DRIVE TRAFFIC & SALES BY TAPPING INTO OUR LOYAL FANS 2015-2016
About UNC Asheville UNC Asheville is North Carolina s designated Public Liberal Arts University providing a distinctively personal learning environment preparing students to succeed in jobs after graduation. 3,700 students More than 30 majors 700+ full- and part-time faculty 65+ Clubs and service organizations 43 Fulbright Scholars Fiske Guide to Colleges named UNC Asheville a Best Buy U.S. News and World Report lists UNC Asheville as 8 th in the nation among public liberal arts colleges and 8 th on the Best Undergraduate Teaching list Princeton Review lists UNC Asheville 3 rd nationally for Best Schools for making an impact My athletic scholarship opened the door for me, but UNC Asheville and the Asheville community opened their arms to me. UNC Asheville will always be a part of who I am Bobby Castro '14, Health and Wellness Promotion major who plans to become a physician's assistant.
UNC Asheville Bulldog Athletics UNC Asheville with the tenacity of its Bulldog mascot, UNC Asheville athletics is a perennial competitor in 16 NCAA Division I sports. In the classroom BULLDOGS IN THE CLASSROOM 2014-2015 75% of student-athletes were on the dean or chancellor s list Student-Athletes showed an overall GPA of 3.13 cumulative Single Year Graduation Success Rate: 85% Single Year Academic Progress Rate: 986 UNC Asheville has a tradition of academic excellence with an overall multiyear NCAA academic progress rate of 977. In the game UNC Asheville currently fields 15 Division I sports. With 13 Big South regular season championships, 17 tournament championships, 10 post-season appearances, and 1 NAIA National Championship, the Bulldogs are proven winners.
The Bulldog IMG College Platform DRIVES INCREMENTAL SALES Powerful brands, unprecedented access & B2B opportunities GENERATES AWARENESS Multi-media assets that are the authentic voice of the Bulldogs ENGAGE FANS & DRIVE TRAFFIC Unique on-site activations & promotions BUILDS POSITIVE ASSOCIATION Link your brand with the home team
An Integrated Marketing Platform In-Venue Promotions Print Event Radio Digital Business-to- Business Television
Use of Intellectual Property University marks generate local relevance & support of community. UNC Asheville is Our town and Our team CREATE BRAND ASSOCIATION UNIVERSITY MARKS & LOGOS Local and regional access POS materials that drive sales Media creative & promotional prizes
Voice of the Bulldogs Reach a widespread audience by integrating your brand messaging into both away and home game broadcasts INVENTORY OPTIONS VOICE OF THE Bulldogs (RADIO) Play-by-play game-day broadcasts & coaches shows :30 spots Feature and show entitlements Live mentions *Basketball Coach s Show airs on Tuesday evenings live from Twisted Laurel Downtown WHY RADIO Reach: Extend your reach to fans not at the game or when the team is on the road Immediacy: Reach listeners when they are able to respond Loyalty: Research shows radio listeners have a low level of avoidance BROADCAST NETWORKS WWNC 570 AM (Men s Basketball) The Revolution 880 AM (Women s Basketball) UNCABulldogs.com TuneIn App Sirius Satellite Radio
Premium Team Focused Content Integrate your brand messaging into premium sports content & coverage that reaches more fans at once Coverage Across The State THE BIGGEST PERSONALITIES (TV) The Bulldog Update (Saturday morning TV show during basketball season) Basketball Game Broadcasts :30 spots Feature and entitlement sponsorships Live mentions Branding Through Print Media PRINT MEDIA OPTIONS Game Programs Roster Cards Ticket Backs Will Call Envelopes Parking Passes Credentials Schedule Cards Schedule Posters Fan Guide Visiting Team Guide
The Official Digital Platform Develop custom digital solutions that exceed client objectives utilizing multiple official athletic websites & social feeds 36,000+ UNIQUE MONTHLY VISITORS UNCABULLDOGS.COM (OAS) Current online opportunities: Content and All-Access Sponsorship Feature Sponsorships Email blasts Banner Ads Button Ads Video Streaming Sponsorships & Commercials Pull Down Menu Ads Presenting Sponsor of the Live Stats Page
The Official Digital Platform Develop custom digital solutions that exceed client objectives utilizing multiple official athletic websites & social feeds 9,000+ SOCIAL MEDIA FOLLOWERS OFFICIAL SOCIAL CHANNELS Promote partnership through university s official social channels Engage our most loyal fans with custom content Facebook Posts Twitter Posts
Game-Day Integration Incorporate your brand message & allow fans to interact with your product on game day HIGH PROFILE SIGNAGE IN-VENUE SIGNAGE In-Venue and TV Visible branding opportunities throughout the year Dynamic, Digital LED Static Signage 16 MEN S & WOMEN S VARSITY TEAMS IN-PERSON CONNECTION Experiential activations & displays within heavy trafficked areas outside venues Unique consumer experiences that are easily sharable via social outlets
Home to Health, Wellness & Athletics Kimmel Arena Wilma M. Sherrill Center The 133,000 square foot Sherrill Center houses the Kimmel Arena, the Health and Wellness Department, and North Carolina Center for Health and Wellness, and hosts concerts, luncheons, meetings, and speakers throughout the year. Sherrill Center Major External Concerts: Amy Grant, Colt Ford with Events National PE Institute* Dr. Cornell West So Con Basketball Tournament* Bobcats/Hornets Training Camp* ACC Crossfire Tournament* Carolina Day School Holiday Basketball Classic* George Florida Line, Mandisa, Casting Crowns MAHEC Health Career Expo* CACRO (Admissions) Chamber of Commerce Bites and Sips NC High School Coaches vs. Cancer Basketball Tournament UNC Asheville s home court for men s and women s basketball can seat 3,500 fans. The Sherrill Center has over 130,000 in attendance annually. Crossfit Regional Competition* Cheerleading Competitions Gymnastics Competitions Geek Out* AB Tech Graduation Asheville High School Graduation Gluten Intolerance Conference* UNC Asheville Basketball, Volleyball, and Soccer Camps* Third Party Baseball Camps* National Bridge Tournament Meetings and conferences such as Leadership Asheville, City of Asheville, Family Business Forum, BooFest, etc. *Returning events
KIMMEL ARENA SIGNAGE End Zone Banner Signage Head Scorers Table 3 x 4 Backlit Signage on either side of a 16 video board Media Table 3 x 8 backlit signage
KIMMEL ARENA SIGNAGE Center Hung Scoreboard 3 x 3 Backlit signage In-Arena Signage Wall Video Board 3 6 backlit static signage as well as digital signage opportunities Additional opportunities exist on the baskets and other locations throughout Kimmel Arena
KIMMEL ARENA SIGNAGE Kickplates Column Wrap 1 6 x 2 6 Signage on each of four sides of the section column Trash Bins Box Office Signage
Olympic Sport Facilities Boost visibility in the Volleyball, Baseball, and Soccer facilities Justice Center Volleyball Scoreboard Signage on the top, bottom or side edge of the wall scoreboards Wall Signage - 1 6 x 3 fixed signage Crash Pad Signage Greenwood Baseball Field Baseball Fence Signage 4 x 16 fence panel Baseball Foul Poles Greenwood Soccer Field Soccer Sideline Signage 2 6 x 7 panel *Signage is also available for TENNIS and TRACK & FIELD
Fan & Brand Interaction Enhance the fan experience and allow fans to interact with your product on game day Giveaways & Fan Events GAME DAY GIVEAWAYS Item giveaways provide fans with a branded item to take home with them and bring back to future events either on campus or around town On-Field & On-Court Promotions IN-GAME ACTIVATION Promotions give fans a unique opportunity for fun and enjoyment as well as branding and exposure for your business
Memorable Experiences Strengthen business relationships through multiple exclusive hospitality experiences throughout the year TOP FACILITIES FOR EVENT HOSTING UNIQUE ACCESS Grant customers and key employees behind the scenes access to facilities and stadiums Host business meetings within athletic facilities Game day chalk talk with local legends On-field/on-court scrimmage #1 IN-PERSON FAN EXPERIENCE TICKETS & HOSPITALITY Ability to deliver premium tickets and hospitality during the Basketball season. Basketball Corporate Hospitality includes: Catered food, beer and wine in the hospitality room Open for an hour before the game and during halftime Audience consists of donors of $1,500 or more and other corporate partners
Business-to-Business Utilize IMG College s relationship with UNC Asheville & local businesses to facilitate introductions to key decision makers ACCESS TO DECISION MAKERS BUSINESS INTRODUCTIONS Access to University Athletics Departments and Procurement offices Opportunity to meet other local and regional sponsors Opportunity to meet high level donors of the athletics department
Community Initiatives Make a positive difference by investing in the future of our community BOOST BRAND PERCEPTION YOUTH FANS & FAMILIES UNC Asheville Athletics connects with the City of Asheville and Buncombe County Schools, along with numerous private and Charter Schools through Reading and Achievement programs Additionally, there are in-game options to market to children and families as well
Special Events Differentiate your brand by participating in unique events that match your target audience STRENGTHEN BRAND POSITION EVENT SPONSORSHIP Our Turn to Play Luncheon Table Sponsorships Title and Presenting Sponsorship Golf Tournament Tee Signs Hole Sponsorships Playing Opportunities Title and Presenting Sponsorships Hall of Fame Induction
Platform Opportunities DRIVE SALES THROUGH USE OF SCHOOL MARKS & LOGOS STRENGTHEN AWARENESS WITH OFFICIAL TEAM MEDIA INTERACT WITH CONSUMERS DURING THE EXCITEMENT OF GAME DAY POTENTIAL TO FACILITATE WITH UNIVERSITY B2B OPPORTUNITIES DEVELOP AN ASSOCIATION THAT REPRESENTS A POINT OF PRIDE IN THE COMMUNITY
STUDENT-ATHLETE TESTIMONIALS In my time at UNC Asheville as a student -athlete, I was able to build a number of essential life skills and develop myself with the help of my professors and coaches. I discovered the importance of time management, teamwork, managing my finances, and that Chemistry just...wasn't my strong point! The experience that UNC Asheville provided me with an ideal post-graduation situation. I was working a full-time management position within two weeks of graduating and was able to bear very little financial burdens as I was fortunate enough to have received an athletic scholarship. McKenna Stockhausen, Women s Soccer, Class of 2010 The student-athlete experience at UNC Asheville is truly difficult to put a value on. The academics and competition are but two benefits of a broader experience gained when you are given the opportunity to be a part of a team, and represent your university. I graduated with a respected degree that served as an excellent foundation for graduate school, and an athletic career that has translated in many ways to my professional life. The scholarship I received at UNC Asheville was symbolic of the commitment the university was making to me as a valued member of their student-athlete community. As a result, it drove me to work harder in the classroom, in the gym and on the tennis court. Nicholas Thuell, Men s Tennis, Class of 2008 Coming from a very active city in Atlanta Ga, UNC Asheville gave me the opportunity to slow down and take advantage of a great educational opportunity as well as four great years of basketball that I enjoyed with former Head Coach Eddie Biedenbach, the coaching staff, and my teammates throughout my four years. I started as a Bulldog in middle school, remained one in high school, and finished up as one in college... #BulldogNation Omar Collington, Men s Basketball, Class of 2006
COLLEGE FANS ARE RECEPTIVE TO SPONSORS COLLEGE SPORTS FANS NOTICE AND BUY FROM SPORTS SPONSORS SPORTS SPONSOR AWARENESS & BEHAVIOR 1 Notice Ads In Sports Stadiums 216* Pay Attention To Ads In Sports Stadiums 170* More Likely To Buy From Sports Sponsors 137* COLLEGE SPORTS FANS HAVE POSITIVE PERCEPTIONS OF SPORTS SPONSORS SPORTS SPONSOR PERCEPTIONS 2 Positive Perceptions of Sports Sponsors 270** More Loyal To Sports Sponsors 3 129** *Denotes Significance With A 95% Confidence Interval **Denotes Outside the Margin of Error at a 95% Confidence Interval All Indices Are Fans Vs. Non-Fans COLLEGE SPORTS FANS ARE MORE LIKELY TO RESPOND TO ALL TYPES OF INCENTIVE OFFERS RESPOND TO INCENTIVE OFFERS 1 Any Type 118* Contests 136* Sweepstakes 130* Rebates On Purchases 123* Proof Of Purchase Gifts 119* Free Products/Coupons 117* Source: (1) Simmons NCS, Summer 2013 US 18+ (2) Luker on Trends - ESPN Sports Poll (Jan-Dec 2012, 2,593 and 1,454 Interviews Respectively) US 12+ (3) Note: Asked Among College Football or Basketball Fans Only