Phase One- Collect the facts and identify proof points

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A Strategic Economic and Environmental Vision for the North Carolina Coast: A Plan to Leverage North Carolina Coastal Assets While Improving the Environment Tom Looney Board of Directors Economic Development Partnership of North Carolina North Carolina Coastal Federation

Roadmap to Success? Phase One- Collect the facts and identify proof points Build business case and develop consensus Establish credibility and value proposition Get the message out- Secure champions Phase Two- Establish Support/Ownership Executive Branch,Cabinet Support & Elected officials Establish End to End Ownership- Regulation to Distribution Phase Three- Execution-Metrics/Accountability/Growth Run this like a business- help people be successful Get maximum return on state natural resources!!!!! Community & Political Support

Objectives Validate the Opportunity Identify the Critical Success Factors Identify Proof Points & NC Assets Identify and Eliminate Barriers to Entry

Did you know? Opportunity US Annual Consumption Oyster demand doubling WW Consumption # East Coast Farms Oyster Brands 35,000,000 LBS. 5 Years 2 Billion lbs. 1000+ 300+

Did you know? Environmental Effects One Acre Oyster Reef Cleans Eggs released /oyster /year Living shoreline reduce 100 Miles oyster reefs can save 24M gal/day or 36 Olympic Pools 1,000,000 88-93% wave action $100M Rip Rap $150M Bulkhead

Did you know? North Carolina Assets NC Rank Atlantic shoreline Year production peaked Year production Bottomed #2 1902 1994 Health Oyster (zinc): Good for immune system, bones, acne, rash, and others Guinness eating record 187 in 3 minutes in 2003

Wall Street Journal

Wall Street Journal

Critical Success Factors 2015 Regulation Leasing Monitoring Enforcement Research Seed Stock Disease Resistant Environmental Impact Grower Technology Education K12 Community Colleges Environmental Groups Local Outreach Investment Business Case Seed Money Investors Low Cost Loans Grants Mktg/Distribution Community Engagement Tourism Job Training Export

Virginia vs North Carolina Oyster Harvest 700,000 Bushels 600,000 500,000 400,000 300,000 NC Virginia 200,000 100,000 0 2000 2002 2004 2006 2008 2010 2012 2014

Prices Stable Jobs Scaling

116 Wineries 175 Breweries

NC Commercial Landings $000 NC Commercial landings, Summer Flounder, 8211, 13% NC Commercial landings, Oysters, 4539, 7% NC Commercial landings, Southern Flounder, 4838, 8% NC Commercial landings, Shrimp, 14131, 23% NC Commercial landings, Blue Crab, 29954, 49% Oysters Blue Crab Shrimp Southern Flounder Summer Flounder

January 25, 2017 ROY COOPER Governor ANTHONY M. COPELAND Secretary the Department of Commerce become engaged in the work of the oyster steering committee The department learned the challenges and opportunities within the oyster fisheries industry. Oyster Restoration: A Blueprint for Action 2015-2020 Coastal Restoration and Community Development in NC Restoration and Enhancement of Shellfish Habitat and Oyster Propagation in NC These reports provide compelling support for integrating coastal restoration into economic development strategies as well as the benefits to the coastal communities for the promotion, growth and proliferation of oysters. every effort will be made to incorporate the concepts in these reports into the county and regional plans developed by the agency the Department will continue to actively participate as a member of the Oyster Steering Committee to stay closely connected to the activities of the partners.

The Ultimate Clean Tech NC Oyster Jobs Culture NC Brand Community Tourism Financial Return Habitat Living Shorelines Clean Water

Oysters Triple Bottom Line Viable Financial Return ROI Profit Proven Business Case Jobs Livelihoods Culture Rural Economic Development Clean Water Sustainability Natural Resources Tourism

Progress 2015-2017 Regulation Dedicated Budget Additional Staff New Lease programs Coordination w/agencies Up-weller management SAV Changes New Tools Research UNC Plan -2018 UNCW Brood Stock RTI/DMF Economic Study Grower Technology Education Community Colleges Environmental Groups Investment $3.0M 2016 $3.0M 2017 Fish 2.0 Legislative Focus NC Commerce Support Financing Support Programs Mktg/Distribution Tourism Focus NC Rest Assoc. Blink-Export

Financial Support programs Conservation Fund- Natural Capital Investment Fund Rural Center- Microenterprise Loan Program NC Sea Grant- Community Collaborative Research Grant National Marine Fisheries- Fisheries Finance Program USDA Loan program Rural Business Enterprise Grant Value Added Producer Grant Rural Mico-entrepreneur Assistance Program State Program Needed

50%

Raw Bar Selection Jarret Bay (NC) $2 Beau Soleil (Canada) $3 Archer Channel (NC) $3 Fanny Bay (Canada) $3 Fanny Bay (Canada) $3 50%

60%

Coastal North Carolina Napa Valley of Oysters (Coastal Assets) Silicon Valley Aquaculture & Coastal Restoration Technology (UNC/Duke/NC State/CCC/UNCW)

nccoast.org 3609 N.C. 24, Newport, NC 28570 252.393.8185