Optimizing Economic Performance of Real Estate What James Gollub Associates LLC Offers Scalable Solutions Our firm can provide real estate owners, developers, planners, builders and investors with our concentric ring logic capabilities in a distinct package that maximizes economic performance of real estate development and avoids orphan real estate outcomes for projects anywhere on the globe: 1. Anchor Complex: Economic Case for Client Buildings. We can provide the economic case for how best to develop or reuse a corporate or speculative building, particularly multi-tenant structures, not only for the owner and manager; but for the surrounding community. 2. Planned Developments: Strategy for Corporate Campuses, Tech Parks & Smart Communities. We can deliver microeconomic-driven multi-function concepts and business plans for a range of planned developments. This includes how best to plan and optimize corporate campus configuration based on regional cluster dynamics. We can also provide strategies to guide scaling-down occupancy of existing corporate campuses and transitioning them to new multi-tenant uses. We can provide a distinctive economic case in planning technology parks, smart communities and redevelopment districts or precincts. These all go well beyond market feasibility studies to provide our clients with integrated microeconomic and sustainability-driven strategy and plans for large scale planned developments. In fact, our approach applies to any large multi-function complex from airports to hospitals to retail and residential/work hubs (such as transit oriented development ) and creative industry centers. 3. Regional Operations: Enhanced Site Location, Distributed Operations and Tenant Attraction to Planned Developments. As experts in regional cluster-based economics and innovation strategy we combine knowledge of the competitiveness of any industry and comparative advantages of any metropolitan region to help corporate site locators find ideal sites, assist land-owners and developers optimize the value of sites or link technology park to a growing regional cluster. We can launch and implement cluster-based competitiveness initiatives to increase visibility and attractiveness of sites and planned developments for regional, national and international customers.
Optimizing Economic Performance of Corporate Real Estate - 2 Our Real Estate Principles Grow Your Innovation Pipeline To assist our clients at each level of the concentric ring of development we apply our proven innovation pipeline framework. We view innovation and regional economics as fundamentally interdependent but often poorly applied in real estate planning and development. We offer our integrated perspective to reduce client risk and enhance value in project development. Our goal is to achieve maximum economic value and efficiency for development activities and operations from anchor buildings outward to planned developments and regional site location and operations. We do this by working with clients to understand, improve or create new economic bridges between proposed or existing development and the surrounding regional and global economy, always emphasizing new ways of connecting sources of innovation. Our proven innovation pipeline process enables your company, its partners, and affiliated institutions and community to generate and capture innovation in the surrounding economy through your developments. Our principles and perspectives are presented below: Discovery Turning Science into Innovation: We establish new institutions that harness scientific research to generate economic benefits for your site, clients, and region. Translation of science into actual innovation is not automatic. Today, companies, universities, and labs are seeking new ways to turn science into innovation that can be commercialized. James Gollub Associates can create new mechanisms to concentrate and lever science competencies of corporate sponsors and external partners (such as universities and labs) to generate breakthroughs in innovation. These entities can include translational research institutes, pre-competitive consortia and R&D centers. When launched, these entities can create real estate value as anchor projects. They will house projects at different scales whether a multi-tenant building, a technology park or broader regional initiative. Their output is not simply real estate, however, but jobs, research expenditures and new intellectual property. This, in turn, can become valuable innovation feedstock directly serving sponsor company needs or those of surrounding clusters and national industries. And, if managed well, this output will flow downstream to the next level of the innovation pipeline. Development Converting Innovations into Solutions: We create new commercialization entities that accelerate launch of solutions to generate economic value at your site, for your clients and region. Commercialization is more than generating spin-offs or hosting incubation. The world is full of technology push innovations seeking customers. Even in the Silicon Valley there are many orphan innovations produced by local entrepreneurs, universities and even by corporations and venture funds,
Optimizing Economic Performance of Corporate Real Estate - 3 that go nowhere because they are not managed to market. James Gollub Associates can create a new technology development entity a commercialization venture that will provide integrated, hands-on, management of innovations from translational research outcomes from on or off site. This integrated process screens and selects innovation, validates innovations as solutions, organizes the right market vehicle, accesses the right capital, and launches market ready start-ups. This type of entity, too, can be an integral part of diverse real estate projects from multi-tenant buildings to corporate campus, technology parks and specialized urban districts. Commercialization center outputs will not only include primary development of new enterprise and their employees, but also investment and suppliers and related operations infrastructure. Deployment Building Solutions into a Competitive Cluster: We carry out regional market-making initiatives focused on clusters that will grow demand for a given project. Many corporate real estate projects are primarily built around an attractive geographic location, design and estimates of real estate space absorption. Yet, to fill a project with tenants in the competitive marketplace of today requires more than a good site and hoped for absorption rates. A competitive regional economic perspective is needed to maximize success. James Gollub Associates can position a project as an economic engine or platform that will attract firms using the industry cluster-concept. Beyond treating the site as a platform for cluster-based development and growth, we can also launch a regional cluster-based competitiveness initiative designed to generate demand for the site prior to construction, whether for a multi-tenant project, a technology park, smart community or development district. These initiatives will form, grow and attract businesses in specific technology markets and along their value-chain that will increase your site s lease-up and value. Howe We Can Help James Gollub Associates and Your Real Estate Needs Based on the principles outlined above James Gollub Associates can apply our proven innovation pipeline framework at any level of the concentric rings of your real estate development needs. These include: Anchor Complex Innovation Centers Site-specific Engines : Our team can assess your company or client and the surrounding region s innovation assets and filter these competencies through comparative models and market-demand to plan one or more new economic bridges between science, innovation and the marketplace at a given site. These bridges will be the basis for anchor tenants that will capture economic potential for your client and surrounding region. We can do this for existing landowners, developers, company sponsors and their partners, as well as affiliated universities or laboratories. We do so by providing a win-win innovation organizational infrastructure that delivers an integrated package for translational research, commercialization and enterprise growth. These, in turn, lead to new or stronger industry clusters at or around target sites. We have advised on a diverse array of new centers for companies, universities, national labs, states and communities some of these centers now operating successfully for over 25-years. Planned Developments Campuses, Technology Parks and Smart Communities as Microeconomic Hubs: James Gollub Associates can prepare a distinctive economic case and business plan for a new or repurposed corporate campus, technology park, smart community or development district. These plans will position designated sites as a microeconomic engine for the client and a hub for transforming the surrounding regional economy. Our concentric-
Optimizing Economic Performance of Corporate Real Estate - 4 ring logic builds from the heart of the park (anchor projects) out to the surrounding region, bringing in prospective partners and tenants early on. We have advised and planned over 15 technology parks globally, with a high success rate for growth. Regional Competitiveness Optimizing Site Location and Distributed Operations within a Cluster Context: James Gollub Associates can conduct a rigorously analytic, highly collaborative, bottom-up, market-driven, cluster-based strategy to maximize positioning of your site and site location decisions for corporate operations. These efforts will also improve the regional competitiveness of one or more clusters enhancing demand for your site or sites as well as optimization of related real estate management. As co-founders of the field of cluster-based economic development, we have completed over 40 such initiatives globally over the years for regions of all sizes and industries at every stage of growth. About James Gollub Associates LLC Our firm is an innovation-driven, economic strategy, consulting firm. We craft the vision, strategy and business plans for solutions to meet our clients needs whether the client is an innovation source (university, institute, hospital, laboratory, or entrepreneur) or an innovation stakeholder (public agency, commissions, partnership, foundation, investor or developer). We understand the geographic and institutional realities of enterprise formation, expansion and attraction and cluster competitiveness dynamics in ways often ignored or misunderstood by others. We are not constrained by industry categories, having worked with emerging industry from biotechnology and information technology, to clean technology and creative industries as well as expanding and transforming sectors such as automotive, tourism, agriculture, health and financial services. Our services are based on scalable microeconomic principles. This means we can address the needs of entire national, state or metropolitan economies, specific industry clusters, as well as technology parks, special districts, innovation zones and hubs. Our founder launched this field of 35 years ago at SRI International (former Stanford Research Institute) and has served public and private clients in 20 countries globally since that time (see examples attached). Please see our website for further information. For further information, please contact: James Gollub Managing Director James Gollub Associates Office: (415) 789-0300 Mobile: (415) 302-1793 e-mail: jim@jamesgollubassociates.com www.jamesgollubassociates.com
Optimizing Economic Performance of Corporate Real Estate - 5 James Gollub Innovation Pipeline Projects MCA Biomedical Technology Park & Commercialization Institute o Medical Center of the Americas, TX West Bank Technology Park Pre-Feasibility & Innovation Strategy o USAID (for Carana Corp) Washington Clean Technology Strategy o Clean Energy Technology Council Leadership Group, WA (w Navigant) Biomedical Technology Park Framework o William Osler Health Center, ON, CA Texas Energy & Petrochemical Cluster Competitiveness Strategy o Governor s Competitiveness Council and Texas Workforce Commission San Francisco Bay Area Clean Technology Cluster Strategy o SPUR (with PG&E) Ha-Da-Qi Corridor Strategy o World Bank/Cities Alliance & Heilongjiang Province, China Ontario Community Investment Readiness Assessment & Strategy o Ontario Chamber & Province US Offshore Wind Collaborative o Massachussets Technology Collaborative (MTC) State Hydrogen & Fuel Cell Cluster Strategy o Connecticut Center for Advanced Technology (CCAT) South Carolina Hydrogen & Fuel Cell Economy Strategy o EngenuitySC (USC, Chambers, biz) Sidi Abdella Cyber Parc o World Bank, Ministry of Telecommunications, Algeria Sunshine Coast Technology Precinct o University of the Sunshine Coast, Queensland, Australia Southern Ontario Bioproduct Innovation Network (SOBIN) o Province of Ontario Creative Industries Cluster Strategy & University Creative Industry R&D JV o State of Queensland, Australia and three universities (QU, QUT,GU) Innovate Ottawa (Innovation Strategy) o City of Ottawa West Bank Information Technology Incubator Business Plan o USAID PRIZM Program Sandia Science & Technology Park & Albuquerque Nex Gen Economic Strategy o City of Albuquerque and US Department of Energy Southwest as a Region of Innovation o Sandia National Lab, Council on Competitiveness C-Prosperity: Calgary Strategy o Calgary, Inc Edmonton Competitiveness Strategy o Edmonton Economic Development Choosing a Future: A New Economic Vision for Ottawa o The Ottawa Partnership (TOP) San Antonio Technology Accelerator Initiative (SATAI) o City of San Antonio, TX University of Idaho Research Park o University of Idaho, Moscow, ID Alameda Technology Center o Alameda Development Corp., CA UC Monterey Bay Education, Science & Technology Center (UCMBEST) o University of California, Santa Cruz Slovakia - Virtual Technology Park Strategy o USAID Mission Research Institute for Systems Science o RISS, NTT Data Systems, Tokyo, Japan Long Beach Research & Training Park and Incubator Community o California State University Long Beach Foundation, City of Long Beach, CA BioTeknia (Biomedical Tech Center) o Tekes and University of Kuopio, Finland Salerno Science & Technology Park & Incubatore Autofertilizante o Ageni (subsidiary of ENI), Italy Osaka TechInfra21 Strategy & Izumi-shi Cosmpolois Technology Center o Osaka Prefecture & Izumi-shi, Japan Bangalore, Karnataka Technology Economy Blueprint o USAID and regional business leaders State of Minnesota Technology Strategy o Governor s Office of Technology Michigan Research Excellence Program (Biotech & Automation) Evaluation o Michigan Strategic Fund Michigan Biotechnology Institute (MBI Int.) o Governor s Strategic Fund, MI
Optimizing Economic Performance of Corporate Real Estate - 6 E-Cubed Ventures References Tech Parks, Innovation and Cluster-based Economic Strategy MCA Biomedical Technology Center & Park Emma W. Schwartz, President, Medical Center of the Americas Tel: (915) 613-2478; Mobile: (915) 269-2569 e-mail: emma@mcamericas.org Sandia Science & Technology Park and Albuquerque NextGen Strategy Jackie Kerby Moore, Executive Director, Sandia Science & Technology Park Tel: 505-845-8107 e-mail: jskerby@sandia.gov] UC MBEST Center Lora Lee Martin, Executive Director, California Council on Science & Technology (Sacramento) Tel: (916) 538-4454 e-mail: loralee@ccst.us Patricia Ponzini, Chief Administrative Officer, University Associates Silicon Valley Tel: (831) 915-0783 e-mail: pponzini@ua-sv.com South Carolina Hydrogen & Fuel Cell Economy Strategy Neil McClean, Executive Director, EngenuitySC Tel: (803) 354.5720 Office Tel: (803) 783-3768; Mobile: (803) 546-9223 e-mail: nmclean@engenuitysc.com Dr. Harris Pastides, President, University of South Carolina (pastides@gwm.sc.edu) Larry Wilson, Partner, Venture First Mark Capital (LWilson@firstmarkcap.com) UC System Economic Impact Assessment Michael Reese, Vice President, Communications, UC Office of the President Tel: (510) 987-9179 e-mail: Michael.Reese@ucop.edu Greater New York Tri-County Area Third Regional Plan Economic Element Bob Yaro, President, Regional Plan Association (RPA) Tel: (212) 253-2727 e-mail: byaro@rpa.org