2013 Society for Marketing Advances Conference Westin at Hilton Head, South Carolina 29 October to 2 November 2013 Conference Chair: John Branch, University of Michigan, jdbranch@umich.edu Overview: The 2013 Conference in Hilton Head, South Carolina marks the 51 st anniversary of the Society for Marketing Advances, begins another half century of leadership in the field of marketing. The theme for the conference will be Marketing Identity, drawing inspiration from Hilton Head the State of South Carolina, both of which have indeed been very successful in establishing their own identities through the clever use of marketing collateral. The conference will open again with the now well-established Structural Equation Modelling Workshop. Running parallel to the workshop will be a new offering this year: Case Study Research Workshop. Of course returning this year will be the highly-rated SMA Doctoral Consortium. Three of our fan favorites the Cengage Pride-Ferrell Innovations in Teaching Competition, the SMA Distinguished Teaching Competition, the Doctoral Dissertation Competition will also be back. Add to these activities multiple tracks with three possible formats (papers, presentations, perspectives), the 51 st annual SMA Conference in Hilton Head, South Carolina is sure to be another great event. Submissions: Submissions are invited to our numerous tracks from scholars across all scientific disciplines, which employ any methodological tradition. Submissions which contribute to our understing of identity of marketing s role in creating nurturing identity are especially welcome. Submissions ought to follow one of the following 3 formats: Papers (complete work) Presentations (early stage incomplete work) Perspectives (multi-paper, roundtable, or panel special sessions focused on a specific theme) Scholars whose Papers are accepted can elect to publish in full or in summary abstract in the conference proceedings; Presentations Perspectives will be published as
summary abstracts. Papers will be eligible for the numerous track conference awards. Submissions for our three competitions the Cengage Pride-Ferrell Innovations in Teaching Competition, the SMA Distinguished Teaching Competition, the Doctoral Dissertation Competition are also encouraged. Cases can also be submitted to the Marketing Education track. Case submissions will also be Submission Deadline: 1 April 2013 Submission Requirements: Papers (complete work) Submit Papers via e-mail to the appropriate Track Chair according to these Page 1: Title, author, full contact information. Indicate contact author if several authors. Page 2: Title abstract (100-150 words). Page 3: Body of paper begins, maximum 20 pages, including references, double spaced, 1 inch margins on all sides. Follow the current style of the Journal of Marketing Theory Practice. Presentations (early stage incomplete work) Submit Presentations via e-mail to the appropriate Track Chair according to these Page 1: Title, author, full contact information. Indicate contact author if several authors. Page 2: Title extended abstract begins (750-1000 words). Follow the current style of the Journal of Marketing Theory Practice. Perspectives (multi-paper, roundtable, or panel special sessions focused on a specific theme) Submit Perspectives via e-mail to the appropriate Track Chair according to these Page 1: Title, session chair, full contact information. Pages 2: Title abstract (100-200 words) Competitions Contact Competition Chair directly for submission requirements. Cases (for Marketing Education track): Submit Cases via e-mail to the Marketing Education Track Chair according to these Page 1: Title, session chair, full contact information. If field or personal case, then indicate if company, financial information, or both have been disguised.
Page 2: Body of case begins, maximum 10 pages, double space, 1 inch margins on all sides. Note: Preference will be given to cases from field or personal experience. Library cases will be considered. Writers of accepted cases will furnish a teaching note two months before the workshop s date. Track Competition Chairs: Consumer Behavior Diane Edmondson Middle Tennessee State University Diane.Edmondson@mtsu.edu Stefanie Boyer Bryant University sboyer@bryant.edu Marketing Research Kevin Shanahan Mississippi State University kshanahan@cobilan.msstate.edu Product Br Management Kesha Coker Eastern Illinois University kcoker@eiu.edu Pricing Nwamaka Anaza Francis Marion University NAnaza@fmarion.edu Logistics & Supply Chain, Distribution, Retailing William Foxx Troy University wfoxx1@troy.edu Promotion Adam Rapp University of Alabama arapp@cba.ua.edu Nicolaos Panagopoulos Athens University of Economics Business npanag@aueb.gr Services Marketing Maria Kalamas Kennesaw State University
mkalamas@kennesaw.edu Marketing Education Michael Levin Otterbein University MLevin@otterbein.edu Marketing Technology Kathy Smith Murray State University ksmith68@murraystate.edu Tim Johnston Murray State University timothyc.johnston@murraystate.edu Marketing Ethics, Law, Public Policy Pushkala Raman Texas Woman s University praman@twu.edu Cross-Cultural Global Marketing Enrique Manzur University of Chile emanzur@unegocios.cl Rodrigo Uribe University of Chile ruribe@unegocios.cl Marketing Strategy Michelle Bobbitt Middle Tennessee State University michelle.bobbitt@mtsu.edu Sales Research Teaching Rich Rocco DePaul University Rrocco1@depaul.edu Cengage Pride/Ferrell Innovations in Teaching Competition Larry Neale Queensl University Of Technology l.neale@qut.edu.au SMA Distinguished Teaching Competition Barbara Wooldridge University of Texas at Tyler barbara_wooldridge@uttyler.edu Doctoral Dissertation Competition
Bob McDonald Texas Tech University bob.mcdonald@ttu.edu