LATIN AMERICA: A TOP EMERGING MARKET Mary McKinney, PhD. Director, Small Business Development Center Duquesne University March 2018
Latin America is Growing! Between 2016 and 2017: Latin American Exports rose by 11% Commodity prices rose by 12.5% 19.5 % increase in Energy prices 19.9% increase in Mineral prices
The Pacific Alliance: Deep integration for prosperity What is the Pacific Alliance? An economic and trade integration process that currently includes Chile, Mexico, Peru and Colombia. What does it seek? Economic integration with the progressive free movement of goods, services, capital and people. When was it formed? The Framework Agreement was signed in July 2012, which gave legal status to the organization. Ongoing process. Photo: shutterstock, alianzapacifico.net 05/04/2018 4
Why Focus on the Pacific Alliance Countries? Mexico, Colombia, Peru and Chile have signed a Free Trade Agreement with the U.S. Eliminated tariffs in at least 80% of products and reduced non tariff barriers. Combined economies make up 35% of Latin America s GDP and 55% of the region s exports. Their governments are stable, pro business and are planning major investments in infrastructure. Highest economic growth 72% of US exports are to this region
Why the Pacific Alliance Countries? Their combined economies make up 35% of Latin America s GDP and 55% of the region s exports. In 2016 2017, they surpassed their neighbors in economic growth. Their governments are pro business and are planning major investments in infrastructure All score well on ease of doing business world index
Pacific Alliance Countries of Latin America Mexico Colombia Peru Chile
U.S. Export Growth To Latin America Country 2005 2017 Total US Export Growth* Mexico 102% Colombia 143% Peru 320% Chile 165% *U.S. Commercial Service export.gov 8
Mexico U.S. Export Opportunities Aerospace Agribusiness Agriculture Automotive Parts and Supplies Construction Cosmetics Education & Training Electricity Sector Environmental Technologies Healthcare Internet & IT Services Mining & Minerals Oil & Gas Packaging Machinery Industry Plastics and Minerals Renewable Energy Safety & Security Smart Grid Telecommunications Textiles Transportation Infrastructure Equipment Services Travel & Tourism
Colombia U.S. Export Opportunities Agriculture Sector Automotive Defense Education Electric Power/Renewable Energy Travel &Tourism Information & Communications Technology Infrastructure Medical Equipment Processed Food & Beverages Safety & Security Water Treatment
Peru U.S. Export Opportunities Commercial Fishing Equipment Construction Equipment Education Food Processing Medical Equipment Safety & Security Water Resources
Chile U.S. Export Opportunities Agriculture Equipment & Technology Agricultural Sector Automotive Parts Construction Education & Training Electric Power & Equipment Energy Energy Efficiency Environmental Technologies Healthcare Mining Safety & Security Telecommunication Travel & Tourism
Advantages Trade to Latin America U.S. products preferred because of high quality and technical advances Shared culture (particularly Mexico) Time zone and distance compatibility Free Trade Agreements Market reforms & decentralization in Pacific Alliance countries U.S. is main trading partner of many of the countries
Challenges Trade to Latin America Need to Develop Personal Relationships Competition from China Red tape Stiff Environmental Regulations Cheap Labor Cost can Overcome Gains in Technology Corruption still exists some places
IMPACT Project - Infrastructure Consortium USA Funded by the U.S. Department of Commerce, International Trade Administration, MDCP program. Duquesne University Small Business Development Center
IMPACT Industry Focus: INFRASTRUCTURE Construction and Infrastructure Mining Oil and Gas, Petrochemical Transportation Equipment Power Generation Equipment Manufacturers Engineering Firms
IMPACT (International Marketing to Pacific Alliance Countries for Trade) The goal: Increase U.S. trade with the Pacific Alliance countries. Finding Manufacturing Representatives or Distributors in Mexico, Colombia, Peru and Chile Access export financing Use Export Loan guarantees, Export Credit Insurance, Foreign Buyer Financing from both the SBA and EXIM Bank. It is a national grant so applies to any U.S. company, any size.
Services: IMPACT PLAN Consulting and hands on trade services, trade missions, trade shows, reverse missions, specialized consulting, market research, translations, after trip follow up. Working with U.S. Embassies, U.S. Commercial Service, GOLD KEY service in the 4 countries.
IMPACT Projects from 2015 to Present Trade Show Booth Con Expo Latin America Santiago, Chile, Fall, 2015 Trade Show Booth Expomin, Santiago, Chile, April 2016 Trade Winds with US Dept of Commerce Santiago and Lima, September, 2016 Walked through ExpominaTrade Show, Lima, Peru, September, 2016 Trade Mission focused on water industry to Peru, May, 2017 Trade Mission focused on construction and energy to Mexico, July, 2017 Trade Show Booth, Perumin Show, Arequipa, Peru, September, 2017 Trade Show Booth, Expomin, Santiago Chile: Forthcoming April, 2018 Trade Show Booth, Expomina, Lima, Peru: Forthcoming September, 2018
Keys to Doing Business in Latin America Relationships are important You need to visit [more than once] We have found trade missions and trade shows to be very successful Gold key and personal meetings are helpful Decisions can involve several meetings/demonstrations Language skills are important As in all cases, you need to be vigilant in ensuring your objectives are met Follow up, Follow up, Follow up is important
Perumin 2017
For Further Information Contact: Mary McKinney mckinney@duq.edu (412) 396 5707 Brent Rondon rondon@duq.edu (412) 396 5670 www.sbdc.duq.edu/impact