La Salle University Athletics 2011-12 Corporate Partnership Guide
ATHLETICS AT LA SALLE MEN Baseball Basketball Golf Rowing Soccer Swimming Tennis Track/Cross-Country WOMEN Basketball Field Hockey Lacrosse Rowing Soccer Softball Swimming Tennis Track/Cross-Country Volleyball
- Hayman Center - Tom Gola Arena - Kirk Pool - McCarthy Stadium - DeVincent Field - West Campus Field - Belfield Tennis Complex FACILITIES
LA SALLE UNIVERSITY FACTS - The total University student body is 7,331 students include 1,314 part-time undergraduates, and 2,658 graduate and doctoral students. - Students come from 45 states and 35 countries. - La Salle offers more than 40 undergraduate majors, 15 minors, 15 graduate programs, including a doctoral program in Clinical Psychology, and 37 certificate programs. Majors and certificates are organized into three schools: Arts and Sciences, Business, and Nursing and Health Sciences, and the College of Professional and Continuing Studies. - The largest majors by enrollment in the University are nursing, communication, education, accounting, and psychology. - Cutting-edge programs include Integrated Science, Business, and Technology (ISBT), Digital Arts, Speech-Language-Hearing Science, and Information Technology.
ATLANTIC 10 CONFERENCE HISTORY - Founded in 1975 14 Member Institutions, 21 Sports - Presence in 9 of country s top 50 media markets - Major markets include: New York (1), Philadelphia (4), Boston (5), Washington, DC (8), St. Louis (21), Pittsburgh (22), Charlotte (27), Cincinnati (34), Buffalo (49) - 8 states & D.C. with a total population of approximately 73 million - Conference dedicated to athletics and academics - Commissioner s Honor Roll (athletes above 3.5 GPA) *Over 100 La Salle student-athletes selected in fall 2008 and spring 2009 - La Salle student-athletes have an 82% graduation rate in the last 10 years - La Salle has had 24 Academic All-Americans since 1996 Sources: Atlantic 10 Conference & ProAdvance Global Event Production
ATLANTIC 10 TELEVISION The Explorers will host rival Atlantic 10 institutions from some of the major media markets on the East Coast. Atlantic 10 Television Network affiliates include: Network/Station Major Markets Approx. TV HH Madison Square Garden New York, Hartford, Albany 7,000,000 Comcast Network (CN8) Philadelphia, NJ, MD, DE 6,200,000 Connecticut, Boston ESPN Full Court, Direct TV National 6,000,000 Fox Sports New York New York 4,300,000 Comcast SportsNet DC Washington, Baltimore, VA 4,600,000 Fox Sports Ohio Dayton, Cincinnati Louisville, Buffalo 3,800,000 New England Sports Network Boston, Providence, Springfield 3,200,000 Comcast SportsNet Philadelphia, DE, South Jersey 3,100,000 Fox Sports Pittsburgh Western & Central PA, WV 2,270,000 C-Set Charlotte, Winston-Salem, SC 1,800,000 Empire Sports Network Buffalo, Rochester, Syracuse 1,200,000 WRIC (ABC) Richmond 750,000 WXIV Winston-Salem, NC 750,000 Charter Communications Saint Louis 500,000
- 44% of fans live in Montgomery County - 16 % of fans live in South Jersey - 15% of fans live in Philadelphia - 10% of fans live in Bucks County - 10% of fans live in Chester County FAN DEMOGRAPHICS SEASON TICKET HOLDERS Source: 2010-2011 Season Ticket Holder Data
FAN DEMOGRAPHICS What do La Salle fans look like? - Mixed Age Groups * Students = 17-23, (25% of attendance) * Young Alumni = 22-35, (20% of attendance) * Alumni = 35+, (35% of attendance) - Men = 65%, Women = 35% Source: 2010-2011 Season Ticket Holder Data
GoExplorers.com ALL-ACCESS SHOW Become the presenting sponsor of the brand new GoExplorers.com ALL ACCESS Show, package includes: - Company logo on repeat banner (backdrop for interviews and press conferences - :10-15 second lead in and/or bumper ads to all-access videos - Logo presence on graphics for All Access show
Advertise through GoExplorers.com Website Hits From June 2010 May 2011: - Average number of page views per month: 227,485 - Total number of page views: 2,274,845 - Average number of unique visitors: 31,673
Showcase Your Brand at Various On-Campus Special Events - Homecoming Scheduled around a home men s basketball game Pre-game and postgame tent for alumni/fans - La Salle Stadium Jam Concert to kick start the 2011-12 academic school year for the student body, held in soccer stadium
PARTNERSHIP OPPORTUNITIES Radio/PA Signage * Player of the Game * On Court Logos * Play of the Game * Rotating Signage * Half-Time Show * Media Row Signage * Website Link * Repeat Banner * Starting Lineups * Section Signage * Post-Game Show * Arena Banners Promotional Print * In-Game Promotions * Program Ad * Giveaway Items * Schedule Cards * Concourse Tables * Schedule Poster * La Salle Student Section * Ticket Backs * Athlete of the week * Newspaper Ads * Magnetic Schedules * Visitors Guide Section of GoExplorers.com
ARENA SIGNAGE SCOREBOARD SIGNAGE Located on the main overhead scoreboard at the center of the court, and on the auxiliary scoreboards located on the north and south ends of the arena Signage is permanent, so it will be visible for all events held in Tom Gola arena, including: men s/women s basketball, youth/high school basketball, La Salle recreation, autumn auction, convocation, etc.
ARENA SIGNAGE MEDIA ROW SIGNAGE - Located along Media Row Tables on west side of arena - Ads measure 3 x 8 and remain static throughout the game - Prominent Arena signage that is facing our student section (east side)
HOSPITALITY AREA Let your company host Alumni, VIP s or students before or after a game at an event hospitality tent or in the Hall of Athletes area Showcase your products while hosting an event for a specific target audience
LA SALLE RADIO NETWORK - A loyal legion of La Salle fans and Philadelphia sports enthusiasts tune in to Explorer basketball on the La Salle Radio Network - LRN provides exclusive coverage of both men s and women s basketball for fans that are unable to attend home games or for those who like to follow the action while the Explorers are on the road. - Games can be heard on WHAT 1340 AM or over the internet through RedZone Media.
- TITLE SPONSORSHIP Pre-Game Show Halftime Report Wrap-Up Show Player of the Game Out-of-Town Scoreboard Starting Lineups LA SALLE RADIO NETWORK ADVERTISING - In-Game Advertising Spots :30 Second and :60 Second Commercial Spots Available Ads are heard on radio, online and through streaming video broadcast simultaneously
MEDIA & PRINT ADVERTISING Leave a long-lasting image or provide a coupon to increase business Additional forms of print advertising include: - Roster Card Ad - Schedule Cards - Schedule Posters - Magnetic schedules - Ticket backs
ROSTER CARDS - Showcase your company with a color full-page, half-page or quarter page - Front and back covers maximize exposure - Make your business standout by adding a coupon to the roster insert
PROMOTIONS - Reinforce your company s message with an in-game promotion and public address announcements - Sponsor games/prizes that get the fans directly involved with your product or service - Sponsor promotional giveaways for the students: T-Shirts, posters, signs, and more - Become presenting sponsor of La Salle Athletics starting lineups for every home contest hosted by any of the 22 La Salle University sports programs - Sponsor the Explorer Entourage, La Salle s student body fan section
PROJECT TEAMWORK & THE EXPLORER KIDS PROGRAM La Salle Athletics Project Teamwork has been recognized by the National Consortium for Academics and Sports for nine consecutive years for excellence in Community Service and Youth Outreach
For more information on partnering with La Salle Athletics please contact Daniel Shea, Director, Sales & Marketing, 215.991.3649 or email shead3@lasalle.edu