Changing the World in a Company 29 Jan 2014 Classification: INTERNAL USE ONLY
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Shifting mindsets 3 Classification: INTERNAL USE ONLY
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They matter to us. We need to matter to them. The skills, tools and mindset of the millennials give this generation an unprecedented power to influence and decide the fate of organizations. This is why they matter. Millennials chose how to use their power based on their relationships and connections. This is why engagement matters. 6
Why did we create a next generation engagement program? The future of innovation in agriculture lies in the next generation. There is no better way to instigate the change the world needs than by helping to fuel the smartest minds out there to get involved. As a major player in the arena of food security, Syngenta has the unique opportunity to lead the next generation of leaders to feed the world. Like millennials, we believe in the power of technology and innovation to change the world. We are engaging these leaders by utilizing "next generation, progressive approaches that catalyze innovation and new forms of collaboration. 7
Our approach is built on the proven method to inspire innovation Problem Solution Young people are eager to make an impact, but don t understand the complex, nuanced issues surrounding food security. They often don t believe that multinationals play a positive role or offer opportunities that will nurture their entrepreneurial spirit. They desire mentorship, experiential learning, purpose and entrepreneurial freedom. Incentive competitions are a proven method to tap into the innovative power of the millennial generation to raise awareness, generate ideas and make an impact Our BHAG Goal: Inspire, educate, and incubate millennial-generation leaders to use their distinctive qualities and the powerful tools at their disposal to tackle the biggest challenge facing their future: how to feed 9 billion people. 8
Thought For Food (TFF) calls on exceptional young talents come up with breakthrough solutions to tackle the challenge of feeding 9 billion people The annual TFF Challenge encourages university students from around the world and all fields of study to explore the complex challenges of food security, as they generate and protoype new ideas that make a difference TFF aims to play a key role in resolving global food security challenges by using the skills and unique talents of the Millennial generation and empowering them with a powerful toolkit and top-rank mentors Founded: 2011 Mission: empower students to create a food secure world for 9bn Community: 1,000+ students in 24 countries Ideas generated: 160+ Ideas brought to life: 10+ Main sponsor: Syngenta Key Partners: Ashoka Changemakers, Sandbox Network, dozens of volunteers and supporters 9
TFF Overview Focus on the next generation 1,000+students In 24 countries At 66 universities With 40 all-star mentors 10
2013 TFF Global Challenge overview Educational tools provided High profile mentors Experienced Judges Cash Prizes Global Summit Mission 1: Research & Understand Global Food Issues Mission 2: Brainstorm Solutions Mission 3: Create + Publish Your Project Proposal Mission 4: Conquer Social Media 11
2013 TFF Global Challenge overview Educational tools provided High profile mentors Experienced Judges Cash Prizes Global Summit 30 mentors and counting, 40 areas of expertise: 12
2013 TFF Global Challenge overview Educational tools provided High profile mentors Experienced Judges Cash Prizes Global Summit Judging criteria: Round 1 & Round 2 Judges: 13
2013 TFF Global Challenge overview Educational tools provided High profile mentors Experienced Judges Cash Prizes Global Summit Awarded at the TFF Global Summit: 14
2013 TFF Global Challenge overview Educational tools provided High profile mentors Experienced Judges Cash Prizes Global Summit Berlin, Sept. 2013 2 days 250 people 30 countries 12 TED-style talks 8 break-out sessions 5 TFF finalist presentations 1 winner 15
Social media is our main tool for communication and community building Social media Google Hangouts Video 7,500 Facebook followers 1,500 Twitter followers Active blog Popular newsletter Google Hangouts leveraged as a medium to deliver content and insights to Challenge participants Millennials don t read Popular statement we take seriously Videos produced to deliver information in engaging way 16
TFF Documentary profiles the next generation of food innovators The TFF film crew successfully completed trips to our 5 finalist teams in India, US, Kenya and the Netherlands They generated moving footage for our 20-min documentary global release December 2013 It shows that passion and great ideas can come from anywhere, under any conditions as long as the right mentors and roadmaps for innovation are put in place 17
All insights generated through the Challenge and Summit will turned into a TFF Action-App TFF Action App An interactive, mobile Guide on Food Security Innovation Through the lens of the next generation The Action App will be made available online free of charge so that it can spread among young innovators worldwide It is designed in a fresh, exciting way using informational illustrations to be as engaging for students as possible 18
Stakeholder testimonials Thought For Food is the best example I ve seen yet for inspiring, educating and providing a platform for young leaders to get involved in feeding the world. - Julie Borlaug Borlaug Institute for Global Agriculture The fresh approach Thought For Food takes is a benchmark, not only in the food and ag space, but for any sector seeking to engage a very powerful group of young leaders in efforts to make the world a better place. - Suzanne Petroni The International Center for Research on Women My students walked away from the Thought For Food Summit energized, motivated and well connected. This will certainly be part of my curriculum next year and for years to come. - John MacDonald, PhD - Global Resource Systems, Iowa State University 19
TFF participants represent outstanding organizations Participant breakdown Media & Journalist; 4% Corporate; 4% Mentor; 6% Ambassador; 7% Researcher and Innovator; 9% TFFers - Family & Friends; 10% NGO; 2% (Food) Startup; 15% Syngenta Staff; 1% Student; 42% 1/3 of all TFF mentors decided to join the Summit 66 universities, including Cornell Harvard UC Davis Imperial College Boston University IIT Roorkee Texas A&M 24 countries, including South Africa Argentina China India Kenya Russia Indonesia USA 20
Supporting organizations mobilize youth around the world Providing complimentary creative pitch training for TFF finalist teams Sponsoring students to join the Summit Co-sponsoring the creation of the interactive Food 3.0 website l as well as several students to join the Summit Donating educational materials Donating free online skills training sessions 21
Powerful partners and Dedicated Ambassadors TFF Core Partners TFF Student Ambassadors Access to thought leaders Media coverage Joint Google Hangouts and Twitter Chats Potential to engage additional mentors Access to global network of next generation innovators under the age of 30 Source of ideas, inspiration and ways to engage the next generation 22
Media Coverage Additional coverage in: - Huffington Post - Next Billion - NPR - Venture Village - Blogs 23
External Recognition In 2013, Thought For Food were selected finalist in the League of Intrapreneurs Competition sponsored by Ashoka and Ernst & Young Selected from dozens of entries, TFF was recognized for its innovative approach to next generation engagement in connection to important global issues such as food security 24
The core team TFF is spearheaded by award-winning intrapreneur Christine Gould whose vision for TFF, with the support of Sarah Hull, has put this next gen engagement initiative into action It is a supported by a dedicated team of advisors, experts and influencers Christine Gould Tobias Jaeger Nadia Laurinci Next generation innovator Agriculture and Food policy expert Entrepreneur and superconnector Producer and expert in all things film Strategist Entrepreneur and financial advisor 25
TFF is an integral part of an overall innovation spectrum On an innovation spectrum, Thought For Food touches students at the very first stage We are focused on getting students started and helping them generate ideas, write a business plan, market-test and prototype their ideas We complement VCs and ventures, which target established businesses looking for funding TFF Awareness building Incubation Acceleration Prototype Development Initial sales Growth phase Seed investment Innovation Spectrum Scale International expansion VCs (i.e.syngenta Venture Fund) 26
TFF s core beliefs appeal to the Millennial values We can change the world We do not tolerate a world where nearly one billion people go to bed hungry while one billion more over-consume. Food security represents a massive opportunity and an even bigger responsibility Innovation is our best weapon Collaboration and sharing is more important than ever Answers can be found everywhere. As visionary leaders, creative entrepreneurs and passionate problem solvers, we have the power to ensure that everyone around the world has access to adequate, nutritious and safe food. We will design, create and build bold, new approaches to transcend current problems and will harness the power of technology as a positive force for change We will use powerful social media tools to rally people to our cause and increase understanding of the multitude of issues and incredible opportunities surrounding food security. Addressing food security is a colossal task, and we are enlisting all fields of study and experience to develop multidisciplinary solutions that break down traditional boundaries and make a tangible impact 27