Exhibiting at the 97th Annual WIAWWA Conference in September in Madison

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TO: WIAWWA Conference Exhibitors DATE: March 2018 SUBJECT: Exhibiting at the 97th Annual WIAWWA Conference in September in Madison For nearly a century, the Wisconsin Section of American Water Works Association (WIAWWA) has been providing our vendors and exhibitors the opportunity to spend a few days with the best and brightest in the Wisconsin water industry. The WIAWWA Annual Conference gives exhibitors an opportunity to meet with policy makers, decision makers and peers from across the state in an informal setting to share ideas, products and trends in the State of Wisconsin and in the water industry. Whether over a discussion in your booth or during the technical sessions, the Conference is an excellent place to develop new relationships and strengthen current ones. Over the last year the board has worked with MAC to bring some new ideas to the conference designed to bring even more attendees to your booth (details on the next page). Our goal is to provide value for all exhibitors because we know value means high traffic volumes with active and engaged attendees. The conference planning team wants to make sure everyone leaves the WIAWWA Annual Conference feeling like it was a valuable experience! Please submit your booth registration forms and fee to WIAWWA before April 30 th so you can take advantage of the Early Bird discounted booth rates. We look forward to seeing you in September. Can t wait to see you in Madison Jodi Dobson Annual Conference Committee Chair (608) 240 2469 jodi.dobson@bakertilly.com

EXCITING CONFERENCE NEWS!!!! We understand that the ability to make connections and meet people is important to you as a vendor, and we appreciate the support of our vendor exhibitors. We also believe that you are an integral part of the water industry and the goal of our members to provide safe, reliable water in Wisconsin. As a result over the last year the WIAWWA board and the MAC committee have worked to make some innovative updates to the conference program with our vendors in mind. What is changing? Dedicated exhibit hall hours! You will no longer have to compete with technical sessions or competitions rather attendees will be focused on meeting with you from 3-6 each day. Exhibit hall transformed into networking hub! Combining the vendor booths, refreshments, and peer networking into one location will allow attendees to build relationships, share ideas and facilitate introductions between utilities as well as utilities and vendors. Create a center of excitement for annual conference! In addition to refreshments and networking each evening there will be periodic door prizes and the exhibit hall will host the Water for the World silent auction and the Young Professionals scholarship raffle. You are part of the premiere water professional gala for Wisconsin! How does it benefit me as a vendor? Increased traffic in the exhibit hall! Similar conference formats used in other sections have proven results for attendee participation. Opportunity to present or attend sessions! We understand you can t be in two places at once, so providing dedicated exhibit hall hours allows our vendors the flexibility to share their technical expertise as presenters or to build their depth of industry knowledge by attending sessions with their customers. Ability to balance developing business with doing business! We understand that the day to day duties of the office don t just stop while you are at the Conference. As such the new structure allows those who need to process paperwork, return calls or participate in meetings during office hours to schedule those early and not have to juggle these during the exhibit hall hours. We understand that any change will include some success and some areas for continued improvement. As such we will be seeking your input after the 2018 Conference with a survey to let us know what you liked and allow you to provide additional suggestions. Our goal is to continue to improve the WIAWWA Annual Conference experience for all members and attendees including our valuable vendors.

Why Exhibit in Madison in 2018? This is the only water conference that brings together the majority of Wisconsin s utility decision makers in one place. Despite tight municipal budgets these are the people making the decisions to buy products and services. These are the people you want and need to know. Many of our attendees report that the WIAWWA Conference is the only show they attended last year, and the timing could not be better as most of them are creating their 2019 capital, operating and maintenance budgets at the time of our Conference. Enjoy improved technology that will allow you to track your contacts more effectively and stay connected with the people you meet. You Benefit by Being a WIAWWA Conference Exhibitor! This is the best chance you ll have all year to make high-quality contact with new and existing groundwater and surface water clients from throughout Wisconsin. Exhibitors are recognized in the Conference Program. Exhibiting is a great way to show your support of WIAWWA and its almost 900 members. Where else for this investment of time and money can you visit so efficiently with so many current customers while getting your message out to new customers? Sponsors Receive Additional Benefits Sponsors receive prime booth locations. Sponsors are recognized throughout the Annual Conference on signage, in the On-Site Attendee Program and through attendee correspondence. Wisconsin Section AWWA LOVES its sponsors! Take advantage of our Early Bird rates and reserve your space by April 30, 2018 Questions? Contact the WIAWWA Office at (414) 423-7000 or jill@wiawwa.org

Exhibitor Registration Information: Conference Location Monona Terrace One John Nolen Drive, Madison, WI (608) 261-4000 Exhibiting Schedule (times are tentative) Exhibit Booth Setup: Tuesday, Sept. 11: 6 pm 9 pm OR Wednesday, Sept. 12: 8 am 1 pm Exhibition Hours Open: Wednesday, Sept. 12: 3 pm 6 pm Thursday, Sept. 13: 3 pm 6 pm Exhibit Booth Teardown: Thursday, Sept. 13: 6 pm Booth Costs Member: First Booth (before 4/30)... $400 Member: First Booth (after 5/1)... $440 Member: Additional Booth... $350 Non-Member: First Booth (before 4/30)... $580 Non-Member: First Booth (after 5/1)... $620 Non-Member: Additional Booth... $450 MAC Committee Sponsor Fee... $95 Additional Booth Personnel... $100 Booth Description 8 x 10 space, piped and draped, one table, two chairs, carpeting and one complimentary registration. There is a fee for electric and can be ordered on your registration form. Booth Location Assignments Conference sponsor s preferences are given first priority; then booths are assigned on a first-come, first-served basis. WIAWWA reserves the right to alter the layout and vendor locations. Refunds No refunds can be issued after 8/31/2018. Insurance It is agreed that in no case shall WIAWWA or its officers or directors be responsible for any loss, theft, damage by fire, or injury to any person or article as a direct or indirect result of their participation in the show. Liability Each booth operator assumes responsibility for the space leased during the trade show and will keep it free from hazards to persons on the premises. WIAWWA will not be responsible for any injury that may occur to booth operators, their associates or employees.. Exhibit Hall The exhibit hall will be the center of the conference each afternoon with vendor booths, networking, refreshments provided by the exhibitors and more! Hotel Information Best Western Inn on the Park: 22 S Carroll Street; 608-285-8000; $164/night - $204/night Hilton Madison Monona Terrace: 9 E Wilson Street; 608-255-5100; $229/night Sheraton Madison: 706 John Nolan Drive; 608-251-2300; $142/night

Sheet A: Exhibitor/Sponsor/Advertisement Registration Due: April 30, 2018 (Early Bird) or August 31, 2018 Please complete Sheet A and Sheet B 1. Your Company Information Company Name: Contact Name: (as you would like it to appear on printed materials) Type of Business/Product or Service Offered: Address: City, State, Zip Code: Phone: 2. Exhibitor Booth Registration Early Bird Registration (by 4/30/18) E-mail: Registration 5/1/18 to 8/31/18 Quantity Amount Member: First Booth $400 $440 $ Member: Add l Booth $350 $350 $ Non-Member: First Booth $580 $620 $ Non-Member: Add l Booth $450 $450 $ One Exhibitor Registration is included per booth. Please list name(s) of Exhibitor Registrant(s): 1.* Operator # (*one name per booth purchased) Additional $100 per person Qty: $ Booth Please list name(s) of any additional booth personnel Personnel 1. Operator # 2. Operator # 3. Operator # Companies you do not wish to be placed near: Companies you would like to be placed near: MAC Fee Each firm will pay one sponsor fee $ 95.00 PLEASE CONTINUE ON SHEET B

Sheet B: Exhibitor/Sponsor/Advertisement Registration 3. Electric I would like an electrical connection in my booth Cost: $65.00 $ 4. Conference Sponsorship Sponsors will receive recognition through the Conference via such items as Conference signage and a prominent thank-you in the Conference Program. We wish to register as a Gold Water Sponsor Cost: $500 $ We wish to register as a Silver Water Sponsor Cost: $400 $ We wish to register as a Bronze Water Sponsor Cost: $300 $ 5. Website Advertising Advertise on the WIAWWA website. Your logo will be put on our website with a hyperlink to your website. As a member, we wish to renew/register for advertising Cost: $60 $ As a non-member, we wish to register for advertising Cost: $120 $ 6. Total Due Booth Registration + Electric + Sponsorship + Advertisement $ 7. Authorization and Payment Make checks payable to: WIAWWA and send to P.O. Box 635, Oak Creek, WI 53154 OR pay by American Express, Discover, Master Card or Visa and fax registration to 414-423-7011 OR registrations can be emailed to jill@wiawwa.org. Name on Card: Signature: Credit Card #: Expiration Date: V code #: Type of Credit Card: Total Amount Charged $: