Academy We re #1 Sweepstakes

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Academy 2014-2015 We re #1 Sweepstakes OFFICIAL RULES NO PURCHASE NECESSARY. PURCHASES DO NOT INCREASE CHANCES OF WINNING. ODDS OF WINNING DEPEND ON NUMBER OF ELIGIBLE ENTRIES RECEIVED. VOID WHERE PROHIBITED. 1. Promotion and Sponsor(s): Participation in the Academy 2014-2015 We re #1 Sweepstakes (the Promotion ) constitutes Entrant s full and unconditional agreement to these Official Rules. Entrant is free to disclaim any prize and status as Entrant (as defined below) and as a result will not be eligible to receive any prize. The Promotion is sponsored and administered by Academy Sports + Outdoors, 1800 North Mason Road, Katy, TX 77449 ( Sponsor ). All decisions related to, as well as all interpretation of, these Official Rules by Sponsor shall be final and binding. While this Promotion may be promoted via social media websites, such websites are not affiliated with Sponsor or this Promotion. This Promotion is in no way sponsored, endorsed or administered by, or associated with, any social media site such as Facebook, Instagram, etc. 2. Promotion Period: The Promotion begins at 12:01 PM (CST) on August 28, 2014 and ends at 7:00 PM (CST) on November 29, 2014 (the Promotion Period ). Only entries submitted and received during the Promotion Period will be accepted. Sponsor will be the official timekeeper of this promotion. 3. Eligibility: The Promotion is open to legal residents of the fifty (50) United States (and the District of Columbia) except New York, age 18 or older. Employees of Sponsor and its parent and affiliate companies, suppliers, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Eligibility is contingent upon agreement to, and compliance with, these Official Rules and fulfilling all requirements in these Official Rules. Participation in the Promotion in any way, including submission of any entry or the partial completion of any act of entry or any other steps taken to participate in the Promotion in any manner, constitutes full and unconditional agreement with all provisions of these Official Rules. 4. How to Enter: NO PURCHASE NECESSARY. PURCHASES DO NOT INCREASE CHANCES OF WINNING. There are two (2) methods of entry; any eligible participant entering this Promotion shall be an Entrant. Each Entrant who enters using one of the below methods shall receive one entry into the Prize Drawing (as defined below). Limit one eligible entry per person per Fan Interaction Event. Method of Entry: During the Promotion Period, you will automatically become an Entrant and receive one entry by attending one of the Academy Fan Interaction Events listed below and submitting an electronic entry. Entrants may be required to provide the following personal information in order to be eligible for a Promotion prize: first and last name, date of birth (month and year), email address, mailing address (including city, state, and ZIP code), and phone number (including area code). Mail- In Entry: During the Promotion Period, you will automatically become an Entrant and receive one entry when you mail a handwritten 3 x 5 postcard with your first and last name, date of birth (month and year), mailing address (including city, state or province, and ZIP or postal code), phone number (including area code), and the name of the Fan Interaction Event for which you would like an entry (e.g., Oklahoma

Football Game 12/6/14 ) to Academy Sports + Outdoors, 2014-2015 College Football Championship Game Sweepstakes, Attn: PROMOTIONS DEPARTMENT, 1800 N. Mason Road, Katy, TX 77449. Mail- in entries must be postmarked a minimum of ten (10) days prior to the date of the Fan Interaction Event for which an Entrant would like to receive an entry in order to be eligible for a prize. Academy is scheduled to hold Fan Interaction Events on the following days and locations prior to the start of college football games and auto races. The Fan Interaction Events will take place in close proximity to the stadium at locations set by the venues for sponsors. All Fan Interaction Events are subject to date changes or cancellation without notice. If a Fan Interaction Event date is changed, all valid Mail- In Entries for the original date will be entered into that Fan Interaction Event s drawing. If a Fan Interaction Event is cancelled, the Event Prize will be randomly chosen from among all valid Mail- In Entries for the cancelled Fan Interaction Event. FAN INTERACTION EVENT LOCATION DATE University of South Carolina Football Game Columbia, SC 8/28/14 Kansas State University Football Game Manhattan, KS 8/30/14 University of Texas Football Game Austin, TX 8/30/14 University of Georgia Football Game Athens, GA 8/30/14 University of Louisville Football Game Louisville, KY 9/1/14 University of Arkansas Football Game Fayetteville, AR 9/6/14 Oklahoma State University Football Game Stillwater, OK 9/6/14 Texas A&M University Football Game College Station, TX 9/6/14 Clemson University Football Game Clemson, SC 9/6/14 University of Kansas Football Game Lawrence, KS 9/6/14 University of Texas Football Game Austin, TX 9/6/14 University of Florida Football Game Gainesville, FL 9/13/14 Texas A&M University Football Game College Station, TX 9/13/14 Louisiana State University Football Game Baton Rouge, LA 9/13/14 Kansas State University Football game Manhattan, KS 9/18/14 University of Missouri Football Game Columbia, MO 9/20/14 University of Kansas Football Game Lawrence, KS 9/20/14 Florida State University Football Game Tallahassee, FL 9/20/14 University of Alabama Football Game Tuscaloosa, AL 9/20/14 Kansas State University Football Game Manhattan, KS 9/27/14 Louisiana State University Football Game Baton Rouge, LA 9/27/14 University of Auburn Football Game Auburn, AL 9/27/14 University of Kansas Football Game Lawrence, KS 9/27/14 Oklahoma State University Football Game Stillwater, OK 10/4/14 Kansas State University Football Game Manhattan, KS 10/4/14 University of Texas Football Game Austin, TX 10/4/14 University of Georgia Football Game Athens, GA 10/4/14 University of North Carolina Football Game Chapel Hill, NC 10/4/14 University of Kentucky Football Game Lexington, KY 10/4/14 Kansas Speedway Race Event Kansas City, KS 10/4/14 Kansas Speedway Race Event Kansas City, KS 10/5/14 University of Central Florida Football Game Orlando, FL 10/9/14 University of Arkansas Football Game Fayetteville, AR 10/11/14 Texas A&M University Football Game College Station, TX 10/11/14 2

University of Missouri Football Game Columbia, MO 10/11/14 Charlotte Motor Speedway Race Event Concord, NC 10/11/14 Charlotte Motor Speedway Race Event Concord, NC 10/12/14 University of Arkansas Football Game Little Rock, AR 10/18/14 University of Texas Football Game Austin, TX 10/18/14 Florida State University Football Game Tallahassee, FL 10/18/14 University of Alabama Football Game Tuscaloosa, AL 10/18/14 Louisiana State University Football Game Baton Rouge, LA 10/18/14 University of Missouri Football Game Columbia, MO 10/25/14 Oklahoma State University Football Game Stillwater, OK 10/25/14 University of Auburn Football Game Auburn, AL 10/25/14 Kansas State University Football Game Manhattan, KS 10/25/14 University of Louisville Football Game Louisville, KY 10/30/14 Kansas State University Football Game Manhattan, KS 11/1/14 Texas A&M University Football Game College Station, TX 11/1/14 University of Georgia Football Game Jacksonville, FL 11/1/14 University of South Carolina Football Game Columbia, SC 11/1/14 Texas Motor Speedway Race Event Fort Worth, TX 11/1/14 Texas Motor Speedway Race Event Fort Worth, TX 11/2/14 University of Texas Football Game Austin, TX 11/8/14 University of Auburn Football Game Auburn, AL 11/8/14 University of Kentucky Football Game Lexington, KY 11/8/14 Louisiana State University Football Game Baton Rouge, LA 11/8/14 University of Arkansas Football Game Fayetteville, AR 11/15/14 Oklahoma State University Football Game Stillwater, OK 11/15/14 Texas A&M University Football Game College Station, TX 11/15/14 University of Florida Football Game Gainesville, FL 11/15/14 University of Central Florida Football Game Orlando, FL 11/22/14 Texas A&M University Football Game College Station, TX 11/27/14 Kansas State University Football Game Manhattan, KS 11/29/14 University of North Carolina Football Game Chapel Hill, NC 11/29/14 Clemson University Football Game Clemson, SC 11/29/14 5. Conditions of Entry: By entering this Promotion, all Entrants agree to be bound by these Official Rules and the decisions of the Sponsor and its authorized representatives, which are final and binding in all matters concerning this Promotion. Entries not legitimately submitted in accordance with these Official Rules are void. Only qualified entries received by the Sponsor during the Promotion Period will be eligible for participation. All entries become the property of Sponsor and will not be acknowledged or returned. All requested information must be provided to participate in the Promotion and to be eligible to win a prize. Unintelligible entries; entries with incomplete, invalid, incorrect, or noncurrent information; entries that are counterfeit, damaged, or tampered with in any way; and entries with printing, production, or typographical errors will be disqualified. Disqualified entries and entries that are late, lost, damaged, misdirected, stolen, or not delivered are not the responsibility of the Sponsor. Sponsor is not responsible if a potential winner does not receive his or her prize because erroneous, expired, canceled, fraudulent, or fake information was provided during Promotion. Proof of sent entry and/or entry receipt (such as a copy of a thank you screen or message) sent by Sponsor does not constitute proof of actual receipt of entry for purposes of this Promotion. 3

Participation must be by the Entrant. Participation by any other individual or any entity, and/or originating at any other website, email address, or phone number, including, but not limited to, commercial promotion, subscription notification, and/or entering service sites, will be declared invalid and disqualified for this promotion. Any attempt by any Entrant to obtain more than the stated number of entries by using multiple/different email addresses, phone numbers, identities, registrations, and logins; entries through a sweepstakes club or similar entity; or any other unauthorized methods will void Entrant s entries and Entrant will be disqualified. Submitting mass entries or entries generated by an automated program, script, macro, or use of any other device is prohibited and will result in disqualification. In the event of a dispute as to the identity of an Entrant, the authorized account holder of the phone number used to enter will be deemed to be the Entrant. A potential winner may be required to show proof of being the authorized account holder. The authorized account holder of a phone number is the natural person assigned to that phone number by a mobile service provider or any other organization (business, educational institution, etc.) responsible for assigning accounts to that number. If the identity of the individual who actually participated in the Promotion cannot be resolved to Sponsor s satisfaction, the affected individual s entry will be deemed ineligible. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be in violation of these Official Rules. Sponsor further reserves the right to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the Promotion (including, but not limited to, tampering with applicable websites, email addresses, or phone numbers), or acting in a non- sportsmanlike or disruptive manner. Any attempt to undermine the operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. 6. Prize(s): There is one (1) Grand Prize and sixty- six (66) Event Prizes available to be won. Approximate Retail Value ( ARV ) of all prizes is $14,900.00. Grand Prize Trip for Two (2) to the 2014-2015 College Football Championship Game*: Grand Prize includes: Two (2) tickets to the 2014-2015 College Football Championship Game on January 12, 2015 in Arlington, TX; three (3) nights hotel accommodations; two (2) round trip airline tickets; transportation to and from the airport and the game; two (2) tailgate tickets; and one (1) $1,000 Academy Sports + Outdoors gift card. ARV of Grand Prize is $8,300.00. Event Prize $100.00 Academy Sports + Outdoors Gift Card: Each Event Prize is one (1) Academy Sports + Outdoors gift card with a value of $100.00 (one- hundred US dollars). ARV of each Event Prize is $100.00. ARV of all Event Prizes is $6,600.00. *Trip includes roundtrip coach air transportation for two (2) persons from a major airport near Grand Prize winner s primary residence, three (3) nights standard hotel accommodations (one room, double occupancy). Winner and guest must travel on dates specified by Sponsor; alternative travel dates are not available. No travel extensions permitted. Winner and guests must travel on same itinerary. Winner and guest must possess all necessary documentation required for air travel (e.g., valid photo identification and, if applicable, U.S. passport). Meals, gratuities, transportation to and from winner s home and airport, upgrades, fuel, rental car, incidentals, optional entertainment, departure taxes, customs/agriculture fees, and other expenses not specifically mentioned herein are the winner s responsibility. No responsibility is assumed by Sponsor for 4

canceled, delayed, suspended or rescheduled events or flights, and no refund or compensation will be made in such instance. Travel and accommodations and tickets to the event are subject to availability. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor reserves the right to select airport, airline, hotel, and event seating in its sole discretion. Airline tickets are nonrefundable and nontransferable and are not valid for upgrades or frequent flyer mileage accrual. If Grand Prize winner resides in the Dallas- Ft. Worth- Arlington Metropolitan Area (as defined by www.census.gov), air transportation and corresponding airfare will be substituted with car service. Winner and guest will be required to execute an Affidavit of Eligibility, Liability, and Publicity Release prior to departure, and failure to do so may result in forfeiture of prize. Should the event portion of the Grand Prize be canceled, postponed or in any way abbreviated, Sponsor shall have no liability or further obligation to the winner. Transportation and even seating locations will be determined by the Sponsor. The terms and conditions of the tickets awarded as prizes will govern in the event the game is not played due to weather, an act of God, threat or act of terrorism, civil disturbance or any other reason. Sponsor makes no representations of any kind concerning the appearance, safety, or performance of any part of the Grand Prize. Grand Prize will be accepted as is and cash cannot be substituted for any ticket prize. Unused tickets cannot be refunded, exchanged or applied towards tickets for any subsequent years. No responsibility is assumed by Sponsor for any cancelled rescheduled, delayed or postponed game in whole or in part. If unused, game tickets cannot be returned, refunded or exchanged for cash value or substitute tickets. All prize details are at the sole discretion of the Sponsor. Actual value of prize may vary. No compensation or substitution will be provided for any difference in prize value. Sponsor shall in no way be responsible for any cancellations, delays, diversions, substitutions, changes in service, or any other act, omission, or result thereof, by any service provider. All prizes must be accepted as awarded without substitution and are not, in whole or in part, assignable, transferable, or available for resale. Prizes have no cash surrender value, except where required by law. Sponsor has made no warranty, representation, or guarantee, express or implied, in fact or in law, with respect to any prize. This includes, without limitation, a warranty, representation, or guarantee related to any prize s quality or fitness for a particular purpose. Prizes are subject to availability and Sponsor reserves the exclusive right to substitute a prize (or a component thereof) with another prize (or component thereof) of equal or greater value if the prize is not available for any reason, as determined by Sponsor s sole discretion. Federal, state, and local taxes and all other costs and expenses associated with acceptance and use of any prize not specified herein as being awarded are winner s sole responsibility. Prize specific terms and conditions apply. Any prize details not specified above will be determined by Sponsor in its sole discretion. If a winner is disqualified, not eligible, or, for any other reason, cannot accept the prize as stated, then Sponsor may randomly select a new winner from the pool of eligible Entrants. Winner and guest will be required to submit, where legal, a completed and signed Affidavit of Eligibility, Liability, and Publicity Release ( Release ) within the required time period to be eligible to receive any prize (if applicable time period will be provided with Release). Only the number of each prize set forth in these Official Rules will be awarded. In the event that technical or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. 5

7. Winner Determination and Verification: Odds of winning any prize depend on the number of eligible entries received. Event Prizes. Approximately one (1) week following each Fan Interaction Event, one (1) entrant will be randomly selected from the pool of all eligible entries received to determine the winner of that Fan Interaction Event s Event Prize. The entrant selected will be determined to be the winner once eligibility has been verified for each. If any selected entrant cannot be verified or is disqualified for any of the reasons set forth herein, another entrant will be randomly selected from the remaining pool of eligible entries. Grand Prize. After the end of the Promotion Period, one (1) entrant will be randomly selected from among all eligible entries received during the Promotion Period, including eligible entries of Event Prize winners. The entrant selected will be determined to be the winner of the Grand Prize once eligibility has been verified. If the selected entrant cannot be verified or is disqualified for any of the reasons set forth herein, another entrant will be randomly selected from the remaining pool of eligible entries. The selection of a prize winner ( Prize Drawing ) is within the sole discretion of the Sponsor. If any Prize Drawing is scheduled to take place on a holiday, the drawing will be conducted the following business day. Potential winners are subject to eligibility verification by the Sponsor, whose decisions are final and binding. An Entrant is not a winner of any prize, even if notified of being a winner, unless and until Entrant's eligibility has been verified. To be verified as eligible to receive a prize, each potential winner must continue to comply with all terms and conditions, fulfill all requirements of these Official Rules, and not be disqualified for any reason. Each potential winner will be notified by email or phone (subject to Sponsor s discretion) after being randomly selected as a potential winner. If a potential winner of any prize cannot be contacted using the information provided or fails to respond to Sponsor s attempt to notify them of selection within five business days; if any notification is returned as undeliverable or yields an error or undeliverable type bounce back email (regardless if the message is ultimately delivered to the recipient); if the potential winner fails to sign and return the Release or any other required documentation or fails to comply with these Official Rules; if any prize is returned as undeliverable; if a potential winner is unable or unwilling to accept the prize as stated; or if the potential winner cannot be verified as eligible for any other reason, the potential winner is disqualified and forfeits the prize and an alternate will be selected. In the event that an Entrant is disqualified for any reason, the foregoing process will be repeated with a randomly selected potential winner from the pool of remaining eligible entries until the prize is awarded or until four (4) attempts have been made to award the prize and each attempt has failed. Sponsor will identify each potential winner and verify the potential winner s eligibility after the end of the Promotion Period. If unable to verify eligibility, Sponsor will select an alternative potential winner within a reasonable time thereafter. In any case, the final winner(s) will be determined, and the prize(s) will be awarded within a reasonable time after the end of the Promotion Period. A winner(s) list may be obtained by printing the requestor s name, address, city, state, and zip code on a 3 x 5 postcard and mailing it to Academy Sports + Outdoors, 2014-2015 College Football Championship Game Sweepstakes Winners List, Attn: PROMOTIONS DEPARTMENT, 1800 N. Mason Road, Katy, TX 77449. Limit one request per person, per household.8. Limitations of Liability: 6

By entering this Promotion, each Entrant agrees to release, discharge, indemnify, and hold harmless Sponsor and its respective subsidiaries, affiliates, vendors, advertising or promotional agencies, distributors, and each of their respective parent companies and each such company s officers, directors, employees, agents, as well as the immediate family (spouse, parents, siblings and children) and household members of each such individual (collectively, the Released Parties ) from and against any claim or cause of action related to this Promotion, including, but not limited to, infringement of any right of publicity or intellectual property; threatened or actual injury, loss, or damage to any person, including death and disability; defamation or portrayal in a false light (intentional and unintentional); and damage to or loss of property, arising out of such Entrant s participation in the Promotion or receipt or use or misuse of any prize. In no event will Released Parties be responsible or liable for any damages or losses of any kind, including indirect, incidental, consequential, or punitive damages arising out of this promotion. (Some jurisdictions may not allow the limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties. Check local laws for any restrictions or limitations regarding these limitations or exclusions.) Entrants waive any right to claim ambiguity in these Official Rules. The Released Parties are not responsible for: (1) technical failures of any kind; (2) incorrect or inaccurate information, whether caused by Entrants, any internet or email service provider, any promotional or advertising agency, printing or computing errors, or by any of the equipment or programming associated with or utilized in the Promotion; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error that may occur in the administration of the Promotion, the processing of entries, or the announcement of the winner and prize; (5) any injury or damage to persons or property that may be caused, directly or indirectly, in whole or in part, from Entrant s participation in the Promotion; (6) the receipt, use, or misuse of any prize; and (7) any other errors in any materials, information, or announcements associated with the Promotion. If for any reason an Entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted by Sponsor, Entrant s sole remedy is another entry in the Promotion, subject to availability and provided that Promotion has not then expired. 9. Publicity and Entry Materials: Except where prohibited, participation in the Promotion and/or acceptance of any prize constitutes winner s and guest s consent to Sponsor s use of name, likeness, photograph, voice, opinions, any statement made, and/or hometown and state, for promotional or advertising purposes in any media, worldwide and in perpetuity, without further notice, payment, or consideration. 10. Right to Modify or Cancel: The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision, and, in that event, these Official Rules shall otherwise remain in effect in accordance with their terms as if the invalid provision were not contained herein. Sponsor s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor reserves the right to cancel, suspend, and/or modify the Promotion, or any part of it, if any clerical or typographical error, fraud, technical failure, tampering, computer virus, or other factor, technical or otherwise, beyond Sponsor s reasonable control, impairs Sponsor s ability to properly conduct the Promotion, as determined by Sponsor in its sole discretion and subject to any law or regulation. In such event, Sponsor reserves the right, but not the obligation, to award any applicable prize(s) by random drawing from among the eligible entries received up to the time of the cancellation, suspension, or modification of the Promotion. Inclusion in such random drawing shall be the Entrant s sole and exclusive remedy under such circumstances. 7

11. Disputes: Except where prohibited, Entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal or Texas state court located in Harris County, TX; and (2) any and all claims, judgments, and awards shall be limited to actual out- of- pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys fees. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules (no matter what jurisdiction), that would cause the application of the laws of any jurisdiction other than as stated. 12. Entrant s Personal Information: Information collected from entrants is subject to Sponsor's privacy policy which can be found at http://www.academy.com/shop/store/customer- service#privacy- policy. For a full list of details and official rules, see http://www.academy.com/officialrules. ABBREVIATED RULES NO PURCHASE NECESSARY. PURCHASES DO NOT INCREASE CHANCES OF WINNING. Odds depend on number of eligible entries received. VOID WHERE PROHIBITED. Open to legal residents of the fifty (50) United States (and the District of Columbia) except New York, age 18 or older. Approximate retail value of all prizes: $14,900.00. Limit one (1) entry per person per Fan Interaction Event. For complete details and official rules, see http://www.academy.com/officialrules. Sponsor: Academy Sports + Outdoors, 1800 North Mason Road, Katy, TX 77449. Enter by 11/29/14. 8