TRACXN REPORT : RETAIL TECH May 2016
Tracxn World s Largest Start-up Research Platform 2
Contents Topics Page Sectors we track 04 Overview 05 Tracxn BlueBox 13 Company List 25 Team 179 3
Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE CONSUMER MOBILE ENTERPRISE APPLICATIONS SECURITY MARKETPLACES MOBILE COMMERCE SAAS STORAGE SUBSCRIPTION COMM. MOBILE PAYMENTS MOBILE-FIRST ENT. APPS NETWORKING FASHION TECH MOBILE MARKETING INTELLIGENT ENT. APPS MOBILITY RETAIL TECH MOBILE DEV TOOLS OPEN SOURCE IT OPS HOME IMPROVEMENTS MOBILE HEALTH BIG DATA ANALYTICS CLOUD INFRASTRUCTURE MOM AND BABY CARE MOBILE GAMING MARKETING TECH API MANAGEMENT TRAVEL MOBILE LEARNING STEALTH MODE BIGDATA INFRASTRUCTURE GAMING MOBILE COMMUNICATION VERTICAL SAAS TECH FINTECH EDUCATION HEALTHCARE INTERNET OF THINGS BITCOIN EDUCATION IT HEALTHCARE IT 3D PRINTING PAYMENTS SELF LEARNING DIGITAL HEALTH 4
Sector Overview Scope of report This report covers companies that offer technology solutions for offline retail that enables them to drive customer traffic instore and boost sales. Also covers companies involved in optimizing backend operations of stores that can be around inventory management, store compliance, anti-counterfeit, staffing etc. The report majorly focuses only on the in-store part of the tech involved. The companies operating in the value chain (goods or services) before and after store are excluded. The sector saw over $4.1b invested through 746 rounds since 2010 1, with close to $1.1b invested in 2015/16 2. Payments is the highest funded segment distantly followed by Analytics and Engagement. Payments 154 investments worth ~ $1.8b Analytics - 156 investments worth ~$755M Engagement 247 investments worth ~ $754.5M Most active funds Plug And Play Tech Center 24 Investments (xad Inc, Capillary Tech, Linkable Networks) Y Combinator 14 Investments(FiveStars, Ela Carte, Estimote, 500Friends) 500 Startups 11 Investments (Clip, Retailigence, Erply Retail POS, Pantry) TechStars 10 Investments (Placemeter, GoSpotCheck, Chargifi, Roximity) Founder Collective 8 investments(prism Skylabs, InfoScout, GigWalk) 5 1: All data and analysis in the report is based on Tracxn s current coverage 2: Only YTD data is considered for 2016 throughout the report
Sector Overview Funding Activity Notable investments in last six months Eversight Labs(Marketing) - $15M funding round from Sutter Hill Ventures, Emergence Capital Partners April 28, 2016 Roamler (Analytics Location) - $5M funding round from Endeit April 19, 2016 Marxent (Engagement AS) - $10 in Series B funding from Detroit Venture Partners and Stage 1 Ventures April 11, 2016 Display Data (Automation Electronic Shelf Labels) - $11M Series E funding from CYBusiness Online April 7, 2016 Avametric (Engagement AS) - $11M Series A funding round from Khosla Ventures March 10, 2016 StreetLight Data (Analytics Location) - $8M in Series B funding from Vision Ridge Partners, LLC, Osage Ventures, Telekom, Engie March 08, 2016 Augment (Engagement AS) Raised $3M in Series A funding from Salesforce Ventures March 2, 2016 AppCard (Engagement Loyalty) - $20M funding from PLDT Public Affairs, Founders Fund, Innovation Endeavors Feb 25, 2016 FiveStars (Engagement Loyalty) - $50M funding from HarbourVest Partners, LightSpeed Venture Partners, Menlo Ventures and DCM Jan 22, 2016 SnapBizz (Horizontal) -$7M Series A funding from Jungle Ventures, Blume Ventures Jan 22, 2016 Estimote (Marketing Proximity Marketing ) - $11M Series A funding from JVP, Homebrew, Commerce Ventures, BoxGroup, Garage Jan 15, 2016 Euclid Analytics (Analytics In-store) - $20M Series C funding from Cox Enterprises, Benchmark, NEA, HMC, GoldSkyCapital Jan 14, 2016 ZiWow (Back Office) - $10M in Series A funding from CBC Capital Jan 8, 2016 Agilence Inc (Monitoring Security Anti-Counterfeit) - $6M funding from Arrowroot Capital and Aster Jan 5, 2016 Vmob (Marketing In-Store Marketing) - Raised $3M funding Dec 23, 2015 Clip (Payments mpos) - $8M in Series A funding from American Express, Sierra Ventures, Angel Ventures, Endeavor, Fondo de Fondos, Alta Ventures Dec 07, 2015 OakLabs (Engagement AS) - Raised $4M in Seed funding from Wing Nov 18, 2015 ShelfBucks (Marketing In-Store Marketing) - $7M Series A funding Nov 10, 2015 Chargifi (Marketing In-Store Marketing) - Raised $3M in Series A funding from Intel Capital, Techstars, R/GA Nov 3, 2015 6 Abbreviations: AS Augmented Shopping
Total Funding ($ M) No. of Funding Rounds 2014 saw the highest amount of funding with total investment of $1.3B 1400 1200 1000 YOY Funding* 135 163 1311 144 133 853 180 160 140 120 Decreasing number of funding rounds and increasing funding value indicates maturity in the sector. 2014 saw a growth of 170% in the amount of funding received as compared to 2013. 800 600 400 200 0 123.5 111 15 44 44 138.5 94 407 671 485 260.5 2008 2009 2010 2011 2012 2013 2014 2015 2016 (YTD) Year 33 100 80 60 40 20 0 Payments sub-segment accounts for around 42% of total funding since 2010. High funding Growth: Back Office solutions have seen a funding growth of ~200% in 2014 from 2013. Big Ticket Funding: Around 66% of $853M funding in 2015 came from just 3 Late Stage rounds. Cumulative Funding ($ M) No. of Funding Rounds *Funding Value based on disclosed deals 7
To receive the full 179 page report, write to us at bd@tracxn.com 8
Team Bonani Hazarika Analyst Retail Rajnish Singh Lead Analyst Retail 9