STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption Wisconsin Towns Association Tuesday October 27, 2015 Broadband & E-Commerce Education Center http://broadband.uwex.edu wibroadband@uwex.edu @WI_Broadband 608-890-4255
Maria Alvarez Stroud Center Director maria.alvarez-stroud@uwex.edu 608-263-9295 Mary Kluz Community Development Outreach mary.kluz@uwex.edu 608-890-4254
Broadband is Always on High speed internet access Capable of carrying multiple devices simultaneously
Bits, Bytes, and Bandwidth Kbps, Mbps, Gbps = bits per second Kilobits, megabits, or gigabits per second Measure of data transfer rates 1 mbps is ~ 1000 times faster than 1 kbps KB, MB, GB = Kilobytes, Megabytes, Gigabytes Measurement of file size (i.e. movie ~ 6000MB) Download and Streaming
Download Speed Comparison
Data Speed Capacity/Technology Source: CTS technologies
Across the world
The Internet has become the highway for technology Research in the U.S. shows 56% of businesses and organizations say broadband is essential for remaining in current location 56% of households say they would definitely/likely relocate if broadband was not available 32% of households work from home or have a home-based business Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
Median Household Income Growth: High BB Adoption Vs. Otherwise Similar Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
Disruptive Innovation recreation business work school health
Consumer savvy Affordability Interaction between factors affecting broadband development Consumer demand / adoption Internet service provider activity Return on Investment Regulations Consumer confidence Potential public role? Availability of infrastructure Potential public role?
How are people effecting systemic change?
Developing broadband: the players Federal level: Federal Communication Commission (FCC) National Telecommunications and Information Administration (NTIA) http://www.ntia.doc.gov/report/2015/broadbandusaguide-federal-funding-broadband-projects US Department of Agriculture (USDA), others who administer grants and loans State level: Public Service Commission PSC
Developing broadband: the players Local level Consumers judge it according to Speed Cost Reliability Government (county & municipal)
8. Make it stick 7. Don t let up 6. Create short-term wins Framework for Change 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Broadband Policies and Regulations for Wisconsin Stakeholders http://broadband.uwex.edu/resources/policy/
8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Community Outreach
8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Technology Committees
8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Vision
Vision
8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Enable action by removing barriers
Enable action by removing barriers
8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Short term wins
8. Make it stick 7. Don t let up Framework for Change 6. Create short-term wins 5. Enable action 4. Communicate the vision 3. Get the vision right 2. Build guiding teams 1. Increase urgency
Instituting change
Questions? http://broadband.uwex.edu/resources/policy/
Broadband & E-Commerce Education Center wibroadband@uwex.edu Twitter @WI_Broadband 608-890-4255 Maria Alvarez Stroud, Director maria.alvarez-stroud@uwex.edu 608-263-9295 Mary Kluz, Community Development, mary.kluz@ces.uwex.edu 608-890-4254 Find this presentation online: http://www.slideshare.net/wi_broadband