Snohomish County CTR Alternate Plan Washington State CTR Board Meeting June 24, 2016
Presentation Overview The Vision Alternate Plan Objectives & Strategies Overview of Programs o Success and Next Steps Results Questions
The Vision To develop a TDM program in Snohomish County that merges the successful strategies from our traditional employer-based CTR program with our corridor-based trip reduction program, creating a unified program that focuses resources on areas with the greatest trip reduction potential and return on investment.
Alternate Plan Objectives Focus trip reduction efforts in the Southwest Urban Growth Area of Snohomish County (SW UGA) o Mixed-use urban centers o Transit-supportive infrastructure o Denser population and employment centers Better representation of trip activity & trends through online calendar data collection Program efficiencies realized through new reporting requirements for employers
Alternate Plan CTR Program Targets Target 6 jurisdictions located within Southwest Urban Growth Area (59 worksites) o Employers receive an expanded menu of programs and services o Data collection through RideshareOnline.com (RSO) trip calendar o Annual report is replaced by shorter quarterly reports o Increase non-drive alone trips by 15% over 4 years
Alternate Plan CTR Program Targets Remaining 3 jurisdictions located outside the SW UGA (11 worksites) o Continue to receive same level of employer-based services o Increase non-drive alone trips by 5% over 4 years
Program Structure
Unified Brand & Messaging CTR Program Small Employer Program Residential Corridor Program
CTR Program 1 st Year Implementation Created implementation plan and met with jurisdictions and employers Developed brand and materials One-on-one employer assistance o Worksite program development o RideshareOnline.com o Employee communication and incentives Established 15% RSO registration goal Began collecting trip data
CTR Program 2 nd Year Implementation Developed monthly worksite campaigns Created RSO instructional handouts for end users Rolled out ETC peer groups Developed ETC challenge Established program baseline
CTR Program 3 rd Year Implementation Developed employer grant program Streamlined employer quarterly reporting process Updated employer awards program Rolled out fall ORCA Card promotion o 404 cards o 23 worksite events
CTR Program 3 rd Year Implementation Expanded monthly training for ETCs o RSO o Active Transportation o Marketing & Incentives o Tax Fringe Benefits o Quarterly networking meetings Focused RSO communication Rolled out updated Guaranteed Ride Home program
CTR Program Success Stories City of Edmonds o Recipient of Employer Grant to promote RSO registration and trip logging o Weekly communications with employees about alternatives to driving alone o Increased non-drive alone trips by 18% in 2015 Molina o 20% of employee population participating in programs o Creative use of materials about incentive programs for new hires o Increased non-drive alone trips by 11% in 2015
CTR Program Next Steps Continue Choice Connections program Increase trip logging and participation retention in RideshareOnline.com Develop CTR Ambassador program Implement additional ORCA card promotions Specialized ETC trainings
CTR Program Next Steps Facilitate local jurisdiction CTR plan and ordinance updates for March 2017 o Incorporate North and East worksites into RSO tracking and quarterly reporting requirements o Use established state goal categories o Define new jurisdiction targets based on collected trip data
Program Structure
Small Employer Program - Implementation Consultations with small businesses Assisted with the development and implementation of transportation programs Developed Rebate Program for ORCA Passport Business Accounts o First year up to $25/pass o Second year up to $10/pass
Small Employer Program Next Steps Outreach to business parks and business associations o Workshops/presentations o Promote program elements Rebrand program under Curb the Congestion program
Program Structure
Alternate Plan Residential Corridor Program 55 miles of roadway 150,000 households 3,500 businesses
Curb the Congestion Partnerships Develop outreach partnerships with affected jurisdictions Partnership activities: o Co-produce events and collateral o Sponsorship & participation in community events o Program promotion in community publications
Curb the Congestion Residential TMPs Part of the trip generation mitigation for new residential developments o 4 multi-family properties o 1,499 units Assist with development of residential transportation programs ORCA Card Promotion o 1150 cards mailed out
Curb the Congestion Universities Partnerships and individualized collateral targeting students and staff UW Bothell Cascadia College Edmonds Community College
Curb the Congestion Travel Option Maps
Curb the Congestion Next Steps Applied for additional CMAQ grant funding o Expand program to SR-99 o Add Personalized Trip Planning element Expand community partnerships with additional co-produced events Create target market subbrands
Results for January 2014 May 2016 5,382 Total Participants 46% Registered participants actively logging trips 9,422,946 Pounds of CO2 Reduced 920,648 Non-Drive Alone Trips Increased 489,172 Gallon of Fuel Reduced
Increase in Non-Drive Alone Trips Increase in Trips by Non-Drive Alone Mode: Q1 2014 vs. Q1 2015 vs. Q1 2016 35,000 30,000 25,000 20,000 15,000 Q1 2014 Q1 2015 Q1 2016 10,000 5,000 -
Non-Drive Alone Trips Percentage of Trips by Non-Drive Alone Mode: January 2014 May 2016 40% 30% 20% 10% 0 8% 31% 43% 13% 2% 2% 1% Total Non-Drive Alone Trips: 920,648
https://vimeo.com/167040584/90f41f86fe
Questions TDM & Outreach Division Jennifer Hass, Supervisor jennifer.hass@commtrans.org 425-348-7193 Stacey Gunnerson, CTR Specialist stacey.gunnerson@commtrans.org 425-348-2304 Debbie Anderson, CTR Specialist debbie.anderson@commtrans.org 425-438-6136 Caryn Walline, Curb the Congestion Specialist caryn.walline@commtrans.org 425-438-6163 Alex Mehn, Curb the Congestion Specialist alex.mehn@commtrans.org 425-348-2383 communitytransit.org/choiceconnections