Travel Reduction Program: Transportation Coordinator Training November 2, 2015 Leslie Keena Business Outreach Associate lkeena@pagregion.com
What is PAG? The Pima Association of Governments (PAG) is the metropolitan planning organization for Pima County. We focus on regional planning issues, such as air quality, water quality, transportation and population growth.
What is Sun Rideshare? A PAG program that helps make alternative transportation more affordable, accessible and convenient for Pima County residents. Sun Rideshare s online travel database and matching system helps commuters find the best transportation option. We work to reduce traffic congestion and improve air quality.
Travel Reduction Program History 1985 lawsuit (McCarthy vs. Turner) required Pima County to produce plans to be in compliance with the Federal Clean Air Act Travel Reduction Program started in 1988, mandated by all jurisdictions for companies with 100+ FTEs Required through 2020, possibly longer
What Do I Need to Do? TRP Requirements Assign a TC (that s you!) Complete Activity Inventory Report Complete Annual Employee Survey Distribute TRP information and materials Transportation Coordinator Activity Inventory Report Annual Employee Survey Distribute Information
Transportation Coordinator Role of a TC Keep us updated with current employee counts (headcount and FTE) Provide contact information for TC and TC backup as well as highest ranking local official Distribute TRP and Sun Rideshare information to employees Promote alternative transportation TC Jennifer Cox and Commuter Steven Eddy of Tucson Electric Power
Activity Inventory Report Activity Inventory Report Must be submitted via online link Your annual plan for travel reduction activities Link sent May 1. Must completed by May 31 If not submitted on time, your company may face enforcement by the relevant jurisdiction Each year create a new user and password when you register Don t forget! We provide Guaranteed Ride Home for you We provide a Rideshare Matching system for you It s required that you disseminate information
Annual Employee Survey Annual Employee Survey Online survey done each year in the same month by all employees TC will receive online link 2 weeks before survey month, activated on the 1 st and closed at end of the month Reminders and survey counts are sent out during the survey month Commuter Venessa Nish, fourth from left, and her vanpool group
Company ABC 123 Fun Street, Tucson 85711 Survey Date - February 2015 2005 2007 2013 2014 2015 Alternative Mode Participation (based on trips) 19.9% 28.8% 17.5% 19.6% 31.7% TRO Goal 38% 40% 40% 40% 40% Average weekly VMT per employee (one way miles) 50.5 50.5 78.3 47.2 41.0 VMT % change vs. last survey -5.1% 0.0% 55.0% -39.7% -13.1% Number of Employees at time of survey 283 338 325 280 301 Number of survey respondents 283 288 179 140 161 Survey reponse rate 100.0% 85.2% 55.1% 50.0% 53.5% Average one-way miles per trip 10.8 11.3 16.5 10.2 10.2 Average number of people per carpool 2.5 2.3 2.2 2.0 2.3 Average number of days per week for Alt Mode usage 4.9 4.7 4.6 4.5 4.6 % of Trips by mode % Drive Alone 80.1% 71.2% 82.5% 80.4% 68.3% % Carpool/Vanpool 11.9% 14.5% 6.0% 9.3% 11.7% % Bus 5.3% 8.0% 5.4% 6.2% 13.0% % Street Car 0.0% 0.0% 0.0% 0.0% 0.0% % Bike 1.3% 3.1% 3.2% 2.1% 3.6% % Walk 1.3% 2.8% 2.1% 1.4% 2.2% % Telework 0.0% 0.0% 0.0% 0.0% 0.0% % CWW 0.1% 0.3% 0.7% 0.7% 1.2% # of Employees by mode* *employees may be double counted if they use multiple modes must use a mode at least once a week to be counted. VMT = vehicle miles traveled CWW = compressed work week # Carpool/Vanpool 42 50 12 14 23 # Bus 16 23 11 10 24 # Street Car 0 0 0 0 0 # Bike 5 11 6 3 7 # Walk 7 10 4 2 4 # Telework 0 0 0 0 0 # CWW 1 4 6 5 10 TOTAL 71 98 39 34 68
Annual Employee Survey Why are these things important? Activity Inventory Report Employee Survey is used to calculate emission benefits of TRP and alternative mode usage Employee Survey can show where people live and potential for carpooling Employee Survey will be used to improve transit system review schedules, routes, and hours of operation Employee Survey is used to evaluate travel time to improve roadways and signal optimization
Annual Employee Survey Why are these things important? Activity Inventory Report Activity Inventory Report shows reach of Sun Rideshare marketing campaigns and materials Activity Inventory Report provides important employee numbers for regional planning Activity Inventory Report provides information on availability of subsidies and incentives Activity Inventory Report provides information on access to transit, flexible schedules, and bike facilities
TRP Recognition Program TRP Recognition Goals: 3 goals reached 2 goals reached 1 goal reached 60% response rate on the employee survey Meet TRP ordinance goal for alternative mode usage (min. 50% response rate) Two percentage point increase from current alternative mode usage level (min. 50% response rate)
TRP Recognition Program How You re Recognized Achievement certificate Listed on PAG website, social media and TRP newsletter Ad in The Daily Star
Distribute Information Distribute Rideshare Information Interactive Travel Database o Carpool matching o Transit routing o Park and ride lot matching o Vanpool matching and empty seat recruiting o Travel Calendar o Guaranteed Ride Home o Rewards Program Blue Skies Campaign Marketing Materials
Rideshare Matching: Travel Database
Rideshare Rewards Program Area residents log alternate mode trips in Sun Rideshare Travel Calendar to win prizes each month $25-$100 given to winners every month Prizes and points change each month, so people can enter any time. November Prizes 200 points required (3) $100 gift cards (1) $75 Amazon gift card (2) $50 gift cards December Prizes 350 points required (4) $100 gift cards
Guaranteed Ride Home Safety net for commuters who use alternate modes at least twice a week. Must be registered in database Currently, users must call or email Sun Rideshare to sign up 4 vouchers per 12-month period Only in case of emergency while at work (e.g., carpool falls through, unexpected overtime, personal or family illness) All trips must be within Pima County Supervisor must sign voucher
Transit Get on Board Program 82% of TRP businesses are close to a transit stop Make it easy and accessible: sell passes on site Can subsidize passes or not or offer pre-tax option SunGo Card online management system Plan Your Trip online routing Pat Richter Pass Program Manager Sun Tran Pat.Richter@tucsonaz.gov (520) 206-8859
Vanpool Monthly lease of commuter vans 6 to 15 passenger vans available 30 day notice to terminate Require primary and back-up driver to start PAG provides a monthly subsidy up to $500 per month Rick MacNeal vride, Outreach Rick.macneal@vride.com 520-227-6288 sunridesharevanpool.com
Marketing Materials
How to Talk About Alternative Why would your employees care about taking alternative transportation? Transportation Finding the right carrots to get people to care
It Saves Money
Win Prizes Monthly drawings for rewards, including $25, $50, $75 & $100 gift cards and alternate mode prizes. One trip = one point, round trip is 2 points Points are cumulative, so you can earn them all year November Rewards 200 points required (3) $100 gift cards (1) $75 Amazon gift card (2) $50 gift cards
It s Healthier! First-year bike commuters lose 13 lbs, on average (Fast Company) Walking can boost your brain power, adding years to your life and potentially protect against diseases like Alzheimer s (Neurology Magazine) Public transit improves well-being: riders regularly report being less stressed (Business Insider)
It s Good for the Environment Every 0.6 miles we drive puts one pound of pollution into the air. Tucsonans drive over 23,000,000 miles every day! That's over 80 trips to the moon. Motor vehicle emissions are the #1 source of air pollution in Pima County
Promoting Rideshare
Making it Easier
Community Events
Company Events
2016 Company Incentives $100 Rewards prizes for companies to develop a month long, company-specific contest 12 companies, one per month Must involve Sun Rideshare database somehow (registrations, logging trips) Goals are up to you! Applications due in January
Social Media: Follow Us! facebook.com/sunrideshare @SunRideshare
Contact Information Leslie Keena Business Outreach Associate (520) 495-1440 LKeena@PAGregion.com Ruth Reiman TDM Manager Rreiman@PAGregion.com
Pima County TRP by the Numbers PAG TC Training November 2, 2015 Karen Wilhelmsen Pima County Employee TC Pima County Dept. of Environmental Quality
The Susie Story
Background Info for Pima County +/- 7,400 employees ~50 departments Percentage of Trips by Mode Drive Alone 79.7% 2014 PAG TRP Survey Pima County Employees Telework 0.1% Bus 8.8% Car/Vanpo ol 6.6% Compresse Bike 2.4% d Work Week Walk 0.9% 1.5%
Benefits Supporting Alt Modes 50% bus pass subsidy Automatic payroll deduction Pre-tax Discount carpool parking ($10/mo/carpool) Bike lockers, racks at many locations Bike share program Limited compressed work schedule, telework, flex schedules
Reaching Employees Since 2008 193 Presentations to new employees 2,844 # employees attending 23% response rate 41% said presentation helped them choose alt modes, or they were planning on using already 48,900 miles NOT driven in 2014
Materials Distribution 21,298 14,408 pieces distributed at new employee orientations 6,890 pieces distributed at centralized locations
Electronic Communications 93 eblasts or newsletter articles 4 Listserves for alt modes 160 Employees on list serves
11 TRP intranet pages with loads of links to resources
Special Events Promotion 0 $ available from Pima County for employee prizes Take advantage of existing programs, events & location
Incentives & Rewards 6,974 $ 92 County employees won from PAG Sun Rideshare since 2012 140 Non-cash prizes from PAG, Wellness Program, Facilities, Mrs. Green s World, Old Tucson Studios, Colossal Cave, Trip to San Diego (2011-2013)
52 Employees participating Bike Fest Living Streets Alliance 2015 3 prizes from LSA, 4 prizes Pima County Wellness and Clean Air Program 65 Participants in Bike to Work Week 2014 18 organizers Slow Bike Race, rides, show helmet for prize
Why are we TCs? Travel Reduction Ordinance Requirement Part of our job Healthy air is in our hands! Appeal to audience interest Humor Money Health Recognition
There s someone (many someones) like Susie at your workplace too! Questions/Comments? Karen Wilhelmsen Pima County Department of Environmental Quality Clean Air Program Karen.Wilhelmsen@pima.gov 520.724.7449
Cottonwood Tucson Steve Gottlieb Transportation Coordinator 520-743-0411 ext. 2562 sgottlieb@cottonwoodtucson.com
Travel Reduction Programs What gets in the way!
Misconceptions of Public Transportation
End of the Line! Bus routes don t go far enough.
Too Busy to Arrange Carpool
Called Away for Obligations at Home
PAG Travel Reduction Program Almost all excuses are addressed with solutions by the Travel Reduction Program
I Feel Much Better Now!
It can be Done
Possible Approaches to TRP Get management buy in especially department managers. Survey employees for information on what will make TRP easier for them. Have PAG info readily available. Recognize that TRP is a process that will require ongoing effort. Build a team to champion the cause. Advertise other community activities.
Cottonwood Travel Reduction Program TRP is one part of Cottonwood s Sustainability Team s projects. Keeping employees informed: Internal website has a Travel Reduction Program folder under Employee Resources Includes all PAG and Sun Ride Share information Includes information about Cottonwood s Incentive Program Email blasts are sent to employees every 6 to 8 weeks with updates Announcements are made in staff meetings Posters and fliers are placed on department notice boards Have conversations with employees about the program
Cottonwoods Incentive Program Program started January 2014 Internal carpool sign up as well as PAG resources Bike storage and showers Incentives The person using the most alternative modes of transportation in a calendar quarter is eligible for a gift. Choices Starbucks gift card Movie tickets Subway gift card Carwash coupon for the car you didn t drive to work Cost Minimal cost to keep employees vested in the program
A Work in Progress Coordinate shift times with zip codes Build bus ridership commitment to get management to provide a ride to and from the bus stop. Talk with Sun Tran about a feasibility study to extend a bus route on Silverbell. Develop a bus and bike incentive.
Expert Global Solutions EGS is a world-class comprehensive Business Process Outsourcing entity in global management and outsourcing services. Centralized and Scaled Partner A Firm with a Strong Legacy and Presence End-to-End Customer Lifecycle Support
Company Profile BPO Market Leader Approximately 1.1B Annual Revenue Services a Majority of US Fortune 500 Co. Service Delivery Footprint: -11 Countries -70 Contact Centers -43,000 Employees
Tucson East Site Our Energy clients require non traditional schedules, as such we have many employees that work an early or late Schedule. We also have some folks that work 4/10 s and 3/12 s schedules. We run 7 days a week and 360 days a year. As you can see this does present a challenge to some. But with SunTran or and other modes of alternative transportation such as Rideshare, Carpooling and bike cycling our employee have found ways to meet these challenges. We recruit in the area which makes it more appealing to bus, bike ride and walk to work.
Our Goals This Year 1. Get all involved: Operations, Staff and Leaders 2. We used a communication log that all have access to 3. We offered the survey online and hard copy, 70% of our entries were by hand. 4. Information was posted early so that we could get folks talking about the survey. 5. Made handouts readily available to employees 6. With the co-operation from Ruth, having an alert of our numbers gave us incentive to meet our goals.
Next Years Promotion Promote online participation Prizes for getting competed surveys in early Site Director will promote the survey in an email to all Create a internal website Promote different modes of transportation thru out the year Offer hard copies to those who do not have computer access
During the survey period a large number were impacted by the strike. With constant communication, Supervisors modifying schedules, and continued to increase additional carpooling spaces we were able to help our employees get to work, and have less stress about their personal transportation issues. I want to thank Ruth and Leslie for their time and attention to our survey questions and requests.