Cal Alumni Association Board of Directors Meeting September 11, 2015 Directors in attendance: President Jason Morimoto, Vice President Eric Mart, Vice President Finance Jason Sherr, Ted Bartlett, Ernie Bumatay, Virg Cristobal, Nina D Amato, Raphael Haas, Nicole Jones, Phil Litts, Catherine McKee, Alexandra Morales, Amanda Pouchot, Alex Randolph, Velveth Schmitz, Gary Slavit, Jonathan Stein, Prentice Tom, Carrie Young. Via GoToMeeting: Carl Jacobs. Absent Directors: Erika Boyd, Greg Ginsburg. Designated Directors: UC Regent Cynthia So Schroeder. Guests: Vice Chancellor Real Estate Robert Lalanne, Communications Director Real Estate Division Christine Shaff. CAA Staff in Attendance: Jefferson Coombs, Cindy Leung, Susie Crumpler, Matt Terwilliger, Sherry Jacobs, Anjeannette Schnetz. President Morimoto called the meeting to order at 9:00am and established a quorum of voting Directors. 1. M/S/A: The CAA Board of Directors approved the following consent agenda items: Approved 6/19/15 CAA Board Meeting Minutes Ratified 2015-2016 CAA Board Committee Assignments 2. Pursuant to CAA Bylaws, Article V, 4, a special closed CAA Board meeting was held on June 29, 2015. A quorum was present and a majority of the CAA voting Directors approved the following: M/S/A: Approved Executive Transition Committee comprised of current officers and immediate past president (Jason Morimoto, Eric Mart, Jason Sherr and Cynthia So Schroeder) to act on behalf of the Board to appoint an Interim Executive Director of CAA and to oversee the Executive Director transition up to the search. M/S/A: Approval of Executive Director Search Committee comprised of Jason Morimoto (Chair), Eric Mart, Greg Ginsburg, Velveth Schmitz, Nicole Jones and Amanda Pouchot and former CAA Board member Karen Leong Clancy. Page 1 of 6
M/S/A: Approval of Life Member Fund withdrawal up to $180K to cover professional services fees and severance. 3. President Report Jason Morimoto Mr. Morimoto welcomed the Directors and Interim Executive Director, Cindy Leung, to the first meeting of the 2015-2016 CAA Board year. Directors and Staff introduced themselves, shared class year / major and an interesting fact about themselves. Mr. Morimoto recently met with the Chair of the UC Berkeley Foundation, Dick Greene. They discussed the roles of CAA and University Relations, where they overlap and collaborate as well as the unique roles of each. Both Mr. Greene and Mr. Morimoto are interested in determining how CAA and campus can collaborate to offer the best services to the University and alumni. Ted Bartlett and Mr. Morimoto recently had a call with the Vice Chancellor of Real Estate, Bob Lalanne, to discuss his perspective as an alumnus, a Vice Chancellor, a Foundation Trustee and the leader of the College of Environmental Design Advisory Council. VC Lalanne will share an update on campus real estate later at today s meeting. 4. Regent Report Cynthia So Schroeder Ms. Schroeder gave the Directors a brief overview of the Alumni Regent s role. There are currently four Alumni Regents: UC Berkeley, UCLA, UCSF and Davis. As the oldest and largest campuses, Berkeley and Los Angeles always hold a seat while the other two seats rotate between the other campuses. Starting in 2022, the Alumni Regent rotation will be changing: all UC campuses will rotate instead of Berkeley and UCLA always holding seats. Every three years, UC Berkeley will have an Alumni Regent. Berkeley s Alumni Regent is currently the immediate past President of CAA however, other campuses use different selection methods. CAA may want to consider a different method of representation. Alumni Regents are Ex-Officio and serve for two years (the first year is non-voting). The Governor s appointed Regents have twelve year terms and are not paid for their service. Ms. Schroeder is serving on four committees: Education Policy, Grounds & Buildings, Health Sciences and Long Range Planning. At the next meeting at UC Irvine, there will be a discussion regarding the UC Statement of Principles Against Intolerance to address hate crimes on UC campuses. Some constituents are requesting that the Regents adopt the State s definition of Anti-Semitism but others want a broader statement of intolerance. Ms. Schroeder requested that the Directors send her feedback on their perspectives so that she may share them at the Regents meeting. Page 2 of 6
5. Executive Director Report Jefferson Coombs Mr. Coombs welcomed the new and returning Directors. He is very proud of CAA and deeply grateful to the CAA Staff for their dedicated work to inform, engage and inspire Cal alumni to support our amazing alma mater. Mr. Coombs is proud to announce that CAA has surpassed our annual fundraising goals for The Leadership Award and The Achievement Award (TAAP). Mr. Coombs recently promoted KASP to the Black Alumni Club and The Chicano Latino Alumni Club and, along with KASP founders Ted and Alexia Kruttschnitt, attended the annual TAAP/KASP scholar retreat. CAA will once against field our annual staff climate survey. The survey covers 14 subject areas related to communications, leadership, strategic focus, and overall sense of organizational effectiveness. CAA is seeking improvement in ratings related to communication, team collaboration and management efficacy and harmony. Mr. Coombs thanked the Directors for their leadership and partnership over the past four years. He knows that the Association is in great hands with the current leadership, the stellar CAA Staff and Interim Executive Director, Cindy Leung. Ms. Leung thanked Mr. Coombs for his dedicated service to CAA and UC Berkeley. As a 15 year CAA veteran, Ms. Leung agreed to step in as Interim Executive Director, focusing on internal operations to make sure all the pieces are in place for the next Executive Director. 6. Finance Report Jason Sherr, Sherry Jacobs Ms. Jacobs presented the CAA financial report through July 2015: Operating Net Income: Budgeted Net Income: Variance: $ 94K $ 365K $ 459K For the period July 2015 year to date, CAA is ahead of plan for net income. Strong performance in many CAA business units are a key driver of these mid-year results. Standouts include the Lair of the Golden Bear, Cal Discoveries Travel, Alumni House Rentals. Additionally, strong expense control across the organization has been another key driver helping CAA remain in positive territory. Ms. Jacobs introduced the new financial report created by part-time CFO, Jonathan Wu. The new report focuses on Key Performance Indicators (KPI) that measures the program or business unit s ability to be financially self-sufficient. Scholarship programs are fully funded through restricted donations and endowments and are not included in CAA s KPIs. KPI calculates the % of revenue generated available to fund CAA programs and administration. Page 3 of 6
The highest KPI percentages are Membership and Royalty/Affinity (eg, low cost running these units compared to the revenue they generate.) The lowest KPI percentages are the Lair and Chalet (eg, high cost running these units compared to the revenue they generate.) CAA s most self-sustaining programs are Alumni Events and California magazine. Least self-sustaining are Alumni Chapters and The Berkeley Network. Investment Fund Balances: Life Member Fund 12/31/2014 15,729,676 07/31/2015 15,787,128 Leadership Scholarship (CAA) 12/31/2014 5,014,980 07/31/2015 5,130,386 Pension Plan Assets 3,712,489 Significant Liabilities: Lair Bond Payable - $ 6,885,000 Unfunded Pension Liability - $ 1,190,766 Deferred Revenue - $3,391,162 Accrued Vacation Liability - $248,845 7. Vice Chancellor Real Estate, Bob Lalanne VC Lalanne is the first person to hold the position of Vice Chancellor Real Estate. The position was created because there was a need for one synchronized unit to oversee real estate planning in order to maximize new revenue and opportunities on campus through integration and entrepreneurship. VC Lalanne is leading a fully integrated real estate division focused on housing, retail, parking, hotel and office/research buildings. UC Berkeley is like a private institution except that the campus does not control all the levers to adjust revenue (such as tuition). For example, UC Berkeley is ranked 4 th behind Harvard, Stanford and MIT; undergraduate tuition at Cal is approximately $13,000 at Harvard, Stanford and MIT, undergraduate tuition is closer to $45,000. The revenue composition at Cal has changed dramatically in the past couple decades and in order to compete with our peers, the culture on campus must change to include more corporate partnerships and corporate research dollars. The New Berkeley Way focuses on new revenue generation opportunities, operations, best practice metrics and Page 4 of 6
accountability. In addition, the University Partnership Program (UPP) provides the infrastructure for campus to join together to create preferred partnerships. UPP provides select corporate partners (such as the consolidated banking deal) the opportunity to have meaningful engagement with UC Berkeley. UPP offers revenue generation support and partnership expertise to units across campus while providing a consistent, professional approach that adheres to the University s mission, values and purpose. UC Berkeley is the premiere think tank on the west coast and businesses want to partner with Cal. VC Lalanne believes there is great potential to generate net new cash flow to support the University s public mission however, the new model requires campus collaboration and integration to succeed. He is working with a lot of the deans on campus to change the culture. VC Lalanne shared projects that are currently underway including Jacobs Hall, the $25M donor funded College of Engineering building, the Berkeley Art Museum / Pacific Film Archive $112M donor funded building, the $60M donor funded Haas Business School North Academic Building and the Donner Party $90M donor funded College of Chemistry and College of Engineering building. The Board broke for lunch 12:00pm 1:00pm 1:00pm: Public Comment Mr. Morimoto asked for public comment. There was no public comment 8. Student Report Alexandra Morales Ms. Morales reported that the new Student Union Center is wonderful. She discussed the new wellness referendum where student fees allow all students to access the Recreational Sports Facility. The students want to hire an additional sexual support advocate to have on campus. Chancellor Dirks has mandated that all in-coming students must go through in person / on-line sexual assault awareness and bystander intervention training. 9. CAA Scorecard Report & Discussion Jefferson Coombs Mr. Coombs reviewed the CAA Scorecard which was created to track and report CAA performance as well as measure and track Executive Director annual goals and objectives. The Scorecard articulates targets and provides monthly performance tracking against Mr. Coombs four primary goals for CAA in 2015: Financial Performance Fundraising Performance Engagement Organizational Health Page 5 of 6
10. Closed Session: Board Discussion Mr. Morimoto put the meeting into closed session at 2:25pm and excused all Staff. Mr. Morimoto brought the meeting back into open session at 5:05pm. After discussion, the CAA Board has decided to explore how the Association can better collaborate with campus and University Relations and to understand the ways that CAA has a unique role in alumni engagement. The Directors would like to invite Julie Hooper, the newly appointed Interim Vice Chancellor, Development and Alumni Relations, to meet with the CAA Directors at the November Board meeting, and discuss the goals of her new role. The CAA Board Meeting adjourned at 5:20pm followed by a farewell reception at Alumni House in celebration and appreciation of the dedicated service of outgoing Executive Director Jefferson Coombs. Page 6 of 6