Sustainable Waste Diversion Proposal. Project Concept 1:

Sustainable Waste Diversion Proposal Project Concept 1: Green Business Certification Program Submitted by EcoNomics, Inc. April 21, 2017 24682 Del Prado, Suite 230 Dana Point, California 92629 l Page 1 of 18

Table of Contents 1. Project Overview...... 3 2. Methods and Approach... 4 Key Milestones and Proposed Project Timeline......... 4 Interactions with the City... 4 Expected Project Tasks........... 4 Task 1: Initial Consultation......................... 4 Task 2: Internal and External Stakeholder Workshop(s)............. S Task 3: Develop Green Business Certification Criteria................. 5 Task 4: Green Business Launch Reception................ 6 Task 5: Assistance with Green Businesses Certification for 3-5 Businesses..................... 6 3. Scope of Work Deliverables...,.... 9 4. Qualifications and Experience........ 9 4.1. Names, location, and reference information for three similar projects.... 9 4.1.1. Example 1 of Similar Project- Huntington Beach............... 9 4.1.2. Example 2 of Similar Project- Mission Viejo......... 10 4.1.3. Example 3 of Similar Project- Technical Advisor to California Green Business Network...... 10 5. Samples of work products for similar projects... 11 5.1. Work Product Examples from Huntington Beach...... 11 5.2. Work Product Examples from Mission Viejo........ 11 6. List of Project Personnel... 12 6.1. Primary Contact...... 12 6.2. Supervisory Personnel.............. 12 6.3. Resumes and References for Project Team... 12 William O'Toole......................... 12 Trevor Blythe MBA.............................. 13 Geiza Goulart da Silva MA..................... 14 lan Bevan MBA..................................... 15 Yvonne Lau............... 16 7. Estimated Hours for Certification... 17 8. Schedule of Rates and Cost by Task... 18 9. Supplemental Materials... 18 { Page 2 of 18

1. Project Overview It is our goal to develop a self-sustaining green business certification program for San Juan Capistrano. As such, our proposed project consists of four main components that will be completed in the first year ofthe project: 1} Development of a City-specific green business certification criterion that is informed by meetings with stakeholders and local utilities such that it incorporates the City's sustain ability goals. 2} Design of an online portal for businesses to 'self-certify', using existing California Green Business Network online infrastructure, and allow the City to track certification progress. 3} Perform field work and outreach to certify 3-5 businesses within San Juan Capistrano, and 4} Train a local non-profit organization (for example, The Ecology Center) and/or City staff to be able to continue certifying businesses throughout the City in the years to come. The City's certification criteria can be designed so that any business that seeks certification would be required to implement diversion programs that would satisfy the mandates of AB 341, AB 1826, and SB 1383. Also, edible food recovery can be included in the certification criteria so this component of SB 1383 will be enhanced. Green business certification programs are voluntary programs that recognize and incentivize businesses that implement sustainability initiatives in the areas of waste reduction, water conservation, energy efficiency, and pollution prevention. A green business certification program would benefit the City by supporting sustainability mandates such as AB 1826, SB 1383, and AB 341. The program would increase communication between City departments, utilities, and the business community as well as build the City's brand as a place where sustainable businesses can thrive. Benefits to the business community include reduction in overall operational costs through more efficient resource usage and they foster a more constructive relationship with local government. Programmatically, the businesses receive technical assistance from the City and the utilities, which improves access by businesses to rebates and incentives offered by the utilities. Finally, the program provides a roadmap to sustainability improvements; makes the workplace healthier for employees and customers by reducing the use of toxic chemicals; and provides businesses positive public exposure and which has been demonstrated to attract new customers, especially in the millennia! demographic. The program we are proposing would be based on the framework of the California Green Business Network (CAGBN}, which is a nonprofit organization that oversees 26 green business programs operated by Chambers of Commerce, cities, and counties throughout California. Agencies associated with the CAGBN have certified over 3,500 businesses across the state since 1995. By aligning with the CAGBN, the City will have access to the network's online "GreenBizTracker" interface, a customizable web platform that allows city staff and candidate businesses to enter sustainability data and track certification progress online. Additionally, by aligning with the CAGBN, the City can use the network's existing 60-point certification criteria and adapt it to meet City-specific sustainability goals such as Zero Waste. 3 Page 3 of 18

2. Methods and Approach Recommended Approach We are recommending that the City develop two green business certification program criteria: 1) for retail/office establishments and 2) for food service establishments. We have included in our budget a $3,000 fee that will be assessed by the CAGBN to gain access to their database and network. This will allow for the rapid development of the green business certification program and to access all the online resources of the network. A detailed description of our approach is included in each of task descriptions described below. Key Milestones and Proposed Project Tlmeline Key milestones associated with the project include the following metrics. 1. May 2017: Project kick-off meeting with the City and program scheduling. 2. June 2017: Hold internal stakeholder meetings to receive input on criteria development process. 3. July- August 2017: Hold stakeholder meetings with external stakeholders (i.e. SDG&E, SoCal Gas, CR&R, County, water district, etc.) to receive input on criteria development and to identify rebates and incentive programs to incorporate into criteria. 4. September - December 2017: Finalize certification criteria and upload criteria onto online database. Develop marketing materials for program. 5. January 2018: Program launch! 6. January - June 2018: Certify 3-5 businesses. Close coordination with city staff and local nonprofits to become proficient in certification process. Interactions with the City We anticipate recurring meetings with the City will be the primary means of receiving project direction from the City as well as communicating project results, milestones, and barriers. Initially, five to eight meetings or workshops will be necessary to kick-off the project, to engage Internal and external stakeholders, and to develop the certification criteria. As the project progresses, the team will consider bimonthly or quarterly check-in meetings. Expected Project Tasks Task 1: Initial Consultation As a first step, EcoNomics would prepare for and attend a kick-off meeting with the City's project lead to discuss the goals of the green business program; to identify potential grant funding opportunities; to review the California Green Business Network's (CAGBN) online platform; to confirm the desired timeline for program launch and the number of businesses to be certified; and to identify key internal stakeholders at the City and external stakeholders to target for collaboration. As part of the initial consultation, EcoNomics would also coordinate a conference call or in-person meeting with the CAGBN's program administrator to answer questions about the CAGBN and to discuss network membership terms. For our current work with the City of Mission Viejo and Huntington Beach, CAGBN assessed the City a $10,000 membership fee to access the resources and data developed by the CAGBN association of municipalities over the last few years. In both cities, grant funding covered this fee that was secured by EcoNomics. The City of San Juan Capistrano is smaller than either Mission Viejo or Huntington Beach, so we expect the fee would be closer to $3,000. For the City of San Juan Capistrano, EcoNomics is taking $3,000 of our proposed budget and directing it towards the payment of the CAGBN fee to allow the City rapid integration into the network. 4 Page 4 of 18

Task 2: Internal and External Stakeholder Workshop(s) In an effort to garner support from key stakeholders within the City, EcoNomics recommends holding an internal stakeholder workshop. The workshop would consist of a brief presentation about the green business certification program and would allow city staff members involved with sustainability projects and environmental compliance to ask questions and provide input on the green business criteria development process. EcoNomics will assist the City with developing the presentation and, if needed, delivering the presentation and answering questions about the green business program. The next step to launch the green business program is to coordinate with key external stakeholders such as the electric utility, the gas company, the waste hauler, and county health/wastewater agencies to hold an Informational meeting. The external stakeholders will be key partners to assist with onsite verification audits and to notify the City of rebates and incentives for sustainability retrofits. EcoNomics will assist the City with developing the presentation and, if needed, delivering the presentation; answering questions about the green business program; and coordinating with the CAGBN to answer follow-up questions. In Section 5.2 of this proposal, EcoNomics has included a link the presentation it gave to electric utilities in the City of Huntington Beach during the criteria development external stakeholder work-shopping process. The City has the option to combine these workshops into a single event or to hold two different workshops for internal and external stakeholders. EcoNomics recommends holding two separate workshops in order to garner support from internal city stakeholders before bringing in external stakeholders. Task 3: Develop Green Business Certification Criteria A key component of the green business certification program is the criteria development. The criteria refer to specific sustainability measures that businesses must implement to become a certified green business. One of the advantages of the City joining the CAGBN certification system is that its has already developed sustainability measures for each of the four main criteria focus areas, including waste, water, energy, and pollution prevention. In EcoNomics' experience, it has been beneficial to consult with the corresponding utilities or agencies to develop the criteria for the certification program. For example, in both Huntington Beach and Mission Viejo, EcoNomics met with the energy utilities to develop the criteria for the energy focus area. As a result, the City was able to include information about regional rebates and incentives in the criteria and tailor the criteria to meet local goals and emphasize local programs. EcoNomics recommends meeting with the City's waste hauler, CR&R, Inc., to assist in further developing the waste criteria; meeting with the water district to develop the water criteria; meeting with SDG&E and SoCal Gas to develop the energy criteria; and to meet with the County environmental health department to develop the pollution prevention criteria. EcoNomics will facilitate these meetings by developing an agenda, by leading the meetings, and using notes from the meeting to develop criteria items. The meetings generally take 2-3 hours for each focus area to review the criteria and to identify rebates. If San Juan Capistrano joins the CAGBN, then EcoNomics will also assist the City in selecting the criteria and entering them into the CAGBN online database. The CAGBN online platform allows cities to enter additional information about local rebates and incentives into what are known as 'Green Notes'. EcoNomics will include information about local rebates, incentives, and informational resources in the green notes associated with the City's criteria. 5 Page 5 of 18

Task 4: Green Business Launch Reception EcoNomics can assist the City with holding a kick-off reception to launch the program. The reception will identify and focus on sustainability leaders in the business community and provide them with information on the benefits of becoming a certified green business. The event can also include local utilities and examples of local green businesses. EcoNomics will develop and deliver an informational presentation, provide direct marketing to the business community about the event, and will schedule follow-up visits for interested businesses that attend the event. EcoNomics assisted the City of Mission Viejo with a kick-off reception, which was attended by approximately 10 businesses and led to six onsite meetings with businesses interested in becoming certified. Task 5: Assistance with Green Businesses Certification for 3-5 Businesses Once the program criteria are finalized and the program officially launched, EcoNomics will assist the City with certifying businesses. In order to maximize program participation, EcoNomics recommends working closely with 3-5 businesses to assist with certification during the first few months after the program's launch. EcoNomics has worked to certify approximately 2.0 businesses in Mission Viejo and Huntington Beach. The following three tasks detail the steps that will be taken to certify each business. Task SA: On-Site Consultation(s) with Candidate Business As a first step towards certification, EcoNomics will conduct an onsite consultation with a business interested in becoming certified. Before the site verification audit, EcoNomics will coordinate with the City to conduct a business license, permit and code violation check. EcoNomics will also coordinate with the business to make available the past 12 months of utility bills (electricity, water, gas, and trash) before the on-site verification audit to ensure a timely transfer of this information from the business to EcoNomics. This data will be necessary to determine baseline energy, gas, and water usage conditions for the business as well as waste generation. It may be necessary for EcoNomics or the business to coordinate with the businesses' utility providers prior to the on-site consultation if the business does not have access to this information. EcoNomics will also coordinate with the City to allow access to utility data through the Green Button platform by fulfilling the Customer Information Standardized Request (CISR) form for submittal to SDG&E or SoCal Gas. During the on-site consultation, EcoNomics will review the City's list of criteria items that are required to be implemented in order to become certified. EcoNomics will note and verify sustainability programs that have already been implemented by the business and note programs that the business is willing to implement. When applicable, the verification process will involve a visual confirmation of the selected sustainability initiatives. For example, if the business has indicated that it purchases recycled content paper, EcoNomics will request to view the stationary supplies to confirm the percentage of postconsumer content. Other methods of auditing existing sustainability initiatives include: Interviews with staff members about company policies; Requests for written evidence of sustainability policies in employee handbooks, procurement policies, corporate policy guides, etc.; Request for receipts to confirm the purchase of selected energy or water saving devices that may not be easily accessible for visual verification; Extended observations of business practices to confirm behavioral sustainability initiatives are implemented; A review of contracts with vendors to confirm inclusion of sustainability requirements; 6 Page 6 of 18

A visual inspection of trash, recycling, and compost receptacles to verify implementation of waste diversion and reduction practices; A visual inspection of lights, energy intensive equipment, confirm use of energy monitoring software such as ipad applications for Vantage or similar lighting systems with programed on/off, dimming, load switching, etc. A check for low, or non-flush urinals and toilets, motion activated on-demand water faucets, settings for, and uses of, tank water heating devices and tank-less on-demand hot water heaters, use of xeriscaping, drip irrigation and other water savings practices and devises; Other audit methodologies, as appropriate. EcoNomics will take photographs of existing sustainability initiatives for verification purposes. All initiatives selected by the business will be verified using one or more of the above audit practices during the site verification audit. During the site verification audits, EcoNomics will also assess the business for what additional sustalnability initiatives are required for certification. Additionally, EcoNomics will note the inventory of applicable appliances and receptacles during the on-site consultation to better quantify the impacts of existing and recommended sustainability measures. For example, EcoNomics will note the wattage and number of light bulbs; the size and quantity of internal and external trash, recycling, and compost receptacles; ceiling fans; ovens; microwaves; washing machines; copy machines; printers; refrigerators; water heaters; furnaces; desktop computers; machinery; televisions; toilets; sinks; dishwashers; etc. This information will be used to quantify the environmental impacts and potential cost savings of energy, water, and waste reduction programs. During the initial on-site consultation, it is uncommon to complete the entire certification checklist, which encompasses over 60 individual sustainability measures. Generally, for a restaurant operation, it will take 2 to 3 onsite consultations to cover the entire checklist. Once EcoNomics has reviewed the certification checklist with the business, it will summarize, In writing, which criteria items have been verified and which items need to be implemented in order to become a certified sustainable business. Upon completion of the initial site consultation(sl EcoNomics will enter the status of all criteria items into the California Green Business Network 1 s online Green Business Tracker dashboard. The Green Business Tracker system will provide customized sustalnability and cost-saving metrics for each business based on specific sustalnability program data entered. l_ '- ( L C Task 58: Assistance with Implementing Outstanding Criteria Items After completing a review of the checklist with a candidate business/ EcoNomics will leverage its expertise in implementing sustainability programs to assist the business in completing the outstanding criteria items that will be required to become certified. For example, the CAGBN 1 S certification criteria requires restaurants to source 50% of its seafood menu items from the Marine Stewardship Council (MSC) approved fisheries. The objective of this criterion is to ensure that a certified restaurant does not source seafood from threatened fisheries or from sources that do not employ sustainable fishing practices. EcoNomics will assist a restaurant In identifying which seafood items may need to be replaced or removed from the menu as well as with identifying alternatives that are MSC approved. The implementation of some criteria items will result in a reduction in utility costs for the business. For example, one criteria item is to replace incandescent bulbs with either compact fluorescent of LED bulbs. If a business selected this criteria item, EcoNomics would assist the business by researching the lowest cost options to replace existing bulbs, by forecasting the payback period for any upfront investment, and by researching rebates or refunds available for the retrofit. Page 7 of 18 7

Examples of other implementation assistance and research projects associated with certification include the following: Analysis of waste generation levels and coordination with waste hauler to imp'lement cost-saving recycling and/or food waste recycling program Assistance with fulfillment of rebate and/or grant applications for electric and gas utilities to secure funding for energy or gas efficient equipment Coordination with SDG&E and SoCal Gas to schedule direct-install of high-efficiency fixtures and equipment Assistance with identifying items with post-consumer recycled content to replace Items with virgin fibers Research alternative cleaning chemicals that do not contain hazardous chemicals Assistance with developing sign age to remind patrons and employees of water or electricity saving practices This task can be the most labor and time-intensive component of the certification process, depending on the degree of involvement by the business owner, and can take between 1 and 4 months to complete. During this process, candidate businesses are analyzing and reassessing nearly every component of their operation to increase efficiency, reduce waste, and to reduce negative environmental impacts. Becoming a certified sustainable business is a transformative process that, if implemented properly, can yield considerable cost-saving and marketing benefits. Task SC: Certification Completion and Recognition After the business has implemented all outstanding criteria items, EcoNomics will conduct a final onsite verification to confirm that all required programs are in place. To institutionalize the sustainability practices at the business, EcoNomics will develop a 'guidebook' for use by the certified business. The guidebook will contain information on where to reorder products with post-consumer recycled content; information for employee expectations re: recycling, hazardous materials, energy use, water use, etc.; information re: local transit options; employee leads for 'green team' positions; energy and water usage monitoring policies; and other items. Upon verification of the businesses' completion of the certification criteria, EcoNomics will coordinate with the City to receive recognition in the form of City Council recognition, postings on the City's website, inclusion in City-run media outlets, and other opportunities. Page 8 of 18 8 ' ( ' t l ~ l l (.

3. Scope of Work Deliverables Task 1: Initial Consultation Deliverables: Meeting agenda, examples of certification criteria, CAGBN online dashboard, minutes from meeting, follow-up items from meeting. Task 2: Internal and External Stakeholder Workshop(s) Deliverables: Agenda for each meeting, email content from City to stakeholders inviting them to the workshops and describing objectives, PowerPoint presentation for each meeting, action items and assignment listing from each meeting. Task 3: Develop Green Business Certification Criteria Oeliverables: Finalized criteria checklist for office/retail and restaurants, online database of checklist for use by business community and staff. Task 5: Assistance with Green Businesses Certification for 3-5 Businesses Deliverables: Certify 3-5 businesses. 4. Qualifications and Experience Since 1977, EcoNomics, Inc. has assisted municipal clients to create solid waste and recycling systems that are efficient, cost effective and in compliance with all federal and state laws and regulations. EcoNomics has also assisted public and private sector businesses with strategic planning and implementation services for recycling, source reduction, organic waste management, buy-recycled, manufacture-for recyclability and the development of sustainability profiles. 4.1. Names, location, and reference information for three similar projects. 4.1.1. Example 1 of Similar Project- Huntington Beach Client Organization: City of Huntington Beach Project Type: Sustainable Business Certification Program Development and Implementation; EPA Grant Administration Date of Service: October 2015 -present Contact Name and Title: Antonia Castro-Graham, Assistant to the City Manager/Energy & Sustainability Projects Manager Telephone: 714.536.5537 Email: antonia.graham@surfcity-hb.org EcoNomics has worked as a consultant to the City of Huntington Beach since June 2015. EcoNomics' main task with the City has been to develop and implement a Sustainable Business Certification Program (SBCP), which is a voluntary certification program that recognizes leadership in sustainable practices within the commercial sector. EcoNomics has assisted other Orange County jurisdictions with developing and implementing green business certification programs, including Placentia and Mission Viejo. In the fall of 2015, EcoNomics and the City coordinated with utility and regulatory stakeholders to finalize the certification criteria for the SBCP. In January of 2016, the City received a grant from the Environmental Protection Agency to align the City's SBCP with the statewide California Green Business Network (CAGBN). By aligning with the CAGBN, the City joined the largest and most widely recognized green business organization in the United States. The grant required the City to certify at least 10 businesses within the Oak View neighborhood. To achieve the objectives of the grant, EcoNomics coordinated with CIELO, a local community-based organization, to certify 10 businesses using the CAGBN-aligned certification criteria. 9 Page 9 of 18

We have seen firsthand the benefits realized by Huntington Beach businesses from implementing the SBCP. By becoming certified, businesses can reduce operational costs through more efficient use of resources such as energy, gas and water; take advantage of rebates/refunds for energy efficient appliances and fixtures; attract new clientele by marketing sustainability efforts; reduce employee exposure to unhealthy chemicals; increase employee morale and retention; reduce exposure to fines or penalties for non-compliance with environmental regulations; and receive recognition from the City. Primal Elements, a local soap manufacturer, was one of the first businesses to become certified through the City 1 s SBCP. As a result of its certification, Primal Elements 1 has reduced its disposal costs by over 90%; reduced its energy bill significantly by installing energy efficient interior and exterior lighting; and has tapped into a new market segment by touting its commitment to sustainability and by displaying the SBCP seal on its catalogues and website. 4.1.2. Example 2 of Similar Project- Mission Viejo Client Organization: City of Mission Viejo Project Type: Green Business Program Development and Implementation Date of Service: 2006- present Contact Name and Title: Denise Matson, Environmental Program Manager Telephone: 949.470.3010 Email: DMatson@cityofmissionviejo.org Mission Viejo has been a client of EcoNomics since 2006. During this time, EcoNomics has assisted the City demonstrate compliance with AB 939, AB 341, and AB 1826 by implementing cost-effective waste diversion programs within the business community. Beginning in 2015, EcoNomics worked with the City of Mission Viejo to develop a green business program that helps businesses to be in compliance with environmental laws, reduce operational costs, and attract new customers. EcoN'omics secured grant funding from the EPA and has assisted the City in developing specific criteria for waste reduction, energy management, water management, and pollution prevention. Additionally, EcoNomics has acted as a liaison between the many stakeholder groups involved in the program, including the business community, the California Green Business Network, waste haulers, and utilities. As of April 2015, ten businesses have been certified through Mission Viejo's Green Business Certification program with several more pending. 4.1.3. Example 3 of Similar Project- Technical Advisor to California Green Business Network Client Organization: California Green Business Network (CAGBN) Project Type: Development of multi-family certification criteria; development of tiered certification structure Date of Service: 2015 -present Contact Name and Title: Jo Flemming, Director, California Green Business Network Telephone: 831.706.7384 Email: jo.fleming@envirocentives.com In 2015 and 2016, staff from EcoNomics assisted the CAGBN by chairing subcommittees tasked with developing multi-family certification criteria and with developing a tiered certification structure. The tiered certification structure was piloted in the City of Huntington Beach and allowed three different levels of certification, Silver, Gold, and Platinum. The tiered certification system made the certification more accessible to businesses without capital to invest in energy and water-efficient measures. 10 Page 10 of 18

5. Samples of work products for similar projects 5.1. Work Product Examples from Huntington Beach 1. Please follow the link below to view the City of Huntington Beach's Sustainable Business Certification Program website: http://www.huntingtonbeachca.gov/business/sustainable-business-certificatlon-program/ 2. Please follow the link to an example of a PowerPoint presentation given to the City's electric utilities to solicit feedback on the energy efficiency component of the criteria: http:/ /bit.ly/hbenergyprezo 5.2. Work Product Examples from Mission VIejo 1. Please follow the link to access the tiered checklist developed by EcoNomics for certifying office/retail establishments. http://bit.ly/mvofficechecklist 2. Please follow the link to access the tiered checklist developed by EcoNomics for certifying restaurant establishments. http:/ /bit.ly /MVRestaurantChecklist l 11 ( Page 11 of 18

6. List of Project Personnel 6.1. Primary Contact Trevor Blythe will be the primary contact for this project. 6.2. Supervisory Personnel William O'Toole and Trevor Blythe will be the supervisory team for this project. 6.3. Resumes and References for Project Team The following five persons will be part of the EcoNomics team assigned to the project. William O'Toole Title: President & Founder Time with EcoNomics, Inc.: 40 years Education: Bachelor of Science in Biology (Systems Ecology), University California, San Diego, 1976 Listing of Recent Relevant Project EKperience and Reference Information: 1. City of Lake Forest (2012- present) a. Reference: Tom Wheeler, Director of Public Works b. Telephone: 949.461.3481 c. Email: twheeler@lakeforestca.gov 2. City of Laguna Hills {2004- present) a. Reference: David Reynolds, Deputy City Manager b. Telephone: 949.707.2680 c. Email: DReynolds@ci.laguna-hills.ca.us 3. City of Tustin (2004- present) a. Reference: Doug Stack, Public Works Director b. Telephone: 714.573.3037 c. Email: dstack@cityoftustin.org CV: Mr. O'Toole will provide senior review and strategic direction on the project's implementation goals and results. Mr. O'Toole is a "hands-on visionary" working with cities and counties to anticipate legislative trends, shifts in secondary materials markets, and other factors that affect local collection contracts. He devises practical, cost effective methods for implementing diversion programs that benefit the customers and enable our clients to meet the requirements of both AB 939 and the evolving requirements of AB 341 and AB 1826 for now and over the course of their new collection contracts. He founded EcoNomics, Inc. in 1977 and has 40 years of experience in the recycling and solid waste industry. As one of the early pioneers in the recycling industry he worked to implement some of the first curbside recycling programs in California and then developed secondary materials markets to accept the materials collected. He then turned his attention to implementing commercial recycling programs, which, in most cities yield far more tons of diversion due to the size and composition of these waste streams. He is now heavily involved in continuing the transition from the traditional view of solid 12 Page 12 of 18

waste and recycling towards the more encompassing vision of a sustainable materials management industry. During the process of developing recycling programs, it became clear that existing collection contracts were insufficient with respect to programs, reporting, and enforcement tools to handle the additional requirements of diversion mandates. In addition, the segmentation of wastes into subcomponents (i.e. E-waste, HHW, "big box" recyclable streams, etc.) also required a new development of contract language and management tools to meet the demands of a different approach to the handling of what used to be considered as Municipal Solid Waste (MSW). It was at this point that Mr. O'Toole became involved in overseeing the procurement of hauler services. The aim of his client cities was the development of contracts that are specifically tailored to maximize diversion, identify costs, and develop rate structures that are transparent. Mr. O'Toole is_ one of the founders of the California Resource Recovery Association (CRRA) as well as Californians Against Waste (CAW). He has worked on statewide legislation and has been a member of several committees and task forces for the California Integrated Waste Management Board (now known as CaiRecycle) on AB 939 Diversion Calculations and Reporting Requirements for Material Recovery Facilities (MRF) and Transfer Stations. Mr. O'Toole brings significant local knowledge about the Orange County solid waste and recycling system including familiarity with the recycling, materials recovery, construction and demolition waste processing facilities, the landfill system and all of the solid waste and recycling companies that are active in the Orange County area. Trevor Blythe MBA Title: Vice President Time with EcoNomics, Inc.: 10 years Education: BS in Environmental Science, University California, Santa Barbara, 2006 MBA in Sustainable Management from Presidio Graduate School, 2014 Listing of Recent Relevant Project Experience: 1. City of Mission Viejo (2006-present) a. Reference: Denise Matson, Environmental Programs Administrator b. Telephone: 949.4 70.3010 c. Email: DMatson@cityofmissionviejo.org 2. City of Laguna Hills {2004 - present) a. Reference: David Reynolds b. Telephone: 949.707.2680 c. Email: DReynolds@ci.laguna-hills.ca.us 3. City of Anaheim (2016 - present) a. Reference: Ayumi Takayasu, Streets and Sanitation Manager b. Telephone: 714.765.6860 c. Email: ATakayasu@anaheim.net CV: Trevor Blythe has over 10 years of experience as a consultant in the sustainable materials management 13 Page 13 of 18

industry. Mr. Blythe works daily with local governments, private industry, and waste haulers to overcome operational and financial barriers to implementing sustainable materials management programs at the municipal scale. He is an expert on solid waste regulations, operations, and collection system optimization. Mr. Blythe holds a Masters Degree in Business Administration/Sustainable Management from Presidio Graduate School in San Francisco (Received May 2014). During his coursework at Presidio, Trevor explored market-based solutions for returning key nutrients from organic waste back to the soil. He holds a Bachelor of Science in Environmental Sciences (awarded in 2006) from the University of California, Santa Barbara with an emphasis on Geographic Information Systems. Mr. Blythe is based in the EcoNomics' Dana Point office and is currently assisting the Cities of Anaheim, Laguna Niguel, Mission Viejo, Lake Forest, Laguna Hills, Tustin, and Stanton with CaiRecyde compliance and reporting, waste diversion program implementation and planning, program cost and rate impact analyses, and other tasks. Mr. Blythe also assists EcoNomics' client cities with contract management oversight, including overseeing waste characterizations of the commercial and residential waste streams, monitoring diversion reports to assess hauler compliance with state laws, and leading meetings with cities and haulers to monitor contractual compliance and resolve outstanding contractual obligations. Mr. Blythe recently created a comprehensive food scrap cost model for the City of Mission Viejo. The model was used to project the cost of AB 1826 compliance and to examine the impact of these costs on different components of the City's rate base. The model allowed for real-time entry of generator participation assumptions, rate incentives, and service scenarios to predict the total cost of the program and the potential rate impact on residential and commercial accounts. The model is being used to illustrate the impacts of different funding scenarios for presentation to elected officials and senior City management. The model was developed with the City's franchise hauler to construct a rate that adequately compensates the hauler while still providing a rate incentive for the generator. It is likely that similar modeling efforts can be adapted for the City of Newport Beach to identify rate impacts of various food scrap recycling program scenarios. Mr. Blythe has worked over the last several years in bringing recycling services to multifamily apartments and HOAs throughout three Orange County cities. This achievement has brought recycling services to over 7,500 units throughout the service areas. More recently, Mr. Blythe has focused on delivering cost-effective organic waste diversion solutions to large restaurants, venues, and hospitals in EcoNomics' client cities. To date, Mr. Blythe has actively directed the implementation of organics (food scraps) diversion at over 180 locations. Geiza Goulart da Silva MA Title: Program Implementation Manager Time with EcoNomics, Inc.: 2 years Education: BS in Economics, University of Joinville Region, Joinville, Brazil, 2005 Masters in Economics (MA) and Social Responsibility, University of Trento, Trento, Italy, 2012 Listing of Recent Relevant Project Experience: 1. City of Huntington Beach {2015- present) a. Reference: Antonia Castro-Graham, Assistant to the City Manager/Energy & Sustainabiiity Projects Manager b. Telephone: 714.536.5537 c. Email: Antonia.graham@surfcity-hb.org@tustinca.org 14 Page 14 of 18

2. City of Tustin (2016 - present) a. Reference: Stacey Cuevas, Public Works Manager b. Telephone: 714.573.3037 c. Email: SCuevas@tustinca.org 3. City of Laguna Hills (2015- present) a. Reference: David Reynolds b. Telephone: 949.707.2680 c. Email: DReynolds@ci.laguna-hllls.ca.us CV: Mrs. Goulart da Silva joined the EcoNomics team in June 2015. Mrs. Goulart da Silva completed her Masters of Science in Economics from the University of Trento in Italy in October 2012 where she studied corporate social responsibility at large financial institutions. Mrs. Goulart assists Mission Viejo and Huntington Beach with certifying sustainable businesses for the cities' green business certification programs. Mrs. Goulart, who is proficient in Spanish, specializes in working to certify businesses within Spanishspeaking communities who have not been previously exposed to the concept of sustainability. Mrs. Goulart da Silva also works with the cities of Anaheim, Mission Viejo, Tustin, Laguna Hills, and Lake Forest to assist with implementing organics diversion programs at restaurants to assist the cities obtain compliance with AB 1826. She has worked with over 60 restaurants to design and implement cost-saving organics diversion programs. Recently, she has assisted the cities of Anaheim and Mission Viejo with analysis to determine the projected cost impact of a full-scale food scrap recycling program on the ratepayers using multiple different program-funding scenarios. Mrs. Goulart also worked as an intern in the Public Works Department of the City of Rancho Santa Margarita and La Habra and understands how municipal government operates. In her native Brazil, she has 6 years of experience in human relations. She is fluent in Portuguese, Italian, and English and proficient in Spanish. She received certification in Irvine Valley lan Bevan MBA Title: Program Implementation Coordinator Time with EcoNomics, Inc.: 3 years Education: BA in Political Science, San Diego State University, 2008 MBA in Sustainable Management from Presidio Graduate School, 2012 Listing of Recent Relevant Project Experience: 1. City of Mission Viejo (2006- present) a. Reference: Denise Matson, Environmental Programs Administrator b. Telephone: 949.470.3010 c. Email: DMatson@ cityofmissionviejo.org 2. City of Huntington Beach (2015- present) a. Reference: Antonia Castro-Graham, Assistant to the City Manager/Energy & Sustainability Projects Manager b. Telephone: 714.536.5537 c. Email: Antonia.graham@surfcity-hb.org@tustinca.org 3. City of Anaheim (2016- present) a. Reference: Dora Delgadillo, Solid Waste Program Administrator b. Telephone: 714.765.6881 c. Email: ddelgadillo@anaheim.net 15 Page 15 of 18

CV: Mr. Bevan joined EcoNomics in June 2013. He has extensive experience with implementing commercial and multi-family recycling programs for several cities including Anaheim, Laguna Hills, Mission Viejo, and Tustin. For the past 3 years, Mr. Bevan has been involved in assisting the Cities of Huntington Beach and Mission Viejo with implementation of a green business certification program. To this end, he has coordinated closely with the California Green Business Network to attain access to the statewide network, assisted the Cities in engaging stakeholders from electric and water utilities to develop program criteria, researched incentive programs for specific energy and water saving programs, secured grant funding in the amount of $20,000 from the Environmental Protection Agency, and has coordinated input from a multitude of stakeholders to move the certification process forward in both cities. Recently, Mr. Bevan assisted the City of Anaheim with implementing food scrap recycling programs at dozens of restaurants. Mr. Bevan specializes in developing cost-effective waste diversion programs that help businesses meet compliance requirements. He has conducted site audits at hundreds of commercial and multi-family properties to assess the feasibility of implementing diversion programs. Mr. Bevan uses information gathered at site audits to develop customized cost-saving waste reduction programs that fit the unique needs of each property, from split trash and recycling bins to specialized enclosure signage and outreach. Mr. Bevan has also worked with large retail operations to implement organics waste diversion programs and to manage increases in trash and recyclables during the holiday season using novel and innovative outreach and public education approaches. Mr. Bevan has experience working with the City of San Diego Environmental Department managing the construction and demolition ordinance. In this capacity, Mr. Bevan worked with contractors to ensure they met or exceeded the City's 50% diversion requirement for construction and demolition waste. Mr. Bevan leveraged his experience as an on-campus sustainability activist at University of San Diego to found a nonprofit company committed to facilitating grassroots, student-led sustainability programs at colleges and universities. Mr. Bevan holds a Bachelor's Degree in Political Science from the University of San Diego. He received his Masters of Business Administration from the Presidio Graduate Schoof in San Francisco in December 2012. Yvonne lau Title: Program Implementation Assistant Time with EcoNomics, Inc.: less than 1 year Education: Dual BA in Social Ecology and Public Health Policy, University California, Irvine, 2013 Ms. Lau is the newest member of the EcoNomics team. She is focused on monitoring newly implemented organics and recycling programs in Mission Viejo and Tustin; providing training to kitchen staff on how to incorporate organics recycling programs; and analysis of organics program cost analytics for the City of Laguna Niguel. Ms. Lau is currently in the process of obtaining certification in Irvine Valley College's Sustainability and Resource Management program. ( 16 Page 16 of 18

7. Estimated Hours for Certification In our experience, it requires approximately 30 hours to certify an office/retail establishment and approximately 40 hours to certify a restaurant establishment. Using these projections and assuming the certification process was executed entirely by EcoNomics, we could certify approximately 3.restaurants or 5 office/retail establishments using the proposed budget presented in Section 8. If we are able to train either City staff or a local non-profit, the number of businesses certified can be increased. In the other certification projects, we found that if the City or a non-profit is able to assist with the components of the certification process listed below, it significantly reduces the consulting costs associated with the certification process by 5 to 15 hours per certification. The support tasks that the training portion of the project would cover are: 1. Coordinating leads and scheduling initial consultation 2. Compliance checks (business license, fire, code, etc.) 3. Green Button access and coordinating with property managers to retrieve utility usage data 4. Research alternative cleaning chemicals 5. Research sustainable seafood alternatives for restaurants 6. Procurement substitutes (paper, envelopes, etc.) 7. Assistance with identifying items with post-consumer content to replace items with virgin fibers 8. Assistance with developing signage 9. Assist with coordinating site assessments from utility partners, as needed 10. Assistance with entering data into online platform 11. Assistance with coordinating recognition and developing copy for media recognition 12. Other research and support items as identified on a case-by-case basis As noted in the project description, it is EcoNomics' goal to work with City staff, interns, and the Ecology Center personnel to become proficient in the certification process to allow the program to become selfsustaining. Fostering City and non-profit involvement in the certification process helps to achieve this the goal of creating a self-sustaining certification program. Again, to be clear, the budget presented n Section 8 below will certify a total of approximately 3 restaurants or 5 office/retail establishments and assumes that the City and/or non-profits will not provide certification support services. Additional businesses may be certified in the first year if the City and/or non-profits can provide support. 17 Page 17 of 18

8. Schedule of Rates and Cost by Task Program Program Program Vice President Implementation Implementation Implementation President Manager Coordinator Assistant Total NTE Cost O'Toole Blythe Goulart Bevan Lau $205.00 $135.00 $90.00 $80.00 $40.00 Task 1: Initial Consultation Month 1 2 5 2 2 2 $1,505.00 Task 2: Internal and External Stakeholder Month 2-4 2 10 8 4 4 $2,960.00... n u - - """ul'" Task 3: Develop Green Business Certification Month 4-6 2 10 6 20 12 $4,380.00 Criteria Task 4: Green Business Launch Reception Task SA: On-site On-going, consultation(s) to beginning review/verify criteria in Month Items 9 Task 58: Assistance On-going, with Implementing beginning Outstanding Criteria in Month Items 9 On-going, Task SC: Certification beginning Completion and In Month Recognition 9 Estimated CAGBN Database Access Fee Month 7-9 2 6 4 4 10 $2,300.00 4 6 12 12 12 $4,150.00 2 8 12 10 32 $4,650.00-4 6 6 12 $2,040.00 $3,000.00 TOTAL 14 49 62 68 112 $24,985.00 NOTE: The hourly rates shown in the table above are all-inclusive and include computer time, printing, travel time and expenses to and from client meetings, field expenses, telephone, postage, and all other internal overhead costs. EcoNomics does not charge its clients differential rates for overtime or non-standard work shifts. 9. Supplemental Materials Please follow the link below to view the final report for the EPA grant to certify 10 businesses in the Oak View neighborhood in the City of Huntington Beach. The grant report includes profiles and sustainability metrics for each of the ten businesses certified as well as marketing materials developed for the program that can easily be adapted for use in San Juan Capistrano: http:/ /bit.ly/hbepagrantreport 18 ( ( Page 18 of 18