Media Kit 2017 Phone: +65 64678802 Fax +65 64678816 Email: sales@impulse.org.sg Impulse: http://www.impulse.org.sg German Association: http://www.german-association.org.sg Unique Entity Number: S61SS01470K Did you know that German is the official language in Germany, Switzerland, Austria, Lichtenstein, Luxembourg, South Tirol (Italy) and Belgium. It is also spoken in Alsace (France) and parts of Lorraine (France). German is also an official language in Namibia (South- West Africa). Over 1.400 German, 250 Swiss and 80 Austrian businesses are based in Singapore. Germany is Singapore's largest trading partner in Europe. German visitors are second only to the British among European tourists in Singapore. With over 1,500 students the German European School Singapore is the largest German school in Southeast Asia. The German Club was founded in 1856 and is the oldest foreign club in Singapore.
Sizes Publication trim size: A4 [297mm x 210mm] Full Page (Non-Bleed Ad) Size: 277mm [H] x 190mm [W] Full Page (Bleed Ad) Bleed Size: 307mm [H] x 220mm [W] Trim Size: 297mm [H] x 210mm [W] Text area: 277mm [H] x 190mm [W] Half Page Size: 125mm [H] x 180mm [W] Half Page [Vertical] Size: 265mm [H] x 90mm [W] Quarter Page Size: 125mm [H] x 87.5mm [W] A non-bleed ad has white space between the ad and the edge of the page. A bleed ad is an ad that is designed not to have a white margin around the image - they bleed off the page. Page 2 of 10
Technical Specifications Hi-Resolution in 300 dpi/2400lpi file in CMYK (JPG or PDF file) Page 3 of 10
Advertising Rates* Position / Size 1 issue 5 issues 11 issues Back Cover S$2,200 S$1,990 S$1,800 Inside Front Cover S$2,050 S$1,850 S$1,650 Inside Back Cover S$1,900 S$1,700 S$1,600 Specified Full Page S$1,800 S$1,700 S$1,600 Full Page, ROP** S$1,400 S$1,300 S$1,200 Half Page, ROP S$ 750 S$ 670 S$ 640 Quarter Page, ROP S$ 420 S$ 370 S$ 330 Inserts (max. 20g)*** S$ 880 S$ 790 S$ 750 * Rates are per issue and subject to change without prior notice at the publisher's discretion. ** ROP = Right Of Placement *** For inserts heavier than 20g, please contact us for pricing. Impulse Editorial Calendar Issue Publishing Date Booking Date Material Date January 2017 02 Jan 2017 21 Nov 2016 25 Nov 2016 February 2017 01 Feb 2017 15 Dec 2016 20 Dec 2016 March 2017 01 Mar 2017 20 Jan 2017 25 Jan 2017 April 2017 01 Apr 2017 20 Feb 2017 28 Feb 2017 Mai 2017 02 May 2017 20 Mar 2017 29 Mar 2017 June / July 2017 01 Jun 2017 20 Apr 2017 24 Apr 2017 August 2017 01 Aug 2017 19 Jun 2017 27 Jun 2017 September 2017 01 Sep 2017 21 Jul 2017 26 Jul 2017 October 2017 01 Oct 2017 22 Aug 2017 29 Aug 2017 November 2017 01 Nov 2017 18 Sep 2017 25 Sept 2017 December 2017 01 Dec 2017 16 Oct 2017 24 Oct 2017 Page 4 of 10
Loose Inserts 3,400 loose inserts must be printed by the advertiser and delivered to the lettershop for insertion before the 20th of the month prior to publication. The insert maximum size A4 297mm x 210mm. Maximum weight: 20g. Heavy loose inserts will incur an additional surcharge, which is subject to the weight. Lettershop address: JMJ Distribution Services Pte Ltd Attn: Miss Pauline 3016 Bedok North Avenue 4 #06-05 Eastech Singapore 489947 Advertorials Editorial Content We offer advertorials with the following conditions: The price for an advertorial is the same as a standard advertisement of the same size. Please refer to Advertising Rates on page 4 of this media kit. If the advertorial is written by one of the Impulse editorial staff, there will be an additional charge of S$ 500 per page. The advertorial page will be in a different format (font and layout) from the other articles. In addition on top of the page it will be signposted with Advertorial. Page 5 of 10
Online Advertising Online advertising in Singapore nowadays is the swiftest and most cost-effective tool to drive traffic to your website or company. Our website enables your business to be advertised to the German-speaking expatriate audience, members and nonmembers, in a powerful fashion with high penetration success, 24 hours a day. Monthly, we receive more than 2500 visits, 1500 unique visitors and 59,000 page views. Our website complements our IMPULSE magazine and ZEITZONE newsletters and contains latest information and our interactive booking and payment system for tours, events, seminars and workshops. It also contains a virtual notice board and a news section with latest news and announcements to attract our target audience for constant updates. The German Association / Deutsches Haus Website Homepage - www.german-association.org.sg Top A. ½ Top Banner 1/2 MPB* 1/2 MPB* *MPB: Mid-Page Banner Full MPB B. Full MPB* C. ½ MPB* C. ½ MPB* Page 6 of 10
Prices*: Description & Position Size (in Pixels, W x H) Price per Month A. ½ Top Banner (right) 250 x 100 S$ 800 B. Full Mid-Page Banner (right) 250 x 220 S$ 800 C. ½ Mid-Page Banner (left) 250 x 100 S$ 600 * Rates are per month (one month = first day to last day of the month) and subject to availability. Top Banner and Mid-Page Banner include a link directly to your website or webpage of your choice. Technical Specifications: Resolution: 72 dpi Format: JPEG, GIF, PNG File size: Not more than 500kb Advertising Material Recommendation: If the ad has a dark background, we suggest you provide a white border (1px). Page 7 of 10
ZEITZONE Newsletter Our newly established newsletter communication (ZEITZONE) is an effective and speedy online marketing tool, offering exposure to businesses in Singapore and is sent out to around 1000 recipients who specifically have subscribed to it. Our newsletter is cost effective, instant and paper-free method of driving traffic to your website. ZEITZONE is not only an excellent method of informing our members, friends, partners and sponsors of upcoming events, services and offers, advertisers have a fantastic opportunity to build brand awareness amongst the approximately 10.000 German-speaking expatriates in Singapore. ZEITZONE covers a full month and is sent out at the end of the preceding month. The advertisement includes a link directly to your website or webpage of your choice. Technical Specifications: Resolution: 72 dpi Format: JPEG, PNG Size: (W) 375px x max (H) 330px Image layout: Portrait Your website URL Price: S$ 300 per insertion (monthly) Bookings: Please note that your ads will generally appear after Anzeigen and before our Partners / Sponsor section. We will not allow more than two unique ads in one newsletter. Page 8 of 10
Packages* Description Online Package A Full Mid-Page Banner or ½ Top Banner + ZEITZONE (monthly) Online & Print Package ADVANCED Online Package A + ½ Page advert in the IMPULSE magazine (ROP**) Online & Print Package PREMIUM Online Package A + Full Page advert in the IMPULSE magazine (ROP**) Price per Month S$ 880 S$ 1,480 S$ 1,875 * One month = first day to last day of the month / 1 IMPULSE issue. Packages are subject to availability. **ROP Right Of Placement Online Bookings & EDM Editorial Calendar Month Publishing Dates Booking Date Material Date January 2017 1 Jan 2017-31 Jan 2017 15 Dec 2016 20 Dec 2016 February 2017 1 Feb 2017-28 Feb 2017 20 Jan 2017 25 Jan 2017 March 2017 1 Mar 2017-31 Mar 2017 20 Feb 2017 28 Feb 2017 April 2017 1 Apr 2017-30 Apr 2017 20 Mar 2017 29 Mar 2017 Mai 2017 1 May 2017-31 May 2017 20 Apr 2017 28 Apr 2017 June 2017 1 Jun 2017-30 Jun 2017 22 May 2017 29 May 2017 July 2017 1 Jul 2017-31 Jul 2017 19 Jun 2017 27 Jun 2017 August 2017 1 Aug 2017-31 Aug 2017 21 Jul 2017 26 Jul 2017 September 2017 1 Sep 2017-30 Sep 2017 21 Aug 2017 29 Aug 2017 October 2017 1 Oct 2017-31 Oct 2017 18 Sep 2017 25 Sept 2017 November 2017 1 Nov 2017-30 Nov 2017 16 Oct 2017 24 Oct 2017 December 2017 1 Dec 2017-31 Dec 2017 20 Nov 2017 27 Nov 2017 Page 9 of 10
Why advertise with us? We offer a solid, reliable and strong readership with a respectable circulation that is distributed to many of the top companies, organisations and institutions based here in Singapore. Our magazine is Singapore's oldest free German language magazine that was launched in 1988. It is published by the German Association Deutsches Haus. Circulation Approximately 3,400 copies reaching out to 8,000-10,000 German-speaking expatriates living in Singapore. Over 200,000 German-speaking tourists and business visitors annually. Readership Profile Approximately 10,000 German-speaking expatriates with a high standard of living plus their business partners and visitors (predominantly German and Germanspeaking, i.e. Austrian and Swiss nationals as well as others). At least one member of the Impulse readers' household holds a middle or top management position. Distribution The magazine is endorsed by the Austrian, German and Swiss Embassies. Complementary copies of Impulse are sent to expatriate households, serviced apartments, hotels, clubs and other organisations servicing expatriates at the following locations: Austrian, German and Swiss Institutions: Austrian, German and Swiss Embassies, Goethe-Institut Singapore, swissnex Singapore, Singapore-German Chamber of Industry and Commerce, German Centre for Industry and Trade Pte Ltd, Selected Austrian, German and Swiss companies,, Swiss Club, German European School Singapore, Swiss School Singapore, German-speaking Protestant and Catholic churches Singapore Institutions: Ministry of Education Language Centre, Centre for Languages at NUS, NTU Language Centre, German Alumni Others: Nordic European Centre, Lufthansa flights between Singapore and Germany Editorial Highlights Editorial: a letter from the editor. News: issues of interest for the readers from business news to fine dining to shopping guides. Travel: holiday destinations in the Asian region. Personal Lifestyle: news from the German-speaking community including interviews, introduction of German-speaking VIPs and interesting stories about the community. Social & Cultural Events: write-ups and calendar of forthcoming events and cultural highlights. German Institutions & Organisations: featuring articles from the German, Swiss and Austrian Embassies, German European School Singapore, Goethe-Institute, the German Association Deutsches Haus, the Swiss Club, Austrian Business Association, the German- speaking Protestant and Catholic congregations Page 10 of 10