GRAND RAPIDS CONFERENCE SNAPSHOT 8:00 9:00 am Registration Lobby Continental Breakfast & Networking Floor 1 Rm 1-3 9:00 9:45 am Welcome and Introductions Auditorium Pamela Imperato, Ph.D. Dean, Donald W. Maine College of Business Davenport University Bonnie Nawara CEO, Grand Rapids Opportunities for Women Carolyn Cassin President & CEO, Michigan Women s Foundation Keynote Address Holly Katko, Author, Entrepreneur YOU President, U-Connect, Inc. 9:45 9:55 am Break (restrooms are located near stairway) 9:55 11:00 am Breakout Sessions You Got This! Small Business Law Made Manageable Floor 1 Room 1 Learn basic principles of small business legal concepts in this interactive session designed to be legalese free. Session includes a quick reference guide and checklist. Presented by Heather Gilkey, Attorney Lee Reimann, Senior Partner Willingham & Cotè, P.C. Inbound Marketing Floor 1 Room 3 Discover the methodology behind inbound marketing and how to apply it to your business. Learn how to attract customers at each stage of the purchasing funnel and achieve results with increased online traffic. Presented by Kendra Higgins Lead Designer, HA Digital Marketing
9:55 11:00 am Breakout Sessions (Continued) Supply Chain 101 Room 204 Every business, large and small, has a supply chain. Learn what it is and how to apply management tips, techniques and resources to better manage risk and spending. Presented by Beth Clark Global Responsible Sourcing Manager, Herman Miller Grow Sales with International Customers Room 206 95% of the world population, and 75% of its wealth, are outside U.S. Understand the best markets and know when it s time to use exporting to increase your sales and diversify your customer base. Presented by Jade Sims and Erkan Kocas International Trade Specialists MSU International Business Center Pitch Perfection Room 208 Pitches can open doors of opportunity. This interactive session will focus on three types of pitches idea, elevator and investment, and the success strategy behind each. Presented by Valerie Byrnes Business Incubator Manager Muskegon Innovation Hub Stop Wishing. Stop Whining. Start Leading. Room 209-211 A straight talk no nonsense guide for women leaders to address the mindset needed to lead an organization to be operationally efficient, creative and entrepreneurial. Presented by Doreen Bolhuis, President Gymco Cynthia Kay, President and CEO Cynthia Kay & Company Media Production Tech Tips to Run Your Business like a Pro Room 210 Understand how to evaluate and leverage the considerable amount of tech tools available to run your business efficiently and profitably with expert tips, tricks and hacks. Presented by Sydney Lorraine Systems Integration Engineer Hype Digital Innovation 11:00 11:10 am Break (restrooms are located near stairway)
11:10 12:00 pm Show Me the Money: Funding a Small Business Auditorium Explore the various funding sources for start-ups and small business ventures - from crowdfunding and angel investing to traditional bank loans and micro lending. Learn what funding resources are available to entrepreneurs. Moderator: Carolyn Cassin, General Partner BELLE Michigan Fund LP Panelists: Kelli Rose, Vice President Community Banking Independent Bank Bonnie Nawara, CEO Grand Rapids Opportunities for Women 12:00 1:00 pm Tours New Building Entrepreneurial Center Donald W. Maine College of Business Lunch & Networking Boxed Lunch Includes: Choice of Chicken Salad or Tuna Salad Croissant Turkey, Ham, Roast Beef or Veggie Wrap Fruit Salad Cookie Beverage 1:00 2:05 pm Breakout Sessions Building a High Performance Team Floor 1 Room 1 Explore the critical elements and five stages required for a team to develop, become effective and sustain results. Presented by Dino Signore Entrepreneur Education Manager Edward Lowe Foundation
1:00 2:05 pm Breakout Sessions (Continued) Target Your Market Based on Your Value Floor 1 Room 3 Get clients knocking on your door! Learn how to get to the market you need in as short of time as possible. Presented by Holly Katko, Author, Entrepreneur YOU President, U-Connect, Inc. Budgeting and Credit Basics Room 204 Learn foundational skills for creating, following and managing a budget. Understand how credit score and debt affect your business and future success. Presented by Scott Dobson Consumers at Work Manager Consumers Credit Union Government Markets: Opportunities and Competition Room 206 $1 billion in revenue was generated in Michigan last year through government contracts. Learn what it takes to successfully compete for these dollars, how to research opportunities and what free services are available to help. NOTE: BRING A LAPTOP FOR THIS SESSION Presented by Sheila Kreason and Shelia Polacco PTAC Counselors Procurement & Technical Assistance Center The Bounce Back Effect Room 208 Learn the ten keys necessary for overcoming setbacks with confidence. Presented by Veverly Austin Founder & President, Confident Living Branding Building Blocks Room 209-11 Walk through each step of building a brand from how brand visuals communicate brand value to key message strategies. Leave with brand launch tools and tactics. Presented by Ami Iceman-Hauter Brand Manager, M3 Group Breathing Life Into the Strategic Plan Room 210 Transform your organization s planning processes. Learn how using a 1-page strategic plan can keep you focused, define priorities and drive results. Presented by Tom Hamp, President AdviCoach of Mid-Michigan
2:05 2:15 pm Break (restrooms are located near stairway) 2:15 3:20 pm Breakout Sessions Connecting for Success Floor 1 Room 1 This interactive workshop will present tactics and strategies to improve your ability to genuinely connect with others. Learn how to build trust and respect, then translate that to influence and success. Presented by Anne Bonney, CEO Different Shoe Enterprises Opening Doors to Closing Sales and Keeping Them Floor 1 Room 3 Learn simple steps to turn those networking leads into sales. This workshop will focus on face-to-face selling, referral generation and how to grow deeper relationships with current customers. Presented by Holly Katko, Author, Entrepreneur YOU President, U-Connect, Inc. When Passion Leads Room 204 This interactive workshop will introduce fun, intentional activities to unlock the power and passion in all of us. Learn a hands-on technique that will help you set goals, visualize future dreams and think through projects. Presented by Marta E. Soto, Owner Adventures in Music Turn Analytics into Action: Optimizing Your Marketing Room 206 Learn to utilize and interpret SEO, website and email marketing analytics to positively influence customer behavior. Presented by Hanna Burmeister, Marketing Manager Michigan Small Business Development Center Achieving Success: Go Further, Faster Room 208 Scaling a business means leadership from the top, coupled with systems that vault you forward. Learn what it takes to go further, faster. Presented by Beverly Wall CEO, Languages International, Inc.
2:15 3:20 pm Breakout Sessions (Continued) Social Media for Your Business Room 209-11 There is no escaping social media; it s essential to running a successful business. Learn how to navigate this ever changing landscape and succeed! Presented by Lynne Jarman Johnson Chief Marketing Officer Consumers Credit Union Understanding Financial Statements Room 210 Financial statements are the basic tools for determining how well the business is performing. This workshop will provide a basic understanding of the components and purposes of financial statements. Presented by Angela Sanborn Vice President, Commercial Banking Independent Bank 3:20 3:30 pm Break (restrooms are located near stairway) 3:30 4:30 pm Success Stories: The Entrepreneurs Tale Auditorium You don t have to start out as an expert in order to run a successful business. Many entrepreneurs run into roadblocks, and they persevere on the path to eventual success. The difference between successful people and those we never hear about again is that the former kept going. Let these real life success stories inspire you to take the lessons from today and shoot for the stars tomorrow. Moderator: Jennifer Deamud, COO and Associate State Director Michigan Small Business Development Center Panelists: Karen Smoots, Founder The Green Glove Dryer Amy Ritsema, Co-Owner OnSite Wellness LLC Mallory Root, Founder Roots Brew Shop Closing Remarks & Raffle