West Norwood Looking to the future Sandra Roebuck
How do you create a city for all? The answer lies in West Norwood... The Guardian outlines micro projects with support of The Open Works that happened around the <me of OLF (and a@er) with local collabora<on in West Norwood.
London s Town Centre Network A Compe((ve Town Centre Environment West Norwood and Tulse Hill is just one of over two hundred town centres in London Immediate neighbours include Herne Hill, Brixton, Streatham and West Dulwich many of these town centres are in direct compe<<on for consumer spend So how can we best support a town centre like West Norwood and Tulse Hill? Importance of building on unique characteris<cs, understanding wider economic func<on and responding to the needs of the local popula<on and wider catchments
Background / Overview
West Norwood & Tulse Hill: Key Plan 2 train sta<ons 3 ward boundaries Linear town centre High street borders industrial area Masterplan / SPD boundary reflects BID boundary West Norwood Cemetery NeXlefold Hall Industrial Area Site 18
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Outputs from OLF 1 Junc<on improved 3800sqm of public realm improved 2 Curious Art Trails 5 Jobs created 61% increase in fooaall 19 Shop fronts improved 15 Feast fes<vals 80 new stalls 196 Businesses supported 18 businesses with increased turnover
Local Investment Delivered / Planned projects since OLF (R2) complelon Cost Funding source Norwood Health & Leisure Centre 14.2m LBL, Kings Health partners & Lambeth Clinical Commissioning Group TWIST pop-up market 20,000 GLA & crowd funding Library / cinema development 6m 2m from LBL Cemetery Capital Investment 285k for 2015/2016 HLF Cemetery Capital Investment 4.8m Heritage LoXery Fund Tulse Hill gyratory removal and major works programme WN & TH Business Improvement District (BID) development 5m and 2.1m 80,000 LBL South London Theatre 1.6m HLF Norwood Park 600,000 LBL LBL & TfL
The Town Centre Overview Floorspace 33% 8% 10% 15% 23% 11% At face value, a fairly typical outer London town centre Premises 42% 9% 18% 8% 13% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Shops (A1) Financial & professional services (A2) Food & Drink establishments (A3, A4, A5) Business (B1) Other Vacant High street dominated by retail premises and food and drink services; rela<vely lixle office / industrial space within the town centre itself High propor<on of independent businesses; very few na<onal mul<ples Vacancy rates currently close to London average at around 10%
The Town Centre Improving Performance Streatham WN & TH Dalston 2012 VACANCY RATES 15% 23% 39% 10% in 2015 Town centre performance has improved in recent years Tooting 14% Palmers Green Dulwich Herne Hill 8% 8% 14% High street vacancy has decreased sharply Streatham Tulse Hill 0% 10% 20% 30% 40% 50% Change in StaLon Entries /Exits 09-10-14/15 55% Evidence of pedestrian fooaall levels increasing by 60% between 2011 and 2014 Tooting Herne Hill West Norwood West Dulwich Palmers Green 31% 0% 10% 20% 30% 40% 50% 60% 70% A large increase in entries and exits at local sta<ons also recorded
JOBS GROWTH 2009-14 The Wider Economy Size and Performance of the Wider Local Economy Dalston Too<ng Palmers Green Herne Hill West Norwood Lambeth London West Dulwich +18% WN & TH is currently home around 4,500 jobs, contribu<ng to 3% of all jobs in Lambeth The number of jobs in West Norwood and Tulse Hill has grown by +18% (700 jobs) since 2009. The rate of growth has exceeded that across Lambeth (+15%) and London (+14%), but lags behind a number of comparator areas. Streatham 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% West Norwood & Tulse Hill contains around 1,500 businesses, which comprises 8% of businesses in Lambeth. The number of businesses in West Norwood and Tulse Hill has grown by +32% (+ 350 businesses) since 2010. The rate of growth has exceeded that across London(+29%) but lags behind Lambeth (75%) and a number of comparator areas. BUSINESS GROWTH 2010-15 Lambeth Dalston Palmers Green Too<ng West Norwood +32% London Herne Hill Streatham West Dulwich 0% 10% 20% 30% 40% 50% 60% 70% 80%
The Wider Economy Sectors & Specialisms Employment across the wider area dominated by typically lower value sectors: JOBS: Sector Breakdown Bus Transport Top employment sectors are public sector ac<vi<es (health and educa<on), transport and storage ac<vi<es, and retail But evidence of growing business strengths in higher value professional sectors such as ICT and Digital, professional services and design related ac<vi<es Two local business hubs are playing an important role in this: BUSINESS: Sector Breakdown the Parkhall Business Centre a vibrant hub providing flexible space for micro businesses The Norwood Commercial Area
Total Floorspace WN/TH KIBA 60 businesses located in the KIBA area 30% of businesses and 50% of jobs in the KIBA are in the manufacturing sector 500 employees The Wider Economy The Norwood Commercial Area: An Important Asset The Norwood Commercial Area is Lambeth's largest industrial area as designated within planning policy Provides around 50,000 sq m of floorspace, across a range of uses An important economic hub: Around 60 businesses and 500 jobs Rela<vely low vacancy A range of sectors represented from industrial / manufacturing through to more crea<ve ac<vi<es (eg media) However as is the case across London, industrial space is coming under pressure: PermiXed development Degree of conflict between residen<al and industrial uses in densely populated area
The Local Popula<on Demography and Labour Market PopulaLon Change 2001-11 Economic AcLvity Rate In many respects, West Norwood and Tulse Hill benefits from a strongly performing popula<on catchment Strong popula<on growth (+15%) over the past decade Local popula<on is characterised by economic ac<vity and skills levels which are above the London average
The Local Popula<on Demography and Labour Market Indices of MulLple DeprivaLon, 2015 That said, a number of challenges remain There are concentra<ons of severe mul<ple depriva<on within the local catchment, reflec<ng pockets of high unemployment and below average earnings Levels of labour market reten<on are rela<vely low (only 4% of people who live in the area work in the area) This has a direct impact on the ability of the town centre to capture consumer spend
Visioning West Norwood & Tulse Hill RegeneraLon programme recently commissioned to provide: Economic Vision Masterplan refresh Key Industrial Business Area (KIBA) health check & recommenda<ons Coopera<ve Local Investment Plan (CLIP) within the Norwood boundary With an holis<c, inclusive and representa<ve engagement strategy within the four strands Working coopera<vely with other local projects to add value Business improvement district Neighbourhood plans
The next big thing in West Norwood
Business Benefits West Norwood has great poten<al to provide more for businesses. The recent investment from the Mayor s Outer London Fund has really helped - it is now <me to capitalise on that. Challenges remain, not least in improving the quality of the retail offer. We want to see if a BID has a role to play in mee<ng that challenge. Marco Modulo, Former Chair of West Norwood Business AssociaLon
Thank you