INFO DECK Your Partner for Funding & Growth

INFO DECK Your Partner for Funding & Growth

Core activities Investment documents Evaluation by Investors Campaign Deal-making We draft the pitch deck and financial plan in cooperation with the client. Easy-to-use tools are implemented to offer a smooth and standardized process. When the documents are in order, the client will be evaluated by an investor who will give an valuation assessment on all key business components. When the client is qualified as INVESTOR ready, we will start the campaign with our investor platform and exploit our extensive network. If requested, we assist both the investor and client with the negotiation phase in order to achieve the optimal deal for both parties. Page 01

Funding gap Primary funding gap Businesses in need of a investment for 100.000 to 1 million euros often find themselves stuck within the funding gap. What market factors causes this funding gap? 1 VC s step in at later stage 2 Banks invest less and less 3 No fixed terms in investment process 4 5 6 Market is not transparent Poor quality of documents Small group of business angels Page 02

Funding process in practice % OF STARTUPS TIME TO GET INVESTOR READY 5% 20% 25% 50% 1 month 3 to 6 months Minimum of 6 months needed Little or no success rate on getting funding Page 03

Objective Our objective is to facilitate startups in becoming INVESTOR ready and to get funding. The startup is able to focus on his business while we optimize the investment documents, valuate the investment proposition and address the right investors for the best deal. When is a startup INVESTOR ready? First (paying) customers Positively validated on all key business components Complete investment documents Gather the right investors to pitch proposition Page 04

Funding roadmap SOURCING Directing start-ups Online Quick Scan A smart free to use tool for directing startups to the next step down the funding roadmap Available for free on website INCUBATING Strategic partnerships Incubators Accelerators Venture builders INVESTOR READY Validation and documents Pitchdeck Financial plan Enhancing proposition Expert validation check CAMPAIGN INVESTOR platform and active networking campaign DEAL-MAKING FREE THIRD PARTY SUBSCRIPTION SUBSCRIPTION SUBSCRIPTION

Step 1: TOOLKIT ENHANCEMENT PITCHDECK FINANCIALS Build your value proposition and business models from a investor point of view Create a more in-depth business plan Invite coaches, experts and investors Monitor and improve your performance Get connected with distribution partners, development partners and other valuable business connections. SUBSCRIPTIONS: BASIC We assist the start-up with drafting the pitchdeck ADVANCED We fully draft the investments documents SUBSCRIPTIONS: BASIC We assist the start-up with drafting the financial plan ADVANCED We fully draft the investments documents Page 06

Step 2: Get valuated by investors Execution 80% Execution The team must have the right ambition, vision and mentality. Go-to-market strategy and an keen eye for the main risks is often essential. Growth Comprehensive analysis of the (international) growth potential associated with the scalability of the model Competitive edge 40% Growth 54% Market opportunity A close look at the relevant market growth and size. with in particular trends, Value proposition The difference between a nice-to-have gadget or a must-have product is indicated by the value proposition. Already generated traction can contribute to the proof of need for the product. Competitive edge A clear analysis of current and future competitors Value proposition 40% Market opportunity 100% Page 07

Step 3: Compete in the INVESTOR arena Invite-only Only certified investors are invited to join the INVESTOR Arena with over 150 investors already in our community. Full investment profile The INVESTOR Arena presents the full investment profile with investor decks, pitch videos and detailed validation reports. Track your favorites Track your favorite investor ready startups and get updates on their business progression. Click-and-meet Investors can easily click-to-meet with the management team of the startup using the platform agenda tools. Page 08

Step 4: Join a big community Funding with a dedicated community We are highly dedicated to our community, in return we ve seen our community get bigger and getting more active. Creating a community with the top investors Our community base is focused on serial investors that do 1 or more investments per year. Personal contact For effective fundraising, it is crucial that we know all the investment preferences of the investor. Content We focus on creating valuable content for our community members with newsletters, blogs and updates. Page 09

Value proposition STARTUP ü Expert independent validation check ü Exposure on exclusive investor platform ü Database of all serious and active investors ü Active campaigning ü Access to strategic business partners ü High quality documents ü Low subscription fee INVESTOR ü Deal-flow of start-ups just before strong growth ü Invite-only community of business investors ü Receive deals according to your preferences ü Direct access to all investments documents ü Opportunity to implement business network and find co-investors ü Free and option for partnership Page 10

Subscription-model Subscriptions For start-ups and early stage (<1 million turnover last year) Basic Advanced Access to toolkit application ü ü Professional pitch deck Assistance Full service Evaluation by investors ü ü Matching investors (investor platform & active campaign) ü ü Free legal documents from legal partner: LXA Law firm ü ü Access to strategic partners (subsidies, factoring & leasing) Access to international network (distribution & development) Support during the negotiations ü ü Campaign reports (strategy and results) ü ü ü ü ü ü Extensive internal validation check Monthly fee 199 399 ü Success fee 5% 5% Page 11

Additional services In addition to our Advanced subscription we offer services of major importance in an investment acquisition. An innovative service to validate your technology and drafting a technical roadmap. Get full control over your financial administration and have a professional financial plan for your company. Page 12

What is TECH ready? For companies with their own IT solution Focus areas: AI, Robotics, IoT, Big data, High tech, algorithms and SAAS software. TECH ready is an innovative service to validate your technology. This assessment is of major importance in an investment / financing application / acquisition. What is included within the TECH ready subscription? Define status of your technological development, what has already been developed, how and with which technology; (open source)/own Intellectual Property Right (IPR)? Making of a roadmap for the technology according the strategy and goals. Prepare technical due diligence for the investment. 299 p/month (for 12 months) Advantages: Shorter investing time and much higher chance. Investor can immediately see what your product or service is and consist of and with which technology it is built without surprises. Our experts have a lot of experience in making roadmaps Our experts can add a lot to your plan. Full integration with Pitchdeck and financial plan by INVESTOR ready. With option of CTO Page 13

What is FINANCE ready? For companies in need of a financial expert With this service you get full control over your financial administration and have a professional financial plan for the next 3 years. What is included within the FINANCE ready subscription? Get the status of your financial administration and relevant data in order. Making of a Financial Plan for the next 3 years, which matches the assumptions of the pitch deck Advantages: Shorter investing time and higher chance. Investor can immediately see what your financial forecast is and what the destination is of the funds of the investor. Our experts have a lot of experience in making financial plans and forecasts. Our experts can add a lot to your plan. Full integration with Pitchdeck and financial plan by INVESTOR ready. 299 p/month (for 12 months) With option of CFO Page 14

Team Pieter Christiaan Vermeer Pieter Vermeer Hakan Eduran Sandra Schrauwen Director Director CTO Tech ready CFO Finance ready Timo Dammers Sebastiaan Lumanauw Robbert Vermeer Jeroen van der Heijde Director Operations Sales Legal & Support Lifestyle & Fashion INTERNATIONAL: Stefanie Bertram Partner Germany Jason Saywood Partner UK Page 15

Management experience Pieter Christiaan Vermeer Work Experience: Business Analyst at Main Capital Partners, a PE fund that invests in established software companies in the Benelux. Founder and CEO of EXIT ready and INVESTOR ready. Education: Bachelor Business Administration and Master Finance & Investments at the Erasmus University in Rotterdam. Pieter Vermeer Work experience: Serial entrepreneur in IT. Multiple acquisitions and realized successful exits (> 45 million) to large listed companies. Cofounder of Synergia Capital, a VC ( 150 million). Merger established with family company Dura Vermeer Group NV ( 1.1 billion). Co-founder of consortia for road pricing, cell broadcast and e-commerce platforms. Education: Business administration on Nijenrode and Doctorate Business Administration on the Erasmus University Rotterdam Page 16

Strategic partners Legal partner Subsidies partner Software partner Credits partner Accounting partner Factoring partner Leasing partner Brands partner Incubating partner Investment partner Page 17

Clients A SELECTION OF OUR CLIENTS Page 18

Contact CONTACT US p.vermeer@exitready.nl +31 (0)6 1011 8222 +31 85 060 0320 Page 19