Successful Job Search Effective Résumé Design Campaign Messages Ross Primack, CPRW, CEIP, MBTI Certified
Part One The Basics Part Two Sections of the Résumé Part Three Writing Tips and Resources 2
Part One The Basics 3
What is a résumé? A marketing tool designed to highlight accomplishments, experience, skills and education
Purpose of the résumé = Get a job interview!
Consider the reader when writing your résumé
The Employer s Shopping List 8
Customize the résumé to match the employer s shopping list
For illustrative purposes Lisa Logan s Résumé COMBINATION STYLE Best of both worlds (Chronological & Functional) KEY INFORMATION IN TOP 1/3 Details that are likely to be on employer s shopping list ONE PAGE Two or more pages is still acceptable
Résumé Design Basics 11 point minimum font size (text size) One to two pages 10-15 years experience No errors or typos
How do you handle conflicting résumé advice Social Media HR Experts Career Experts Business Owners Person on the street
Part Two Sections of the Résumé 13
Résumé Sections 14
Résumé Sections Contact Information 15
A professional email address 16
Unprofessional Email elvislives@gmail.com Jedi2017@gmail.com strangerthings@gmail.com NYYankeesfever@gmail.com
Professional Email genepattersonct@gmail.com peterjonesjobsearch@gmail.com joeandersonjs@gmail.com edwardtaylorjobs@gmail.com
Phone Number Must include area code Don t label it as phone unless you re listing more than one number
A professional voicemail greeting 20
The voicemail clearly identifies you and politely asks the caller to leave a message 21
Be sure your voicemail box is checked/cleared on a regular basis 22
Address Address should be complete Words like road, street, lane, avenue, place or terrace should be spelled out Don t forget to include apartment, unit, building or floor numbers (if applicable)
Customized LinkedIn URL
Résumé Sections Headline 25
How do I immediately communicate present/past skills?
Résumé Sections Skills Table 28
Résumé Sections Profile 29
Profile (or Summary) Brief section noting your skills, abilities and attributes (soft skills) relevant to the work you perform Who you are or what you do Industries you ve worked in Can include second languages Can be customized to target specific positions
Résumé Sections Employment History 31
Employment History Paid employment Unpaid or volunteer work Internships/co-op study Self-employment
Employment History List job title(s), employer, city, state and dates of employment in reverse chronological order DON T include street address, phone number or name(s) of supervisors
Dates of Employment Always list your dates of employment. Failure to include any dates on the résumé may eliminate you from consideration. Try to include the month and year. If you want to place your résumé online, you ll need this information.
Résumé Sections Education 35
Education/Training List your highest level of relevant education If you have a degree, listing your high school diploma is optional Include dates of education within the past five years Include professional development
Achievements don t have to be monumental Perfect attendance Employee of the month An award or recognition
Your résumé DOES NOT need References furnished upon request 39
Writing Tips and Resources
Employment History Describe duties and accomplishments using action verbs You don t have to say responsibilities included
Action Verbs MARINGOLA SUPPLIES, Waterbury, CT 10/04 to 10/17 Driver Drove company truck to deliver equipment and supplies to restaurants. Presented bills and receipts and collected payments. Maintained travel logs and expense records. Distributed company literature to inform customers of new products or price changes. Inspected and maintained vehicle supplies and equipment such as oil, tires, lights and brakes.
Fragment Sentences Before: The sentence carries over to another line Managed a staff of 12 in the accounting department After: The sentence stays on the same line Managed staff of 12 in accounting department
When using O*NET to write job duties, be sure to make modifications. DON T just copy and paste.
Target Job Deconstruction
Successful Job Search Q & A Campaign Messages