AdvaMed s Code of Ethics Kristine Rapp, Vice President, Ethics & Compliance Hospira, Inc. HCCA Annual Conference, Chicago, IL 1 April 24, 2007 The AdvaMed Code of Ethics Agenda AdvaMed what is it? The AdvaMed Code of Ethics what conduct does it address? What are AdvaMed Members doing to support the Code? How have prosecutors supported the Code? What can HCCA members do to support ethical interactions between the industry and HCPs? 2 1
AdvaMed What is It? Mission: To advocate a legal, regulatory and economic climate that advances global health care by assuring patients have access to the benefits of medical technology. AdvaMed provides its members with the advocacy, information, education and tangible solutions necessary in the complex regulated environment of healthcare. 1000+ members comprise nearly 90% of the medical technology sold in the U.S. and over 50% of the medical technology sold globally each year. 3 AdvaMed Code What s Covered? 4 Voluntary code of ethics regarding members interactions with healthcare professionals. Effective 2004, with additional FAQs in 2005. Addresses the following interactions: Product training and education Third party educational conferences Sales and promotional activities Consulting arrangements Gifts Reimbursement / economic information Grants and other charitable donations 2
How Do Members Support the Code? Seminars/Conferences for members and for healthcare professionals (e.g. AMA, AAOS, NASS, NAHC, Cardiology, AABB, HGPII) Brochures, website information for members and healthcare professionals Code Logo Licensing Program (2006) members CEO s certify that their companies have taken several steps that qualify them as Code Supporters (executive support, posting of Code on website, training, policies/procedures, processes to monitor/report issues, discipline violations). Over 30 member companies have certified. 5 Code of Ethics Supporter Logo 6 3
Code of Ethics Logo Program 7 The Code License Agreement 8 4
Licensed Code Supporters 9 How Supporters Use the Logo Training of company employees on the significance of the logo. Outreach to customers at their vendor days Product materials (e.g. brochures Placards, signs at convention/ trade show booths Brochures directed at healthcare professional organizations (e.g. AMA) Business cards, letterhead 10 5
Prosecutors Show Their Support Thumbs Up for the Code / Code Logo Program Peter Winn, Esq., Asst. U.S. Attorney, W. D. Washington North American Spine Society 21st Annual Meeting: Health Care Fraud Investigations. (September 28, 2006) James S. Sheehan, Esq., Assoc. U.S. Attorney, E.D. PA 2006 Drug and Device Fraud Issues Prosecuting Drug and Device Frauds AdvaMed. (October 5, 2006); AdvaMed Code: Better Practices Survey and New Initiatives (Audio Conference). (October 11, 2006 ) Virginia Gibson, Assistant U.S. Attorney, E.D. PA ACI Conference, Sales & Marketing of Medical Device (November 2006). 11 Prosecutors Show Their Support It really is an excellent effort by reputable manufacturers to address a complex issue I think it does prevent illegal conduct, and it... gives people in the field not only the opportunity to understand what the rules are, but what the rationale is, and to show it s not just something that s in their own organization, but applies across the board. James S. Sheehan, Esq., Associate U.S. Attorney, E.D. Pennsylvania. (October 11, 2006 ) 12 6
What Can HCCA Members Do to Help? Spread the word out about the AdvaMed Code and Code Logo program in your institutions. Encourage your colleagues to seek out and support the AdvaMed Code Supporters. Reinforce the message that: We are all part of the healthcare supply chain and the behavior of one part reflects on all of healthcare. The public image of U.S. healthcare needs help. Raising the level of ethics in interactions with other parts of the supply chain is all of our responsibilities. 13 Thank you for your interest in and support of the AdvaMed Code. 14 April 24, 2007 7