M E D I A FA C T S BRAND-NEW PREMIER ISSUE Volume 1 Number 1 www.dnajournal.com JOURNAL OF THE DERMATOLOGY NURSES ASSOCIATION IN THIS ISSUE: Neonatal Lupus Erythematosus Synopsis of Antinuclear Antibodies in Dermatology Circadian Cycles: The Rhythms of Life Treatment of Surgical Wound Dehiscence Fingernails are Excellent DiagnosticTools Wound Dresings - Confusion or Choice?
RATES AND DATA 2009 PRODUCT ADVERTISING SALES: Sue Ryan, RN East Coast Sales Representative Phone: (800) 457-9076 Fax: (203) 853-2252 sue.ryan@wolterskluwer.com Sue Schmidt West Coast Sales Representative Phone: (866) 442-4190 Fax: (847) 441-6350 sue.schmidt@wolterskluwer.com RECRUITMENT ADVERTISING SALES: Pat Wendelken Phone: (888) 291-4242, ext. 5 Fax: (847) 674-0211 pat.wendelken@wolterskluwer.com ADVERTISING COORDINATOR: Cindy O Connell Wolters Kluwer Health Lippincott Williams & Wilkins 323 Norristown Road, Suite 200 Ambler, PA 19002 Phone: (215) 628-7727 Fax: (215) 827-5398 cindy.oconnell@wolterskluwer.com PUBLISHER: Kathleen Phelan Wolters Kluwer Health Lippincott Williams & Wilkins 530 Walnut Street Philadelphia, PA 19106-3621 EDITOR: Cynthia R. King, PhD, NP, MSN, RN, FAAN Queens University of Charlotte, NC GENERAL INFORMATION ISSUANCE: Frequency: Bimonthly January/February, March/April, May/June, July/August, September/October, November/December ESTABLISHED: 2009 ORGANIZATIONAL AFFILIATION: The Journal of the Dermatology Nurses' Association is the brand-new official journal of the Dermatology Nurses Association, developed in partnership with the DNA to serve the needs of its members and other dermatology professionals. EDITORIAL FOCUS: JDNA publishes the latest news, research, and clinical content affecting the field of dermatology nursing. Topics covered include cosmetics, medical dermatology, surgical dermatology, cutaneous oncology, and health care policy and advocacy. Continuing education articles/credits are offered in each issue. MARKET: DNA members, dermatology nurses and nurse practitioners, and others aligned to the field of dermatology. CIRCULATION: 4,000 ONLINE OPPORTUNITIES Contact your Advertising Sales Representative for information about online opportunities. ADVERTISING CLOSING DATES: Reservations Issue and Cancellations Materials Jan/Feb 1/29/09 2/4/09 Mar/Apr 3/30/09 4/3/09 May/June 5/28/09 6/3/09 July/Aug 7/30/09 8/5/09 Sept/Oct 9/29/09 10/5/09 Nov/Dec 11/27/09 12/3/09 BONUS DISTRIBUTION: Bonus distribution at key conferences is planned for the following issues. Jan/Feb Issue: DNA Meeting, National Conference for Nurse Practitioners and Acute Care Clinicians, National Association of Pediatric Nurse Practitioners, Oncology Nurses Society Mar/Apr Issue: Nursing2009 Symposium, American Academy of Nurse Practitioners, Infusion Nurses Society, The Symposium of Advanced Wound Care May/Jun Issue: National Primary Care Nurse Practitioner Symposium, Wound Ostomy and Continence Nurses Society Jul/Aug Issue: ACNP National Clinical Conference, American Society of Plastic Surgical Nurses PLACEMENT POLICY OF ADVERTISING: Interspersed and appears on covers ACCEPTANCE OF ADVERTISING: Subject to approval of the Publisher and Editor continued on reverse
RATES AND DATA 2009 2009 ADVERTISING RATES B/W RATES: 1X 3X 6X 12X 24x Full page $1,710 $1,640 $1,555 $1,385 $1,290 2/3 page $1,370 $1,310 $1,125 $1,110 $1,030 1/2 page $1,195 $1,150 $1,090 $ 970 $ 900 1/3 page $ 840 $ 810 $ 765 $ 680 $ 630 1/4 page $ 645 $ 620 $ 590 $ 520 $ 485 COLOR: Premium over earned B&W page rates Standard 2nd color: $410 Matched: $510 Three/Four: $1,525 PREFERRED POSITIONS: Premium over earned B/W rate Cover 2: 25% Cover 3: 25% Cover 4: 50% Opposite TOC: 25% BLEED: No charge AGENCY COMMISSION: 15% of gross CORPORATE RATE PROGRAM: LWW is pleased to offer a corporate discount for 2009 that is based on prior spending level. Discount structures and spending levels are as follows: Prior Year Spending Level Discount $500,000 1.0% $750,000 1.5% $1,000,000 2.0% $1,250,000 3.0% $1,500,000 4.0% $2,000,000 5.5% $2,500,000* 7.0% * An additional 0.25% discount will be offered for each additional $250,000 achieved past the 2.5 million dollar mark. MECHANICAL REQUIREMENTS JOURNAL TRIM SIZE: 7-3/4" x 10-3/4" AD SIZE (w x h) Non-Bleed Bleed Full Page 6-7/8" x 9-7/8" 8" x 11" 2/3 Page (Vertical) 4-1/2" x 9-7/8" 1/2 Page (Vertical) 3-3/8" x 9-7/8" 4" x 11" 1/2 Page (Horizontal) 6-7/8" x 4-7/8" 8" x 5-1/2" 1/3 Page (Vertical) 2-1/4" x 9-7/8" 1/3 Page (Horizontal) 4-1/2" x 4-7/8" 1/4 Page 3-3/8" x 4-7/8" Spread (Live Area) 15" x 9-7/8" 15-3/4" x 11" 1/2 Page Horizontal Spread 15" x 4-7/8" 15-3/4" x 5-1/2" Maximum safety allowance for live matter: 1/2" from trim MATERIALS SUBMISSION: Digital ads required. Press-ready PDFs preferred. When sending in this format, please embed all fonts and subset at 100%. CDs accepted on a case-by-case basis, please contact your Advertising Coordinator to confirm. Ad materials submitted for 4C must be saved as CMYK. PMS and RGB colors will be converted to CMYK. All materials must include advertiser name, publication, and issue. Also include contact name and telephone number, filename, and hard copy proof. Submit electronically (FTP or E-mail acceptable / E-mailed files should be no larger than 5MB), Mac or PC format. Files must be PDF (preferred), TIFF, or EPS format, high resolution at a minimum of 300dpi. Indicate application(s) used, provide a list of fonts, and also supply on disk all screen and printer fonts. PROOFS: Required for all methods of ad submission (including e-mail). Supply a printer quality color proof that matches the supplied digital ad at 100% size. Standard Web Offset Printing (SWOP) Press proof or SWOP Off-Press Proof (Kodak Approval or equivalent) is required for color guidance on press. If a color proof is not supplied, LWW will print to SWOP standards. LWW assumes no responsibility for final printing of the ad in the event that a printer quality color proof is not provided. HALFTONE: 133 150 line screen TYPE OF BINDING: Perfect MAILING ADDRESS: Insertion orders and printing materials to: Cindy O Connell Wolters Kluwer Health Lippincott Williams & Wilkins JDNA (Month) 323 Norristown Road, Suite 200 Ambler, PA 19002 Phone: (215) 628-7727; Fax: (215) 827-5398 E-mail: cindy.oconnell@wolterskluwer.com INSERTS AVAILABILITY: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance. ACCEPTANCE: AMP insert guidelines. Sample of insert must be submitted at Advertising Department for approval. RATES: Two-page insert: 2 times earned b/w page rate. Four-page insert: 4 times earned b/w page rate. Larger units, gatefolds, BRCs: consult Sales Representative. INSERT REQUIREMENTS: All inserts are to be supplied untrimmed, folded (except single leaves), and ready for binding. Consult Advertising Coordinator for insert size and quantity. BUSINESS REPLY CARD REQUIREMENTS: A business reply card will be accepted when run in conjunction with an advertisement of at least 1 page. Please check with the Advertising Coordinator for minimum and maximum sizes, paper stock, and binding requirements. INSERT SHIPPING INSTRUCTIONS: Carton packing preferred. Publication, quantity and date must be clearly indicated. DISPOSITION OF INSERTS/SAMPLES: Material will be held for one year from date of insertion and then destroyed unless specifically instructed otherwise. SEND INSERTS TO: Consult your Advertising Coordinator.
Reader Profile ABOUT DNA DNA is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. Its core purpose is to promote excellence in dermatologic care. The association s origins date back to 1978, when an informal meeting was held to discuss concerns and questions and to seek avenues for further dermatologic nursing education. The first educational program was held in 1980, the first official annual convention in 1982, and the first elected officers were installed in 1983. Since then, the DNA has grown to over 3,000 members with 26 local chapters. Professional Status 42.5% RN 16% LPN/LVN 15.5% NP 21% Medical Assistant 5% Other Practice Setting 57% Physician s Practice 27% Outpatient Clinic 5% Derm Surgery Unit 2% Inpatient Unit 2% Phototherapy Unit 7% Other READER PROFILE 2009 Volume 1 Number 1 www.dnajournal.com JOURNAL OF THE DERMATOLOGY NURSES ASSOCIATION IN THIS ISSUE: Neonatal Lupus Erythematosus Synopsis of Antinuclear Antibodies in Dermatology Circadian Cycles: The Rhythms of Life Treatment of Surgical Wound Dehiscence Fingernails are Excellent DiagnosticTools Wound Dresings - Confusion or Choice? Clinical Specialty 42% General Practice 21% Cultaneous Malignancis 16% Cosmetic Dermatology 15% Acne 5% Geriatrics <1% Dermatologic Surgery continued on reverse
Position READER PROFILE 2009 Staff Nurse 37% Medical Assistant 18% Nurse Practitioner 15% Head Nurse 8% Years in Dermatology Less than 3 22% 3 5 19% 6 9 21% 10 14 14% 15 19 10% 20+ 11% 8% Supervisor/Coordinator 4% Clinical Specialist 3% Administrator 2% Research Nurse 5% Other Level of Education Associate Degree 24% Nursing Diploma 22% Bachelor Degree 22% Master s Degree 18% Doctorate 0.9% Other 14% Source: August 2008 DNA membership profile based on membership applications. Total membership of 3,063.