EVERY CHILD EVERY DAY RE-THINKING SCHOOL BREAKFAST

EVERY CHILD EVERY DAY RE-THINKING SCHOOL BREAKFAST 1

GOAL GOAL OF EVERY CHILD EVERY DAY To provide a path for schools leading to significant increases in school breakfast participation 2

WHAT WE WILL DO TODAY FRAC Data Who Do You Serve? What s Your Breakfast Potential Documented Success Stories Running the Numbers Launching Your Plan Wrap-up and Q & A 3

FRACS TOP 10 AND BOTTOM 10 Top 10 States: Alabama*.....100.3% Texas....99.5% North Carolina.99.2% South Carolina..99.2% Florida..99.2% West Virginia.98.8% Delaware..97.9% Georgia..96.7% New Mexico 96.6% Rhode Island..96.5% Bottom 10 States: South Dakota.... 79.2% Minnesota........75.2% Ohio..............71.5% Massachusetts....70.5% Illinois............70.0% Alaska............69.0% Nebraska........ 69.0% New Jersey.......65.1% Wisconsin........61.8% Connecticut...... 52.0% 4

WHO ARE YOU SERVING? What data do you examine when evaluating participation? 5

Who are you serving? 6

What is your breakfast potential? 7

DETERMINING BREAKFAST POTENTIAL Full Potential All those who attend Almost Full Potential All those who eat School Lunch FRAC s Target Potential 60% of those who eat School Lunch 8

UNIVERSAL FREE BREAKFAST IT WORKS AT ALL LEVELS! Superior School District 43% Free/Reduced All Schools Offer Universal Breakfast Superior High School From 320/day 550 600/day (almost doubled) Four Corners Elementary From 90/day 210/day (almost tripled) 9

UNIVERSAL FREE BREAKFAST IN THE CLASSROOM N-O-W Elementary School 350 Enrollment is 358 94% of the students eat breakfast 300 250 200 150 100 50 3-D Column 1 0 2007-08 2008-09 10

UNIVERSAL FREE BREAKFAST IN THE CLASSROOM Rio School District A Steady Increase Every Year 100 90 80 70 60 50 40 30 20 10 0 2004 2006 Current Elem MS/HS 11

UNIVERSAL FREE BREAKFAST IN THE CLASSROOM Grantsburg Elementary School From 8/day 180/day 180 160 140 120 100 80 60 40 20 0 Before Universal After Universal A 2,250% INCREASE!!! 12

UNIVERSAL FREE BREAKFAST IN THE CLASSROOM Jefferson West Elementary Participation From 28 to 222 breakfasts/day AN 800% INCREASE!! 250 200 150 100 50 0 Traditional Bkfst Universal Bkfst 13

UNIVERSAL FREE BREAKFAST IN THE CLASSROOM Chippewa Falls Elementary Schools Five of the six elementary schools switched to the mid-morning nutrition break program 97% participation One school still offers traditional breakfast in the cafeteria 50% participation 14

BREAKFAST IN THE CLASSROOM A UNIQUE APPROACH Susan Lang, School Nutrition Director, has a unique approach for the mid-morning nutrition breakfast. The cost for program is $.35 for paid students and is free for students that qualify for free or reduced priced meals. 15

BREAKFAST IN THE CLASSROOM A UNIQUE APPROACH All of the items, which are prepackaged, are placed in the totes. No individual bags or baskets are used. Labor is $.06 per meal. Students pick up milk, juice, cheese sticks, etc. from the milk cooler and take it to their classroom. 16

BREAKFAST IN THE CLASSROOM A UNIQUE APPROACH Labor costs are low 1,500 breakfasts are served /day 5 hours labor/day for 5 elementary schools Labor is $.06/meal 17

BREAKFAST IN THE CLASSROOM A UNIQUE APPROACH Monthly Estimate = 30, 577 meals Revenue/meal = $.75 - $ 1.83 (Student charge + federal reimbursement + state reimbursement) Total Revenue = $3,279.90 Cost/Meal = $.65/food + $.06/labor +.02 supply costs Total Cost = $22,321.21 PROFIT $7,958.69 IN 1 MONTH 18

BREAKFAST IN THE CLASSROOM Random Lake Elementary 12,000 10,000 8,000 6,000 4,000 2,000 0 2007-08 2008-09 Even without Universal Free, you can show a steady increase every year 19

TIPS AND TECHNIQUES Wausau, WI Point of Service Count is Taken by Teachers 20

TIPS AND TECHNIQUES Wausau, WI Custodians Were Consulted Rather than custodians rolling trash cans in the halls, each classroom collected its own trash Milk cartons are emptied by students Trash is minimal 21

TIPS AND TECHNIQUES Green Bay, WI Staff pre-packs meals in totes 22

TIPS AND TECHNIQUES Green Bay, WI Organization is the Key Central Kitchen - All meals are pre-packed in either foil trays (hot meals) or clear plastic trays (cold meals) 23

BREAKFAST AT THE FRONT DOOR DeLong Middle School, Eau Claire A Grab & Go Breakfast is offered just inside the main entrance to the school. 24

BREAKFAST AT THE FRONT DOOR 2006 2009 Breakfast is also served upstairs in the cafeteria. A remote access cashier station was purchased when this program started. 25

BREAKFAST AT THE FRONT DOOR 250 185% increase in participation More time for students to eat 200 150 100 # Meals Garbage is not an issue 50 0 2005-06 2006-07 2007-08 2008-09 26

MID-MORNING MORNING BREAK AT THE CAFETERIA Cadott High School Breakfast after 2nd hour 210 250 200 Breakfast before school starts 50 150 100 50 Breakfast after 1st hour (3 weeks after changing) 180 0 May 15 - Breakfast after 2nd Hour September 1 - Breakfast before School Starts October 15 - Breakfast after 1st Hour 27

BREAKFAST EATING IN VARIOUS LOCATIONS Shell Lake School District High School Ala carte/reimbursable on left Elementary Traditional on right High School Option of going upstairs and eating in classrooms or hallway. 28

BREAKFAST EATING IN VARIOUS LOCATIONS North Wood International Elementary School, La Crosse Breakfast on the Playground 29

Before everything else, getting ready is the secret of success. Henry Ford 30

RUNNING THE NUMBERS 31

RUNNING THE NUMBERS 32

USDA s Breakfast Website http://teamnutrition.usda.gov/ FRAC COLLECT RESOURCES http://www.frac.org * Breakfast Scorecard * Legislative Initiative Wisconsin Dairy Council http://www.wisdairy.com 33

LAUNCHING YOUR PLAN Set & refine your goals Plan your program Gather stakeholders Anticipate the unexpected Present plan to administrators, school board, etc. 34

LAUNCHING YOUR PLAN Conduct a "Table Top Drill" Market Market Market! Evaluate your programs and report to staff, stakeholders, and administration 35

TESTIMONIAL The Universal Breakfast Program for our students allows us to take one more step toward leveling the playing field for those who live in poverty or food insecure homes with those students who do not. Our students often come to school hungry and we are now able to fill that basic need which has decreased morning discipline issues and allowed students to concentrate on their learning. Katie Coppenbarger, Principal Grantsburg Elementary Schools 36

WALT DISNEY INSPIRES If you can dream it, you can do it. The way to get started is to quit talking and begin doing. ~ Walt Disney 37

THE TRUE MEASURE OF SUCCESS 38

THANK YOU TIME FOR Q & A 39