Goodwill of Greater Washington s Data Driven
Previous Website Issues 2011 Website Background Joomla CMS Platform Separate Scaled Down Mobile Website URL Structure 2011 Website Issues Outdated Joomla CMS Platform Obscure Content Structure/Plan Inefficient CMS Controls Multiple Unsecure Plug-ins Unfriendly URL Structure Separate Scaled Down Mobile Website Face Value User Data Inconsistent Branding & Design Website Arcitecture Based on Physical Department Organization Multiple Malware Virus Attacks Web Hosting Server Crashes
Redesign Goals What did we wanted to achieve with the redesign? User Focused Goals Accessibility to Popular Destinations Enhanced Mobile Experience Simplified User Interface Valuble User Content Strategy Build User Trust & A Stronger Supporter Relationship Decrease Website Load Times Organization s Goals Consistant Design & Branding Aligned with Stores and Promotions Increased Mission Visibility Optomized SEO Content Strategy Integrated Social Media Indepth User Interaction Analytics
Redesign Approach & Strategy The Balance of Website Features Target Website Branding & Design Internal Company Needs User Interface & Experience User Browser & OS Security & Compliancy Search Engine Optimization Responsive Web Design Optimization for Mobile Accessibility Standards
Website Organization HOME PAGE DONATIONS SHOPPING EDUCATION EMPLOYMENT ABOUT GOODWILL NEWS & EVENTS COMMUNITY
Reconfigured Site Map Goodwill of Greater Washington Donations Shopping Education Employment About Goodwill News & Events Community Donation Cntr. Locator Store Locator Career Cntr. Locator Apply to Goodwill Our Goodwill News & Events Get Involved Donate Online Shop Online FREE Training Programs Employer Solutions Goodwill History Goodwill on the Hill Donation Drives Volunteer Donate to Goodwill Books Textbooks Career Nav. ACC Career Nav. DC Job Fairs Our Leadership Press Releases Young Professionals Council Vehicles Computers Clothing Household Goods Planned Giving Partners of Hope Estate Planning Home Pick-ups Free Pick-ups 48 Hr. Priority Donation Toolbox Great Finds Movies DVDs CDs Special Offers & Rewards Customer Apprec. Foursquare Spec. Facebook Coupon Military Apprec. Senior Citizen s Disc. Live Green Disc. Healthcare Apprec. CapOne Bank Disc. Hospitality Training DC Security Training ACC Disability Services Career Services Job Skills Training Job Placement Serv. Career & Life Skills Career Assessment Success Stories Contract Services Best Kept Buildings Executive Staff Board of Directors Service Area Financial Reports Partners & Supporters Job Fairs Donation Drives Yearly Campaigns Green Initiatives The Fashion of Goodwill DCGF Blog Latina DCGF Blog DC Goodwill Blog #Blog4Good Donation receipt Daily In-store Spec. Career Staff Impact Calculator FAQ s Clothing Voucher Prgm. Donation Guidelines The Fashion of Goodwill Home page visibility Donation Drives DCGF Blog Latina DCGF Blog Footer visibility Volunteer Shopping FAQ s E-commerce Returns & Pricing
Redesign Results Home Page Donations Landing Page URL Structure
Goodwill Stores & Perceptions
Flexible Work Schedule Fun Work Environment Gain Work Experience and Build Resume Tuition Reimbursement Employee Shopping Discounts P. (202) 636-4225 careers. Rebranding Consistency In-Store Promotional Signs New Website Job Training & Placement Direct Mail Goodwill Career Centers NOW HIRING Drivers for Goodwill Transforming lives through education and employment. Flyers Goodwill is Hiring for Full-time Driver Positions! $ 13.50\HR TO $ 15.00\HR Depending on Experience HOW TO APPLY Apply online today at, careers. 1 2 Apply to work at Goodwill locations: Arlington (Glebe Rd.) 10 South Glebe Road Arlington, VA 22204 ecommerce Warehouse 8030 Cryden Way Forestville, MD 20747 Brochures FLEXIBILITY ENJOYABLE Employee Benefits EXPERIENCE EDUCATION DISCOUNTS Goodwill of Greater Washington Android & ios Mobile App Store Interior & Décor
Any Questions?