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Competitors' Package Jan 18-21, 2018 www.theqec.com

TABLE OF CONTENTS Who We Are... 1 Why Compete... 2 Past Competitors... 3 Competition Structure & Prize... 4 About The Rounds... 5 Application Criteria... 8 Details & The Final Weekend... 9 Competition Dates... 10 Contact Information... 11 www.theqec.com

WHO WE ARE THE QEC is one of the LONGEST- RUNNING and BEST - KNOWN UNDERGRADUATE BUSINESS PLAN COMPETITIONS in the WORLD. theqec.com 1

WHY COMPETE The Queen s Entrepreneurs' Competition (The QEC) is one of the largest international undergraduate startup competitions in North America, awarding over $75,000 to startups each year. The competition is organized by students at Queen s University in Kingston, Ontario, who bring competitors from across Canada and the world to compete for funding and resources to help launch and accelerate their businesses. The QEC strives to attract top Canadian entrepreneurs and industry leaders who act as speakers, judges, and sponsors. Their involvement provides invaluable expertise, motivation, and feedback for competitors. Past speakers include Ryan Holmes, CEO of Hootsuite; John Ruffolo, CEO of OMERS Ventures; Michael Hyatt, co-founder of BlueCat and current Dragon on Dragons' Den; Loudon Owen, Managing Partner at MW Capital, and the sponsor of our first place prize, Somen Mondal, founder of Ideal and Field ID. The QEC fosters connections between like minded entrepreneurs and industry professionals in an authentic and casual setting. As such, the final weekend will feature several social events, including a gala dinner and cocktail receptions. These events will be held in Toronto - Canada s largest city and nightlife center, with support from our generous partners. theqec.com 2

PAST COMPETITORS Throughout its 30 year history, the QEC has often acted as a catalyst for past competitors to begin, grow, and accelerate their paths to success. Our competitors are driven, and many have been successful in gaining traction for their businesses. We have seen them succeed and move onto great things after the QEC, including acceptance into prestigious business incubators, pitching their businesses on Dragons' Den, raising seed funding, and even being acquired. Winners of the Velocity Fund Finals Accepted into Y Combinator Acquired by Google for $17 M Raised $500,000+ on Kickstarter Winner of the International James Dyson Award Winner of the TechCrunch Hardware Battlefield Winner of the Popular Science Invention of the Year Media coverage in The Washington Post, The New York Times, Bloomberg Politics, TIME, and CBS This Morning Winner of the Model of Excellence award at the Business Information & Media Summit Other past competitors include: theqec.com 3

COMPETITION STRUCTURE & PRIZE Structure Overview The preliminary round of the competition consists of an initial evaluation and grading of a business plan and video pitch by industry professionals. After all the judges scores have been tabulated, the 15 highest scoring teams will be notified and invited to Toronto for the 2nd round. The top 15 teams will pitch live in a closed room in front of judges followed by a Q&A session. Judges will then select the top 6 teams to move forward to the 3rd and final round to pitch to a larger number of judges as well as to an audience, followed by a Q&A session. Finalist Awards The first place team will receive $50,000. Second and third place teams will receive a total of at least $25,000 in monetary prizes from QEC. Additional prizes, including services, will also be awarded to teams. Innovation Award This award is presented to the team who best introduces a new and original idea that has the potential to be successfully applied in the real world, with the opportunity to shift commonly held paradigms or advance a specific field. theqec.com 4

ABOUT THE ROUNDS ROUND 1: PRELIMINARIES: BUSINESS PLAN Part 1: Submit a business plan A report outlining the more detailed aspects of your venture. The business plan must cover the following topics: Market Opportunity What problem are you trying to solve? Business Model and Viability How are you going to solve this problem? Execution Strategy How do you propose to execute your business model? This includes: Marketing, Operations, Human Capital Originality Why are you different and/or better than any other venture competing in your market? Financial Considerations What are some things to consider when valuing your company? How can you use the QEC prize money to make it grow? Remember, any valuation on your company today can change tomorrow present a realistic picture of where you are and the necessary steps to reach your goals. Other notes: Please use the title page template provided on the QEC website. Business plans must be a minimum of 5 pages and a maximum of 10 pages (excluding the title page). theqec.com 5

ABOUT THE ROUNDS ROUND 1: PRELIMINARIES: VIDEO PITCH Part 2: Submit a video pitch A presentation of the high-level value proposition of your venture that gives anyone watching a reason to believe. Each venture s team must present their business plan in video format. No production value is required, although clear video and audio is preferred. Any additional visuals presented in the video must be submitted as supporting aid. Judges require all accompanying material shown in the video (i.e. submit your pitch deck if it was used in the video). Videos must be submitted via an unlisted YouTube link which you must submit as part of your online application. There are no specific topics to be covered, as different businesses have different focuses. Competitors should choose what they think will sell the business most effectively what are the key reasons to believe in your company? Video submissions must be a minimum of 3 minutes and a maximum of 5 minutes. theqec.com 6

ABOUT THE ROUNDS ROUND 1: PRELIMINARIES ROUND 2: FINAL WEEKEND - TOP 15 On the Friday of the final weekend, the top 15 teams will present to a small panel of judges. The format for presentation is as follows: Maximum 20-minute presentation. Teams will be given 3 minutes to set up their presentation. If teams require more time it will be deducted from their 20-minute presentation. Maximum 20 minutes for questions and feedback. Teams will be given closed-room preparation time before their presentation. ROUND 2: FINAL WEEKEND - TOP 6 On the Saturday of the final weekend, the top 6 teams from Round 2 will present to a larger panel of judges and an audience. The format for presentation is as follows: Maximum 20-minute presentation. Teams will be given 3 minutes to set up their presentation. If teams require more time it will be deducted from their 20-minute presentation. Maximum 20 minutes for questions and feedback. Teams will be given closed-room preparation time before their presentation. theqec.com 7

APPLICATION CRITERIA Submission deadline All entries must be submitted on www.theqec.com via its online submission process. Details will be made available for how to submit on the website s homepage once the competition opens. If there are any issues with submission, please email your business plan, video link, and accompanying deck to the competitor coordinator for your designated region. As mentioned before, the deadline for submission is October 30th, 2017 at 11:59 pm EST. Early bird submissions will be accepted by October 8th, 2017 at 11:59 pm EST for entry to win early-bird prizes! Qualification Requirements All competitors must be current undergraduate students at a university or college. Competitors who graduated within 12 months of the competition date may also apply, including recent graduates (i.e. No earlier than January 2017). Each team may have a maximum of four students. Competitors may involve the help of other students in producing their submission. Those students do not have to be registered members of the group. Existing proposals are valid given the plan has not previously qualified as a finalist (Top 15) for the QEC. Business plans must be received electronically by the submission deadline. Format Requirements All business plans must be written in English. All business plans must be typed with 1.5 or double spacing, minimum one inch margins, and minimum 10pt font. Business plans must be presented in a concise, professional, and coherent manner. Spelling, grammar, and formatting will be taken into consideration. Competitors last names and school names must not be included on any pages of the business plan including the title page. theqec.com 8

DETAILS & THE FINAL WEEKEND Marking Procedure In the preliminary round, competitors submit a business plan and a brief video pitch to be considered by leading members of the business community and Smith School of Business faculty members. Each plan is reviewed by multiple judges and marked, with an average technical score assigned and valuable feedback given to competitors. The top 15 scoring teams will be invited to attend the QEC final weekend in Toronto. Fees and Costs There are no submission fees or costs to submit a business plan to the preliminary round of the Queen s Entrepreneurs Competition. Competitors who qualify for the final round in January are responsible for covering travel and accommodation expenses. In the past, as recognition of their success in qualifying for this prestigious weekend, many participating schools have paid for the travel expenses of their students. The QEC is happy to connect with schools to make this process easier. The QEC and our generous sponsors are proud to provide main meals and participation in weekend events, including socials, workshops and seminars. theqec.com 9

KEY COMPETITION DATES START 1) Preliminary early bird submission deadline: October 8th, 2017 Preliminary submission final deadline: October 30th, 2017 3) Applications reviewed and top 15 teams selected: November, 2017 4) 2nd and 3rd round in Toronto: January 18th - 21st, 2017 Evening welcome reception: January 18th, 2017 2nd round pitches: January 19th, 2017 3rd round pitches: January 20th, 2017 Hotel checkout (if applicable) - January 21st, 2017 theqec.com 10

CONTACT INFORMATION If you have any questions please do not hesitate to reach out to your competitor coordinator, we are here to help! Shirley Chen Competitors Coordinator shirley.chen@theqec.com Western USA Applications Edward Chen Competitors Director edward.chen@theqec.com International Applications Simren De Saffel Competitors Coordinator simren.desaffel@theqec.com Ontario Applications Winston Huang Competitors Coordinator winston.huang@theqec.com Eastern USA Applications Adam Li Competitors Coordinator adam.li@theqec.com Canadian Applications (Outside ON) theqec.com 11

www.theqec.com