BOARD GOALS 1. Provide high quality programs to enhance equitable educational opportunities for the maximum number of alameda K-12 public school students. 2. Support innovative educational programs in Alameda public schools. Objectives Objective 1: Sustain excellent staff capabilities. 1. Develop operations manual to define project plans with goals, key dates/milestone and financial info for each program. a. By May 2018, Executive Director with assistance from staff shall develop a rough draft for presentation to the AEF Board. b. By May 2019, the AEF Board will approve a final version. 2. Create manual for financial and donor processes (e.g. quickbooks, exceed, 990). a. By May 2018, Executive Director with assistance from the Office Manager shall develop a rough draft for presentation to the AEF Board. b. By May 2019, the AEF Board will approve a final version. 3. Analyze staff capabilities and identify staffing needs. a. By January 2018, Executive Director with Executive Committee will analyze current staff capabilities and identify needs. Will consider using outside pro bono consulting assistance.
Objective 2: Improve utilization of AEF board in activities and needs of foundation. 1. By May 2017, the Board shall create new communications/marketing and fundraising/resource development committees. 2. By May 2017, the Board shall select committee chairs to serve a minimum of one-year terms. The Board chairs shall rotate with appropriate training provided by existing committee chairs and staff. 3. By September 2017, the new committees shall define their purpose and major tasks to present to the full board. 4. By May of each year, every board member will select a committee to serve on. 5. By May 2017, Board members shall increase participation in achieving foundation action items, where applicable. Objective 3: Improve marketing and communications to increase participation in and awareness of AEF programs and to increase donations to AEF. 1. By May 2017, the Board shall create a Marketing/Communications board committee to develop a series of action items and strategies to meet the objective, such as: a. Improve communication to families about AEF programs b. Utilize students / student groups in communication efforts c. Create marketing materials and messages d. Expand communication channels, including traditional and social media e. Improve reach to underserved and underrepresented families f. Consider utilization of consultant and/or additional staff g. Improve communication about AEF to the greater community Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 2
Objective 4: Improve fundraising and resource development to support AEF programs. 1. By May 2017, the Board shall create a fundraising committee to develop a series of action items and strategies to meet the objective, such as: a. Utilize Salute to Education as a major fundraiser b. Improve donor relations via regular donor calls and other mechanisms c. Develop additional giving mechanisms, such as planned giving, stock, wills, etc. d. Increase and sustain multi-year program sponsorship program e. Benchmark against other nonprofits f. Increase revenue from fundraising mechanisms such as raffles or silent auction. Objective 5: Improve existing and develop new AEF educational programs. Adopt A Classroom Objective 1: Support 200 classrooms each year with Adopt A Classroom donations. Objective 2: Direct 50% each year to classrooms that are low-income / in need. Objective 3: Secure fundraising to support program underwriting. 1. By September of each year, staff will work with school principals to develop a list of teachers in need. 2. On a year-round basis, staff working with the AEF fundraising committee shall solicit donations from businesses, organizations and community members. a. By August of each year, staff shall send a letter to prior donors. b. On a year-round basis, staff working with the AEF fundraising committee shall promote open Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 3
adoptions via business presentations, e-newsletter, newspapers, social media, direct contact, and back-to-school packets. c. In accordance with various grant and corporate giving cycles, apply for appropriate grants or donations to increase open adoptions. d. By January 2018, staff working with the AEF communications committee shall develop further communication strategies to build support for and awareness of the Adopt A Classroom program. 3. By June of each year, secure program sponsors to help underwrite the Adopt A Classroom program. a. By May of each year, staff working with the fundraising committee shall update / develop promotional sponsorship packages. i. Current sponsors will be offered a renewal and, if necessary, new sponsors will be sought. ii. Multi-year sponsorships will be considered. b. By June of each year, staff working with the fundraising committee will develop new/improved sponsorship and fundraising mechanisms. Enrichment Objective 1: Increase the reach and breath of Enrichment programs, which include after school classes, summer camps, and college prep programs. Objective 2: Increase income from Enrichment programs. 1. By June and October of each year, the Enrichment Director working with the school sites and AEF staff will develop after-school classes program for K-8 students for the fall and spring schedules, respectively. 2. By February of each year, the Enrichment Director with support from staff will develop a summer camp program for K-8 students. Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 4
3. By October of each year, the Enrichment Director working with the Executive Director will develop, and possibly expand, classes and program offerings for the upcoming calendar year. 4. By September of each year, the Executive Director will meet with the district Career Technical Education (CTE) specialist to explore options to engage in or support CTE efforts. 5. By June of each year, the Enrichment Director, Executive Director and communications committee will develop a comprehensive marketing strategy for promoting Enrichment classes, camps and programs throughout the year to families, with an emphasis on reaching underserved students, including: a. Improving communications to K-8 school families about after school classes and summer camps to increase registration, support full classes, and reduce class cancellations. b. Improving marketing to increase the number of registered summer camp students. i. Work with AEF communications committee to evaluate the results from 2017 marketing strategies, including use of postcards instead of brochures, direct mail, and newspaper ads in addition to previous efforts. c. Improving marketing to increase number of registered college prep students, ensuring full classes and participation by underserved students, as measured by scholarship recipients proportionate to the percent of AUSD students on free/reduced lunch. 6. By October of each year, the finance committee working with staff shall perform a cost analysis of Enrichment after school classes, summer camps, and college prep programs with the goal of improving cost-effectiveness and financial support for these programs. Equipped 4 Success Objective 1: Provide new backpacks and school supplies for identified low-income students by the start of school. 1. By March of each year, the Executive Director shall create a plan for managing Equipped 4 Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 5
Success, including but not limited to: a. Contacting community partners to determine student count. b. Soliciting corporate donations. c. Securing a space for storing and packing supplies. d. Securing arrangements with and for the South Shore Center concerts. e. Coordinating and promoting teacher pickups of leftover items. 2. By April of each year, the Executive Director shall contract a program coordinator to manage day-to-day operations of the drive, including but not limited to: a. Contacting local businesses and organizations to host in-house drives. b. Establishing and monitoring donation drop off locations. c. Organizing volunteers to help sort and pack and work at community fundraising events, such as the concerts or other events. d. Communicating with community partners to arrange pickups and distribution. 3. By May of each year, the Executive Director with support from the AEF fundraising committee shall develop a plan to generate funding for the drive, including but not limited to: a. Applying for grants to support purchase of backpacks and supplies. Middle School Sports Objective 1: Provide year-round, after school, organized sports league to 6 th 8 th grade students in Alameda public schools. 1. By June of each year, the Executive Director shall organize a year-round sports league program. a. By April 15, secure facilities at ARPD Alameda Point gym. b. By May 30 of each year, confirm participation by middle schools. c. By May 30 of each year, confirm number of teams from each school. d. By May 30 of each year, secure AEF Athletic Director(s) to manage day-to-day operations, Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 6
including scheduling, referees/officials, volunteers and facilities. AEF manages registration, scholarship requests and other logistics. e. Utilize AEF office assistant to support registration and scholarship management. 2. On an ongoing basis, secure funding to support Middle School Sports. a. Continue use of player fees with unlimited scholarships. b. Seek appropriate grants. c. Work with fundraising committee to develop other possible other strategies. 3. On an ongoing basis, the Executive Director with program staff shall improve the organization of sports seasons, facilities and processes to maximize quality and efficiency. a. Continue to use Alameda Point gym for volleyball and basketball. b. Improve access for shared facilities. i. By August of each year, establish guidelines for Encinal track for field events. ii. By January of each year, work secure College of Alameda or other venue for track. iii. Work with AUSD to consider feasibility of Wood School for field events. 4. On an ongoing basis, the Executive Director working with the communications committee will develop plans to improve communications to schools, families and the general community about Middle School Sports program, including but not limited to: a. Evaluating the Jack Capon award efforts to increase awareness of program. Technology Education Objective 1: Support AUSD technology education through AEF AMP funding source, Power Up For Learning (PUFL). 1. By September of each year, the Enrichment Director and Executive Director will determine how Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 7
to utilize Power Up For Learning funds to support the Robotics program, such as by: a. Purchasing robotics kits, computers and other equipment for low-income schools; purchasing marketing/promotional materials and supporting competitions. robotics kits, computers and other equipment for low-income schools 2. By December 2017, explore the possibility of AEF management of the Robotics program, including: a. Analyzing benefits, organizational options, cost, additional staff needed and potential partners. 3. By December 2020, evaluate success of and role in AUSD Robotics program. 4. During an August November time period each year, the Executive Director working with the Finance committee and Alameda Municipal Power (AMP) staff shall increase donations to the Power Up For Learning program by: a. Working with AMP to develop an incentive strategy to increase the number of donors. b. Increasing the number of donors by promoting heavily through AEF networks, such as e- newsletter, social media, school packets and flyers. c. Utilizing additional AMP support for special events or projects. Visual and Performing Arts Support Objective 1: Increase exposure to, engagement in and accessibility of visual and performing arts for Alameda K-12 students. 1. Until May 2018, the Visual and Performing Arts (VAPA) chair with support from staff shall continue Art Across the Island, a two-year rotating display of student visual and literary art at venues across Alameda. a. On an ongoing basis, collaborate with art teachers and docents to create and collect art for display. b. On an ongoing basis, coordinate with local venues to arrange display. Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 8
c. On an ongoing basis, promote project to schools and the general Alameda community. d. By September 2017, work with AEF communications committee to develop a 2017-2018 marketing strategy for program. 2. By May 2018, the VAPA chair with support from staff shall plan performing arts assemblies for Kofman Auditorium reopens (assuming completion of Kofman rehabilitation). a. Consult with school art/music teachers to determine needs and communicate about opportunities. 3. By August 2018, the VAPA Chair, Executive Director and Finance Committee shall secure funding to support a VAPA assembly., including but not limited to: a. Applying for appropriate grants. b. Considering sponsorship mechanisms. 4. By May 2018, staff and board will evaluate management and structure of VAPA for future years, such as forming a committee or adding additional staff. Alameda Education Foundation, P.O. Box 1363, Alameda, CA 94501 Page 9