April 10, 2018 Plenary: Building Your Influence on Social Media To participate in the Live Polls For WiFi or website participation: If you have a laptop, ipad, or other web-based device that uses WiFi, you can go to PollEv.com/melissabatch356 to participate in the polls For Text participation: Enter phone number of 22333, and send a text that reads MELISSABATCH356 You will be able to text your answers to the poll Building Your Influence on Social Media Melissa Batchelor-Murphy, PhD, RN-BC, FNP-BC, FAAN Associate Professor, Duke University School of Nursing @DukeU_NrsngSchl 1
Objectives 1. Recognize how multiple forms of social media can be used to leverage and expand your professional influence. 2. Identify credible sources of health information campaigns to spread key messages for health decision-making. 3. Use a framework to develop individualized social media skills to showcase your work. Nurses Using Social Media #Nurses @TheView #Stethoscope 2
Nurses Using Social Media Why Use Social Media? Communicator to Public Research findings Changes in Practice Standards Advisory Opinions White Papers Political Events Image of Nursing Being Engaged Professional Organizations Healthcare Organizations Academic Centers Regulatory Agencies Nursing Licensure Boards Why Use Social Media Be part of conversations & stay current Build professional relationships Increase timely dissemination of health & safety information Promote services & programs (NICHE) Personalize and reinforce health messages that can be more easily tailored or targeted to audience(s) Empower people to make safer and healthier decisions! Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. 3
Guard Your Career and Your Reputation 1. Maintain professional boundaries 2. Protect your professional reputation 3. Don t breach patient privacy and/or violate HIPAA 4. Don t establish a duty of care through social media Resources NCSBN: A Nurse s Guide to Professional Boundaries NCSBN: A Nurses Guide to the Use of Social Media Buppert, C. (2018). Nurses and Social Media: Guard Your Career and Your Reputation. Retrieved March 31, 2018 at https://www.medscape.com/viewarticle/892498 Objective 1 Recognize how multiple forms of social media can be used to leverage and expand your professional influence Social Media: So Many Options! Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. 4
Facebook LinkedIn Use Facebook & LinkedIn to Represent your organization by post photos of staff & events Post comments on current activities, upcoming events, and other timely information Link to current articles to demonstrate knowledge of the field and introduce your work to colleagues Individuals can Like an organization or a cause and see others who are connected to these issues Create or join groups of other nursing professionals Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. 5
Twitter Micro-blogging platform (240 characters) Allows you to link content on the Web Collects comments in real time Reaches a wide audience Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. Why Use Twitter? Reach broadly Build relationships Get immediate feedback Stay current/discover new conversations Find collaborators Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. 6
You Tube Use You Tube to: Create a channel to house videos Post a video of a special event, conference to share with those who could not attend Post a video of a training session you wish others to emulate Share a link to your videos on other social networking sites Broadcast training or events live Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. Blogs Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. 7
Use Blogs to: Create another outlet to serve as a voice for you or your organization to share news, or updates o Provide analysis, insights, and updates Update your community about a recent event or ask for volunteers for an upcoming event Comment on other blogs to share your thoughts or opinion to gain exposure as a thought leader in your field Beilenson, J., Batchelor-Murphy, M., & Brody, A. (2015). Getting the Word Out: Media and Social Media Strategies that Make a Difference. Paper presented at the National Hartford Center for Geronotological Nursing Excellence Annual Leadership Conference, Orlando, FL. Objective 2 Identify credible sources of health information campaigns to spread key messages for health decision-making Identifying Credible Sources to Learn More About Using Social Media Professionally Centers for Disease Control and Prevention - The Health Communicator s Social Media Toolkit - CDC s Guide to Writing for Social Media National Council for State Boards of Nursing - A Nurse s Guide to Professional Boundaries - A Nurses Guide to the Use of Social Media American Nurses Association - 6 Tips for Nurses Using Social Media 8
Credible Sources of Information to Like, Share, Tweet, Retweet Research findings Changes in Practice Standards Advisory Opinions White Papers Political Events Image of Nursing Professional Organizations Healthcare Organizations Academic Centers Regulatory Agencies Nursing Licensure Boards Objective 3 Use a framework to develop individualized social media skills to showcase your work 9
My Start in Social Media and Technology 2007-2010: My journey begins 2011: The power of stories 10
2015: YouTube Channel Using video to disseminate science 2017: Developing a website and a professional brand 2017: Television Show. 11
2017: NICHE. 2017: Needed to learn to Blog and Disseminate... 2018 & Beyond: Showcasing Science & Building an Interprofessional Network 12
Getting Started 1. Identify target audience 2. Determine your objective(s) 3. Audience communication needs 4. Goal integration with your organization (and NICHE) 5. Identify social media tools 6. Define activities 7. Message Development 8. Measure impact CDC s Social Media Toolkit. Worksheet p. 47 Develop a Plan Be strategic Be deliberate Identify training opportunities Develop a plan Work your plan Gladiator Transitional Spectator Working the Plan Advocacy, Thought Leader (Podcast, TV/ Radio, Meeting with policymakers) Interpreting health information and translate for the public (Blogging, Op Eds, Sharing Conference events) Learn new social media platform, educate family and friends (Retweet, Share) 13
STEP 1: What s the problem? Making Your Case STEP 2: Give some back story: how did we get here? STEP 3: What should we do about it? Delirium is a new, sudden, and serious episode that changes a person s ability to pay attention, ability to think and/or alertness. NICHE Need to Know: Delirium Hospitalization, anesthesia and surgery increase risk of delirium, but it is often missed or misinterpreted as dementia. Healthcare professionals are often not trained to recognize delirium. NICHE nurses are trained to recognize delirium as a medical emergency. NICHE nurses work with families and the healthcare team to identify delirium, find the cause, and reverse delirium. Other Examples Thank you! Twitter: Instagram: melissabphd_thenurse LinkedIn: Melissa Batchelor-Murphy Facebook: MelissaBPhD Email: melissa.batchelor-murphy@duke.edu 14