INVESTOR DECK DIAMOND CHALLENGE ELIX INCUBATOR JANUARY 2017
PROBLEM: The most innovative group of society is barred from entrepreneurship. 30% Teens are well suited for entrepreneurship. 4/10 teens want to start their own businesses. But only 30% of high schools teach business skills.
Shouldn t innovators be equipped with the skills to create?
SOLUTION: Elix, the California s first social impact incubator for teen entrepreneurs. Teen Entrepreneur Unqualified to start a company Unsure where to begin Unable to find seed money or investors Full of great ideas, but scared of failure Elix Incubatee Guided by Elix mentors and staff Given business training Seeded by Elix & accesses our network of investors Great ideas impactful companies
ELIX S GOALS 1. 2. 3. Broaden access to entrepreneurship, allowing business to transcend socioeconomic status. Teach our incubatees about sustainable, socially conscious entrepreneurship. Launch businesses that address a social problem & create lasting social change.
Elix s 1 to 3 Year Incubation Program for Social Businesses Design Launch Tinker Surge Design: Piloting and prototyping Website design Branding Connect with mentors Pitch training Access to our legal experts Launch: Seed money from Elix Innovation Fund SEO improvement CRM optimization Connect with VCs Tinker: Emotional intelligence, Leadership & Decision Analysis coaching Team organization Consultation Surge: Implement strategic plan made during Tinker phase If needed, Tinker again
ELIX S SOCIAL VENTURES Bridging the gap between San Savvy alerts users of local elections, Francisco's technology companies and helps users find rides to the polls, underserved communities by and coordinates political events for repurposing surplus technology. young users. Cozy creates disaster relief packages that help aid the psychological wellbeing of children in disaster zones. Guiding California s high school students through AG requirements via a mobile app so that college readiness is accessible for all. A waterless carwash that comes to you. We ve developed a plant based solution that enables us to be the most mobile, sustainable car wash. Ever. Smart Paint fuses nanotechnology and conventional chemistry to design a paint that can power your home.
THE SOCIAL BUSINESS MODEL Non-Profit Social Business Traditional Business Ends Social Maximization Social Maximization Profit Maximization Means Donation Financed Self Sustainable Self Sustainable
OUR BUSINESS MODEL: We take a 20% royalty from our incubatee s profits. $500K $100K $95K Profits From Incubatees Elix s Revenue Elix s Profit
MARKET SIZE $20 billion Incubators 2015 $7 million Teen Incubators 2015 $1.5 million Elix Incubator 15% of the market
OUR GO-TO-MARKET PLAN Run Social Media Ads (Instagram, FB, Etc.) Apply to Elix Friends, can you join my company? Apply to Elix! Partner with School Counselors & Clubs Partner with Community Organizations (SPARK, JA, Etc.) Apply to Elix Apply to Elix Low income 16 year old with a great social venture concept Apply to Elix We reach more low income teens with business aspirations
MARKET VALIDATION Teens Want to Start Companies Teens Want to Do Good The CATAPULT program (pay-to-join accelerator for teen entrepreneurs) is popular and its companies have generated over $3M. Under 25 is fastest growing group of entrepreneurs. 4/10 teens want to start their own businesses Elix s initial program is popular: over 50 applications have been submitted and numerous companies applied. Community service among teens has skyrocketed: 37% of high school students engage in community service which is more than double the rate of teens from 2001 A whopping 93 percent of young people say that they want to do something to help their communities.
COMPETITION Older Incubatees Social Venture Incubator Younger Incubatees Traditional Business Incubator
ELIX S COMPETITIVE ADVANTAGES Early Market Entrants for teens social impact incubators Incubatee Incentive Elix doesn t take equity in our incubated companies Long Incubation 1-3 years offers security & stability Value of a Dollar 1st to Elix is a social business incubator Market so donations are recycled and never lose value Safety Net Elix s Innovation Fund serves as a safety net for incubates struggling to make ends meet Seed Money Elix offers at least one installment of seed money
OUR TEAM OF GAME CHANGERS Isabella Liu Founder & Executive Director My primary objective is to diversify entrepreneurship by evoking & implementing bold change. Debater, decision analyst, & ENTJ. Stash Pomichter Director of Finance & Technology My primary objective is to ensure to Elix s financial and technological sustainability. Rower, coder, & ENTP. Andrew Yates Director of Operations My primary objective is to plan our strategic business development with social impact at our core. Statistician, engineer, & INTJ. Haley Catton Director of Marketing My primary objective is to create relationships & communicate Elix s mission to the world. Yogini, chemist, & INFP. Brendon Wright Lead Project Manager My primary objective is to assist Elix s companies by guiding them through our four incubation phases. Musician, mathematician, & ESTJ.
SUMMARY BIG OPPORTUNITY: California s first social impact incubator for teens (under 25 is fastest growing group of entrepreneurs) in 20+ billion dollar incubator market STRONG TEAM: Diverse staff, smart team, and a deep commitment to social entrepreneurship SIGNIFICANT TRACTION: 50+ applications, 6 businesses being incubated and great market validation SEEKING seed money to begin seeding ventures and paying operational costs
Contact Isabella Liu isabella@elixincubator.com (415) 660-8319 www.elixincubator.com Our Office 23 Ross Common, Ross, CA 94957