Telehealth: Overcoming the challenges of implementing innovative health care solutions

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Telehealth: Overcoming the challenges of implementing innovative health care solutions NRTRC 5 TH ANNUAL CONFERENCE MARCH 22, 2016 ROKI CHAUHAN, MD, FAAFP

Disclaimer 2 The material presented here is being made available to the Northwest Regional Telehealth Resource Center for educational purposes only The material presented here is the sole opinion of the presenter and is not meant to represent the opinion of any organization with which the presenter is or has been employed or affiliated

Learning Objectives 3 What are some of the challenges for providers who want to introduce telehealth into their practice? What are some of the challenges for commercial health plans/insurers to implement telehealth programs/initiatives? How do we overcome these potential barriers?

Background Information 4

Healthcare delivery and reimbursement is undergoing significant change 5 Provider organizations are in the midst of redesigning how they see and treat patients Commercial health plans and Medicare are changing their reimbursement from fee-for-service to models based on value Sophisticated health care technology is enabling rapid change Patients are becoming more active consumers The transition is difficult and disruptive for all

As cost share increases, patients 6 forego care* Average employer insurance deductible vs. percent of consumers foregoing care *Source: PwC 2015 Health and Well-being Touchstone survey, Gallup Poll, and PwC HRI consumer surveys

Cost-shifting pushes consumers to make different choices about their healthcare Percentage of consumers with employer-based insurance who took the following actions in the last 12 months due to cost of care Source: PwC Health Research Institute 2015 consumer survey 7

Patients are becoming more active consumers and are seeking more affordable options Source: PwC Health Research Institute 2015 consumer survey 8

The future is here 9

Telehealth 10

Telehealth: On the forefront of new ways that people seek and receive care 11 30% of patients use computers or mobile devices to check medical or diagnostic information 74% of consumers would use telehealth services if given the opportunity 76% of patients prioritize access to care over the need for human interactions with health care providers 70% of patients are comfortable communicating with their health care providers via text, e-mail, or video, in lieu of seeing them in person

Prediction: In 5 7 years, telehealth 12 will be part of mainstream medicine Improves access to care Offers lower-cost alternatives Improves communications between patients and doctors Reduces unnecessary care Enables better management of care, esp. chronic care States are passing regulations for Medicaid and commercial payors to cover telemedicine visits Washington state s telehealth law was enacted in 2015 and provides coverage for all essential health benefits offered by private insurance, state employee health plans and Medicaid managed care by 2017

Example: Teleradiology Initial concerns about quality or offshoring Now has become a fairly standard practice The American Telemedicine Association announced at the 2015 Fall Forum that 7.5 million Americans have their images read by a teleradiologist each year 13

Provider Challenges 14

Provider challenges 15 Work flow - how does a provider incorporate telemedicine into his or her practice? Solo or small practices Large practices Health care systems Single-specialty versus multispecialty Electronic Medical Records Can data and information be incorporated into an EMR? Can data and information information be readily shared between different systems? Different EMRs? Other practice settings Home visits Retail clinics Pharmacies

Provider challenges (continued) 16 Health plans How does provider work with different health plans who may have chosen different telemedicine vendors or have different coverage rules in the same market? Competition How does a provider compete with well-funded organizations that offer these services provider group has to decide if it will in-source or out-source Communication How can the technology be leveraged to improve the doctor-patient relationship? Consolidation How does provider consolidation enable or hinder the use of telehealth in a practice? Reimbursement Will new reimbursement models encourage providers to incorporate telehealth into their practices?

Overcoming provider challenges 17 Primary care Telemedicine visits could make up 25% of a provider s practice day Telemedicine is ideal for chronic disease and certain acute illnesses Behavioral Health Improves access to care Convenience Removes potential stigma of seeing a mental health specialist Put yourself into the mindset of the physician Providers are busy they are trying to get through their day How does telehealth make life better for them and their patients?

18 Source: http://www.merritthawkins.com/compensation-surveys.aspx - see infographic

Example: Decrease in ER use and inpatient days with the use of virtual care for patients with diabetes 19 Source: PwC Health Research Institute analysis

Physician compensation 20 Providers are primarily paid based on productivity Medicare is shifting from pay for volume to pay for value Commercial health plans are also implementing a variety of pay for value models Providers in large organized practices ae already seeing a shift in their reimbursement model, for example: 80% productivity 20% quality/outcomes/patient experience

Medicare: Sifting to Pay for value 21 30% of Medicare payments tied to quality in 2016 50% by 2018 Two options for providers: Merit-Based Incentive Payment System (MIPS) Alternative Payment Model

MIPS: Most physicians will choose this option MIPS replaces existing quality reporting programs in Medicare Part B Score based on four categories: Quality Resource Use Clinical practice improvements EHR meaningful use Physicians will be assessed, and receive payment adjustments based on a composite score (1 to 100) Resource use may increase to 30% in 2021 2018 Quality of care 25% Resource use 50% 15% 10% Clinical practice improvements EHR meaningful use 22

Commercial health plans: Valuebased payment Payment Models (examples) Description Enhanced Fee-For-Service Increase in FFS payment for Patient Centered Medical Homes Quality-based Incentives Increase in payment based on quality measures, utilization and patient experience Shared Savings Practices rewarded with portion of savings if the total cost of care is lower than trend or quality thresholds are met Partial or Global Risk Partial or complete risk based on metrics related to total cost of care Bundled Payment Primarily for surgical procedures such as total hip and total knee surgery 23

Providers are looking for solutions to 24 improve quality and efficiency If you target providers for your products or services: Demonstrate how you will help them meet or exceed CMS and commercial health plan requirements for value based reimbursement Demonstrate how you will help them improve the patient experience Convince physician practices to invest the resources on remote patient monitoring based on improvement in chronic disease management and decrease in hospitalizations or ER use

Health Plan Challenges 25

Health plan challenges 26 Health plan challenges for telemedicine fall into multiple categories Medical Loss Ratio Vendors Providers Members Blue Plans versus National Plans Competing priorities Resources

Health Plan Challenge: MLR 27 Under ACA requirements, commercial insurers must ensure that 80% of premium goes to health care costs or quality improvement for individual and small groups (85% for large group) If they do not hit those thresholds, then they must reimburse enrollees with a rebate the following year Demonstrate that what you offer contributes to the numerator as defined by ACA and NAIC in order for a health plan to consider your telehealth offering

Health Plan Challenges: Vendors 28 How does a health plan deal with multiple vendors of telehealth with different financial models? Should a health plan contract directly with a telemedicine vendor or does the health plan remain agnostic to the vendor and have the vendor contract with providers? How does a regional health plan in one state offer telemedicine for its members/enrollees in another state? What is the impact of the vendor service on the MLR calculation? How does a health plan ensure quality of care for these services?

Health Plan Challenges: Providers 29 How does health plan measure and ensure quality of care and appropriate utilization? What if a provider in health plan s network does not offer telemedicine? E.g., someone s PCP does not offer telemedicine but the patient wants a web visit? Is provider reimbursement paid at fee-for-service rate or is it incorporated into a value-based payment model?

Health Plan Challenges: Members 30 Telemedicine Members expect coverage for web-visits Health plans are implementing coverage rules Remote patient monitoring Currently most commercial health plans do not cover RPM Rationale need sufficient evidence in peer-reviewed medical literature Challenge administrative expense rather than medical claim, therefore does not help MLR calculations

Blue Cross Blue Shield Plans versus 31 National Plans How does a BCBS health plan in one state offer telemedicine for its members/enrollees in another state? BCBS plans can only contract with the providers in their service area Some BCBS plans will therefore have to offer two options: Network providers offer telemedicine within their region National vendor solution as a wrap around for their out-of-area members Will national vendor provide timely information back to PCP? What happens if a state has more than one BCBS plan who choose different vendor solutions? Potential confusion in the market

Overcoming obstacles 32

Cycling Worlds All organizations, including providers and health plans, are constantly shifting between two worlds Need to find out where they are at any given moment in time and then demonstrate that what you offer will help them Copyright Synecticsworld, Inc. All rights reserved. www.synecticsworld.com 33

Questions? 34 Roki Chauhan, MD, FAAFP Chauhan Healthcare Consulting, LLC rokichauhan@gmail.com