Aggravated Assault 68 77 13% Burglary 212 155-27% Larceny 327 330 1% Motor Vehicle Theft 35 38 9% Grand Total 745 686-8% 49

Law Enforcement BSO has asked County staff for help with a wireless camera network. 50

Sample Low Light Camera Capabilities Fixed Camera: Mid-Day Fixed Camera: 2AM 51

ULI Report Urban Land Institute Report Non-Profit organization provided commercial corridor development advisory services for Central County Unincorporated Community. Utilized Technical Assistance Panel - volunteers from a spectrum of land use and development disciplines. Events and community feedback done October 15-16, 2014 Recommendations consistent with approach County has been undertaking. 52

Urban Land Institute Report, continued Report findings shared with the Central County Advisory Board. Internal team led by County Administration reviewing and implementing ULI recommendations community feedback and neighborhood plans. To align with the Economic Development recommendations identified in the ULI report, an Economic Development Toolbox has been developed. 53

$4.8 M ECONOMIC DEVELOPMENT TOOLBOX 54

Economic Development Toolbox, continued Tools: Business Development/Redevelopment Grant Program Revolving Loan Program Demolition Matching Grants Façade/Property Improvement Grants Strategic Parcel Assembly Program 55

Economic Development Toolbox, continued Will be used to enhance existing businesses and to improve the aesthetics of the corridors All of the Business and Property owners along the commercial corridors have been contacted by OESBD, resulting in several inquiries and initial applications. Initial focus along NW 27 th Av. 56

Potential Project #1: SW Corner of Sunrise Boulevard and NW 27 th Avenue Toolbox Options: Redevelopment Grant Revolving Loan Program Rent-A-Center & Dollar Store Gas Station Dillard Green Space Proposed: 18 Single Family Homes County Owned 57

Potential Project #2: NW Corner of Sistrunk Blvd. and NW 27th Ave Toolbox Options: Redevelopment Grant Revolving Loan Fund Gas Station - Storage Cemetery African American Research Library & Cultural Center 58

Potential Project #3: 100 Block of NW 27th Avenue Toolbox Options: Demolition Grant Façade Improvement Grant Redevelopment Grant Revolving Loan Fund Public Safety Building New Walmart Site Across Broward Blvd. 59

Current - 100 Block NW 27 th Av Largest contiguous, one-owner parcel along the CCUA commercial corridors. Close by the new Riverbend Marketplace - Excellent redevelopment potential Next two slides A photo of the site as it currently exists, and then a County sponsored rendering of how it could look along with the complete streets enhancement of NW 27 th Avenue 60

Rendering - 100 Block of NW 27 th Av 61

Potential Project #4: 200 Block of NW 27 th Avenue West Side Toolbox Options: Façade Improvement Grant Redevelopment Grant 62

200 Block of NW 27th Av West Side 63

Potential Project #5: 600 Block of NW 27 th Avenue West Side Potential Toolbox Options: Redevelopment Grant Façade Improvement Grant Revolving Loan Fund 64

600 Block of NW 27 th Av West Side 65

Potential Project #6: Tater Town 329 NW 27 th Avenue Potential Toolbox Options: Strategic Land Assembly Program 66

Potential Project #7: Fashion Cleaners 2427 West Broward Boulevard Toolbox Options: Façade Improvement Grant Redevelopment Grant Revolving Loan Program 67

Potential Project #8: Demolition 2883-2887 Broward Boulevard Toolbox Options: Demolition Grant 68

Next Steps Partner with community-based organizations to create small business or employment opportunities for area residents and/or businesses (e.g. OIC, Hispanic Unity and Urban League). Examples of such opportunities include maintenance of landscaping, bus stops, signs, etc. Launch the Economic Development Toolbox Pursue public safety enhancements and streetscape improvements 69

Discussion 70

Recap Highlighted Key Economic Indicators Discussed Small Business Assistance Programs Reviewed Broward Municipal Services District Economic Development Initiatives 71

Questions 72