BUSINESS MODELS FOR DIGITAL INNOVATION HUBS DEI Working group 2 Maurits Butter Govert Gijsbers February 21st, 2018
MY INSPIRATION: -MENTORING PROGRAMME
WHAT IS A BUSINESS MODEL? How can we make money? 1. Provide a shared language 2. Business logic: How to create and capture value 3. Organizing cooperation among partners
Business Technology Ecosystem WHAT DO DIGITAL INNOVATION HUBS DO? Service Activities Business models for digital innovation hubs
THEY SUPPORT THE INNOVATION CHAIN Testing & validation Tech support scale- up Provision Tech infra Contract RDI Strategic R&D Incubator/accelerator Skills, training, education
THEY SUPPORT THE INNOVATION CHAIN Stragegic R&D Project development Incubator accelerator Skills & training Contract RDI Provision tech infra Tech. support scale-up Testing & validation
COMBINING ACTIVITIES TO BECOME SUSTAINABLE awareness, brokerage, networks successful implementations successful implementations tier 3 members tier 2 members tier 1 members industry Strategic RDI basic funding government new technologies industrial investments
THREE TYPES OF CUSTOMERS: DIFFERENT NEEDS AND WILLINGNESS TO PAY Large enterprises SMEs Start-ups Community building Community building Community building Strategy development Strategy development Strategy development Ecosystem learning Ecosystem learning Ecosystem learning Lobbying Lobbying Lobbying Strategic RDI Strategic RDI Strategic RDI Contract research Contract research Contract research Technical support on scale-up Technical support on scale-up Technical support on scale-up Provision of tech infra Provision of tech infra Provision of tech infra Testing and validation Testing and validation Testing and validation Incubator/accelerator support Incubator/accelerator support Incubator/accelerator support Skills and education Skills and education Skills and education
THREE LEVELS OF GOVERNMENT: DIFFERENT WILLINGNESS TO SUPPORT National Regional European (H2020) Community building Community building Community building Strategy development Strategy development Strategy development Ecosystem learning Ecosystem learning Ecosystem learning Lobbying Lobbying Lobbying Strategic RDI Strategic RDI Strategic RDI Contract research Contract research Contract research Technical support on scale-up Technical support on scale-up Technical support on scale-up Provision of tech infra Provision of tech infra Provision of tech infra Testing and validation Testing and validation Testing and validation Incubator/accelerator support Incubator/accelerator support Incubator/accelerator support Skills and education Skills and education Skills and education
DIFFERENT SERVICES, DIFFERENT TIMEFRAMES research & development commercialisation infra incubator, accelerator community building preparation initiation stabilization continuous growth termination
TO SUM UP: Use a multi-business model approach Different business lines, different revenu streams Getting to a sustainable approach is patchworking The focus and scope will change over time, as well as the financing Start thinking about all three lines of activities from the beginning onwards!! Creating a business funnel
THANKS FOR YOUR ATTENTION Questions & follow-up: Maurits Butter: maurits.butter@tno.nl