NARUMON KIMPAKORN, Ph.D. Associate Professor Department of Marketing Faculty of Business Administration, Chiang Mai University Qualification: SA 10-September-2018 (17:10:53) Academic Background Ph.D. Asian Institute of Technology, Thailand, International Business, 2007. M.Com. University of Wollongong, Australia, Maketing, 1994. B.ECON. Thammasat University, Thailand, Economics, 1991. WORK EXPERIENCE TEACHING Doctoral: Advanced Theory in Marketing 1 Selected Topics in Marketing Special Problems in Marketing Thesis Masters: Academic Literature Writing In Marketing Independent Study Marketing Management Principles of Marketing Sales Management Selected Topics in Marketing Seminar in Marketing Service Marketing MBA: Academic Literature Writing Fundamental of Management and Organization Independent Study Principles of Marketing Seminar in Marketing Strategic Marketing Management Bachelors: Business Exhibition and Trade Fair Marketing Principles Principles of Branding Principles of Marketing Research Retail Management INTELLECTUAL CONTRIBUTIONS Refereed Articles Applied or Integrative/application Scholarship KIMPAKORN, N., ANUNANTATHANACHOKEDEE, P., & CHAISUWAN, C. (in press, 2018). Brand Knowledge Affecting Customer-Thai Premium Fruit Wine Brand Engagement. Silpakorn University Journal, 39 (2).
KIMPAKORN, N. & PROMBUROM, T. (2015). Factors Affecting Tourist Experience Of Eco, Culture, And Wellness Tourism In The Upper Northern Provincial Cluster 1 Of Thailand: Chiang Mai, Lamphun, Lampang, Mea Hong Son. Journal of Thai Hospitality and Tourism, 10 (1), 71-87. KIMPAKORN, N. & PROMBUROM, T. (2015). Perception Of International Tourists On Thailand Tourism Brand Under The AMAZING THAILAND Campaign. Journal of Thai Hospitality and Tourism, 10 (1), 30-42. PATTERSON, P., YU, T., & KIMPAKORN, N. (2014). Killing two birds with one stone: Cross-selling during service delivery. Journal of Business Research, 67 (9), 1944-1952. PHUNGBANKRUAY, J., G. PATTERSON, P., KIMPAKORN, N., & TANTIPRABHA, P. (2013). The Influence of Service Convenience in Predicting Customer Value: The Mediating Role of Customer. Chulalongkorn Business Review, 138, 120-143. KIMPAKORN, N. & CHAISUWAN, C. (2012). Impact of Perception towards Business School's Brand Identity on Stakeholder-Brand Engagement. MBA-KKU Journal, 2 (2), 5-16. KIMPAKORN, N. & TOCQUER, G. G.T. (2010). Service Brand Equity and Employee Brand Commitment. Journal of Services Marketing, 24, 378-388. KIMPAKORN, N. & PATTERSON, P. G. (2010). Customer-oriented behavior of front-line service employees: The need to be both willing and able. Australasian Marketing Journal, 18, 57-65. Refereed Proceedings Applied or Integrative/application Scholarship KIMPAKORN, N., PRUGSIGANONT, B., WATERS, JR, ROBERT E., PROMBUROM, T., & SAMPET, J. (2011). Corporate Social Responsibility (CSR) in Higher Educational Institute: Senior Management Perspectives A Case Study of Chiang Mai University. 11th Annual SEAAIR Conference, 98. BMRC Proceedings Other MANEESONG, O., KIMPAKORN, N., & PROMBUROM, T. (2011). Thai Tourist's Behavior towards Tourism in the Upper Northern Thai Region. The 4th Business Management Research Conference (BMRC), 365. PHUNGBANKRUAY, J., KIMPAKORN, N., & TANTIPRABHA, P. (2011). Service Brand Experience: The Perception towards Service Personnel and Self-Service Technologies. The 1st International Business Management Research Conference (IBMRC), 56-65. KIMPAKORN, N. & PHIYANALINMAT, N. (2010). Impact of Country-of-origin Image on Brand Relationship: A case study of Thai jewelry product category. The 3rd Business Management Research Conference (BMRC), 1 (1), 440. SANTIDHIRAKUL, O., KIMPAKORN, N., CHAIPRASIT, K., & MUEANGJAI, O. (2009). Sources of Employee Engagement: A Case Study of Provincial Electricity Authority in Lamphun Province. The 2nd Business Management Research Conference (BMRC), 74-81. Books, Monographs, Compilations, Manuals Grants Books KIMPAKORN, N. (2012). Principle of Branding. Chiang Mai Thailand: TRICKTHINK. Research 2017-2018: KIMPAKORN, N. The Affect of Quality Mark on Customer Perceived Value Added and Purchase Intention, Collaborator, Science and Technology Park, Chiang Mai University. 2017-2018: KIMPAKORN, N. & JITAREE, W., Comprehensive Review of Research Evaluation Science on Output, Outcome, and Impact, Collaborator, The Thailand Research Fund.
2017-2018: KIMPAKORN, N. The development of potential and increase the ability of Miang products, Collaborator, The Thailand Research Fund. 2016-2017: KIMPAKORN, N. Networking events coordinator Chiang Mai Province Under the program Network development center Damrongtham Chiang Mai to handle complaints management Fiscal Year 2014, Collaborator, The Chiang Mai Provincial Office. 2016-2017: KIMPAKORN, N. Hiring database design, finance and the provincial budget to support the monitoring and evaluation under effective project management integrated in Chiang Mai province. Fiscal Year 2014, Collaborator, The Chiang Mai Provincial Office. 2016-2017: KIMPAKORN, N., MANEESONG, O., TANGSOMCHAI, C., JITAREE, W., & CHANDRASAPTH, K. Research marketing potential project in expansion of Royal Projects area for Fiscal Year 2016, Collaborator, Highland Research and Development Institute (Public Organization). 2015-2016: KIMPAKORN, N., MANEESONG, O., NIMANANDH, K., & CHULIKAVIT, D., Promotion and Driving MICE City of Chiang Mai Province in Fiscal Year 2014 MICE CITY, Collaborator, GOV- The Chiang Mai Provincial Office. 2015-2016: KIMPAKORN, N., MANEESONG, O., NIMANANDH, K., SANTIDHIRAKUL, O., & CHULIKAVIT, D. Promotion and Driving MICE City of Chiang Mai Province in Fiscal Year 2015 MICE CITY, Collaborator, GOV-The Chiang Mai Provincial Office. 2015-2016: KIMPAKORN, N. Project consultants for the preparation of the development plan of the province. Annual Action Plan and the Northern Province. 1 Fiscal Year 2014, Collaborator, GOV-The Chiang Mai Provincial Office. 2014-2015: BUNCHUA, E., KIMPAKORN, N., CHULIKAVIT, D., & SANTIDHIRAKUL, O., Strategic issue, Upper Northern of Thailand, Area development, Collaborator, Northern Provincial Cluster 1. 2014-2015: KIMPAKORN, N., BUNCHUA, E., & SUGANTHA, S., The Determining of Marketing for The Royal Project Museum No.1 (Fang), Collaborator, The Royal Project Museum No.1 (Fang). 2014-2015: KIMPAKORN, N., CHULIKAVIT, D., BUNCHUA, E., THEERANUPHATTANA, A., NIMANANDH, K., ORAPIN SANTIDHIRAKUL The Study of Strategic Planning and Business Model of an Extended Jointed Venture Network in AEC Countries and Joint ASEAN Thai Entrepreneurs for Trade and Investment in Business, Collaborator, Northern Provincial Cluster 1. 2014-2015: KIMPAKORN, N., CHULIKAVIT, D., MANEESONG, O., PROMBUROM, T., & JAICHUMJAI, P. Human Resource Development in Tourism and Service Sectors and other Industrial Sectors under ASEAN Project, Collaborator, GOV-The Chiang Mai Provincial Office. 2013-2014: KIMPAKORN, N., THEERANUPHATTANA, A., BUNCHUA, E., NIMANANDH, K., CHULIKAVIT, D., ORAPIN SANTIDHIRAKUL Collecting and Analyzing Data to Support a Science, Technology and Innovation Strategic Planning and Action Plan for AEC's Readiness in Upper North, Thailand, Collaborator, National Science Technology and Innovation Policy Office. 2013-2014: KIMPAKORN, N., PICHAYAKUL, P., JANGKRAJARNG, V., CHAIPRASIT, K., PROMBUROM, T., SUWIPA CHAMPAWAN, ORACHORN MANEESONG Knowledge Construction and Capacity Building for Positioning and Planning Tourism in 25 Districts of Chiang Mai Province under the Lanna cultural tourism project and under the Upper North Provincial Group No.1 Budget year 2013, Collaborator, Chiang Mai Provincial Community Development Office. 2013-2014: KIMPAKORN, N. Monitoring and Operating an Annual Action Plan for the Northern Provincial Cluster 1 in Fiscal Year 2014, Collaborator, Northern Provincial Cluster 1. 2013-2014: KIMPAKORN, N. The Activities to Increase Potential of Strategic Planning Driving, Capacity Building, Management, Monitoring and Evaluation of Northern Provincial Cluster 1 Projects, Collaborator, GOV-The Chiang Mai Provincial Office. 2012-2013: KIMPAKORN, N. Driving the National Plan and Policy for Science Technology and Innovation, Collaborator, National Science Technology and Innovation Policy Office. 2012-2013: KIMPAKORN, N. The 11th Meeting among Science Technology and Innovation Assembly for Development in Upper North Thailand, Collaborator, National Science Technology and Innovation Policy Office.
2012-2013: KIMPAKORN, N. Testing Product Concept of Condominiums in Muang district, Chiang Mai Province, Collaborator, Condominium Company. 2012-2013: KIMPAKORN, N., SAMPET, J., SUWANMONGKO, W., CHULIKAVIT, D., & CHOMPHUNUCH, A. The Activities to Increase Potential of Strategic Planning Driving, Capacity Building, Management, Monitoring and Evaluation of Northern Provincial Cluster 1 Projects, Collaborator, GOV-The Chiang Mai Provincial Office. 2012-2013: KIMPAKORN, N. The Construction of a Policy Management Science Technology and Innovation Curriculum, Collaborator, National Science Technology and Innovation Policy Office. 2012-2013: SANTIDHIRAKUL, O., MANEESONG, O., KIMPAKORN,, N., & PROMBUROM, T., Activity 1.1 : The Good Experience Model for Tourists in Ecotourism, Cultural and Wellness Tourism Experiences of Northern Provincial Cluster 1 under Tourism Creativity In Amazing Thailand Year 2012 Project, Collaborator, Ministry of Tourism and Sports. 2012-2013: SANTIDHIRAKUL, O., MANEESONG, O., KIMPAKORN, N., & PROMBUROM, T., Activity 1.2 : The Strategic Planning for Ecotourism, Cultural and Wellness Tourism Experiences of Northern Provincial Cluster 1 under Tourism Creativity In Amazing Thailand Year 2012 Project, Collaborator, Ministry of Tourism and Sports. 2011-2012: KIMPAKORN, N. Survey and Develop a Research and Development Database for Science Technology and Innovation of Industrial in Northern Thailand in Year 2010, Collaborator, Ministry of Science and Technology, Thailand. 2011-2012: KIMPAKORN, N., TANTIPRABHA, P., LAOHAVISUDHI, S., CHAISUWAN, C., TANGEAKCHIT, M., WARAT WINIT, TRACI MORACHNICK, SUCHANPHIN SUWANAPHAN, KHONGPHU NIMANANDH, WANISARA SUWANMONGKOL, CHANON CHINGCHAYANURAK, SIRIKIAT RATCHUSANTI, ORACHORN MANEESONG, WORRAPHAN TRAKARNSIRINONT, EK BUNCHUA, CHUSRITAESIRIPHET, AMONLAYA KOSAIYAKANONT, JOMJAI SAMPET, THUNYANEE POTHISARN, BOONSAWAT PRUGSIGANONT,APICHART CHOMPUNUCH, MALEEMAS SITTISOMBUT Creative Enterprise for Social Enterprise, Collaborator, Thai Social Enterprise Office. 2011-2012: KIMPAKORN, N. Expert in Business Organization, Collaborator, Upper Northern Research Administration Network. 2011-2012: KIMPAKORN, N. & CHULIKAVIT, D., The Meeting among Science Technology and Innovation Assembly for Development, Collaborator, Ministry of Science Technology and Environment, Thailand. 2011-2012: KIMPAKORN, N., CHULIKAVIT, D., SANTIDHIRAKUL, O., & SUKUNTHA, S., Driving the National Plan and Policy for Science Technology and Innovation No. 1 during 2012-2021, Collaborator, GOV-The Chiang Mai Provincial Office. 2011-2012: KIMPAKORN, N., SANTIDHIRAKUL, O., & THEERANUPHATTANA, A., The Operational of an Annual Action Plan for the Northern Provincial Cluster 1 in Fiscal Year 2013, Collaborator, GOV- The Chiang Mai Provincial Office. 2011-2012: KIMPAKORN, N., PICHAYAKUL, P., TERMSIRIKIAT, N., & CHOMPHUNUCH, A., The Activities to Increase Potential of Strategic Planning Driving, Capacity Building, Management, Monitoring and Evaluation of Northern Provincial Cluster 1 Projects in Year 2011, Collaborator, All Season Company. 2011-2012: KIMPAKORN, N. & SUKUNTHA, S., The Business Model Development at the linkage area to All Season Hotel, Collaborator, National Research Council of Thailand. 2011-2012: KIMPAKORN, N. Perception of Brand Identity on Thai Tourism Products, Collaborator. 2010-2011: KIMPAKORN, N., SUKUNTHA, S., SAMPET, J., PROMBUROM, T., SANTIDHIRAKUL, O., APICHART CHOMPHUNUCH Monitoring and Operating an Annual Action Plan for the Northern Provincial Cluster 1 in Fiscal Year 2012, Collaborator, GOV-The Chiang Mai Provincial Office. 2010-2011: KIMPAKORN, N. Behavior and Satisfaction of Thai Tourists toward to Tourism in Upper North of Thailand, Collaborator, Chiang Mai Provincial Office of Tourism and Sport.
SERVICE 2010-2011: KIMPAKORN, N. & CHULIKAVIT, D., Public Awareness on Science Technology and Innovation (STI Corner), Collaborator, National Science and Technology Development Agency. 2010-2011: KIMPAKORN, N. & CHULIKAVIT, D., The Study of Science Technology and Innovation Needed in Upper North, Thailand, Collaborator, National Science and Technology Development Agency. 2010-2011: KIMPAKORN, N., PROMBUROM, T., SANTIDHIRAKUL, O., & CHOMPHUNUCH, A., Monitoring and Operating an Annual Action Plan for Tourism in Northern Provincial Cluster 1 in Fiscal Year 2012, Collaborator, GOV-The Chiang Mai Provincial Office. Other Research 2015-2016: KOMPHANCHAI, S., CHAISUWAN, C., & KIMPAKORN, N., Scale Development for Measuring Consumer Perceived Value Towards Products and Services of Social Enterprises. Maejo Business Administration Review. Vol. 4, No. 1 Service to the Community Member of a Committee 2017-2018: Meeting Academic Conference: Moderator / Facilitator 2017-2018: The International and National Conference in Business Administration and Accountancy 2018 (INCBAA), Khon Kaen, Thailand. Academic Conference: Panelist 2017-2018: The International and National Conference in Business Administration and Accountancy 2018 (INCBAA), Khon Kaen, Thailand. Board of Directors: Moderate Involvement 2017-2018: The 2018 Annual General Meeting of Chiang Mai RIMDOI PUBLIC COMPANY LIMITED's shareholders, Bangkok, Thailand. Board of Directors: Substantial Involvement 2014-2015: Director of Research Monitoring and Evaluation, The Thailand Research Fund (TRF), Bangkok, Thailand. Chair: Conference / Track / Program 2017-2018: The 10th Business Management Research Conference (BMRC) and The 7th International Business Management Research Conference (IBMRC), Chiang Mai, Thailand. Reviewer - Article / Manuscript 2017-2018: Nakhon Phanom University Journal, Nakhon Phanom, Thailand. 2017-2018: Journal of Management Sciences, Songkhla, Thailand. Prince of Songkla University Editor: Academic PRJ 2017-2018: Economics and Business Administration Journal Thaksin University, Songkhla, Thailand. Editor: Conference Proceedings 2017-2018: The 10th Business Management Research Conference (BMRC) and The 7th International Business Management Research Conference (IBMRC), Chiang Mai, Thailand. Invited Lecture 2017-2018: Research Techniques in Chiang Mai University, Chiang Mai, Thailand. 2017-2018: Business Plan Writing for Entrepreneurs in Era of Thailand 4.0, Chiang Mai, Thailand.
2017-2018: Board meeting of TRF's Best Research Papers Recruitment for 2016, Bangkok, Thailand. Committee/Task Force 2017-2018: TRF Research Award 2015, bangkok, Thailand. 2017-2018: The Audit Committee and Board of Directors Meeting of Chiang Mai Rim Doi Public Company Limited, Chiang Mai, Thailand. 2017-2018: Digital CEO Training Program, Bangkok, Thailand. 2017-2018: 2nd 2018 Committee meeting of TRF research monitoring and evaluation sysytem, Bangkok, Thailand. 2017-2018: 1st 2018 Committee meeting of TRF research monitoring and evaluation sysytem, Bangkok, Thailand. Other Professional Service Activities 2017-2018: Broad meeting of TRF's Best Research Papers Recruitment for 2016, bangkok, Thailand. 2017-2018: Information Technology and Organization Management Research Projects for Knowledge Development, Innovation and Human Resource Development (Under The Academic Corporation Project between Electricity Generating Authority of Thailand and CMU, Lampang, Thailand. 2017-2018: The Development of Research Problem for Industrial Development Under Research Program of SMEs Development, Chiang Mai, Thailand. Reviewer - External Tenure 2017-2018: Professional Attending Presentation of Roadside Station Research Project (Under the Japan Watch Project), Bangkok, Thailand. Reviewer: Conference Paper 2017-2018: The 10th Business Management Research Conference (BMRC) and The 7th International Business Management Research Conference (IBMRC), Chiang Mai, Thailand. 2017-2018: The 1st International and National Conference in Business Administration and Accountancy: INCBAA Conference, Khon Kaen, Thailand. Department Assignments Writing Student Recommendations: 2017-2018: Writing Student Recommendations Faculty Advisor: 2013-2014 2017-2018: Advisors (GRAD) 2017-2018: Administrative Committee 2013-2014 2014-2015: Advisory Board of Ph.D. Program
2013-2014 2017-2018: Committee of M.B.A. Marketing Program 2015-2016 2018-2019: Committee of Ph.D. Program 2018: Research Committee Professional Development Assurance of Learning - Professional Development 2017-2018: AACSB: Assessment and Impact Conference and Assurance of Learning Seminar II, Maryland, United States of America. Research-Related Conference/Seminar 2017-2018: The International and National Conference in Business Administration and Accountancy 2018 (INCBAA 2018), Khonkaen, Thailand. Instructional-Related Conference 2017-2018: Intensive workshop on Structural Equations Modeling (SEM), Bangkok, Thailand. Other Professional Development 2017-2018: Director Accreditation Program (DAP) 142/2017, Bangkok, Thailand.