MEDIA KIT 208 www.mppub.com P: 62.728.8600 F: 62.728.860 282 East 26th Street Minneapolis, MN 55406
ADVERTISING RATES Effective January, 208 Color included in cost. AD SIZE INSERTION 6x (per ad) 2x (per ad) Full page $4387 $3988 $3688 2 /3 page $4069 $3702 $358 MINNESOTA PHYSICIAN PUBLISHING Established in 986, Minnesota Physician Publishing is a respected source for industryleading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy. ADVERTISING 62.728.8600 or info@mppub.com ADDRESS 282 East 26th Street, Minneapolis, MN 55406 BILLING Phone: 62.728.8600 Fax: 62.728.860 WEBSITE www.mppub.com ½ page $2967 $270 $2487 /3 page $2758 $2522 $2304 ¼ page $764 $560 $375 Back cover $4960 $4460 $4075 GUARANTEED & SPECIAL POSITION Minnesota Health Care News retains placement rights for all ads. A 0% premium will guarantee placement of ads ½ page or larger. For inside covers, add 0%. AD SUBMISSION Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint. Materials not submitted camera-ready are subject to production charges. Please use these photo specifications for inside pages from our printer: Color photos should be saved as CMYK (not RGB) Scan resolution = 300 dpi Total ink limit (C + M + Y + K) = 230% Black ink limit = 70% Press Dot Gain = Approx 25% Minimum dot value (highlights) = 7% Anything less will not hold ink Maximum dot value (shadows) = 70% Anything more will saturate to solid PAYMENT TERMS/BILLING INFORMATION All rates listed are net. A 3% discount may be taken from any invoice paid within 0 days. A finance charge of 8% per annum will be charged on past-due invoices. Non-camera-ready advertising materials will incur production charges on an individual basis. Payment is due within 30 days of invoice date. Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.
PRINT AD SIZES REPRINTS FULL PAGE A great way to leverage press coverage of your organization An ideal supplement to your marketing/advertising program Perfect for educational handouts at seminars and conferences An outstanding complement to your public relations campaign Color or Black & White ½ PAGE Size Width Height Full page 8.5".625" Trim size 9.5" 2.625" Full-page bleed 0" 3.25" /3 PAGE Reprints are usually letter size and printed on both sides ¼ PAGE ½ PAGE Size Width Height ½ page horiz. 8.5" 5.25" ½ page vert. 4" 0.875" /3 page 4" 7.75" ¼ page 4" 5.25" Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $50/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies. Quantity Color Price 00 Black & White $300 500 Black & White $500 000 Black & White $725 Read-only pdf file Full color/with reprint order $25 Full color/no reprint order $250 2-color = $300 extra 4-color process = $450 extra Minimum order is 00 copies Local delivery $35 ADVERTISING CONDITIONS The publisher reserves the right to refuse any advertisement. The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement. If the publisher is at fault for any advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue. Advertisers are held responsible for all invoices billed to advertising agencies that default on payment. Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertisers. Advertising cancellations after the 25 th of the month preceding publication are not possible and will be billed. All ads must be bordered. ONLINE ADVERTISING Advertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 0% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at www.mppub.com
EDITORIAL PROFILE Minnesota Health Care News is a bridge between the providers of health care and the consumers of health care. It is written by doctors and allied medical professionals. Each issue contains information about illness, prevention, health insurance, health care legislation, long-term care and many other health-care related topics. In conjunction with our editorial board, our goal is to Educate, Empower and Engage the consumer. Minnesota Health Care News contains the most current and unbiased information on new developments in health care delivery. New medications, new diagnostic equipment, tests and new treatment options are all covered on an ongoing basis. It is inherently clear that the content does not replace medical or professional advice. There is no other content ever published beside health care information, which presents an exceptional opportunity for anyone with a healthcare-oriented advertising or marketing message. We are dedicated to maintaining the highest standards of journalistic integrity and providing our readers with a useful and outstanding publication. CIRCULATION Minnesota Health Care News publishes 40,000 monthly copies and is distributed free of cost to health care consumers. It is available exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. Minnesota Health Care News is distributed throughout the seven-county metro region at over 550 locations. Minnesota Health Care News is also mailed free of charge to health care administrators, executives and leaders throughout the state. Members of the Minnesota Legislature receive complimentary subscriptions. Subscriptions are available for $36 a year. Male 5% Female 85% 0 20 40 60 80 00 DEMOGRAPHICS Age and gender (total percentage) 6-7 29% 5-60 29% Under 2 4% 3-40 4% 4-50 4% The Minnesota Health Care Consumer Association (www.mnhcca.org) is an online community of Minnesota Health Care News readers who participate in consumer opinion surveys. Results of these surveys are published each month. There is no cost to join the association and it provides our readers the opportunity for their voices to be heard in healthcare policy discussions. The association has been active for several years, and membership data, along with public data from the Minnesota Department of Health, allow us to present an accurate profile of our readers. Health Insurance Coverage of the total Minnesota Population (total percentage) Uninsured Non- 6% Group 8% Other public % Medicaid 4% Medicare 5% Employer 56%
208 PUBLICATION DATES MISSION STATEMENT January 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 March 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 May 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 July 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 September 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29/30 November 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 February 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 April 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 June 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 August 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 October 2 3 4 5 6 7 8 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 December 9 0 2 3 4 5 6 7 8 9 20 2 22 23 24 25 26 27 28 29 30 3 Minnesota Health Care News is a response to the need for independent dialogue between health care delivery and health care consumers. As our health care system becomes increasingly complex, the need to make informed decisions on a consumer level is vital while we address the difficult issues of balancing cost, quality, and access. The best possibility of creating positive solutions to these problems is to actively involve the patient. The goal of Minnesota Health Care News is to provide a forum for this process and to educate, empower, and engage the consumer. Produced by Minnesota Physician Publishing, Inc. (MPP), a respected leader and independent voice in health care, Minnesota Health Care News has no hidden agenda and no concern for maintaining market share or manipulating opinion. MPP currently produces Minnesota Physician (which reaches every doctor in the state), MedFax (serving clinic/hospital administrators/executives), Employee Benefits Planner (for human resources decision-makers) and the Minnesota Health Care Roundtable (a semiannual conference on policy issues). Minnesota Health Care News completes the circle of serving and covering all elements of health care delivery. It is a task for which MPP is uniquely qualified and to which it brings full commitment to legitimately meaningful, outstanding content. Minnesota Health Care News is available by subscription and is distributed free of charge exclusively in places where health care is delivered: hospitals, clinics, pharmacies, and long-term care facilities. It is supported by subscriptions, sponsorships, and advertising, and provides an ideal environment in which to target healthcare-conscious consumers with a wide variety of marketing messages. The foremost mission of Minnesota Health Care News is to contribute to the development of the best possible system for the delivery of health care. KEY: Ad Space Reservation (for next month) Ad Materials Due Minnesota Health Care News issue Published
208 EDITORIAL CALENDAR MINNESOTA HEALTH CARE NEWS JANUARY FEBRUARY MARCH APRIL EDITORIAL ASSIGNED BY 0/6/7 /6/7 2/5/7 /4/8 EDITORIAL DUE BY /3/7 2//7 /4/8 2//8 Written by doctors and health care leaders, with feature articles, guest editorials, interviews, and a calendar of events. Selected topics include: Emergency Medicine Issues with emergency medical transportation Legislation Preview 208 session Precision Medicine Genomic sequencing Minnesota Health Care Roundtable Regenerative medicine Home Care The Minnesota Home Care Bill of Rights Pharmacy Is your prescription working? Otolaryngology Chronic post-nasal drip Drug Classes Beta blockers Neurology Aphasia Cardiology Cardiomyopathy Community Care Givers Physician profiles Pediatrics Juvenile diabetes AD SPACE RESERVATION 2/4/7 /7/8 2/4/8 3/4/8 AD MATERIALS DUE 2/9/7 /24/8 2/2/8 3/2/8 MAY JUNE JULY AUGUST EDITORIAL ASSIGNED BY 2//8 3/5/8 4/3/8 5/4/8 EDITORIAL DUE BY 3//8 4/3/8 5//8 6//8 Distributed in over 600 health care locations throughout the sevencounty Metro area: clinics, hospitals, pharmacies, LTC facilities, and more. Selected topics include: Women s Health Advances in breast cancer detection Primary Care Routine screenings Dental Health Sensitive teeth Outdoor Health Water safety Post Acute Care Choosing the right facility OB/GYN Bio-identical hormones Dermatology Common skin infections Minnesota Health Care Roundtable The opioid epidemic Radiology The role it plays in your health care Legislation Key fall session health care bills Occupational Medicine Work-related musculoskeletal disorders Public Health Social disparities AD SPACE RESERVATION 4//8 5/6/8 6/3/8 7/8/8 AD MATERIALS DUE 4/8/8 5/23/8 6/20/8 7/25/8 SEPTEMBER OCTOBER NOVEMBER DECEMBER EDITORIAL ASSIGNED BY 6/4/8 7/3/8 8/3/8 9/4/8 EDITORIAL DUE BY 7/3/8 8//8 9/4/8 0/2/8 Produced monthly by Minnesota Physician Publishing, dedicated to improving health care in Minnesota for over 30 years. Selected topics include: Special Focus Diabetes Health Care Architecture Honor Roll Medicare Preparing for open enrollment Regenerative Medicine Stem cell therapy Behavioral Health Opioid use disorder Ophthalmology Macular degeneration Gastroenteriology Managing Crohn s disease Chronic Pain Non-pharmaceutical treatment options Oncology Advances in treating blood-related cancers Long Term Care Memory care facilities Health Insurance Understanding your provider network Pulmonology Chronic lower respiratory disease AD SPACE RESERVATION 8/5/8 9/2/8 0/7/8 /4/8 AD MATERIALS DUE 8/22/8 9/9/8 0/24/8 /2/8 Dates and topics are subject to change. 282 East 26th Street, Minneapolis, MN 55406 62.728.8600 62.728.860 fax www.mppub.com
30 years of serving Minnesota s health-care delivery system Bringing your message to your market Minnesota Health Care News is a direct link between our health-care delivery system and health care consumers. Written by physicians and industry leaders, we provide an unparalleled marketing opportunity. Our easily understood content is dedicated to patient advocacy. All our readers are already actively engaged in the health-care delivery process. Your message is not lost in competition with remodelers, retailers or restaurants. 40,000 monthly copies distributed metro-wide in clinics, hospitals, pharmacies and long-term care facilities. Our mission the three E s: to Engage, Empower and Educate the consumer. High-quality print production values with a heat set format and outstanding color reproduction. Reaches consumers with genuine health care needs in a health care setting. Your advertising message is not lost in the clutter and unrelated content of upscale magazines. Supports the goals of its advertisers and all health care providers.