African The Bestselling Pan-African Business Magazine BUSINESS An IC Publication 51st Year N 445 Oc tober 2017 INTERVIE W J im O v ia, Ch a ir m a n, Ze nith B a n k SPECIAL REP O RTS To p B a n k s: T h e d efinitive guid e to Afric a s l e a d in g l e n d e r s Nige ria: Fro m crisis to re c ove r y The Bestselling Pan-African Business Magazine FE AT U RE S B a n kin g: Tro u b l e b rewin g in G h a n a? Ke nya: El e c tio n u n c e r t a in t y l o o m s Making Africa your business AFRICA S ENERGY FUTURE Oil, Gas and Power Euro Zone 5.00 l UK 4.00 l USA $6.50 l Algeria DA 300 l Angola 1000 Kwanza (AOA) l Australia A$ 7.50 l Bahrain BD 2.00 l Canada $6.50 CFA Zone CFA 3.000 l Cyprus 4.00 l Denmark DKr 40 l Egypt E 30 l Ethiopia R 90 l Gambia Da 150 l Ghana GH 12.00 l Indonesia R45,000 Jamaica $680 l Jordan JD 3.500 l Kenya KShs 350 l Kuwait KD 1.500 l Lebanon LL 7500.00 l Malaysia RM 15.90 l Mauritius MR 150 Morocco Dh 39 l Norway NOK 59 l Oman OR2.00 l Qatar QR 20 l Rwanda RWF 3000 l Saudi Arabia Rls 20 l Sierra Leone LE 20.000 l Singapore $7.50 l South Africa R40.00 (inc. tax) l Other Southern African Countries R 35.10 (excl. tax) l Sweden SKr 33 l Switzerland SFr 8.70 l Tanzania TShs 6,500 l Tunisia TD 5.000 l Turkey 10.000YTL l UAE Dh 20 l Uganda USh 10,000 l Zambia ZMK 45 l l l l 21/09/2017 14:14 Award winning writing giving you a unique insight into Africa s business and economic landscape Media Kit 2018 www.africanbusinessmagazine.com
African Business magazine, part of the IC Publications Group, is Africa s most respected and bestselling monthly business magazine. The magazine has won numerous awards and attracts the best writers in Africa. Every month you can find interviews with Africa s biggest names, as well as sector reports and country files, giving context and making sense of the African opportunity. READERS Decision makers in government and business African Business is sold in over 100 countries. Our readers include affluent and cosmopolitan Africans as well as investors and Africa watchers globally. Readers are private sector decision makers, government policy makers and thought leaders in Africa and the world, as well as entrepreneurs and changemakers across the continent. QUALITY 30% are C-Suite executives 32% are government officials Since 1968, African Business has been the most respected source of analysis and debate on African economic and business issues REACH Africa s only ABC audited international business magazine 26,472 AUDITED COPIES *ABC certificate 01/01/2016 to 01/12/2016 Sales Breakdown 21% East & Central Africa 31% West Africa 1% North Africa 29% Southern Africa 18% rest of the world 20,000 copies were distributed at 75+ international and industry specific events. 74% have purchasing power EDUCATED 80% AFFLUENT $50,000- $75,000 LOYAL 55% have a bachelor degree or higher average household income have read African Business for 5+ years Figures based on internal reader survey PARTNERS Global Influencers We have an unrivalled network of partners. Our strategic partners include: the World Economic Forum, United Nations, African Development Bank, World Bank, African Union, Commonwealth Secretariat, Corporate Council on Africa, and Organisation for Economic Cooperation and Development, as well as other global media houses such as CNN, BBC, CNBC and Bloomberg. NETWORK Africa s most diversified distribution network As well as subscriptions and newsstand sales we ensure maximum visibility through our own network of street vendors and distribution on 14 international airlines, in business lounges and five star hotels. We also target African and international organisations, embassies and ministries. 87% O F R E A D E R S A R E A G E D BETWEEN 22 AND 55
CONTENT CREATION AND MARKETING Powerful content creatively designed to meet your needs, reach your audience and deliver results. Designed with your bespoke needs in mind, we provide creative and compelling content which can be distributed across our print and web platforms. We have been working in Africa for over 50 years, and our expert team of editors, writers, designers and project managers will ensure you will benefit from our extensive experience in brand messaging and storytelling to produce high-quality content with the greatest impact. Reach your audience across all our channels and products. We believe in collaborating with our clients to develop strategies and create exciting new ways of telling their brand stories via print content, native articles, videos and multi-media solutions to engage their audiences. African in perspective, global in reach, the IC Group have an unrivalled reach: 2. 6 M I L L I O N R E A D E RS in more than 100 countries We guarantee: Creative content Powerful storytelling Innovative design Insightful thought leadership Engaging video content Targeted brand positioning Complete 360 communications We specialise in: Native content Advertorials Thought leadership White papers Surveys and research Video Audio Infographics 20,000+ THOUGHT LEADERS at branded and third party events where we are represented across the globe 5,000,000+ SOCIAL MEDIA impressions per event COMMUNICATIONS S E RV I C E S Our services include: MEDIA RELATIONS With an experienced media arm, we have the essential skills to provide first class communication strategies and tailored solutions to meet your needs. MARKETING STRATEGY AND SERVICES One stop for strategic marketing advice and planning to create the best marketing strategy and all your marketing needs from initial market research to web design, copywriting, advertising and more within your budget. SOCIAL MEDIA Bespoke social media strategy for your needs and day-to-day management, measurement and reporting. EVENTS Our specialist and experienced in-house team organise a wide range of African business, financial and political events, from small workshops and roundtables, to large business conferences and awards ceremonies, recognised as one of the premier fixtures on the international calendar and guaranteed to give your brand maximum visibility.
l Euro Zone 5.00 l UK 4.00 l USA $6.50 l Algeria DA 300 l Angola 1000 Kwanza (AOA) l Australia A$ 7.50 l Bahrain BD 2.00 l Canada $6.50 l CFA Zone CFA 3.000 l Cyprus 4.00 l Denmark DKr 40 l Egypt E 30 l Ethiopia R 90 l Gambia Da 150 l Ghana GH 12.00 l Indonesia R45,000 l Jamaica $680 l Jordan JD 3.500 l Kenya KShs 350 l Kuwait KD 1.500 l Lebanon LL 7500.00 l Malaysia RM 15.90 l Mauritius MR 150 l Morocco Dh 39 l Norway NOK 59 l Oman OR2.00 l Qatar QR 20 l Rwanda RWF 3000 l Saudi Arabia Rls 20 l Sierra Leone LE 20.000 l Singapore $7.50 l South Africa R40.00 (inc. tax) l Other Southern African Countries R 35.10 (excl. tax) l Sweden SKr 33 l Switzerland SFr 8.70 l Tanzania TShs 6,500 l Tunisia TD 5.000 l Turkey 10.000YTL l UAE Dh 20 l Uganda USh 10,000 l Zambia ZMK 45 TELL YOUR STORY SPECIAL REPORTS SINGAPORE AFRICA GOING FROM STRENGTH TO STRENGTH Overview Ahead of the curve Interview Sunny Verghese, CEO, Olam International Perspective Changing perceptions are driving engagement SUPPORTED BY The Bestselling Pan-African Business Magazine BUSINESS An IC Publication 51st Year N 442 June 2017 Special report: Ports, logistics and aviation Health: African medical tourists look to India South Africa: From one Zuma to the next? Finance: Nigeria s digital-only banks AFRICA S TOP COMPANIES THE DEFINITIVE RANKING AFRICA S TECH REVOLUTION TOP Investing in Mauritius A Top Reports special Africa s top banks Fact or fiction? No major surprises despite challenging environment A first glance at this year s African Business Top 100 Banks suggests a difficult time in the African banking sector. The combined tier 1 capital of the Top 100 is down 6% on last year, from $93.1bn to $88.2bn. And both years represent a big fall on the $101.9bn we recorded in 2015. However, the performance of banks in local currency terms is actually much rosier. Big declines in the prices of almost all African commodities and currency devaluations in some of the more important markets adversely affected the performance of the banks in dollar terms. Once you exclude these currency fluctuations, the situation is not so dire. INDIGO HOTELS Country Reports Sector Specific Reports Rankings Bespoke Reports With insightful analysis of the latest developments, challenges and opportunities of a specific country through in-depth interviews with business and government leaders, our country reports capture a complete overview of that country within a global context. Covering the latest news and trends affecting key sectors in Africa, our sector specific reports give a complete overview of that sector, offering critical market analysis as well as vital insights from both industry experts and academics. Our must-read annual rankings and lists have become the industry standards in Africa. Our annual sector-specific rankings are developed in collaboration with our partners, and known for their unique reach, methodology and authority: Africa s Top Companies Africa s Top Banks Africa s Best Brands Africa s Employers of Choice We work with you to publish a tailor made report customised to your needs to help you communicate your brand message to your target audience. The reports can be published in one or several of our portfolio of magazines. There is also an option to translate the report and publish it in our corresponding French title. Each report includes 500 complimentary reprints.
2018 EDITORIAL CALENDAR AND EVENT PARTNERSHIPS ISSUE MATERIAL DEADLINE PUBLICATION DATE COUNTRY REPORT I N D U S T RY REPORT(S) S P E C I A L REPORTS & RANKINGS EVENTS JANUARY 8 December, 2017 20 December, 2017 Finance WEF Davos World Economic Forum, Davos African Union Summit, Addis Ababa FEBRUARY 19 January 31 January Mining Mining Indaba, Cape Town Harvard Business School Africa Day, Boston Africa Tech Summit, Kigali MARCH 16 February 28 February Powering Africa, Washington D.C. MIPM, Cannes Mo Ibrahim Governance Weekend, Rwanda UNECA Conference of Ministers, Addis Ababa APRIL 16 March 28 March South Africa Focus Employer of Choice Invest in Africa (Roadshow) MAY 13 April 25 April Nigeria Focus Aviation Top Brands Germany - Africa JUNE 11 May 23 May Angola Focus Energy Top Companies Ghana Top Guide Annual Investment Meeting, Dubai CHOGM, London World Bank Spring Meetings, Washington D.C. AfDB Annual Meetings, Busan, South Korea Africa Financial Services Invest Conf, London LBS Africa Day, London Africa Energy Forum, Mauritius LSE Africa Day, London Africa Rail / Africa Ports, Johannesburg JULY 15 June 27 June Kenya Focus Transport & Logistics Nigeria Oil & Gas, Abuja AU Summit AUGUST/SEPTEMBER 20 July 1 August Singapore - Africa Agribusiness Women in Business BRICS Summit, Johannesburg African Green Revolution Forum (AGRF) UN General Assembly, New York City Africa Singapore Business Forum OCTOBER 14 September 26 September Oil & Gas Top Banks FT Africa Conference, London UNCTAD World Investment Forum, Geneva Africa Leadership Network, Mauritius Nigeria Economic Summit, Abuja IMF / WB Meetings, Bali Nusa Dua NOVEMBER 12 October 24 October IT & Telecoms Infrastructure Africa Oil Week, Cape Town AfricaCom, Cape Town WAIPA World Investment Conference Bloomberg Global Economic Forum, Shanghai DECEMBER 09 November 21 November Egypt Focus AME Trade - PPP Forum, Cape Town Mines & Money, London JANUARY 2019 07 December 19 December Finance WEF Davos World Economic Forum, Davos African Union Summit, Addis Ababa
AFRICAN BUSINESS DIGITAL African Business is the bestselling African business magazine on the itunes App store. It is also distributed digitally to a range of prestigious academic institutions, libraries, government bodies and private organisations. DISTRIBUTION African Business digital edition is distributed to consumers online via exacteditions.com and via the itunes and Android app stores. STANDARD ADVERTISING Every advertiser in the print edition of African Business will be included in the digital edition at no additional cost. All print subscribers are given complimentary access. PREMIUM OPPORTUNITIES African Business offers a range of premium opportunities at additional costs which will maximise the impact of your advertising on a digital platform. These include: Web link Slide show with multiple images 30 second video within your ad 60 second video within your ad Hot spots within your ad
2018 WEB ADVERTISING Africanbusinessmagazine.com In-depth analysis by world-leading industry experts. Making Africa your business. STATISTICS 2017 AVERAGE PER MONTH RATES Sessions: 55,530 1 Leaderboard banner 1 week 2 weeks 1 month Rotating on every page 1000 1500 2500 2 Skyscraper banner 1 week 2 weeks 1 month Rotating on homepage 900 1200 1700 1 3 4 Page views: 62,397 Pages per visit: 1.50 3 + 5 Square Box banner 1 week 2 weeks 1 month Rotating on every page 750 1125 1625 4 Video placement on home page 1 month 3500 6 In focus microsite 1 month 5000 7 Mobile banner 1 week 2 weeks 1 month 600 850 1350 2 7 1. 728 x 90 pixels 5 6 2. 160 x 600 pixels 3+4. 300 x 250 pixels 5. 300 x 50 pixels Banner formats accepted are JPG / PNG / GIF Time per page: 03:24 SOCIAL MEDIA 10,020 11,980 887
2018 AD RATES PRINT GBP INSIDE COVER DOUBLE PAGE 22,900 DOUBLE PAGE SPREAD 19,500 OUTSIDE BACK COVER 13,900 INSIDE FRONT COVER 12,900 INSIDE BACK COVER 11,900 FULL PAGE 10,900 1 / 2 PA G E 6,500 1/3 PAGE 4,950 1 /4 PAG E 3,950 BOTTOM STRIP 1,600 ADVERTISERS Logo AfDB Anglais + français Pour format A4 Contact: IC Publications Ltd 7 Coldbath Square London EC1R 4LQ UK +44 (0) 207 841 3210 Fax: +44 (0) 207 713 7898 609 Bât A 77 rue Bayen 75017 Paris France +33 (1) 44 30 81 00 Fax: +33 (1) 44 30 81 11 advertising@icpublications.com